Firstly, I’d like to say a big thank you for purchasing this e-book, it’s greatly appreciated and I’m certain you’ll be more than happy with what you learn from it!



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So, you want to be a Professional blogger?


Firstly, I’d like to say a big thank you for purchasing this e-book, it’s greatly appreciated and I’m certain you’ll be more than happy with what you learn from it!
Within this e-book you will get a massive amount of information on how to create your blog, how to write to your blog, how to get readers, keep readers and how to monetize it.
So, let’s begin our journey! Enjoy!

About The Author

Hello, my name is David Hall and I’m a 25-year-old professional Blogger. When I first started blogging I never even considered making a living from it and neither should you. Let me take you back in time….

At the age of fifteen I was introduced to the internet by my uncle, a very smart man and a very cool uncle indeed. The internet was a whole new world to me; I didn’t know where to start. It wasn’t long after this that I wanted my own website; I dabbled with Microsoft FrontPage, managing to write a bit of text and then eventually publish it to the web. This was the start of blogging for me; however, it wasn’t called ‘blogging’ at the time. That term has come from the word “web log”.

Football was my main interest, I wrote football news as a hobby and as the site grew so did my desire to keep on writing and writing, I didn’t care about money, I was about sixteen years old and my parents were paying the pocket money.

Years later Google announced their Adsense program. I was working in hotel part-time, washing pots, preparing veg, no, it wasn’t great but it paid. As time went on I started reading about Adsense and decided to implement it on my websites. I starting off making small amounts, a few dollars a day in fact, but I was happy with it, why wouldn’t I be? I’d never expected to make any money online.

I started reading about Adsense and began participating in forums, I read more and more intently and started to optimize my advertisements, that’s when it happened, I was gob-smacked, excited and anticipating making even more money. The day I optimized my ads my earnings increased by 50x, this was when I really started to wonder ‘what would happen if I put all my efforts into this’.

A couple of months later, I left my job at the hotel and put my efforts into blogging. To go to university or not was then a tough decision for me; however I did go and was one of the few students not to take a loan out.



So, what is a blog and how do they make money?
This is a question that everyone asks at some point in time, Blogging has grown hugely to the point where the majority of youngsters know what it is, however, if you ask the older generations they’ll be lost, however, the way things are going that’s sure to change soon.

A blog is an easy way for people around the world to publish their thoughts, feelings or anything in general and share it with others. You could call it a diary, but blogs have changed and become much more than that.

It’s almost too easy to get a blog these days, platforms like Blogger and WordPress allow anyone to get a blog for free. It’s as simple as signing up for an account, click to post and your away, simple.

Google has changed the ways of blogging by making it very simple to monetize. The Google Adsense program allows publishers to display advertisements on their site and get paid on a PPC (Pay Per Click) basis. This has led to many people making large sums of money from blogging. For example, Darren Rowse of ProBlogger, a six figure Blogger who’s worked extremely hard to get where he is now. Then there’s Jason Calacanis, founder of Weblogs Inc making over a million dollars from Adsense alone.

However, don’t get too wrapped up with Adsense as it’s not the only program that can make you money through your blog. There’s many others including the rather new Yahoo Publisher Network, Chitika, Adbrite and it doesn’t stop there.

Don't just concentrate on the money though as your bound to be disappointed first try. The main thing about your blog is to have quality content. You need the visitors and repeat visitors before you can take your blog to the next level. Start small and grow accordingly, this isn’t an overnight thing. Blogs take time to grow and many people give up too soon.

Good things come to those who wait!


Blogging Platforms
As discussed on the previous page, there are platforms you can use for blogging that are entirely free.
Blogger: www.blogger.com
Blogger is a product owned by Google. It’s a very good platform and is developing further and further. Below is a picture of the current Blogger.com homepage.

Setting up an account
It’s a simple process to setup your account on Blogger. Just click on the “Create your blog now” button as shown below.

You will then be presented with the sign-up page...



Click “continue” once complete. You’ll then be displayed with a screen to name your blog and choose an address for it as shown below.

Click “continue” once complete and then you’ll be displayed the template chooser as shown below…

Click ‘continue’ once complete and your blog will be created and ready for you to get posting. Simple wasn’t it? That’s just an example of how easy it is to get hold of a blog these days. I won’t spoon feed you through all the processes of creating a blog on every platform, but this is a nice way for beginners just to see what’s involved and just to show them how easy it really is to create one.

I also recommend that you check out WordPress at www.wordpress.com . It’s a very popular blogging platform, many consider it to be better than blogger, but it’s up to you where you want your blog to be at.

