Cast: David Spade (Dickie Roberts: Former Child Star, Joe Dirt, Black Sheep, Tommy Boy)
Character: Richie Goodman
Rob Schneider (Deuce Bigalow: European Gigolo, The Longest Yard, 50 First Dates, The Hot Chick, The Animal, Big Daddy, Deuce Bigalow: Male Gigolo)
Jon Heder (Just Like Heaven, Napoleon Dynamite)
Jon Lovitz (The Producers, The Stepford Wives, Dickie Roberts: Former Child Star, Small Time Crooks)
Director: Dennis Dugan (National Security, Saving Silverman, Big Daddy, Happy Gilmore)
Producers: Jack Giarraputo (Deuce Bigalow: European Gigolo, The Longest Yard, 50 First Dates, Anger Management, Mr. Deeds, Big Daddy)
Adam Sandler (Deuce Bigalow: European Gigolo, The Longest Yard, Anger Management, Mr. Deeds, Big Daddy)
Executive Producers: Barry Bernardi (The Longest Yard, Haunted Mansion, Anger Management, The Master of Disguise, The Animal)
Derek Dauchy (The Fog, xXx: State of the Union, Man of the House, Are We There Yet?, Anger Management, The Master of Disguise)
Todd Garner (The Fog, xXx: State of the Union, Man of the House, Are We There Yet?, Anger Management, The Master of Disguise)
Main Genre: Comedy
Sub Genre: Family, Kids, Sports
Running Time: Unavailable
U.S. Rating: PG – 13
The Benchwarmers tells the story of three guys (Rob Schneider, David Spade and Jon Heder) who try to make up for their lack of athleticism when they were younger by forming a three-man baseball team to challenge a full squad of elementary school baseballers. They develop a large following of left-out kids as they head into a high-stakes, winner-take-all game with the best team of kids in the state.
The best positioning for The Benchwarmers should be as a hilarious comedy, focusing on the three co-leads, Rob Schneider, David Spade and Jon Heder as adult misfits who decide to take on a group of young bullies on the baseball field. The uplifting and inspiring story of underdogs who triumph against the odds may be an effective positioning for parents, females and viewers who might not otherwise respond favorably to the physical comedy and baseball theme. However, it is important not to alienate the core audience of young males, as they will be the film’s most enthusiastic supporters.
The cast, especially Rob Schneider, David Spade and Jon Heder along with the story and comedy are the key drivers of interest.
Audiences will find the comedy hilarious and funny throughout the film with good one-liners.
The film’s message of standing up for the “little guy” is appealing to all audiences.
The best positioning for males features baseball action, physical comedy and outrageous humor.
A “revenge of the nerds” positioning and physical comedy can be effective with younger viewers.
Older viewers can be targeted with a combination of physical and verbal humor.
The Benchwarmers is a movie that parents can see with their kids.
While the humor is one of the highest rated elements of the film, there are some who find it crude, silly, juvenile and cheesy. Additionally, the gross-out gags may reduce enjoyment of the film and may be a reason for not recommending the movie.
In a similar vein, some older moviegoers may feel the film is better suited for a younger audience.
Even though the story is well received, some audience members feel it is too predictable and has been done before (with some comparing it to Bad News Bears).
While the baseball storyline can work for men, women may not be interested in seeing a movie with a sports theme.
Primary: Moviegoers 13 to 34 years old
Tertiary: Comedy fans
Competitive Titles To Consider
Week before opening (March 31st): Basic Instinct 2: Risk Addiction, ATL, Slither, Ice Age 2: The Meltdown, Lucky Number Slevin
Opening week (April 7th): Take the Lead, Phat Girlz
Week after opening (April 14th): Scary Movie 4, The Wild