Beef Checkoff funded programs helps producers share their story with consumers



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Beef Board Video News 06/2014

Beef Checkoff funded programs helps producers share their story with consumers”




Suggested lead:

Most Americans today don’t have much knowledge of agriculture and food production. So, they are susceptible to incorrect information about beef and how it is produced. Filling that information gap with the truth about how producers work to provide safe and nutritious beef is one goal of the beef checkoff -- and it is a part of daily activity for one South Dakota beef producing family, as Brian Baxter reports.


Reporter:

CHECKING ON COWS AND CHECKING IN ON SOCIAL MEDIA. YOU’ll likely FIND SOUTH DAKOTA RANCHERS TROY AND STACY HADRICK DOING both. THEY’RE BUSY RAISING THREE KIDS, WHILE CARING FOR THEIR CATTLE AND THEIR RANCH. BUT THEY SEE VALUE IN making the effort to SHARe THE STORY OF WHAT THEY DO EVERY DAY WITH CONSUMERS. (:20)


Stacy Hadrick, Hadrick Enterprises, Faulkton, South Dakota:

4:07:47 "When Troy and I sat down and started to think about all the things that we needed to do as beef producers, one of the most obvious things to us was that we needed to reach out to consumers and help them to understand what we do as beef producers." (:13)

Troy Hadrick, Hadrick Enterprises, Faulkton, South Dakota:

3:36:51 "Here’s the thing. There’s a story that’s going to be told about the beef industry one way or the other. And so then you have this choice to make. Either we’re going to tell it ourselves and tell it in an accurate and truthful manner or we’re going to let somebody else tell it and they’re not going to do a good job because they don’t do this stuff every day and they’re out with their own bias and their own agenda" (:21)

Reporter:

troy and stacy have been working to share the facts about how they raise beef for more than a decade. along the way, they’ve come to rely on beef checkoff-funded programs to provide them science based information they can share. in addition, they are both graduates of the checkoff-funded masters of beef advocacy or m-b-a program that now has more than 5-thousand graduates. (:20)


Troy Hadrick, Hadrick Enterprises, Faulkton, South Dakota:

3:33:31 "That was a great first step for the checkoff to, to really dive in to a lot of the social media aspects of telling the story of the beef industry and working to create a team of people that could all contribute to helping share that story." (:15)


Stacy Hadrick, Hadrick Enterprises, Faulkton, South Dakota:

4:19:21 "I think the investment that the Beef Checkoff has made in the MBA program has been well worth the money. Having over five thousand people that have gone through the program and, and we know that we only want that to continue to grow is, is absolutely critical to us as people involved in the beef industry to do. And it’s money well spent because every little drop in the bucket counts. And we can’t discount when your drop in the bucket is going to cause a big ripple and, and make a big difference in somebody’s life in understanding what we do as producers." (:32)


Reporter:

whether using twitter by the feed bunk, posting a photo on facebook from the pasture, or interacting with beef consumers around the world from their kitchen counter, the hadricks are committed to doing their part to insure consumers better understand the care ranching families put into producing beef. (:18)

Stacy Hadrick, Hadrick Enterprises, Faulkton, South Dakota:

“We reach out all the time talking about how much time we spend with our animals and how we’re treating our soil and our grass which is absolutely critical to raising a, a quality beef product that we, my husband and I, pride ourselves on. And that’s what the Beef Checkoff’s been able to do is also give us those tools to, to have the science behind it, the information behind it, not just the knowledge behind it. (:25)


Troy Hadrick, Hadrick Enterprises, Faulkton, South Dakota:

“Going out and sharing that story and being an advocate for agriculture has got to be on our chore list. We’ve got to make sure the cows are fed, we’ve got to make sure that people understand what we’re doing and why we’re doing it and hopefully if we continue to work all of those things and, and work hard at it, when it’s time for our kids to, to move, step up and be the next generation of our family, that that opportunity is there for them as well.” (:21)



Reporter:

in south dakota, I’M brian baxter reporting. (:05)


TIME: 3:05
Suggested local out:

To find out more about the Masters of Beef Advocacy and other beef checkoff funded efforts to communicate the facts about beef, visit the website: mybeefcheckoff-dot-com







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