Criteria Level 4 Level 3



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Criteria


Level 4

Level 3

Level 2

Level 1

I. Photos


-Photographic (photo rubric) conventions followed capturing a moment in time.

-Eye direction leads from top left to bottom right.

-A dominant photo draws interest to the page.

-All photos have been saved as .tiff

-proper dpi for B&W

-proper dpi for Colour

-One PICA spacing between all elements.


-Eye direction leads from top left to bottom right.

-A dominant photo draws interest to the page.

-All photos have been saved as .tiff

- proper dpi for B&W

- proper dpi for Colour

-One PICA spacing between all elements.



-Eye direction leads from top left to bottom right.

-A photo draws interest to the page.

-All photos have been saved as .tiff

- proper dpi for B&W

- proper dpi for Colour

-Most elements have one PICA spacing.



-Pictures are posed.

-No focal point is distinguishable.

-No dominant photo

-Photos are not proper format.

-Improper dpi

-Inconsistent spacing between all elements.



II. Type/Text

-Copy (copy rubric) conventions followed with exceptional skill.

-Consistency with fonts used

-Headline is easy to read, proper font, attracts reader’s attention and to copy.

-Captions assist the pictures and the story being told on the DPS.

-One PICA spacing between all elements.


-Copy (copy rubric) conventions followed.

-Headline is easy to read, proper font, attracts reader’s attention and to copy.

-Captions assist the pictures and the story being told on the DPS.

-One PICA spacing between all elements.



-Copy (copy rubric) conventions followed at basic level.

-Headline is not easy to read, mixed fonts, not linked to copy.

-Some captions.

-Most elements have one PICA spacing.



-Copy (copy rubric) conventions not followed.

-Headline is missing.

-Captions do not include names or quotes.
-Inconsistent spacing between all elements.


III. White Space


-Used to frame other elements, adds emphasis to certain areas, gives relief from heavy areas of photos or copy.

-Consistent external and internal margins, no elements in the gutter.



-Used to frame other elements, adds emphasis to certain areas.

-Consistent external and internal margins, no elements in the gutter.



-Inconsistent external and internal margins, elements in the gutter create confusion or cut off elements.

-Not used effectively to balance elements on page.

-Inconsistent external and internal margins, elements in the gutter create clutter and confusion.



IV. Extras

-Watermarks used to increase use of “dead-space”.

-All design principles followed and layout assists in telling story.

-All links included/saved properly.


-Watermarks present.

-Design principles followed and layout assists in telling story.

-All links included/saved properly.


-Watermarks add clutter.

-Most design principles followed.

-Most links included/saved properly.


-Watermarks used to increase use of “dead-space”.

-Design and layout has no relation to the story.



-All links not included and/or not saved properly.
Layout & Design Rubric

Modified for: Your First Pagemaker DPS





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