Business Administration graduate with a degree in Management complemented with a specialization in Integrated Marketing Communications

9 Knots berry Street, Miami, Florida 65823 ♦ john.smith@yahoo.com ♦ 632-985-4123

PROFILE

Business Administration graduate with a degree in Management complemented with a specialization in Integrated Marketing Communications. Seeking a career opportunity in the Marketing or Integrated Marketing Communications department. Well-developed skills in communication, budgeting, market research. Complemented by knowledge of Microsoft Office and Adobe Creative Suite programs. Experience in development of advertising/design campaign and writing press releases in AP Style format for CB Richard Ellis; also in developing all aspects of an integrated marketing plan for Postal Annex+. Able to lead and bring out the best in others during demanding circumstances and accepts criticism with appreciation. Detail -oriented and personable individual with a commitment to hard work and creativity.

Major: Bachelor of Science in Marketing, with specialization in Integrated Marketing Communications

Organizations: Alpha Psi – Business Fraternity, Member, Fall 2005 - Present

EXPERIENCE
Jan – May 2008 POSTAL ANNEX+, INC., IMC Capstone Course Project member, San Diego, CA

• Allocated $400,000 to develop a fully integrated marketing communications campaign for Postal Annex+

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  Identified potential competitive advantage opportunities in retail business services industry through market research reports
  
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  Developed and administered consumer research intercept surveys for over 100 customers
  
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  Designed creative materials and copy concept
  
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  Prepared Microsoft Power Point presentation to Postal Annex+ executives
  

Summer 2007 Coke Catering, Special Event Marketing, Calgary, Canada,

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  Influenced targeted consumer attitudes and behavior for the world’s leading premium beverage company, Diageo, by consumer immersion activities and sampling for 1000+ attendees
  
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  Optimized team strategy by encouraging partnerships that resulted in a ~90% trial rate amongst prospects
  
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  Coordinated communications and materials management with all event managers
  

Feb- June 2007 Re/Max, Marketing and Communications Intern, San Diego, CA,

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  Advertising and design concept for the grand opening of a 15-story, 300,000 square foot downtown office development that contributed to the 92% leased space since its opening
  
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  Writing commercial real estate press releases that appeared weekly in the San Diego Business Journal, San Diego Daily Transcript and the California Real Estate Journal
  

• Conducted market research that is used by the San Diego Regional Appendix and is incorporated in 90% of all marketing packages

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  Assisted the Managing Director and top CBRE producer in the development of marketing material for the Nakoma Golf Resort in Plumas County, CA
  
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  Constructed and maintained the public relations press book for 100% of the publicity generation
  

Summer 2005 In Style Magazine, Corporate Administrator, Calgary, Canada

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  Prepared and presented In Style Magazine media kits to prospective advertisers and contributors
  
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  Organized and tracked all executive focus groups
  
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  Maintained communications with customer database and fashion industry professionals internationally