Missouri Press Association eBulletin for Feb. 3, 2010



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Missouri Press Association eBulletin for Feb. 3, 2010

-- Briefs & Reminders -- Industry Notes

-- MPA Calendar & Marketplace

If others in your office want to -- or should -- receive this eBulletin, please reply with their names and email addresses. The eBulletin will be sent each week, except at the middle of each month, when a printed Bulletin will be mailed.

Direct comments to: Kent Ford, MPA Editor, at kford@socket.net.


-- Day at Capitol Feb. 18;

FEB. 17 RECEPTION REGISTRATIONS NEEDED NOW!

-- 'Super Secret' briefing for NNA GAC guests

-- Free Seminar on AMBER Alert program
-- ‘Local Heroes’ Sunshine Week contest

-- Inland Webinars provide inexpensive training
-- Internet users visit newspaper websites

-- Ed Henninger’s Blog:
-- Read Across America features Missouri story

-- More people read newspapers than watch Super Bowl
-- Jury duty scam warning

-- McClatchy posts quarterly profit
-- SPJ Spring Conference in Omaha
-- Online Media Campus InDesign webinar

-- NAA Foundation seeks information on your NIE efforts
-- Ad Contest material online
-- Track Legislation at these Websites
-- MPA Calendar
-- Job Bank & Marketplace Classifieds
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-- Day at Capitol, Reception -- Register NOW!
Get signed up now for MPA Day at the Capitol on Thursday, Feb. 18, and the reception on Wednesday, Feb. 17.

This is a free event for MPA members, including lunch with the governor, but you must register. Lunch will be paid for by Missouri Press. If you register for lunch and do not attend, Missouri Press will bill your newspaper $10 for each no-show.

MPA encourages you to go to Jefferson City on Wednesday, Feb. 17, to visit your representatives and senators and to help lobby on MPA issues. MPA will distribute talking points in advance.
MPA NEEDS TO KNOW NOW IF YOU PLAN TO ATTEND THE WEDNESDAY EVENING RECEPTION. That event will be cancelled if too few people register. Email mailto:kwilliams@socket.net.
If you need a hotel room, MPA will have a room block at the DoubleTree in Jefferson City ($99). Call the hotel at (573) 636-5101.
The agenda:

Wed. Feb. 10: MPA members come to the Capitol to visit Legislators.

5:30 p.m. MPA Reception for newspaper members only at the DoubleTree.


Thurs. Feb. 11: Breakfast on your own

10-11:45 a.m. — Program in the Senate Lounge, third floor, Capitol

Noon — Lunch in the Governor's Mansion

1 p.m. — Gov. Jay Nixon, followed by Legislative Leaders panel

2:30 p.m. — End of program
To register, mail, fax or email the names of people from your newspaper who will attend Day at the Capitol. Be sure to indicate those who will attend lunch; they won't get into the Mansion if their names are not on the list. An accurate count for lunch is critical.
Email or fax the names to Kristie Williams at MPA, (573) 874-5894; mailto:kwilliams@socket.net.
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-- 'Super Secret' briefing for GAC guests

Calling all community newspaper editors and publishers! Please respond by e-mail before Friday, Feb. 12, to reserve your spot in a first-ever briefing by the super-secret National Security Agency/Central Security Service.

This opportunity for NNA Government Affairs Conference (GAC) participants will be a unique limited-attendance Classified Overview by the National Security Agency. It may never happen again, so don’t miss it this year!

NSA collects, processes and disseminates intelligence information from foreign electronic signals for national foreign intelligence and counterintelligence purposes and to support military operations.

You must respond by e-mail to carol@nna.org by Friday, Feb. 12, to reserve your spot for this briefing.

You have until Feb. 22 to register and pay the early bird rate at GAC. See www.nnaweb.org/gac/2010 for registration information.

