Over 25 years of professional working experience in the communication industry.
Started profession career as an assistant editor at a well published magazines and after working with many magazines and news papers, switched career to advertising industry and during over 15years advertising career worked with a variety of clientele including FMCGs, Banks, Educational Institutions, Development Sector, etc. Area of expertise includes conceptualizing full-fledged campaigns as a concept/ copywriter (Urdu) and also as a translator. Meanwhile, have been writing fiction novels, original and translated/adopted short stories, mini short stories (Flash fiction), columns etc. which have been published extensively in local magazines and dailies. Have also written TV plays, radio programs, stage plays and shows and articles etc.
Professional Experience: Working as a Researcher
Since 19th September 2013 till now (Over 2 years)
Ummat Publications (Pvt.) Limited
Working as a Creative Consultant (Freelance)
As a Concept / Copywriter (Urdu) and Translator (English to Urdu)
Argus Advertising (Pvt.) Limited (April 1997 to March 2013)
Some of the major Clients / Brands
General Tyres, Askari Bank Limited, Meezan Bank Limted, Soya Supreme Cooking Oil, Dawlance Refrigerators ,Tibet Tooth Paste, Agfa Film, Brady’s Bread , JSL Tea, Fontalia Mineral Water, National Development Finance Corporation, Orion TV, Lucky Film, AGE Cables, General Tyre, State Life Insurance, National Bank of Pakistan, Trade Development Authority of Pakistan, Allied Bank Limited, Elfy Adhesives, Attock Cement, PICIC, PICIC Commercial Bank, Daewoo Electronics, NADRA, OPF, CDA, NEPRA, House Building Finance Corporation, PICIC Insurance, IBA, Pakistan State Oil, PIA, Kawasaki Motors, The Cancer Foundation, SIUT, CYAN Limited, Sindh Bank and many more…
Responsibilities & Job Description
translation (English to Urdu and Urdu to English)
Conceive, Plan, Write, Visualize and Manage all multi-media campaigns.
Develop Jingles, Anthems, and Scenarios of TVCs.
Translate / adopt English advertisements and brochures into Urdu and vice versa
Develop simple 2D Animation of TVCs, for presentation on MS Power Point
As a Script Writer
Long play “Dada Chandu Door Ke” (Eid Special) Aired on PTV World
5 Plays for series “Aik Dafa Ka Zikar Hai ”Aired on PTV
Play “Zindagi Ka Safar” for Geo’s Love Stories Series Aired on Geo
Telefilm “Shikar, Shikari Aur Shikra” for Geo (Under Production)