2016 event brief due date: January 4, 2015



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2016 EVENT BRIEFford logo_rgb_150

DUE DATE: January 4, 2015

Email to: Communications@arts.lacounty.gov




COMPANY NAME:      
TITLE OF SHOW:      
PERFORMANCE DATE: Click here to enter a date.
START TIME:      

(Gates to the Ford will open 2 hours before performance start. Doors to the theatre will open 1 hour before performance start)
INTERMISSION START:       INTERMISSION END:      
PERFORMANCE END TIME:      
ESTIMATED LENGTH OF SHOW:      


CREATIVE AND PRODUCING TEAM

List below the name, phone number, and email of each team member you currently have in place. If you do not have someone in that position yet, leave it blank and update your BFF later. If the same person is filling multiple roles, please note their name for each role.





NAME

EMAIL

PHONE

PRODUCER

     


     

     

DIRECTOR


     

     

     

PRODUCTION MANAGER

Communicates with Ford Production Division to prepare for performance.

     

     

     

EVENT SERVICES LIAISON

Coordinates with Ford’s Event Services Manager to plan receptions, VIP treatment, and theatre access. On call day-of-show to respond to audience related questions.

     

     

     

BOX OFFICE LIAISON

Receives weekly ticket sales reports and distributes to partner team. On call day-of-show to respond to ticketing related questions.

     

     

     

MARKETING MANAGER

Executes event marketing campaign and coordinates with Ford marketing team for season campaign and new audience initiatives.

     


     

     

SOCIAL MEDIA MANAGER

Manages partners’ social media accounts and interfaces with Ford’s social media presence.

     

     

     

PUBLICIST

Generates and manages publicity and press for the event.

     

     

     



PUBLIC CONTACT

Ford staff use your creative brief and ticket information to answer questions from the public regarding your event. If Ford staff cannot answer a question about your event or organization we will direct the inquiry to the following phone number and/or email.
PHONE:      

EMAIL:      

CONCEPT OF SHOW


  1. Provide a description of your event. What will audiences see? Hear? Experience?

Please include information about the number of performers, live music and instrumentation (if applicable), costuming, props, use of the theatre space, scenic design (if applicable). Give us the stage picture.
     

  1. What is new and exciting about the project for your group and/or discipline?

     




  1. Are there any warnings we should provide the audience? (Ex. age restrictions or special effects such as haze, strobe, gunshot or fire)

     


PERSONAL AND CREATIVE BACKGROUNDS


  1. GROUP BIOGRAPHY including AWARDS, HONORS and DISTINCTIONS:

(This information should be factual; if you include phrases like “hailed as the best…” back it up with proof of recognition—critics’ quotes, awards, links etc. Be as specific as possible.)

     




  1. GROUP LEADER/PRODUCER/COMPOSER AND/OR CHOREOGRAPHER BIOGRAPHY:

     




  1. Research your show date to find if there are similar events happening in the same timeframe. What are the similarities and differences between your event and other events going on around town?

     



  1. If you perform or produce in Los Angeles frequently how is your Ford show different from your other events?

     


PRESS/PROMOTIONAL ANGLES

The following questions deal with potential story pitches you could make to press and media to cover your event. This could be an important strategy for expanding visibility for your organization or art form, and creating buzz to generate audience.

  1. Does your event have any thematic connections to significant events and/or anniversaries?

     



  1. What local or community stories are illuminated by your event or art form?



     


  1. What cultural tradition(s) is your work is based in?

     



  1. Is your event part of a national or international tour or are there nationally or internationally known artists working on the production?

     



  1. If specific media outlets/freelance journalists have covered your organization in the past, please list the media outlet and contact name(s).

     


AUDIENCE AND COMMUNITY


  1. Describe your target audiences (who you want to bring):

Be specific. General categories such as “students” or “families” are not specific enough. For example if you are presenting a ballet based on a Russian folk theme likely target audiences would be ballet students and schools, Russian cultural organizations, those interested in folk literature and storytelling.
     



  1. What is your relationship with your existing core audience?

(i.e., How often do you perform? How do you stay in touch with your audience in between performances?)
     


  1. Where is the bulk of your core audience based? (i.e. South Bay, Hollywood, Northeast San Fernando Valley)

     




  1. List handles or account names for the social media outlets you use to communicate with your audience.

     



  1. Does your audience have a language preference other than English?

     



  1. List the connections you have to your local community. (For example, groups you work with or provide services to throughout the year, such as senior homes or children’s groups and affiliations you or your team have with educational, social, volunteer, professional, leadership or religious groups, or media outlets)

     


YOUR GOAL

As part of your application, you indicated goals that are important to your work at the Ford. While you may have all of the goals below, check up to two that are your highest priority for 2016 or and/or use the Other option to describe a different goal which may be more related to your long-term growth as a producer or organization.
 Expand attendance at my event beyond my established core audience.
 Leverage a high profile production to get additional press, publicity and visibility for my organization and/or the artists or art form that I present

 Improve the production values of my work
 Expand my skills as a producer and apply them to my future work
 Other:       

2016 Event Brief – Page






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