Local Sponsorship Guidelines: We encourage local stations to obtain local sponsors for the StoryCorps visit. However, there are some rules to be followed concerning these sponsors. The goal of these guidelines is not to limit your local creativity in seeking sponsors, but is to ensure that StoryCorps – and public radio’s integral involvement – is the central focus.
The local sponsor may not be a company that is automotive or automotive-related, unless it is a local Saturn dealership.
The local sponsor must be identified as a LOCAL sponsor. Saturn is StoryCorps’ exclusive national corporate partner.
On-air promo mentions of all sponsors (including local) will only be possible in longer promos: minimum 30 seconds.
In order to keep clutter to a minimum, no more than two local sponsors may appear on signage in the StoryCorps booth staging area. Saturn’s national sponsorship signage (to be provided) must be prominent at all events and cannot be eclipsed by local sponsorship recognition.