An alumni profile is a short article that profiles an adult who attended camp and it contains information about their current lives and reflections on how camp made a difference in their lives. Prospective camp families want to know what positive impact camp will have for their children and your website content needs to answer them in an authentic way. Enter alumni profiles. REAL success stories are the most effective way to show prospective camp families the value of your program. Profiles are also a way to engage alumni in helping you fulfill your mission. Making alumni part of your web-site and marketing content creation process is a way to build and deepen their ties to your institution. Your alumni have many interesting stories to share and are often very pleased to be asked!
Use the following tips to write alumni profiles for your website:
Include the alumnus’s name, title, company, and years at camp and/or on camp staff.
Include alumnus’s accomplishments, such as a recent award received or a special project.
Provide “where are they now?” information. You can also use this information to populate “Class Notes” sections of newsletters and web pages. This feature is a way to attract other alumni, not just prospective campers, to your website.
Include quotes and information from the alumnus about how he/she used his/her camp experience to improve his/her life, career, family, or Jewish identity. Focus on those items that are the most compelling and have had the greatest impact (“My most important friendships I made at camp!” “At camp, I learned to trust myself and never to be afraid try new things – which I use every day at my start-up.”)
Many times you need to take license with a quote to make it carry the message more clearly. Make sure the alumnus reviews and approves it. These quotes can find their way into testimonials, ads, press releases, and brochures. They are great information to get and have in your content management system.
Highlight how the alumnus built relationships with fellow campers, established a strong Jewish identity and developed self-confidence.
Present anecdotes about hobbies or interests that started at camp and that have continued to become life-long interests.
Customize questions around the alumnus’s area of expertise, focusing on interesting and current industry trends.
Create testimonials from the content gathered for profiles. A collection of 2-3 compelling quotes is all you need to create a testimonial.
Use words your readers care about in your profiles. Use a keyword generating tool to discover new words for your website content. Google AdWords offers a free tool.
Keep online profiles brief (4-5 short paragraphs). You can write longer, detailed profiles for newsletters and other publications.
If possible, conduct the interview by phone or face to face. You will often get more and better information this way because it’s not the first question that gets you the story; it’s the question that comes out of the first question. However, emailing your questionnaire to an alumnus is more convenient and the information comes back to you in electronic format.
Request a recent photo or arrange to take the alumnus’s picture. See if you can locate a photo of the alumnus’s past at camp (from the camp yearbook, for example). Readers love seeing side-by-side images.