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ABSOLUTE VALUE: What Makes Customers Buy in the Age of Complete Access and (Nearly) Perfect Information


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ABSOLUTE VALUE: What Makes Customers Buy in the Age of Complete Access and (Nearly) Perfect Information

In this provactive new book, Itamar Simonson and Emmanuel Rosen argue that we have entered a new business era, The Age of the Absolute, where consumers can quickly verify the best price and determine the quality of any item via computer or mobile device, which has profound implications for decision making and marketing. We used to live in the Age of Relative Evaluations where we made decisions by comparing whatever was put in front of us.  But now we’ve entered the Age of the Absolute. Aggregation tools, advanced search engines, reviews from other users, and other emerging technologies-give us straightforward answers to our questions. The shift to the Age of the Absolute poses a major challenge to established ideas about marketing and consumer behavior,  and requires marketers to re-examine everything. This book will help you understand the new environment and its true and long term impact on consumers and marketers. It looks at what happens under such conditions and reaches some surprising conculsions: Counter to common beliefs, consumer irrationality is on the decline; so is the effectiveness of branding, positioning, and emotional appeals; the way people make decisions is changing; marketers should re-examine diffusion theories and their approach to marketing research; counter to the much-hyped view of marketers as hidden persuaders, their power is actually declining. Itamar Simonson is the Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University. He is one of the most influential and cited researchers in the areas of decision making and marketing and has received many awards for his work. He has published over 60 articles, and has discovered some of the most important effects on consumer choice, such as the compromise effect (a term which he coined). Emanuel Rosen is the author of the national bestseller THE ANATOMY OF BUZZ - a pioneering book which predicted the rise of interpersonal influence in marketing. He was VP Marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product, EndNote. Emanuel started his career as a copywriter in Israel where he won two gold medals for his work as well as the Bronze Lion from the Cannes International Advertising Festival. HarperBusiness

Publication: February 2014                                                                                 (CBR)

Estimated length: 256 pages

Manuscript available: October 2013

Snow, Shane

HACKING SUCCESS: How Rapid Achievers Accomplish More in Less Time

How do companies like Airbnb or Groupon go from zero to a billion in two years? How do people like Barack Obama and Marissa Mayer climb to the top of society or business in less time than it takes most of us to get a promotion? What do the world's fastest self-made billionaires do in common? And how do corporations like Salesforce and Apple manage to never slow down? Like computer hackers, a handful of innovators leverage “the new” to find shorter routes to stunning accomplishments.  HACKING SUCCESS is a roadmap for accelerated achievement, with takeaways that will allow readers to move forward in their own lives and businesses, whether they're intrapreneurs, entrepreneurs, aspiring changemakers, or simply in a rut. HACKING SUCCESS is based on 28-year-old Shane Snow’s own experience and what he’s learned from watching and interviewing other rapid achievers.  While detailing his own remarkable career, Shane shares such contrarian advice as: why kids shouldn't be taught times tables; why the fashionable "fail fast and fail often" mantra of the Lean Startup movement is wrong; and how momentum—not experience—is the single biggest predictor of business and personal success.  HarperBusiness

Rights sold: Dutch/Bruna; Japanese/Kodansha; Portuguese (Brazil)/Novo Conceito

Publication: October 2014 (CBR)

