Annual Report 2014–15



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Goal 2: A creative city

Melbourne will be a place that inspires experimentation, innovation and creativity and fosters leaders of ideas and courage. It will build upon long-standing heritage and embrace Aboriginal and Torres Strait Islander history and culture.

Overview


  • 5 projected outcomes

  • 5 progress indicators

  • 7 priorities identified

  • 18 actions for 2014–15

  • Delivered via 5 service areas, 12 strategies / plans

Our approach


The City of Melbourne recognises that artistic expression, risk-taking and the new ideas that flow from it are part of the lifeblood of a truly great city. Just as we seek to support new forms of cultural expression, we also recognise the importance of the city’s heritage as a mirror into our shared cultural identity.

Building a ‘creative city’ is about supporting artists, creating opportunities for everyone to share in creative activity, growing our reputation as Australia’s art and cultural capital, and protecting our cultural and natural heritage for the enjoyment of current and future generations.


Issues and challenges


While provisions for noise attenuation measures in new building developments are now in place to support the operation of live music venues, other State policy and planning provisions relating to noise also require review. We are cooperating with the Victorian Government on these.

A couple of projects will need to be extended due to unforseen complexities, including the development of sustainable operating models for cultural infrastructure and programming, and review of Capital City Zone planning scheme heritage policies.


Future directions

A major initiative in the coming year will be to install a public marker to commemorate the story of Tunnerminnerwait and Maulboyheenner, which represents an important chapter in the Aboriginal and colonial history of Victoria.

Future Melbourne snapshot


How the city measures up as a ‘creative city’ based on: The size of the creative sector: people employed in the creative industries as a proportion of total employment in the municipality.

Historically, the creative sector makes up about 4 per cent or less of the city’s total employment.



Creative sector size

  • 3.4 per cent (2012, based on latest available data)

Goal 2 service areas: Arts and cultural policy, planning, infrastructure, asset management and programming, Building, development and planning, Urban policy and design, International and national connections, Arts participation and activation.

Performance summary

Key highlights


  • 351,700 Creative Spaces web visitors

  • 101,400 attendees at Arts Melbourne events

  • 3213 artists supported through our programs

  • 369 organisations partnered in our programs

  • 5,565 programs, workshops and events supported by Arts Melbourne

Summary of 2014–15 actions


Detail about this year’s creative city actions and activities can be found later in this chapter.

Major initiative: Grow the Arts House program and create a strategic plan for the future of Arts House

Arts House has put Melbourne firmly on the map as a national and international centre for performance and experimental contemporary arts. A new team, together with a new strategic plan confirmed in March, aim to ensure Arts House keeps growing from strength to strength as the leading promoter and incubator for cutting-edge arts in Melbourne. Arts House will continue engaging audiences, communities and independent artists with programs that surprise, challenge and inspire.

Awards and achievements for Arts House


Nearly 5000 people visited the Dance Massive festival over 12 days in April, with Arts House selling out six of nine show seasons. Two of Arts House’s sustainability events, Going Nowhere and Reach Out Touch Faith (as part of Going Nowhere), scored Green Room Awards.

How we’re performing against our indicators of progress


The City of Melbourne aims for several outcomes over the four years of its Council Plan 2013–2017. We measure progress by the indicators below.

Projected outcomes


  • Artists are supported to present and work locally

  • Artistic enterprises choose to base themselves in the municipality
Indicator

The proportional increase in the number of artists and creative enterprises seeking support from the City of Melbourne to work or base themselves in the municipality

Time period (Financial Year)

Proportional change in artists who sought support from the arts and culture branch

2013–14 to 2014–15

11 per cent decrease
Our progress

Some 12,444 artists sought our support this year, down from 14,052 in 2013–14. Various factors account for this including an unusually large number of applicants last year coinciding with the triennial arts grants and Indigenous Arts Festival (biennial only), plus the review of the public art program this year which meant any submissions would have been put on hold.

Curious Creatures

Family Services and ArtPlay have combined forces to deliver the Picture Book Program. Families with young children, who wouldn’t normally access ArtPlay, can join the program for six weeks to produce a book. The first book Curious Creatures is now released and available at all City of Melbourne libraries.

