Action Step 10. 3 (cover page)



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Action Step 10.3 (cover page)



Interstate Traveler Company, LLC

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Building the World Wide Hydrogen Super Highway...

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BUSINESS PLAN for Equity Investment




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Business Plan Prepared By
Herbert Drayton

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Business advisor with

Drayton Consulting Associates, Inc.

for

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Interstate Traveler Company, LLC.

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9594 Main Street

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Whitmore Lake, MI 48189

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Phone: (313) 910-9711

Fax: (734) 449-4486

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E-mail: Justin@InterstateTraveler.us

web: www.InterstateTraveler.us

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Date Prepared

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September 2010


Table of Contents

Action Step 10.3 (table of contents)

The page numbers on the table of contents are inserted automatically but need to be updated as you add to your plan. Click on the page number, or select all page numbers, and press F9 to update. Updating the Table of Contents will eliminate the hidden links to the Action Steps and any formatting you have added. After you update the TOC automatically, you may want to format the type so it looks as you prefer.


Executive Summary 5

Management and Organization Plan 9

Legal Form of Business 9

Management Team 9

Recruitment and Selection of Employees 11

Compensation and Ownership 11

Communication 12

Product / Service Plan 13

Purpose of Product/Service 13

How the System Work 13

Features and Benefits 14

Stage of Development 15

Product/Service Limitations 15

Product/Service Liability 16

Production 16

Facilities 18

Suppliers 19

Related Products/Services and Spin-Offs 20

Trademarks, Patents, Copyrights, Licenses, Royalties 22

Governmental Approvals 22

Public Private Partnership - V12 23

Marketing Plan 24

Industry Profile 24

Current Size 24

Growth Potential 24

Industry Trends 24


Competitive Analysis 28

Direct Competition 28

Indirect Competition 28

Future Competition 28

Competitive Analysis 29

Market Analysis 30

Target Market Profile 30

Customer Profile 31

Future Markets 32



Pricing 35

Pricing Strategy 35

Price List 35

Pricing Policies 36



Market Penetration 38

Company Image 38

Customer Service 38

Location 38

Direct Sales Force 38

Sales Representatives 38

Licensing or Distributors 38

Advertising and Promotion 38

Publicity 39

Internet 39

Trade Shows 39

Market Penetration Effectiveness 41



Financial Plan 42

Start-Up Costs 42

Sales Projections 42

Income Projections 42

Cash Requirements 42

Exit Strategy 43


Projected Financial Statements 43

Monthly Cash Flow Report (for three year - see inserts) 43

Year-End Income Statement 43

Year-End Balance Sheet 44

44

Appendix 45

Management Bios 45

PR Web Press Release 49

Public / Private Partnership Agreement 58

Table of Contents 58

RECITALS 59

Definitions 60

Scope of Agreement 62

Ownership 62

Grants of Licenses and Lease Between Parties 62

Services To Be Provided By The Interstate Traveler Company, LLC 63

The Department Support and Management Services to be Provided 63

Acceptance 64

User Licenses 64

Pricing 64

The Revenue Sources 64

Royalties and Endowments 65

Homeland Security and Safety Features. 65

Covenant Not to Compete 66


Representations and Warranties 66

Confidentiality 66

Termination 66

Insurance and Indemnification 67

Department’s Right to Elect a Remedy in Lieu of Termination 68

Access and Audit 68

Non-Discrimination 69

Laws, Ordinances and Regulations 69

Unfair Labor Practices 70

Changes 70

Approvals 70

Assignment 70

Survival of Provisions 70

Entire Agreement 70

Non-Waiver 70

Captions 71

Governing Law 71

Presidential Executive Order 72

Bain Endorsement 75

Pakistani Aide Memoire 76

Michigan House of Representatives - Interstate Traveler Task Force Report 81

Michigan House of Representatives Resolution R-23 92

Michigan State Senate Resolution R-89 93

Nomenclature 94



Insert each part of the Appendix that will be included, than type page numbers for each.




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