Estimated length: 256 pages

Manuscript available: March 2014

Proposal available

Vaynerchuk, Gary

JAB, JAB, JAB, RIGHT HOOK: How to Tell Your Story in a Noisy, Social World

Gary Vaynerchuk’s first bestseller, CRUSH IT!, showed aspiring entrepreneurs how to turn their passions into full-fledged businesses using the tools of the Internet. His second bestseller, THE THANK YOU ECONOMY, showed more established firms how to use social media to transform their relationships with customers. Now, in JAB, JAB, JAB, RIGHT HOOK, Vaynerchuk taps into an even more profound and urgent need that is being felt by large companies and entrepreneurs alike: the need to truly engage customers not by shouting at them over social media, but by creating compelling content, through new narrative forms particular to each of the different kinds of media platforms that have sprung up in the last five years. Media platforms such as YouTube, Twitter, Tumblr, Instagram, and Pinterest are not merely channels for distributing corporate banner ads. Indeed, each are particular forms of media, and each operate by their own particular set of rules and thus require different approaches to content generation and storytelling. Businesses need to create and adapt their messages for different platforms to drive customers not just to listen, but to act. With lively stories, practical advice, and cutting-edge insights, Vaynerchuk’s latest book will show readers how to throw a punch that really connects with consumers. Gary Vaynerchuk is a self-trained wine and social-media expert who has revolutionized the wine industry. His cultlike following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience. He hosts a daily webcast called Wine Library TV that attracts more than 90,000 viewers each day. Additionally, through his digital consulting agency, VaynerMedia, he has worked with various Fortune 500 companies on digital and social media strategy. HarperBusiness

THE THANK YOU ECONOMY sold: Chinese (simplified)/Beijing Golden Hada Culture Media; Croatian/Znanje; Czech/Zoner Press; German/Borsenmedien; Indonesian/PT Dian Rakyat; Japanese/Nihon Jitsugyo Shuppansha; Korean/National Open University Press; Polish/Helion; Portuguese (Brazil)/Leya; Romanian/Publica; Russian/Alpina; Spanish/Santillana Mexico; Turkish/Kapital Medya Hizmetleri; Vietnamese/Tre Publishing
CRUSH IT! sold: Chinese (complex)/Commonwealth Publishing; Chinese (simplified)/China Industry & Commerce Associated Press; Croatian/ DVA I DVA; French/Le Monde Different; German/Borsenmedien; Hebrew/Matar; Italian/Sperling; Japanese/Forest Publishing; Korean/Tium Books; Polish/Mt. Biznes; Portuguese (Brazil)/Agir/Ediouro; Portuguese (Portugal)/Porto Editora; Russian/Alpina; Turkish/Kapital Medya Hizmetleri; Vietnamese/Alpha Books
Publication: December 2013 (CBR)

Estimated length: 256 pages; 2-color text; 70 black & white images

Manuscript available: July 2013

Psychology / Self-Help

Cruise, Jorge

THE 100: Count ONLY Sugar Calories and Lose Up to 18 Pounds in 2 Weeks

From best-selling author and weight-loss guru Jorge Cruise comes the next revolution in dieting. THE 100 is a myth-busting weight loss program based on cutting-edge research that debunks conventional calorie-counting and pioneers an effortless weight loss method focused on the real culprit behind obesity: sugar. Jorge Cruise will change the way you think about calories. THE 100 will free you from counting calories and constantly trying to eat less with the conclusive truth: all calories are not created equal. Jorge has been working to uncover the latest advances in dietary science for more than a decade, and now the newest science confirms that sugar calories are the only calories you’ll need to keep track of on this simple, fast, and guilt-free weight-loss plan. Enjoy unlimited amounts of delicious and healthy no-count calories and still eat the foods you love. Learn the right foods to eat without ever feeling hungry or deprived. In addition to weekly shopping lists, recommended food guides, and a 2-week jump-start that can help you drop up to 18 pounds of stubborn belly fat, you’ll find customized meal plans and menu options for popular eating styles, including a Treat Lovers plan to satisfy your sweet tooth. Easily adaptable for vegan or gluten-free lifestyles, THE 100 is the only plan you’ll ever need. Jorge Cruise is recognized as America’s leading weight-loss expert for busy people. His most recent book, THE BELLY FAT CURE, reached new heights with nearly one million books sold in the first year alone. With over 40 weeks on The New York Times bestseller list in 2010, the book once again reached #1 more than a year after its debut. William Morrow

Publication: June 2013 (JS)