---


-- Ad Contest material online
Information and forms for the Missouri Advertising Managers’ Association Ad Contest is on the MPA website at http://www.mopress.com/contests.php.
Entries are due by Feb. 26. (You don't have to wait until the deadline to enter!)
---
-- Free Seminar on AMBER Alert program
The Missouri Press Association is hosting a FREE seminar on the AMBER Alert program for all Missouri media, AMBER Alert coordinators, law enforcement, school officials and public information officers.
NOTE: Register for this program at the website below, DO NOT register through Missouri Press. (Register soon; the program will be cancelled if not enough people sign up.)
DATE & TIME: April 23, 9 a.m. –1 p.m.
LOCATION: Missouri State Highway Patrol General Headquarters Building, 1510 East Elm St., Jefferson City.
REGISTRATION LINK: https://www.fvtc.edu/apps/mytraining/Public/Home.aspx?1=65535. Register for Class 65535.
INFORMATION/QUESTIONS/PROBLEMS: Terri Moorer, WAN-IFRA Newsplex Program Coordinator, 803-348-0445, mailto:moorert@mailbox.sc.edu.
Children in Jeopardy is a highly interactive, four-hour workshop

taught by a team from the University of South Carolina’s College of Mass Communications and Information Studies. The workshop is underwritten by Fox Valley Technical College through a grant from the U.S. Department of Justice.


---

-- ‘Local Heroes’ Sunshine Week contest

This year's Sunshine Week celebration of the American Society of Newspaper Editors' will honor individuals who fought last year to make their state or local public institutions more open and accessible.

During Sunshine Week (March 14-20) media organizations and other groups throughout the nation will highlight the efforts of these Local Heroes whose work has made their communities better places to live.

In addition to that coverage, the American Society of News Editors will conduct a contest to identify the top three Local Heroes of 2010. Get all of the details and nominate someone for cash awards at


http://sunshineweek.org/LocalHeroNomination.aspx.

The first-place winner will receive an all-expenses paid trip in April to Washington, D.C., to be honored at the 2010 ASNE convention. The second- and third-place winners will receive $500 and $250.

ASNE encourages local media and civic organizations to nominate one of their own employees or members to compete for a Local Hero prize. The deadline for nominations is Friday, Feb. 26.

If you have any questions about the contest or Sunshine Week, please contact Cristal Williams Chancellor at 703-453-1138 or cwilliams@asne.org.

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-- Inland Webinars provide inexpensive training

Would you like SPECIFIC IDEAS on how to grow classifieds or sell the Web?

These are just two of the topics to be addressed in Inland Webinars this month.


There's also an Inland Webinar for WEEKLY NEWSPAPERS on generating revenues.
Whether you're a daily or a weekly newspaper, you'll find training JUST FOR YOU!

Inland Webinars "travel to you" and cost only $75.




Who Else Wants to Sell More Web?

WEDS., FEB. 10 | 10:30 A.M. CENTRAL


Want to sell more Web? You'll learn about a proven model that has generated millions of dollars in new online revenue during the past year!

Register now:



CLICK HERE!
Weekly Newspaper Focus: Ten Revenue Builders for Your Weekly Newspaper

THURS., FEB. 11 | 10:30 A.M. CENTRAL

Proven ideas you can use to add revenue to your weekly paper NOW.

Register now:



CLICK HERE!

Top-Shelf Customer Service: "The 8 Steps to Customer Care"

FRI., FEB. 12 | 10:30 A.M. CENTRAL

This Inland Webinar asks, do you ever evaluate the customer service you deliver -- and that your newspaper in general delivers?

Register now:


CLICK HERE!

Effective Display Advertising for the Web

TUES., FEB. 16 | 2 P.M. CENTRAL

This Inland Webinar will review the variety of Web ads being used today, talk about the best Web ad sizes, the principles of good ad design that need to be better applied to the Web, and talk briefly about the role of Web design in increasing the effectiveness of Web ads.

Register now:



CLICK HERE!
Growing Recruitment Advertising in a Difficult Economy and a Changing Media Environment

WEDS., FEB. 17 | 2 P.M. CENTRAL

Provide better results than the major job boards and at a lower price. Learn the strategies that will attract advertisers and how providing them with things like applicant tracking and HR management tools will keep them. Lastly, learn how partnerships with chambers of commerce, local colleges, trade schools and universities will help you keep growing your recruitment advertising.

