Everything I know about Marketing I learned from Google, Aaron Goldman



Download 131.72 Kb.
Page1/7
Date conversion11.11.2016
Size131.72 Kb.
  1   2   3   4   5   6   7
  1. Everything I know about Marketing I Learned from Google, Aaron Goldman





  1. Presentation Zen Design, Simple Design Principles and Techniques to Enhance Your Presentations, by Garr Reynolds.

Reynold's second book on design. "To change the world, you need to pitch. To pitch, you need to design. To design, you need this book" - Guy Karasaki.
Pretty much everything Reynold's says NOT to do with Powerpoint describes almost every Powerpoint I give!!


  1. Dealings, by Felix Rohatyn


How NY City was saved by a cigarette...following on the biography of Rohatyn I read in 2009.


  1. Moneymakers, the Wicked Lives and Surprising Adventures of three Notorious Counterfeiters, by Ben Tarnoff




  1. House of Lies, How Management Consultants Steal Your Watch and Then Tell You The Time, by Martin Kihn


The best book by a Michael Lewis wannabe, once you've read everything by Michael Lewis.


  1. A Wrinkle in Time, by Madeleine L'Engle


My Nora made me read this and I'm glad she did.


  1. Levittown: Two Families, One Tycoon, and the Fight for Civil Rights in America's Legendary Suburb, by David Kushner

From Publishers Weekly

Migration to suburbia has long been an American ambition, but its allure was never stronger than in the post-WWII years, when the fantasy of a dream house played to the imagination of millions of Americans, especially returning veterans. Already waiting for many of them was a model community on the North Shore of Long Island called Levittown, the brainchild of Abraham Levitt and his sons, William and Alfred, the nations first real estate tycoons. But Levittown came with its own set of requirements: perfectly manicured lawns, no fences and no black families. In 1957, as the Levitts—by now massively successful and nationally lauded—had already expanded to a second model city, two families challenged the segregationist policy: one, a white Jewish Communist family, secretly arranged for the other, a black family, to buy the house next door. In an entertaining round-robin format, Kushner relays each partys story in the leadup to a combustible summer when the integration of Americas most famous suburb caused the downfall of a titan and transformed the nation. (Feb.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

From School Library Journal

Adult/High School—In 1957, Levittown, PA, was known as a remarkable suburb. It was built by the innovative Abe Levitt & Sons, who used the new mass-production techniques for a planned community that could be constructed quickly, included comfortable homes with state-of-the-art appliances, and was affordable for returning veterans. The covenants, however, implied that the community was for whites only, and this policy was backed up by Home Owners Loan Corporation. When Lew and Bea Wechsler, disillusioned Communists and civil rights advocates, decided to challenge this policy and help a black couple, Daisy and Bill Myers, move next door, mob violence immediately occurred, some of which was instigated by outsiders who were members of the KKK. This account centers on the background of the two families and their growing friendship as they endured vicious attacks by their neighbors and the apathetic protection of the police. It is also the story of the Levitt family: Abe, the brilliant and enterprising father; Bill, the egotistical, power-hungry, and controlling son; and his brother, Alfred, the gifted and unconventional architect. This story of a conflicted, fearful neighborhood is told against the wider background of the Civil Rights Movement and the fallout from McCarthyism. Students may know of Rosa Parks and Ruby Bridges and the students of Little Rock, AR. This courageous story is also one that should be heard.—Jackie Gropman, formerly at Fairfax County Public Library System, Fairfax, VA

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.



  1. All the Devils Are Here: The Hidden History of the Financial Crisis, by Bethany McLean

As soon as the financial crisis erupted, the finger-pointing began. Should the blame fall on Wall Street, Main Street, or Pennsylvania Avenue? On greedy traders, misguided regulators, sleazy subprime companies, cowardly legislators, or clueless home buyers?

According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, the real answer is all of the above-and more. Many devils helped bring hell to the economy. And the full story, in all of its complexity and detail, is like the legend of the blind men and the elephant. Almost everyone has missed the big picture. Almost no one has put all the pieces together.

All the Devils Are Here goes back several decades to weave the hidden history of the financial crisis in a way no previous book has done. It explores the motivations of everyone from famous CEOs, cabinet secretaries, and politicians to anonymous lenders, borrowers, analysts, and Wall Street traders. It delves into the powerful American mythology of homeownership. And it proves that the crisis ultimately wasn't about finance at all; it was about human nature.

Among the devils you'll meet in vivid detail:

• Angelo Mozilo, the CEO of Countrywide, who dreamed of spreading homeownership to the masses, only to succumb to the peer pressure-and the outsized profits-of the sleaziest subprime lending.

• Roland Arnall, a respected philanthropist and diplomat, who made his fortune building Ameriquest, a subprime lending empire that relied on blatantly deceptive lending practices.

Hank Greenberg, who built AIG into a Rube Goldberg contraption with an undeserved triple-A rating, and who ran it so tightly that he was the only one who knew where all the bodies were buried.

• Stan O'Neal of Merrill Lynch, aloof and suspicious, who suffered from "Goldman envy" and drove a proud old firm into the ground by promoting cronies and pushing out his smartest lieutenants.

• Lloyd Blankfein, who helped turn Goldman Sachs from a culture that famously put clients first to one that made clients secondary to its own bottom line.

• Franklin Raines of Fannie Mae, who (like his predecessors) bullied regulators into submission and let his firm drift away from its original, noble mission.

• Brian Clarkson of Moody's, who aggressively pushed to increase his rating agency's market share and stock price, at the cost of its integrity.

• Alan Greenspan, the legendary maestro of the Federal Reserve, who ignored the evidence of a growing housing bubble and turned a blind eye to the lending practices that ultimately brought down Wall Street-and inflicted enormous pain on the country.

Just as McLean's The Smartest Guys in the Room was hailed as the best Enron book on a crowded shelf, so will All the Devils Are Here be remembered for finally making sense of the meltdown and its consequences.

Amazon.Com Review




  1. Gold and Spices, The Rise of Commerce in the Middle Ages, Jean Favier and Caroline Higgitt






  1   2   3   4   5   6   7


The database is protected by copyright ©hestories.info 2017
send message

    Main page