Estimated length: 288 pages with 100 photographs

Book available

Howard, Pierce


A wonderful combination of coffee-table book, engaging and informative reading experience, and handy reference... it resembles Carl Sagan’s popular works.” Booklist

A true encyclopedia for the mind, this updated, newly revised 4th edition brings Howard’s comprehensive, accessible guide to understanding human thought, motivation and emotion to a wider audience than ever before.  Director of the Center for Applied Cognitive Studies, Pierce J. Howard has put together a fun, handy, and astonishing encyclopedia on one of our most complex organs; how and why our brains effect our behavior and how they work the way they do.  It covers everything from sleep and memory to more convoluted psychological/biological issues and diseases of the brain, as well as the innate differences between men and women, and much more. Previously published, and available for the first time with HarperCollins, Howard’s manual is both a reference guide and detailed learning tool for readers with a genuine interest in all things related to the human mind, and how to better make sense of and have more control over our own brains.  Meticulously crafted and incredibly expansive, there is no better and no more readable guide to the brain than Pierce J. Howard.   William Morrow Paperbacks
Publication:  January 2014                                                                          (CB)

Estimated length:  1008 pages

Manuscript available: June 2013

Rhodes, Sonya with Susan Schneider

*THE NEW ALPHA MEETS HER MATCH: Sex & Love in the 21st Century

In the wake of the international bestseller LEAN IN, the world is poised for a new kind of dating book, one for alpha women who want to embrace their assertive nature and their ambition but who also want to find a compatible romantic partner.  Fifty years ago the Alpha male-Beta female couple was the undeniable social norm. But Alpha women are increasing in numbers and their romantic lives are often sidetracked by fruitless and counter-productive searches for the Alpha man. More often than not, the last thing an Alpha woman needs is an Alpha man! In THE NEW ALPHA MEETS HER MATCH, Dr. Sonya Rhodes will help the Alpha woman get to the heart of who she is and what she needs, while putting Beta men in perspective and giving them a crucial place in 21st century partnerships. Her therapeutic approach is completely accessible and liberating, giving us the first truly modern romantic advice that is both practical and illuminating. Dr. Sonya Rhodes has been an individual and couples therapist for over 35 years. As an expert in relationship therapy, she frequently contributes to both professional journals and major women's magazines, has three relationship books under her belt, and has appeared on national television as a guest on Oprah, Today, and Good Morning America.   Her co-author Susan Schneider is a published author and writer whose work has appeared in numerous high-profile women's magazines, including Redbook, Mademoiselle, and Modern Bride; she also co-authored two of Dr. Rhodes's previous books. William Morrow


Publication: February 2014 (JS)

Estimated length: 226 pages

Manuscript available: September 2013

Weiss, Lyssa

THE SKINNY JEANS DIET: Change Your Thinking, Change Your Eating, and Finally Fit into Your Pants!

Thirteen years, fifty pounds, and four jean sizes ago, nutritionist Lyssa Weiss took control of her life for good, combining a lifetime of food struggles with an education in nutrition to create the amazing Skinny Jeans Diet. Lyssa specializes in emotional and compulsive eating, teaching women who have been on every diet imaginable that weight loss has little to do with calories and everything to do with strategies. A few years ago Lyssa started holding small-group weight loss meetings in Westchester. The group setting tapped into the competitive spirit of women dieters while offering much-welcomed support, eating tips, tricks, and behaviors that resonated for them. They changed their evening snacks and eating rituals, picked up grocery items for one another, and confided some of their biggest challenges and diet sabotagers. Soon, word started to spread about the diet, and six months later, Lyssa was leading several more groups. Today, she’s worked with hundreds of women who have used the Skinny Jeans Diet to lose weight and live thin, without sacrificing their lives. THE SKINNY JEANS DIET is a no-nonsense, back to basics, how-much-can-you-eat-and-still-fit-into-your-pants guide for women who want to break the destructive and demoralizing cycle of yo-yo dieting and discover the best strategies, tips and tricks for living thin - forever. The food plan is practical and calorie controlled, with food combinations that keep blood sugar levels stabilized so that you won’t suffer from physical hunger. Above all, Skinny Jeans is a mindset. It’s about showing up for your life 100 percent present, without food or weight distractions. It’s about being the best version of you. And of course it’s about wearing your favorite clothes… even skinny jeans! Lyssa Weiss, M.S., R.D., C.D.N, a nutritionist and suburban mom who developed the Skinny Jeans Diet to combat her own issues with weight loss, is a management and obesity specialist in private practice in Westchester County, New York, where she’s helped hundreds of women lose weight with her practical and effective diet plan. She has a graduate degree in nutrition from Columbia University. She is the creator of the all-natural, low calorie Skinny Muffin Toppers, sold in specialty stores throughout Westchester and Connecticut, and is a frequent public speaker on nutrition and dieting. William Morrow Paperbacks