You don’t have to take this ‘free’ approach though. You can get your hands on a decent domain name by paying a small amount of money. It’s only something like $10 a year. However, if you do this you’ll also have to find yourself a web host aswell to put your files.
Definitions of domain name on the Web:


  • A domain name is the text name corresponding to the numeric IP address of a computer on the Internet. A domain name must be unique. Internet users access your website using your domain name. download The process of copying files, information and images from the Internet to your computer. Every time a visitor accesses a page on the Internet, they are downloading the contents of that page.
    www.simplenet.com.au/sbc_glossary.shtml

  • The "address" or URL of a particular Web site. This is also how you describe the name that is at the right of the @ sign in an Internet address. For example, netlingo.com is the domain name of this Internet dictionary. There is an organization called InterNIC that registers domain names for a small fee and keeps people from registering the same name. Most recently, more domain names will be allowed due to new suffixes coming out. These are:
    www.netsetgo.com/glossary.php

Definitions of web hosting on the Web:

  • The World Wide Web is a massive collection of web sites, all hosted on computers (called web servers) all over the world. The web server (computer) where your web site's html files, graphics, etc. reside is known as the web host. Web hosting clients simply upload their web sites to a shared (or dedicated) webserver, which the ISP maintains to ensure a constant, fast connection to the Internet.
    www.1stdomain.net/info/glossary.html
  • providing space on Internet servers for the storage of World Wide Web sites which can be accessed by others through the network. This service is usually offered by ISPs or web hosting specialists.

    cyber.law.harvard.edu/readinessguide/glossary.html


If you’re confused by all this talk of web hosts and domain names then you can either head to google.com and do some research or just stick to sites like Blogger.com and wordpress.com, they are much easier.

Entering the blogging world

Misconceptions about blogging

When people read about blogging and how some people are making a living from it, they think it’s a simple way to get rich quick, let me tell you, it is definitely not some sort of get-rich-quick scheme. Blogs take time to grow, just like a baby. You don’t go from being a baby to being an adult over-night and the same goes for blogging. Blogs grow overtime, and need effort to maintain and keep readership (something we’ll talk about later in the book).

Many people who want to become pro bloggers before they’ve even ran a blog for a hobby become very disappointed with the income they are generating. To run a successful blog you’ve got to enjoy running it and sometimes running it will mean not earning any money from it at all.

The best tip that can be given about starting a blog is ‘write about something you love’. If you have passion for the subject then you’re more likely to update on a regular basis and make much better, quality posts. Blogs are all about quality of content. If you want people to come back to your blog then you’re going to have to produce quality content.

However, some people say there is no money in blogging at all, well that is total nonsense. I’ve been making a living from my blogging and so have many other people. As mentioned previously Darren Rowse is a six-figure blogger and Jason Calacanis is way beyond that, however, he pays people to blog at Weblogs Inc. You see, people have even started making businesses around blogging because of the amount of money that is involved.

The right blog for you or your company

So, just what is the right blog for you or your company? Well, it’s a tough question to answer, but I’m glad you’ve asked. As previously stated you should write about something you’re passionate about. You’ll lose interest if you start a blog on something you aren’t really that bothered about.

Some people start blogs based on specific topics because they’ve heard that these topics generate the most income. Well, you can go ahead and do that, but if you’re not really into it then you’re not going to make a success out of it, so why bother? Look at it this way, it takes a long time to take a blog from the bottom to the top, your can still reach great heights with a blog you enjoy writing to. If you’re writing a blog just to try and get the most money, you’re going to lose interest by the time you’re on your way.

You many have noticed in the title of this section I say ‘company’. ‘What’s a company blog?’ you ask, well, a company blog is just the same as a normal blog. Company blogs have become more and more popular ever since companies realized what effect these ‘blogs’ could have on their business. A blog can add a face to a company and importantly, make announcements.

Also, you don’t have to hold yourself to just writing on one blog. Darren Rowse has twenty blogs that he updates on a regular basis. I have five.

You don’t want to be mixing one blog with many topics. Why? Because it’s unlikely that your readers are going to be interested in every topic your interested in and why should they have to crawl through all the other posts just to find the one’s they hold an interest in? I know, they shouldn’t. So, if you want to write about all different kinds of things then I suggest you make yourself a group of blogs and tend to them equally. The only instance that I can think of where you should write about all different types of topics is when you’re running a blog about you, your life.


Developing your blog

Build a good readership

Don’t you want your readers to keep coming back again and again? Well, it’s quite easy really; you’ve just got to give them a reason to keep coming back.

“Tell me sir, what reasons can I give them?” you ask.

Well, ask yourself why you go back to the websites you visit the most. What draws you in? I can take a good bet that it’s the regularly updated content. You don’t want to go back to a site that hasn’t changed since your last visit, it’ll bore you and you’ll eventually lose interest altogether. You’ve got to build a community around your blog, treat your readers like friends, best friends! You wouldn’t stop talking to your best friends for a few weeks then ask them to come over out of the blue would you? You’ve got to keep in touch.

So, we’ve addressed one point; update your content on a regular basis. Now, for the second then, give your readers the ability to leave a comment. If you disable comments or don’t have the feature on your blog then your making it just a one-way-conversation, let your readers reply to what you say, let them discuss the topic and they’ll feel much more involved and more likely to come back to see what people have replied to their reply. All this adds a ‘community feel’ to a blog and is a sure way to get users coming back time after time.

