Instructions for Designing an Advertising Campaign



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Instructions for Designing an Advertising Campaign

Imagine that you are a top notch executive in a powerful advertising firm. You need to promote the book you just finished reading. What do you do? You are going to come up with a unique advertising campaign to promote your book. To make the best campaign you possibly can, you will need to complete ALL of the following:


  • A Poster: the poster should include pictures representing the book, the main characters, and a brief summary of the book.

  • A Radio or TV Commercial: Watch TV or listen to the radio to get an idea of how you can create a commercial. You should include the dialogue of what will be said in the commercial and any props that will be used.

  • A Magazine or Newspaper Ad: Look through a magazine or newspaper for ads on new books. Create an ad for your book based on what you find.

  • A Bumper Sticker: design a bumper sticker for your book (just draw it on construction paper)

  • A Button: design a button representing your book (draw it on construction paper)

Think about what audience you are targeting (young readers, adult readers, a mix of both???). Your designs should fit your audience. You are trying to persuade your audience to purchase the book and read it.


Put your creativity to the test! Use all available resources you can; there are so many out there!


Don't forget! Your book report is due ___________________

Good Luck and HAVE FUN!!!!

Instructions for Creating Visual Art

Imagine that you are a top notch executive in a powerful architecture firm. You need to design some sort of visual art or model for the book you just finished reading. What do you do? You are going to come up with an artistic model to promote your book. To make the most creative you possibly can, you will need to do ONE of the following:



  • A Storyboard/Collage: this should be a poster that captures the significant events in the novel. Pick out the most important events and create a picture/story collage on a poster board.

  • A Comic Strip/Book: Create a comic strip of the story's plot, setting, and main characters, or of your favorite chapter in the book using comic-style illustrations and dialogue bubbles.

  • A 3-D Scene: Create a 3-D model including models of characters, buildings, plants, and animals of your favorite setting or event in the book. Include a written description of the scene.

  • A Mobile Coat Hanger: Create pictures for the plot, theme, setting, and main characters and hang them from a coat hanger with string or yarn creating a mobile (this can be done on construction paper), and also include a small description of each picture.

  • A Book Float: Decorate an upside shoe box to correspond with a scene from the book of the book's general theme. The students need to visualize this as a “float” in a parade – a book parade. The box should be completely covered (I should see no advertisements).

Each different visual art project should include your name and the name of the book you read on it. Also, think about what audience you are targeting (young readers, adult readers, a mix of both???). Your designs should fit your audience.


Put your creativity to the test! Use all available resources you can; there are so many out there!
Don't forget! Your book report is due ____________________

Good Luck and HAVE FUN!!!!

Instructions for Creating A Play

Come to school dressed as one of your favorite characters and give a brief description of who you are and what part you played in the book you read.
You may do this with someone else that has read the same book and act out your favorite scene.
Don't forget! Your book report is due ____________________

Good Luck and HAVE FUN!!!!

Instructions for Writing a Letter
Write a letter based on the novel in ONE of the following ways:


  • To a Friend: Write a letter to a friend convincing them to read the same book you read. Include your favorite characters, scenes, the plot, and any information that you find will persuade your friend to read the book. Make sure you tell them why you chose to read that book and what you felt about it after you read it.

  • To the Author: Write a letter to the author of the book regarding how you felt about the book. Include what you predicted the book would be like before you read the book, and how did you feel after you read the book. Was the book what you thought it would be? Is there anything the author could change about it?

  • To a Character in the Book: Write a letter to a character letting them know what you did or did not like about him/her. Tell him/her what you would do if you were that particular character.

  • To a Targeted Audience: Write to a particular audience about how you felt about the book. Would you suggest the reader read this book or not? Let them know what is good about it and/or what is bad about it.
  • From One Character to Another: Chose a character to write a letter from. You are writing a letter from that character to another character in the book. You may choose a particular scene from the book to write about.

Put your creativity to the test! Use all available resources you can; there are so many out there!


Don't forget! Your book report is due ____________________

Good Luck and HAVE FUN!!!!

Instructions for Keeping an Open Mind Journal
While reading your book, keep a journal of the events happening. Include how you feel about what is taking place, about the characters, make predictions of what you think will happen next, and somewhere in the middle predict what you think will end up happening.
You may handwrite or type your journal. Keep the dates you read and write in your journal.
Don't forget! Your book report is due _____________________

Good Luck and HAVE FUN!!!!

Instructions for Books Made Into Movies

Read a book that has been made into a movie. Write an essay comparing the movie version to the book. Be sure to do your brainstorming in a Venn Diagram comparing and contrasting the two.


Your essay should be two pages long (typed or handwritten).

Don't forget! Your book report is due _____________________

Good Luck and HAVE FUN!!!!

Instructions for Creating a Board Game
Design a board game based on the book you read, complete with “players” and directions. Create question cards that are based on the novel's literary elements (plot, them, setting, characters, tone). Design the board and games pieces in your own creative ways. You may use game pieces from games you own at home. Make sure to include the directions on how to play your game. What is the goal of the game? Include a paragraph explaining how the game represents the book you read.

Think about what audience you are targeting too (young readers, adult readers, a mix of both???). Your designs should fit your audience. You are trying to persuade your audience to read the book and play your game.

Put your creativity to the test! Use all available resources you can; there are so many out there!


Don't forget! Your book report is due ___________________

Good Luck and HAVE FUN!!!!

Instructions for Giving an Oral Report
Prepare a 3 minute oral report on the book you read. Give a breif summary of the plot and describe the personality of one or more of the characters. Be prepared for questions from the class too. Explain why you chose the book, what you thought of the book, and your suggestion on reading the book in your report.

Don't forget! Your book report is due ___________________

Good Luck and HAVE FUN!!!!


Instructions for the Character Description
Write a FULL (physical, emotional, relational) description of THREE of the characters in the book. Draw a portrait to accompany each description of the characters.
Put your creativity to the test! Use all available resources you can; there are so many out there!


Don't forget! Your book report is due ___________________

Good Luck and HAVE FUN!!!!




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