Register now:



CLICK HERE!
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-- Internet users visit newspaper websites

According to data released this week by the Newspaper Association of America, newspapers' websites drew more than one-third of all internet users during the fourth quarter of 2009.

Thanks to custom stats generated for the NAA by Nielsen Online, the industry association learned that newspaper websites drew 37 percent of total Internet users. Newspaper website users spent more than 2.4 billion minutes browsing the sites, NAA said.

"These strong and consistent audience figures come as newspaper publishers continue to transition their companies into multiplatform content providers to meet the needs of today's audience," said NAA president John F. Sturm. As the economy begins to stabilize, newspaper companies are in position to leverage their trusted brands to reach a highly engaged audience and deliver maximum value to advertisers."

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-- On Ed Henninger’s Blog:


  • To cap or not to cap? A client editor asks about rules for "upstyle" headlines. What words are not capped? You can help by letting us know the rules at your place.




  • Page from: Marc Stumbo | The Beacon: Marc submits a centerpiece for review and comment. This time, Ed is not very kind. Has he overdone?

Let's have it, folks! Need your comments!
http://edhenninger.wordpress.com

---


-- Read Across America features Missouri story

For the third year, the National Newspaper Association is partnering with the Missouri Press Foundation to provide NNA member newspapers a free youth readership project for Newspaper in Education Week, March 1-5. Eight camera-ready chapter features, a promotional ad and a teacher’s guide all are available for a limited time through the Reading Across the Nation project.

“A Fine Fella” tells how, in his rugged youth, Abraham Lincoln was molded to guide his country in the dark days of the Civil War. “A Fine Fella” was written by Kay Hively, who has written 32 historical fiction serials for the Missouri Press Foundation. Her story “A Familiar Face,” about President Harry Truman, was featured as the first NNA Reading Across the Nation project in 2007.

More than 100 newspapers in 35 states participated in the 2009 Reading Across the Nation campaign, publishing the serialized story “Twist of Fate,” which was written by Chris Stuckenschneider of Washington, Mo.

--

-- Super Bowl ad from Newspaper Project

The Newspaper Project has released an updated version of its Super Bowl ad that touts the power of newspapers. 

The ad reads, "More people will read a newspaper today than watched yesterday's big game. With a combined print and online audience of 171 million readers, newspapers are a tremendous scoring opportunity." The ads are available for download free of charge here:
Color ad

B/w ad
In its original form, the ad needs to be published Monday, Feb. 8, the day after the Super Bowl. Revised ads from The Newspaper Project that can be run on alternate dates after Sunday's game can be downloaded at: http://snpainfo.org/np/.
Here are links weeklies can copy and paste into their browsers to download "Sunday's Big Game" ads from Inland Press Association. The ads should be run in the first issue after the Super Bowl.

 

http://www.inlandpress.org/content/current/pdf/inland-superbowl-broad-bw.pdf

 

http://www.inlandpress.org/content/current/pdf/inland-superbowl-broad-color.pdf

 

http://www.inlandpress.org/content/current/pdf/inland-superbowl-tab-bw.pdf


---

-- Jury duty scam warning

Most of us take those summonses for jury duty seriously, but enough people skip out on their civic duty that an ominous kind of fraud has surfaced. 


The caller claims to be a jury coordinator. If you protest that you never received a summons for jury duty, the scammer asks you for your Social Security number and date of birth so she can verify the information and cancel the arrest warrant.

Give out any of this information and your identity will be stolen. The fraud has been reported so far in 11 states.

They use intimidation over the phone to try to bully people into giving information by pretending they are with the court system.

The FBI has issued an alert at: http://www.fbi.gov/page2/june06/jury_scams060206.htm

You may want to tell your readers about this scam and remind them not to give their social security numbers or any other personal information over the telephone unless they initiate the call.

---


-- McClatchy posts quarterly profit

(Reuters) — The McClatchy Company, publisher of The Kansas City Star and 29 other daily newspapers, posted a quarterly profit last week, reversing a year-earlier loss, and announced a plan that will extend a deadline for debt payments, prompting a 12 percent gain in its share price.


