Updated Jan 2012 Curriculum and Tools: (CMJ Communicate Justice 101 & GAP Media in Action Toolkits are specifically designed for youth. Praxis Project’s Communicating for Health Justice is specific to Healthy Communities issues).
The Center for Media Justice is a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/
Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/
Building Strong Relationships
Framing and Messaging
The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rightsand racial justice.
CCHEpuede! Una iniciativa nacional que apoya el desarrollo de la capacidad de diversas organizaciones comunitarias de base y grupos indígenas.
For resources in Spanish: http://derechoalasalud.org/node/109
Global Action Project works with young people most affected by injustice to build the knowledge, tools, and relationships needed to create media for community power, cultural expression, and political change. http://global-action.org/
GAP’s Media in Action curriculum covers: http://curriculum.global-action.org/
The Power of Interviewing
Framing and Messaging
Media Advancing Movements
Montage 1+1 = 3
The Praxis Projectis a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.
Check out their Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues 7 hours of curriculum which includes:
And their Strategic Communication Tools at: http://thepraxisproject.org/foundations-media-relations
SmartMeme builds movements and amplifies the impact of grassroots organizing with new strategy and training resources, values based communications, collaborations, and meme campaigning. http://www.smartmeme.org/section.php?id=86
Black and white printer friendly version of the 60 page resource guide.
Story-based Strategy Campaign Model Integrating story-based strategy into your campaign planning This chart provides a step-by-step method for applying the story-based strategy approach to planning a campaign and taking creative action.
Battle of the Story Worksheet Breaking down the elements of story
SmartMeme's signature tool helps you work through the status quo story on your issue, and tease out the elements of your narrative in order to guide campaign strategy...
Points of Intervention Worksheet Identifying where to intervene with a new story
This worksheet gives groups a framework to think through places in the system were we can take action for change...
What's in a Meme? Designing a meme that works for your group
This tool provides facilitator's instructions for group strategizing around creative concept generation...
Tactic Star A tool to help plan and evaluate tactics This tool from our friends at Beyond the Choir outlines some key factors to consider when choosing the tactics to implement your strategy.
Spokesperson Tips Talking to the media
A few simple things to remember when engaging as a media spokesperson....
Story-Based Strategies for Action Design Article by Doyle Canning and Patrick Reinsborough SmartMeme's Story-Based Strategy framework is applied to organizing creative mass actions including useful concepts like meta-verbs and action logic.
The Spin Projectstrengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php
Contact them to get a copy of their manuals http://www.spinproject.org/section.php?id=8
Use their resources page: http://www.spinproject.org/article.php?id=113 to access:
Free Press is a national nonpartisan organization working to increase informed public participation in crucial media policy debates, and to generate policies that will produce a more competitive and public interest-oriented media system with a strong nonprofit and noncommercial sector.
Project Censored maintains a large list of media activist organizations.
Fairness and Accuracy in Reporting (FAIR), the national media watch group, advocates for greater diversity in the press, and scrutinizes media practices that marginalize public interest, minority and dissenting viewpoints. FAIR has been offering well-documented criticism of media bias and censorship since 1986. As an anti-censorship organization, FAIR exposes important news stories that are neglected and defends working journalists when they are muzzled.
FAIR's Media Activist Kit includes "how-to" guides for identifying, documenting and challenging inaccurate or unfair news coverage, along with information about how to promote independent media.
Gay and Lesbian Alliance Against Defamation engages in media activism, media analysis and provides resources.
Media Alliance is a San Francisco-based training and resource center for media workers, activist and community organizations. Promotes a diverse, accountable and ethical media.
The Mainstream Media Project is a resource for access to talk radio and for trainings in how to be successful in that curious medium that reaches into the midlands and mainstream.They call this training "From Advocate to Expert."
Funder’s Collaborative on Youth Organizing: Healthy Communities Toolkit 2011: Communications