Publication: January 2014 (JS)

Estimated length: 224 pages

Manuscript available: October 2013

von Mueffling, Dini

CREATING STYLE: The Most Fabulous Looks from Every Eraand How to Make Them for Yourself

From a well-connected fashion journalist, this is a gorgeously designed full-color fashion bible with hundreds of fascinating photos and fashion illustrations, from Ancient Greece to Marie Antoinette to Chanel to Bryant Park. THE ULTIMATE BOOK OF FASHION traces 5,000 years of fashion trends and history, and shows readers how to achieve their favorite styles from each remarkable era. Featuring the iconic designers of the 20th century, including Coco Chanel and Christian Dior, it also offers a behind-the-scenes look at the world of fashion today. From Ancient Cultures, through the Middle Ages, Renaissance Europe, the Victorian era, the thirties, forties and fifties, Jacqueline Kennedy Onassis, blue jeans and up to the 21st Century of Michelle Obama, this is an exciting, informative, and interactive fashion tome for anyone interested in fashion and do-it-yourself projects. Dini von Mueffling has written for Elle, Mademoiselle, and Town and Country, among other publications. !t Books

Publication: August 2014 (CB)

Estimated length: 256 pages; 7 3/8 x 9 1/8; 200 4-color photos & illustrations throughout

Manuscript available
Coxwell, Jane

FRESH HAPPY TASTY:  An Adventure in 100 Recipes

Foreword by Diane von Furstenberg

Diane von Furstenberg’s personal chef shares 100 healthy, delicious, and unpretentious recipes from her world travels on the Eos yacht in this beautiful, evocative cookbook, including some that have become yacht favorites, including:  Cape Malay Lamb Curry, Israeli Couscous with Shrimp and Zucchini, and Middle Eastern Watermelon Salad. While Jane has had the opportunity to work with the world’s best ingredients, her food is never extravagant or ornamental. Above all, Jane believes that people just want fresh food that looks good, tastes great, and is thoughtfully prepared. Everyone can appreciate her fresh, low-key approach to food.  Jane Coxwell grew up in South Africa’s Cape wine region.  She trained under Chef David Higgs, whose restaurant Rust en Vrede has been rated the best in South Africa as well as one of the best restaurants worldwide. She traveled to France and served as chef for former Ambassador Kathryn Hall and her husband Craig Hall on their yacht, cooked for fundraisers for Hillary Clinton, and later became executive chef at Hall Wines. In 2009, Jane joined Eos, Diane von Furstenberg’s sailing yacht, where she has traveled throughout the world. William Morrow Cookbooks

Publication: May 2013 (MS)

