Communications and media resource list Updated Jan 2012 Curriculum and Tools



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Communications and media resource list


Updated Jan 2012
Curriculum and Tools: (CMJ Communicate Justice 101 & GAP Media in Action Toolkits are specifically designed for youth. Praxis Project’s Communicating for Health Justice is specific to Healthy Communities issues).
The Center for Media Justice is a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/


  • Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

    • Press Releases

    • S

      torytelling

    • Building Strong Relationships

    • Challenging Bias

    • Framing and Messaging

    • Interviewing

    • Media Planning

  • The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice.


CCHEpuede! Una iniciativa nacional que apoya el desarrollo de la capacidad de diversas organizaciones comunitarias de base y grupos indígenas.

  • For resources in Spanish: http://derechoalasalud.org/node/109


Global Action Project works with young people most affected by injustice to build the knowledge, tools, and relationships needed to create media for community power, cultural expression, and political change. http://global-action.org/
  • GAP’s Media in Action curriculum covers: http://curriculum.global-action.org/


    • Community Mapping

    • Cinematograhpy 101

    • The Power of Interviewing

    • Framing and Messaging

    • Media Advancing Movements

    • Montage 1+1 = 3

The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.

  • Check out their Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues 7 hours of curriculum which includes:

    • Overview of Health Justice Communications

    • Identifying the Terrain

    • Mapping Campaign and Media Goals

    • Conducting a Power Analysis

    • Creating OUR Conceptual Frame

    • Mapping Target Audiences

    • Developing an Effective Message

  • And their Strategic Communication Tools at: http://thepraxisproject.org/foundations-media-relations

SmartMeme builds movements and amplifies the impact of grassroots organizing with new strategy and training resources, values based communications, collaborations, and meme campaigning. http://www.smartmeme.org/section.php?id=86

Check out these docs:



  • R

    e:Imagining Change (easy print version -donation requested)

    SmartMeme's comprehensive story-based strategy manual

    Black and white printer friendly version of the 60 page resource guide.


  • Story-based Strategy Campaign Model
    Integrating story-based strategy into your campaign planning
    This chart provides a step-by-step method for applying the story-based strategy approach to planning a campaign and taking creative action.

  • Battle of the Story Worksheet
    Breaking down the elements of story
    SmartMeme's signature tool helps you work through the status quo story on your issue, and tease out the elements of your narrative in order to guide campaign strategy...

  • Points of Intervention Worksheet
    Identifying where to intervene with a new story
    This worksheet gives groups a framework to think through places in the system were we can take action for change...

  • What's in a Meme?
    Designing a meme that works for your group
    This tool provides facilitator's instructions for group strategizing around creative concept generation...

  • Tactic Star
    A tool to help plan and evaluate tactics
    This tool from our friends at Beyond the Choir outlines some key factors to consider when choosing the tactics to implement your strategy.

    • Spokesperson Tips
      Talking to the media
      A few simple things to remember when engaging as a media spokesperson....

    • Story-Based Strategies for Action Design
      Article by Doyle Canning and Patrick Reinsborough
      SmartMeme's Story-Based Strategy framework is applied to organizing creative mass actions including useful concepts like meta-verbs and action logic.

The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php



  • Contact them to get a copy of their manuals http://www.spinproject.org/section.php?id=8




  • Use their resources page: http://www.spinproject.org/article.php?id=113 to access:

    • Strategic Communications Planning (tutorial, guide, sample plan)

    • Identifying Your Target Audience

    • Developing Relationships with Reporters

    • Writing for Communications

    • Online Communications

    • Broadcast Media and Spokesperson Skills

    • News Releases

    • Community Organizing and Strategic Communications

    • Working with PR Consultants


Additional resources: From SPIN’s Media Activism Links http://www.spinproject.org/section.php?id=42


Free Press is a national nonpartisan organization working to increase informed public participation in crucial media policy debates, and to generate policies that will produce a more competitive and public interest-oriented media system with a strong nonprofit and noncommercial sector.

Project Censored maintains a large list of media activist organizations.

Fairness and Accuracy in Reporting (FAIR), the national media watch group, advocates for greater diversity in the press, and scrutinizes media practices that marginalize public interest, minority and dissenting viewpoints. FAIR has been offering well-documented criticism of media bias and censorship since 1986. As an anti-censorship organization, FAIR exposes important news stories that are neglected and defends working journalists when they are muzzled.


FAIR's Media Activist Kit includes "how-to" guides for identifying, documenting and challenging inaccurate or unfair news coverage, along with information about how to promote independent media.

Gay and Lesbian Alliance Against Defamation engages in media activism, media analysis and provides resources.

Media Alliance is a San Francisco-based training and resource center for media workers, activist and community organizations. Promotes a diverse, accountable and ethical media.

The Mainstream Media Project is a resource for access to talk radio and for trainings in how to be successful in that curious medium that reaches into the midlands and mainstream.They call this training "From Advocate to Expert."






Funder’s Collaborative on Youth Organizing: Healthy Communities Toolkit 2011: Communications




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