Senior Brand Ambassador Biography Senior Brand Ambassador Al Young has a wealth of Bourbon industry knowledge and experience that spans five decades. On June 5, 2017, he celebrated his 50th anniversary working for Four Roses.
Al was inducted into the prestigious Kentucky Bourbon Hall of Fame in 2011. In 2015, he was inducted into the Whiskey Magazine Hall of Fame and was honored as Highly Commended American Whiskey Ambassador of the Year by Whiskey Magazine’s Icons of Whiskey.
In his current role as Senior Brand Ambassador, Al’s primary function is to travel the country, tell the story of Four Roses, and promote the brand. He leads VIP tours and is the company’s liaison for numerous charitable events. He fosters relationships with key influencers and retail accounts across the country.
Al also serves as resident historian for Four Roses. He is tasked with preserving the Four Roses history and archives. In 2010, Al wrote a book about the history of Four Roses titled “Four Roses: The Return of a Whiskey Legend.” Since then, the book has been revised and re-printed several times, as more information has been discovered about the storied Bourbon brand.
Al began his career in the distilling industry in 1967 in the Quality Department of Joseph E. Seagram & Sons, Inc. (which later became Four Roses).He then moved into a management role with the company. Al has served as Shift Supervisor, was Distillery Manager for 17 years, and was named Brand Ambassador in 2007.
In his spare time, Al enjoys watercolor painting, is a history buff and a voracious reader. He graduated from Western Kentucky University and did graduate work at Southern Illinois University. He and his wife of 50 years reside in Lexington, KY. They have three grown children and four grandchildren.