Estimated length: 320 pages; 115 – 135 4-color photos throughout

Book available

Geller, Jamie

JOY OF KOSHER: Fast, Fresh Family Recipes

With a family of five kids, busy mom Jamie Geller shows us how she became inspired to put a spin on her classic recipes to make them work for any occasion. With over 200 recipes, including Dress It Up or Dress It Down options, JOY OF KOSHER brings flavorful, easy dishes for entertaining or for everyday, including: Crystal Clear Chicken Soup with Julienned Vegetables and Angel Hair (Dress It Down: Chicken Noodle Alphabet Soup); Latkes with Caviar and Cream (Dress It Down: Sweet Cinnamon Latkes); Garlic Honey Brisket (Dress It Down: Honey Brisket Pita Pockets); Butternut Squash Mac and Cheese (Dress It Down: Mac and Cheese Muffin Cups); Gooey Chocolate Cherry Cake (Dress It Up: Red Wine Chocolate Cherry Heart Cake). As “The Bride Who Knew Nothing” and now busy mother to a bunch of little ones, Jamie found her niche as everybody’s favorite cook next door. Specializing in scrumptious meals that are a snap to prepare, she authored the Quick & Kosher cookbook series and is the co-founder of the Kosher Media Network and publisher of the Joy of Kosher with Jamie Geller magazine and companion website, a social network for foodies. Jamie’s online cooking videos have garnered over 500,000 views. She’s working on a series of three PBS specials under the Joy of Kosher name. She recently moved to Israel with her husband and five kids. William Morrow Cookbooks

Publication: September 2013 (MS)

Estimated length: 288 pages; color illustrations throughout

Manuscript available

Lagasse, Emeril

EMERIL’S COOKING WITH POWER: 100 Delicious Recipes Starring your Slow Cooker, Microwave, Pressure Cooker, and Deep Fryer

From one of America’s favorite chefs, here are more than 100 approachable, exciting recipes to use with your pressure cooker, fryer, multi-cooker, or slow cooker. Focusing on these top four most commonly found kitchen electrics, Emeril showcases over 100 inspiring recipes, including: for the slow cooker: artichokes a la barigoule; slow cooked lasagna; white chocolate pots de crème; for the multi cooker: barley risotto with spring vegetables; turkey meatballs; dulce de leche rice pudding; for the pressure cooker: curried pumpkin soup; navy bean and chicken chili; emeril’s fastest bar-b-q brisket; and for the fryer: fried fish tacos with corn and tomato salsa; smokin’ chipotle chicken wings; apple fritters. Emeril Lagasse is a chef, restaurateur, and author of seventeen bestselling cookbooks. He is the proprietor of thirteen award-winning restaurants across the country. He is the host of The Originals with Emeril and Fresh Food Fast, both appearing on the Cooking Channel. He is currently in his fourteenth year as the food correspondent for ABC’s Good Morning America. In 2002, Emeril established the Emeril Lagasse Foundation to support children’s educational programs that inspire and mentor young people through the culinary arts and promote nutrition and healthy eating. William Morrow Cookbooks

Publication: November 2013 (MS)

Estimated length: 272 pages; color photos throughout

Manuscript available

Lanz, Melissa

THE FRESH 20: 20 Ingredient Meal Plans for Health and Happiness 5 Nights a Week

20 fresh ingredients = 5 weeknight meals. Author Melissa Lanz, came up with this idea when the working mother’s busy life was getting in the way of serving up healthy meals for her family. What she needed was an organized system. What she came up with was a program that incorporates wholesome, non-processed food (20 ingredients to be exact), simple and delicious recipes and low-cost dinners. The book, which is divided by season to take advantage of the freshest foods available, lays out weekly meal plans, including shopping lists and inventive recipes, based around only 20 ingredients (plus some pantry staples).  Melissa Lanz is a former internet marketing executive who quit her day job to promote good eating habits in the midst of a national health crisis. As founder of The Fresh 20, Melissa strives to bring fresh food back to the family dinner table and reduce the amount of processed ingredients used by so many households. William Morrow Cookbooks

Publication:  May 2013 (MS)