Projected outcome: People participate in creative expression and attend arts and cultural activities

Indicator

The proportion of people participating in selected arts and cultural activities provided by the City of Melbourne who report engaging in these for the first time

Time period (Financial Year)

Participants in our arts and cultural activities who reported engaging in these for the first time

2013–14

37 per cent

2014–15

49.6 per cent
Our progress

Of the more than 820,000 people surveyed who had participated in selected City of Melbourne activities, nearly half reported engaging in these for the first time, up 12 per cent from last year. This year’s survey respondents include a slightly broader range than last year, including those who participated in Melbourne Spring Fashion Week, Melbourne Music Week, New Year’s Eve and Moomba Festival. Last year’s survey included participants from ArtPlay, the ArtsHouse program, Organ Program, Arts and Participation Program plus Melbourne Conversations (the latter was not included in the survey this year).

Gelibolu exhibition

‘Gelibolu, A Turkish Australian Perspective on Gallipoli’, an exhibition produced by our Arts and Culture staff, as part of the ANZAC Day 100 year commemoration, explored the Turkish-Australian perspective of Gallipoli through the work of five contemporary artists who shared stories of identity, family and the impact of war.

Projected outcome: A growing reputation as the centre for vibrant artistic and cultural life

Indicator

The proportion of survey respondents who agree Melbourne is an artistic and cultural city

Time period (Financial Year)

People who agree Melbourne is an artistic and cultural city

2013–14

93.4 per cent

2014–15

91.4 per cent

Our progress


Ninety-one per cent of residents, workers, visitors and students surveyed agree the City of Melbourne is an artistic and cultural city.
Partnership with Arts Access

The City of Melbourne partnered with Arts Access and the University of Melbourne to deliver a symposium entitled Beyond Access at the Melbourne Brain Centre. Discussions focused around research undertaken investigating the creative case for inclusion of artists with disabilities. Chair of Arts Access Victoria, Margherita Coppolino delivered a strong message advocating inclusion.

Projected outcome: The municipality’s cultural and natural heritage is protected for the appreciation of future generations

Indicator

The percentage increase in the number of exceptional trees in the Exceptional Tree Register.

Time period (Financial Year)

Percentage change in number of exceptional trees in Exceptional Tree Register

2012–13 to 2013–14

3.4 per cent decrease

2013–14 to 2014–15

3.4 per cent decrease

No new trees were added to the Exceptional Tree Register as the necessary planning scheme amendments were delayed by the ministerial process and budgetary constraints. In the meantime, some trees were removed from the register due to their compromised condition.
Indicator

The percentage increase in the number of buildings and places with statutory heritage protection

Time period (Financial Year)

Percentage change in number of protected heritage buildings and places

2012–13 to 2013–14

1.2 per cent increase


2013–14 to 2014–15

0 per cent increase
Our Progress

With 87 more properties added to the Heritage Register from 2012–13 to 2013–14, no further properties were added this year. While the Council adopted two heritage amendments including Amendments C198 and C215, these are awaiting approval by the Minister for Planning.
Open House Melbourne

Twelve Melbourne organists each gave a 30-minute mini-recital as part of Open House Melbourne 2014. Performers played everything from JS Bach to football theme songs to the Pirates of the Caribbean score over two days. The total audience over the weekend was an impressive 9364. Staff and guest curators conducted 34 tours of the Arts and Heritage Collection in Little Bourke Street.

Our 4 year priorities are…

Our 2014–15 focus was…

Over the next year we will…

Develop sustainable cultural physical infrastructure and programming

  • Review and develop sustainable operating models for our current and future cultural infrastructure and programming

Status: Ongoing

  • Develop a cultural infrastructure framework related to the Community Infrastructure Framework to include the:

    • Potential conversion of 602 Little Bourke Street into a mixed-use creative space
    • Feasibility of an international live/work artists’ facility


Status: Ongoing

  • Develop a Cultural Infrastructure Framework that maps existing cultural infrastructure and recommends future strategies for growth, including funding and partnership models

Increase access to and participation in creative expression and arts and cultural experiences, including music

  • Upon adoption of the Arts Strategy, identify and implement 2014-15 components

Status: Completed

  • Evaluate and review the 2014 Melbourne Indigenous Arts Festival and provide recommendations to the Council regarding its future

Status: Completed

  • Implement the renewed City of Melbourne Music Strategy and continue to support the Music Strategy Advisory Committee

Status: Completed

  • Participate in the Victorian Government's review of noise controls and live music State Planning Policy

