Action point: Prepare set of indicators and relevant surveys (of visitors, residents, businesses and the physical environment) for monitoring the success of the Go East policy on a regular basis. 5.6.5 Resources To support the initiative, the Government has made additional resources available to CIIB for training and policy development and to CIDB for additional loan funds.
On the marketing side, there is a new emphasis on promoting the full diversity of the Cayman Islands including the Eastern districts allied to the increased resources being devoted to Canadian and European markets, which have significant interest in alternative tourism products.
Go East is listed as a strategic and budgetary priority for DOT and CIIB.
1 Go East endeavours to target five specific areas of tourism for development in these districts: nature based tourism; health and wellness tourism; adventure tourism; agri-tourism; and community based tourism to compliment other core areas such as diving, romance and families. These all serve to attract a discerning, socially responsible, higher spending visitor and strengthen the ties between visitors and their host communities.
2 As featured in the deliberations of the 2002 Development Plan Review consultative teams.
3 CIIB website
4 CIA World Fact Book
5 This list of businesses focused only on licensed businesses, although some committees were also able to identify several unlicensed (informal) businesses. DOT has prepared a list of businesses which is presented as Appendix I.
6 Development and Planning Law (2005 Revision)
7 The length of stay at the main resorts in the Eastern districts is also notably higher than the national average.
8 The use of Spotts as a port does not seem to make a material difference as most shore excursions are pre-determined.
9 The NTMP sets out the drivers of change on the national tourism sector and reflects on trends in the international and regional tourism markets. The situation in Go East is also dependent on these external factors. They directly influence those who may be deciding on a stayover holiday in the Eastern districts and indirectly those who might be visiting elsewhere in Grand Cayman but may wish to spend some time in the Eastern districts.
10 The Caribbean Technical Consulting Services can help on specialist requirements.
11 CIIB has developed guides to act as ‘roadmaps’ for establishing businesses in the Cayman Islands. In support of the Go East Initiative, priority was given to developing guides for businesses in the tourism sector covering Tourism Accommodations, Taxi and Tour Operations, Restaurants and Water Sports.
12 There is pressure to provide grants as part of the programme but this is still under review.
13 The Hotels Aid Law 1976 (1995 Revision)
14 The household survey identified that 37% of respondents had someone who was interested in starting a business.
15 Reinforced in the paper by Brian Mullis for DOT ‘Sustainable tourism development and the Go East initiative’, November 2006.
16 Reported in Go East Action Plans.
17 See Appendix II for broad tourism development criteria
18 This will require a new definition of the term ‘hotel’ e.g. range of facilities, management arrangements i.e. include condotel units available to rent for more than 300 days.
19 Some variation in height may be allowed across a site e.g. 3 habitable storeys above ground floor covered parking or other use, or a fourth floor within the roof space such that the overall height restriction is maintained.
20 There is an opportunity to review current regulations that use Site Coverage measures rather than Floor Area Ratios that would enable more creative design solutions.
21 DOT and Planning need to define regulations for the operation of B&B accommodation.
22 The utility companies offer advice on economising.
23 Later phases will involve other tourism-related sectors/businesses, such as attractions, restaurants, tour operators and watersports operators.
24 There is scope to work with local communities by subsidising or match-funding initiatives for painting, landscaping, historic building restoration, heritage interpretation etc and sponsoring ‘Beautification’ or ‘In Bloom’ competitions. In the recent past, the Government supported the purchase of trees for planting by local residents in Bodden Town.