Estimated length: 320 pages; color photos throughout

Book available

Leake, Lisa


Based on Lisa Leake’s hugely popular blog (with almost 300,000 Facebook fans), 100 DAYS OF REAL FOOD is a how-to guide and accessible, full-color cookbook that shows average American families how to cut processed food out of their diets. Inspired by Michael Pollan’s In Defense of Food, Lisa and her family set out on a mission to transition to a “real food” lifestyle. Urging others to join her pledge, the Leake family, including her two young daughters, pledged to go 100 days without eating any highly processed or refined foods. The book reveals how they underwent this life-transforming change, from how they navigated the grocery store and made smart purchases to what they prepared for every meal, including challenges like school lunch, parties, and snack time. William Morrow Cookbooks

Publication: January 2014 (MS)

Estimated length: 288 pages; 125 photos throughout

Manuscript available

Mari, Denise

DENISE MARI’S ORGANIC AVENUE: Recipes for Life, Made with LOVE*

Denise Mari, founder of Organic Avenue went from peddling her fresh juices from a backpack in Chinatown to opening a booming online business and seven high-end retail boutiques across Manhattan and Long Island. Her delicious, sustainable, and compassionate food has become a favorite of stars like Gwyneth Paltrow, Jennifer Aniston, and Meg Ryan. Now, through her Organic Avenue cookbook, her fabulous juice cleanse program and nutritious, mouthwatering food will be available to the masses. At the center of all the juices, elixirs, soups, smoothies, salads, entrees, snacks, and desserts in this book are pure, nutrient-rich, organic, raw ingredients, and the Organic Avenue philosophy of sustainability, compassion, and holistic living. Inside this gorgeous, four-color book will be easy recipes and beautifulcolor photographs, sample menus, tips on living well, and inspiration to keep readers on the path to health and healing. Denise Mari, and expert in several fields of nutrition and spirituality, founded Organic Avenue in 2000 when she combined her love for wholefoods, healing, ahimsa/vegetarianism, and entrepreneurship. She holds a Master’s in Education and continues to pursue cutting-edge health education in fields like hydrotherapy, phlebotomy, live blood analysis, holistic health and living food lifestyle counseling as she pursues Master’s Degree in Human Nutrition. Denise has traveled extensively in search of truth, love, and well-being, and studies Vipassana meditation and Dharma Mittra yoga. William Morrow Cookbooks

Publication: January 2014 (MS)

Estimated length: 240pages; 80-100 color photos

Manuscript available

Rettke, Amanda

SURPRISE-INSIDE CAKES: Amazing Cakes for Every-Ocassion- With a Little Something Extra Inside

It’s what’s inside that counts! While there’s much fascination with a cake’s outer appearance, Amanda Rettke, founder of the popular blog I Am Baker,  is the first baker to put equal effort into designing a cake’s interior.  Here are dozens of stunningly inventive cakes with surprises inside for every occasion—it’s the next baking craze! Whether it’s a striking, all-white cake with a secret red velvet heart baked inside, a St. Patrick’s Day cake complete with a surprise shamrock, Amanda’s cakes, cookies and sweets are unique and downright revolutionary. Every cake is a gift to be shared with family and friends, a special treat that should be lovingly prepared and meticulously designed—from the inside out.  SURPRISE INSIDE CAKES features a few classic favorites from Amanda’s blog and more than 40 brand-new cakes, complete with easy-to-follow instructions and step-by-step photo tutorials. Amanda Rettke began her food blogging career in October 2010 with the introduction of her first surprise-inside cake, and soon discovered a passion for baking, photography, and all things sweet. Since the inception of I Am Baker, her website has gained over 10,000 feed subscribers and averages almost 2 million page views a month.  Her cakes have been featured on Martha Stewart’s show, the HGTV blog, The Huffington Post, Apartment Therapy, the Insider, in other cookbooks and food blogs, and in Brides magazine.  William Morrow Cookbooks

Publication date:  October 2013 (MS)

Estimated page length:  288 pages; 450 – 600 photos throughout

Manuscript available: June 2013

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