Melbourne will have a global focus with first-rate infrastructure and services, a highly skilled workforce and affordable business accommodation. It will share knowledge, mentor emerging businesses, collaborate and attract global investment and visitors.
2 projected outcomes
2 progress indicators
7 priorities identified
14 actions for 2014-15
Delivered by 7 service areas, 6 strategies / plans
The City of Melbourne supports entrepreneurs and enterprises, small and large, to thrive and prosper in the local and global economy, in turn helping to create a high standard of living for all Melburnians. The changing face of local businesses, coupled with changes abroad in the global marketplace, new digital technology and consumer behaviour, require us to become agile in supporting the city’s continued prosperity.
Building a ‘prosperous city’ is about supporting a sustainable and resilient municipal economy, as well as fostering a globally connected municipal economy by strengthening partnerships locally, nationally and globally.
Issues and challenges
We are continuing to work with Places Victoria on transforming the Harbour Esplanade and surrounding Docklands area into a premier public space while key components of the master plan are worked through. Meanwhile, we are committed to supporting meaningful community engagement through each stage of Places Victoria’s redevelopment project.
Major initiatives in the coming year will include beginning implementation of the 2015–2019 Tourism Action Plan, developing and running City of Melbourne business missions to key markets in China and Japan, and identifying activities to strengthen cross-Council economic development activities under our Building Prosperity Together framework.
Future Melbourne snapshot
How the city measures up as a ‘prosperous city’ based on: Business growth: total number of businesses in the municipality.
There are more than 19,000 businesses in the municipality (reflecting an upward trend from about 14,000 businesses in 2006).
Time period (Financial Year)
Total businesses in the municipality
Goal 3 service areas: Business, International connections, City promotion and tourism, Building, development and planning, Events, Local laws compliance, Urban policy and design
$42.68 million – the economic contribution of our premier events
72 small businesses and two family businesses received Lord Mayor’s Commendations
Summary of 2014–15 actions
Detail about this year’s prosperous city actions and activities can be found later in this chapter.
Work with stakeholders to improve the City Yield Program to gain greater benefits to the city from business event delegates and cruise ship passengers
Melbourne outbid competitor cities around the world to secure hosting rights for several major conference titles, including the 2016 Institute of Electrical and Electronics Engineers (IEEE) Power and Energy Society Conference on Innovative Smart Grid Technologies – Asia; the 15th World Congress of Epidemiology in 2017; the 17th Triennial International Convention of Inner Wheel – Women of Rotary in 2018; and the 2021 Congress of the International Commission on Occupational Health (ICOH), to name a few. Events like these help support the city’s local economy and reinforces Melbourne’s role in global knowledge exchange.
Melbourne designs showcased in Milan
In partnership with Monash University, we delivered a joint exhibition in Milan titled BlackBOX: Design and Innovation in Melbourne Australia as part of the Expo in Citta program. Our exhibition celebrated Melbourne’s long history of cutting-edge design and innovation and featured Melbourne inventions such as the Baby Capsule car seat, Keep Cup, Black Magic Camera and Bionic Ear.
How we’re performing against our indicators of progress
The City of Melbourne aims for several outcomes over the four years of its Council Plan 2013–2017. We measure progress by the indicators below.
Projected outcome: A sustainable and resilient municipal economy
Business sentiment about the City of Melbourne’s contribution to the resilience of the municipality’s economy, per year
The score of 64.1 out of a possible 100 reflects the satisfaction rating given by businesses surveyed about a broad range of City of Melbourne activities that support local economic resilience. These include attracting visitors to the city, managing parking and street activities, planning regulation, delivering capital works and maintaining the city’s cleanliness.
In addition to our paid workforce, we also have a volunteer workforce of more than 400 individuals. Our volunteers, collectively known around the world as the ‘red coats’, work within our Business and Tourism Melbourne Branch across seven programs:
The work of our volunteers in encouraging visitors to see more, do more, stay longer and spend more in the city is highly valued by our businesses, arts and cultural institutions and attractions. Extensive training and ongoing support is provided to all volunteers to enhance their general knowledge of all things happening in our city.
First business breakfast forum held
The Lord Mayor and Chief Executive Officer hosted more than 200 city retail and hospitality representatives for the first business breakfast forum in July 2014, a new initiative to engage with the broader business community under the Melbourne Retail and Hospitality Strategy 2013–2017. The forum generated much discussion on how the City of Melbourne and businesses could work more creatively together and was extremely well received, with businesses requesting the event to be held every six months.
Melbourne Music Strategy launched
The Music Advisory Committee and music industry representatives celebrated the launch of the Melbourne Music Strategy 2014-17 at The Toff in Town in August. Aimed at supporting and growing the city’s music industry, the strategy has already seen a number of achievements including funding of a new recording studio in West Melbourne, a new Melbourne laneway named in honour of legendary musician Chrissy Amphlett and the development of Melbourne’s first Music Symposium to be held in November 2015.
Melbourne Music Week
The city became a stage during November for the fifth Melbourne Music Week, with a 10-day fully packed program featuring 110 dynamic events held across 40 uniquely Melbourne locations. This year’s flagship venue, the Queen Victoria Market, was transformed into a vibrant performance space to host an impressive line-up of local and international acts.
The proportional change in trade connections made through business matching and information sessions with in-bound business delegations, per year
Time period (Financial Year)
Change in trade connections made per year
2012–13 to 2013–14
4.6 per cent increase
2013–14 to 2014–15
53.6 per cent decrease
The number of trade connections made (defined as introductions between local and overseas businesses and governments) was 221 this year, coming off a relatively high base of 476 connections made in 2013–14. Note there were also fewer inbound business missions this year compared with the previous year.
The new Fitzroy Gardens Visitor Centre is now open, complementing the existing network of services across the city. The visitor centre facilitates merchandise and ticket sales for Cooks’ Cottage and provides customers with face-to-face information, brochures, access to touch screen displays and iPads. To date, more than 137,000 people have visited the centre.
New major events
This summer was one of the busiest on record for new events for the City of Melbourne, including three large scale events – Slidestreet Melbourne, Royal Croquet Club and the SummerSalt outdoor arts festival. Each delivered a range of new and varied experiences at Melbourne’s public spaces and contributed to the city’s vibrant summer landscape.
Develop a program or processes to raise awareness of accessibility issues amongst Melbourne retailers through the Melbourne for All People Strategy
Develop a recreational fishing plan for Docklands waterways
Develop a berthing strategy for Docklands waterways
Work with the State Government to rationalise governance arrangements for the city's waterways
Work with Places Victoria to prepare an Implementation Plan to deliver the Harbour Esplanade Master Plan
One action relating to the Harbour Esplanade Master Plan not completed in 2014–15 will continue to be delivered in the 2015–16 financial year, and key components of the master plan still need to be worked through with Places Victoria.