Business Administration graduate with a degree in Management complemented with a specialization in Integrated Marketing Communications



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JOHN SMITH


9 Knots berry Street, Miami, Florida 65823 ♦ john.smith@yahoo.com ♦ 632-985-4123

PROFILE

Business Administration graduate with a degree in Management complemented with a specialization in Integrated Marketing Communications. Seeking a career opportunity in the Marketing or Integrated Marketing Communications department. Well-developed skills in communication, budgeting, market research. Complemented by knowledge of Microsoft Office and Adobe Creative Suite programs. Experience in development of advertising/design campaign and writing press releases in AP Style format for CB Richard Ellis; also in developing all aspects of an integrated marketing plan for Postal Annex+. Able to lead and bring out the best in others during demanding circumstances and accepts criticism with appreciation. Detail -oriented and personable individual with a commitment to hard work and creativity.


EDUCATION

College of Business Administration, San Diego State University, San Diego, CA, May 2008

Major: Bachelor of Science in Marketing, with specialization in Integrated Marketing Communications

Organizations: Alpha Psi – Business Fraternity, Member, Fall 2005 - Present

EXPERIENCE
Jan – May 2008 POSTAL ANNEX+, INC., IMC Capstone Course Project member, San Diego, CA

  • Allocated $400,000 to develop a fully integrated marketing communications campaign for Postal Annex+


  • Identified potential competitive advantage opportunities in retail business services industry through market research reports

  • Developed and administered consumer research intercept surveys for over 100 customers

  • Designed creative materials and copy concept

  • Prepared Microsoft Power Point presentation to Postal Annex+ executives

Summer 2007 Coke Catering, Special Event Marketing, Calgary, Canada,



  • Influenced targeted consumer attitudes and behavior for the world’s leading premium beverage company, Diageo, by consumer immersion activities and sampling for 1000+ attendees

  • Optimized team strategy by encouraging partnerships that resulted in a ~90% trial rate amongst prospects

  • Coordinated communications and materials management with all event managers

Feb- June 2007 Re/Max, Marketing and Communications Intern, San Diego, CA,



  • Advertising and design concept for the grand opening of a 15-story, 300,000 square foot downtown office development that contributed to the 92% leased space since its opening

  • Writing commercial real estate press releases that appeared weekly in the San Diego Business Journal, San Diego Daily Transcript and the California Real Estate Journal
  • Conducted market research that is used by the San Diego Regional Appendix and is incorporated in 90% of all marketing packages


  • Assisted the Managing Director and top CBRE producer in the development of marketing material for the Nakoma Golf Resort in Plumas County, CA

  • Constructed and maintained the public relations press book for 100% of the publicity generation

Summer 2005 In Style Magazine, Corporate Administrator, Calgary, Canada



  • Prepared and presented In Style Magazine media kits to prospective advertisers and contributors

  • Organized and tracked all executive focus groups

  • Maintained communications with customer database and fashion industry professionals internationally


INTERESTS

Interests: outdoor activities, art, music, being challenged, networking



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