Last of all; treat your readers the way you’d like to be treated. Don’t be obtrusive and whack some pop-up ads in their faces.


Be link happy

You want to be a Professional blogger? Well you’ve got to have popular blogs. Popularity isn’t easy. It’s all about who has the most friends.

When you’re writing an article, you should be linking to various other sites, especially if you’re quoting from them or mentioning something about them. Even if they have a similar article, give them a link and they’ll be your best friend forever. You see, we all have to help each other out. By you linking to them, you’re giving them traffic. They’ll like you for this, they’ll be happy and most importantly, they’ll be more likely to link back to you, sending traffic to your blog, we’re all happy!

Building up links with other websites will also help your traffic from the Google search engine. You see, when someone links to your site, Google takes note of this, and they realize that somebody has found something in your blog interesting. This means, when someone searches google for something relevant to that part of your blog, your blog will be ranked higher in the results.

Here’s a little bit more about Page Ranking…

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Snippet taken from: http://www.google.com/technology/

I hope your now starting to realise the many ways that you can get people to your blog. The opportunities are endless but sometimes people get a bit of luck which shoots them off in the right direction.

The reason I’m talking so much about how to make your blog so popular is because that is key to becoming a professional Blogger. You are not going to earn great amounts of money on your blog without it being popular. If you implement what you’ve learnt so far, you’ll be well on your journey.


Always give credit

This has relevance to the last section also and some points raised there will be raised again here.

If you want to use part of an article or something on someone else’s website then make sure you give credit to them and link back to them. You wouldn’t like it if someone stole your content would you? Also, don’t take images without asking the permission of the owner of the website. If they say no then fair enough, if you don’t try you don’t get and if you don’t get then don’t steal.

When you’re writing your blog posts, sometimes you could be basing it on someone else’s article, if you do this, make sure you give credit to the original author with a link back to the article’s location. Like we said before, It’s like you scratch my back and I’ll scratch yours.



Memory Blocks

If you blog already, you can’t tell me that there’s never been a time when you just simply cannot be bothered to write and you’re just finding it too hard to get a clue of what to write. Don’t worry, it’s completely natural. Sometimes you just need to take a break from the computer, get out and enjoy the real world to refresh your head so you can sit back down. In fact, half your ideas will come from when your not on the computer, you’ll then be itching to sit down and get writing.

So how do you get passed bloggers block? Sometimes it’s not easy. It occurs because you’re either too stressed out or there simply just isn’t anything to write.

If there isn’t anything to write because it’s a slow day or nothings happening in your niche, there are a number of things you could do to push some posts out. Let’s take a look at them below.


  • Revisit an old post – There’s no harm in revisiting some old news and updating the story to it.


  • Ask readers to send in their views on something – Using your readers as a way to generate new content is great. They will probably be itching to have their voice heard.

  • Review something – Carry out a review on something relevant to your blog topic

  • If it’s that bad, just wait for the next day – If there’s really nothing you could be writing including any of the points mentioned here then just wait for the next day, there’s no use in writing rubbish.

You’ve just got to accept that sometimes you’re not going to get motivated to do something. It happens to me, it happens to all of us. Sometimes I personally find it hard to start doing something, however sometimes you’ve just got to get on with it and stop being so lazy.

Enjoy life, blogging isn’t everything!



Getting into a routine

You’re obviously serious about blogging else you wouldn’t have bothered to purchase this e-book. If you’re going to make a real go of this then you’re going to have to start getting into some sort of routine. Some of the top earners in the world of blogging run over 20 blogs and they all need updating on a regular basis.

The best way to attend to the needs of all these blogs is to just set a time, sit down, get your head down and start working. Getting yourself a cup of coffee, have a short break, carry on, don’t get distracted with people trying to talk to you on MSN or checking what happened on your favorite sit-com. Just sit down and get writing and you’ll reap the benefits.

Professional bloggers plan their life around blogging. Obviously you need to plan for both your social life and your work life but if you let one take over the other then you’re not going to be reaching your potential. Also, if you don’t plan what you’re going to do, you will either just not do it or find that you simply don’t have enough time, leaving stuff halfway through is never a good idea and getting distracted will bring down the quality of your writing, trust me.


Taking breaks is essential. Sometimes your mind just needs to take a refresh else you’ll fall into the state of bloggers block as we discussed in the previous section.

I plan my blogging like a normal job, whilst most people are heading out to work from 9am-5pm; I get on with my blogging. I probably work just as long hours as most people but the difference is, I’m doing something I love, writing about something I love and I’m also doing it from the comfort of my own home or my favorite café. I’m a young guy, 25-years-old as mentioned earlier, I like to have a good social life and because of the way I plan my blogging, I get a great social life.

END OF SAMPLE



Next chapters:

  • Monetizing a blog

  • Optimising adsense (best CTR revealed)

  • Exactly how I got 5million hits to my blog for free with no SEO either.

To get the rest of the eBook – Buy now for $16.99 at http://www.makemeablogger.com



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