Alumni Orientation: Development of the Construct Ibrahim Alnawas: ba, msc, PhD



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Table 2: EFA on the Third Group

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

0.859

Bartlett's Test of Sphericity

Approx. Chi-Square

1029.133

Df

153

Sig.

.000

Rotated Component Matrixa




Component




1

2

3

CS1




0.675




CS2

0.832


CS3

0.819

CS4

0.692

CS5

0.595

CS6

0.717

CS7

0.696

SMM1

0.844




SMM2

0.569

SMM4

0.873

SMM5

0.748

SMM6

0.730

SMM7

0.812

ADM1




0.844

ADM2

0.865

ADM3

0.572

ADM4

0.808

ADM5

0.847

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.



  1. Rotation converged in 5 iterations.

CS= Case for Support

SMM= Social Media Management

ADM= Alumni Database Management





Table 3: Reliability Analysis, Cronbach Alpha, Composite Reliability

Code

First-Order Indicators

Cronbach Alpha

Composite Reliability

CS


Case for Support

0.888

0.917

CS1


Cases for support …

Communicate to alumni the importance and the impact of their donation

0.685





CS2

Developed based on consultation with key internal/external stakeholders

0.829

CS3

Regularly revisited to ensure that they are fresh and relevant

0.789

CS4

Developed based on a common set of themes/messages across the institution

0.708

CS5

Communicate the wider role the university plays in society

0.649

CS6

Match individual preferences concerning areas, projects and services to support


0.661

CS7

Are restricted to a handful of prescriptive project (reverse question)

0.512

FEM

Financing Event Management

0.883

0.915

FEM1


Adequate amount of resources are allocated to…:
Coordinate a wide range of alumni at national level

0.745





FEM2

Coordinate optimum number of events at national level

0.807

FEM3

Plan, prepare and organize each event

0.612

FEM4

Coordinate optimum number of events where the masses of alumni are located

0.745

FEM5


Guide and assist regional alumni groups on planning/managing their events.

0.694

PBPEM

Promoting Best Practices of Event Management

0.850

0.899

PBPEM1

Event promotion campaigns planned/executed using all promotional channels

0.752




PBPEM2

Systematically monitoring the success of any event promotion campaigns

0.728

PBPEM3

Systematically engaging alumni when coordinating events

0.628

PBPEM4

Gathering feedback on events and produce reports that assist in benchmarking and measuring KPIs.

0.765

PBPEM5


Feeding events’ data analysis back to other event planners

0.528

FPM

Financing Publication Management

0.843

0.890

FPM1


Adequate amount of resources are allocated to…:
Ensure that alumni magazines are delivered to the largest number of alumni

0.732





FPM2

Ensure that the frequency of printable communications is optimum

0.572

FPM3

Ensure that the frequency of e-communications with alumni is optimum.

0.717

FPM4

Diversify our publications

0.640

FPM5

Enhance the quality of our publications

0.602


PBPPM

Promoting Best Practices of Publication Management

0.745

0.854

PBPPM1

Interacting with alumni to identify the most interesting topics to be included in magazine issue

0.613




PBPPM2

The content of publications is tailored to match different alumni age group

0.502

PBPPM3

Gathering feedback from alumni to assess their level of satisfaction

0.604

PBPPM4

Publications are delivered via alumni preferred format of reading

0.529

PBPPM5

Publications are delivered via multi-platforms

0.566

INTRACO


Intrafunctional Coordination

0.838

0.893

INTRACO1

The leaders of central alumni teams meet on regularly

0.724




INTRACO2

Regularly updating staff about their responsibility/role

0.630

INTRACO3

All alumni functions work together as one voice

0.614

INTRACO4

Staff involved in central alumni functions share their ideas, good practices and plans

0.728

INTERCO

Interfunctional Coordination

0.832

0.882

INTERCO1


Building affinity links between the university departments and alumni

0.674




INTERCO2

Meet deans/administrators across campus to determine most effective methods for reaching out to their alumni

0.652

INTERCO3

A working plan is being developed to coordinate alumni activities

0.517

INTERCO4

Standard operating procedures are being established with central departments

0.641

INTERCO5

Providing senior leadership with data on the needs/priorities of alumni

0.516

INTERCO6

Communicate alumni expectations to appropriate institutional constituencies

0.672

SMM

Social Media Management

0.917


0.937

SMM1

Systematically using/developing social media accounts to foster networking

0.809




SMM2

Social media accounts are administered by a professional team

0.588

SMM4

Social media accounts are regularly updated with tailored content to alumni

0.834

SMM5

Social media efforts are measured using qualitative/quantitative metrics

0.711

SMM6

Having a well-developed social media strategy

0.679

SMM7

Social media accounts are updated with fresh, timely content

0.745

ADM

Alumni Database Management


0.921

0.941

ADM1

Alumni information is detailed, comprehensive and reliable.

0.842




ADM2

Alumni information is accurate and up-to-date.

0.870

ADM3

Alumni information is accessible to all managers who need to use it.

0.650

ADM4

Having relevant and necessary information about our alumni.

0.815

ADM5

The quality of alumni information is very high

0.811


Table 4: AVE of the NINE First-Order Constructs

Indicator

AVE

INTRACO


0.676

INTERCO

0.556

FPM

0.618

PBPPM

0.745

FEM

0.683

PBPEM

0.643

ADM

0.762

CS

0.616

SMM

0.716




Table 5: The Root AVE Values of the NINE First-Order Constructs



ADM

CS

FEM

FPM

INTER

CO

INTRA

CO


PBPEM

PBPPM


SMM

ADM

0.8729

0

0

0

0

0

0

0

0

CS

0.534

0.7848

0

0

0

0

0

0

0

FEM

0.228

0.4688

0.8264

0

0

0

0

0

0

FPM

0.3689

0.434

0.3734

0.7861

0

0

0


0

0

INTERCO

0.5425

0.6146

0.5214

0.4958

0.7456

0

0

0

0

INTRACO

0.5897

0.5597

0.4031

0.4867

0.7437

0.8221

0

0

0

PBPEM

0.2932

0.433

0.5665

0.3337

0.5262

0.3867

0.8018

0

0

PBPPM


0.2488

0.444

0.41

0.5408

0.5687

0.3029

0.5554

0.8142

0

SMM

0.6075

0.6166

0.4988

0.4822

0.6332

0.5

0.5205

0.5619

0.8461




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