Status: Ongoing

  • Explore the Yarra Trams proposal for an arts line

Status: Completed

  • Deliver the first of the Melbourne-designed pavilions as part of the Melbourne Pavilions Program

Status: Completed

  • Run a music symposium comprising local, national and international representatives, as identified in the Melbourne Music Strategy

  • Continue to work with stakeholders to implement the Yarra Trams proposal for an Arts Line

  • Coordinate the installation and removal of the second Melbourne Pavilion in Queen Victoria Gardens as part of a four year program

Strengthen national and international artistic and cultural connections


  • Partner with the State Government in the establishment of a City of Literature role

Status: Completed

  • Develop and run the Biennial Dance Massive Festival

Status: Completed

  • Deliver the biennial Going Nowhere international sustainable arts festival

Status: Completed

  • Deliver the Biennial Festival of Live Art

Support emerging artists

  • Grow the Arts House Program and create a strategic plan for the future of Arts House

Status: Completed

  • Implement the Arts House Strategic Plan

Contribute to artistic, cultural and heritage outcomes for the Aboriginal and Torres Strait Islander people

  • Implement the Indigenous Heritage Action Plan 2012–2015 priorities including:

    • implement the final stages of the process to publicly mark and acknowledge the events related to the Tunnerminnerwait and Maulboyheenner story and its connection to the history of Melbourne

    • develop a GIS mapping tool that could support the further development of self-guided tours and/or a walking trail to celebrate Aboriginal culture in the municipality
      Status: Completed

  • In collaboration with key partners, develop the content for the 2017 Melbourne Indigenous Arts Festival

Implement the Heritage Strategy


  • Complete the heritage planning scheme amendments C198 City North Heritage, C207 Arden Macaulay Heritage and C215 Kensington Heritage

Status: Completed

  • Finish reviewing the planning scheme heritage policies 22.04 Heritage Places within the Capital City Zone and 22.05 Heritage Places outside the Capital City Zone

Status: Ongoing

  • Complete a Bourke Hill Precinct heritage review and coordinate results with the State Government’s Bourke Hill Precinct planning review

  • Status: Ongoing

  • Complete the planning scheme amendment C211/212 Exceptional Tree Register

Status: Completed

  • Investigate the establishment of a City of Melbourne heritage information portal that provides access to all Melbourne’s heritage information repositories including the City of Melbourne’s own collection

Status: Completed

  • Following the 2014-15 review, undertake a planning scheme amendment to revise heritage policies under Clause 22.04 (Heritage Places within the Capital City Zone) and Clause 22.05 (Heritage Places outside the Capital City Zone)

  • Implement Planning Scheme Amendment C241 - Palace Theatre Heritage Review

  • Undertake a Heritage Review of Guildford and Hardware Lanes

  • Undertake a planning scheme amendment for the West Melbourne Structure Plan - Heritage Review

  • Investigate mechanisms to provide financial or other incentives for property owners to preserve heritage
  • Undertake a planning scheme amendment to identify heritage places and introduce statements of significance for buildings in the Bourke Hill Precinct


  • Establish an information portal to provide access to Melbourne heritage information repositories, including our own collection

Build on the municipality's cultural heritage in creative and dynamic ways, ensuring appreciation by future generations

    N/A

  • (Major initiative) Install a Tunnerminnerwait and Maulboyheenner commemorative marker
Ongoing actions

Several actions not completed in 2014–15 will continue to be delivered in the 2015–16 financial year. Some relate to projects that span multiple years. Some actions were delayed due to unforeseeable external factors.


: SiteCollectionDocuments
SiteCollectionDocuments -> Year one progress report
SiteCollectionDocuments -> City of Melbourne Annual Report 2012–13
SiteCollectionDocuments -> Year one key achievements Melbourne Music Symposium 2015
SiteCollectionDocuments -> City of Melbourne Annual Report 2015-16
SiteCollectionDocuments -> We are pleased to present to you the City of Melbourne’s annual report for 2012–13
SiteCollectionDocuments -> World War One memorials in the City of Melbourne by Dr Michael Cathcart
SiteCollectionDocuments -> Learning Objective Activities Areas of Learning
SiteCollectionDocuments -> Queen mary 2 Fact Sheet
SiteCollectionDocuments -> Discussion Paper on Ecosystem Services for the Department of Agriculture, Fisheries and Forestry Final Report
SiteCollectionDocuments -> Transport/movement re theme: leaders


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