Teenage Mutant Ninja Turtles (Paramount) opens this weekend having advanced to very strong awareness levels – now 20% unaided and 76% total. Familiarity skews only slightly younger, while ‘definite’ interest is led by younger males (52%, at 39% overall). First choice for this weekend stands at 17% - the highest level of the week for all quads, but peaking at 24% among younger males.
None of the remaining openers achieves a normative awareness or first choice level.
Brazil MARKET OVERVIEW
OPENING NEXT WEEK (21st August 2014):
Awareness continues to improve for The Expendables 3 (California) ahead of next week’s opening, up to 19% unaided and 77% total aware (norms are 4% and 27%). The film is first choice for 14% of males and 8-9% of females, the highest levels of any film not opening or in release.
OTHER PRE-RELEASE TITLES:
Lucy (Universal) remains the best-known film opening in 2 weeks, up 4% points to 25% total aware (vs. 24% norm). It also leads the week with 3% first choice, peaking at 5% among younger females.
The 3-week window is dominated by Hercules (Paramount), which has improved to 6% unaided and 54% total aware (norms are 2% and 24%). First choice holds on 4%, with older females (on 3%) lower than the other quads (5-6%).
Of the titles 4 weeks out, it is local Os Cavaleiros Do Zodíaco A Lenda Do Santuário (Diamond) that has the advantage, with the highest awareness and first choice levels of week (on 41% and 4%, respectively).
There has been little advancement in the titles 5 to 7 weeks out. Debuting 8 weeks out is Left Behind (Imagem), which enjoys 5% first choice on 29% total aware.
Set to open in 16 weeks, Horrible Bosses 2 (WB) is known to 26% in total, though none of that is unprompted. Those aware report 44% ‘definite’ interest (vs. 46% norm), showing a younger skew.
Biopic of Paulo Coelho. It follows his life story before becoming a successful writer.
RIO, EU TE AMO
A series of short films set in the Brazilian city of Rio de Janeiro.
Lauro (Bruno Gagliasso) and Renata (Regiane Alves) decide to rent a place in the mountainous region of Rio de Janeiro to rest and revive the relationship. Lauro heard stories about violence in the region, but did not tell anything to his wife.
THE PHYSICIAN (DER MEDICUS)
In Persia in the 11th Century, a surgeon's apprentice disguises himself as a Jew to study at a school that does not admit Christians.
SAINT SAIYA LEGEND OF SANCTUARY
Ages ago, the goddess Athena was served by fighters called Saints who channeled the power of the Cosmos within them. Now a youth named Seiya has trained to become a Saint himself by earning the mystical Cloth of Pegasus. He is joined by other Saints with Cloths of their own to fight for Athena.
O CANDIDATO HONESTO
João Ernesto Praxedes (Leandro Hassum) is a very popular and very dishonest politician, candidate for the presidency. He's in the second round of elections, ahead in the polls with strong chances of being elected. On the eve of a major rally, he falls on the floor and on rising, something strange happens, he cannot lie anymore. Now comes the problem: how to win an election just speaking the truth?
Set in Brazil, three kids who make a discovery in a garbage dump soon find themselves running from the cops and trying to right a terrible wrong.
The Captain Vasco Moscoso de Aragon is tired of his adventurous life at sea, and wants a quiet place to live. That's how he comes to the town of Perivale, a coastal town. He soon wins the admiration of the men who gather to hear his fantastic stories, and conquers women, with its romantic air of Europe. But Chico Pacheco, the most admired man distrusts Aragon and begins investigating the life of the stranger, wondering if everything he says is true or not.