McClatchy, which also publishes The Miami Herald, The Sacramento Bee and The Fort Worth Star-Telegram, said its fourth-quarter results were helped by an improving advertising climate, particularly for its websites.

For the fourth quarter, McClatchy earned $25.8 million, or 30 cents a share, reversing a year-earlier loss of $27 million, or 33 cents a share.

McClatchy announced plans to delay the deadline to repay debt. It will issue $875 million in senior notes due in 2017, and use the proceeds to repay debt due in 2011 and 2014.

Shares of McClatchy, which is based in Sacramento, rose 64 cents, or 13 percent, to $5.60.

---
-- SPJ Spring Conference in Omaha
The Society of Professional Journalists offers cutting-edge professional development for everyone in the journalism industry. Take advantage of the SPJ spring conference in Omaha, April 9-10, for journalists from Iowa, Kansas, Missouri and Nebraska. http://www.spj.org/regionalconf-7.asp

 

Spend the weekend with fellow journalists networking and learning from the industry’s best and brightest. Dodge City Daily Globe journalist Claire O’Brien will discuss how she defended her decision to keep her word to a confidential source.

The conference will feature conversations that professionals are having all over the country about emerging technologies, freedom of information and the future of journalism.

 

Accommodations available in Omaha are posted online, and you may also register online. If you register by March 9, you will receive the early-registration fees! The price for professional non-SPJ members is $90; the student non-member price is $70.


 

Contact Heather Porter at mailto:hporter@spj.org?subject=Omaha meeting (317) 927-8000 ext. 204 if you have questions.

---

-- Online Media Campus InDesign webinar

Online Media Campus Intro to InDesign Webinar will be held on Friday, Feb. 12. Registrations are open until Tuesday, Feb. 9, at the discounted rate ($35).

Register today at onlinemediacampus.com.

Online Media Campus offers high-quality, low-cost web conferences that help you develop new job skills without leaving your office.


Coming Webinars:

Intro to Social Media -- March 5

Ad Sales 101 -- March 12

Social Networking-Connecting to Your Community -- April 2

Intro to Photoshop -- April 16

---
-- NAA Foundation seeks information on your NIE efforts


The Newspaper Association of America Foundation is conducting a survey of Newspaper In Education efforts across the nation. Often, small community newspapers are not counted in surveys like this. Take a few minutes to complete this survey to show that Missouri newspapers continue to engage young readers.

 

Results of this survey will enable the NAA Foundation to have an up-to-date picture of the Newspaper in Education and Youth Editorial universes. Information helps the Foundation to ascertain needs and funding levels. 



Help the Foundation to continue its support and assistance to newspapers by completing this survey. Here’s the link: http://www.zoomerang.com/Survey/?p=WEB22A4H2PJUMP

---


-- Track Legislation at These Websites

You can track House and Senate bills on the state government website in Jefferson City:  www.mo.gov.

House and Senate Joint Bill Tracking:  http://www.house.mo.gov/billcentral.aspx.
House Bill List:  http://www.house.mo.gov/content.aspx?info=/bills101/billist.htm.
Senate Bill List:  http://www.senate.mo.gov/10info/BTS_Web/BillList.aspx?SessionType=R.
---
--MPA Calendar
February
4 -- Midwest Newspaper Summit 2, Des Moines (http://www.newspaperevolution.com)
17 -- MPA Day visiting legislators in the Capitol; 5:30 p.m. reception in DoubleTree Hotel
18 -- MPA Day at the Capitol; lunch in the Governor's Mansion
March
1-5 -- National Newspaper in Education Week. NIE Week material can be downloaded at this website: http://www.naafoundation.org/Curriculum/NIE/NIE-Week.aspx)
14-20 -- National Sunshine Week (http://www.asne.org/)
17-19 -- NNA Government Affairs Conference, Washington, D.C.

http://www.nna.org/eweb/DynamicPage.aspx?Site=nna_eweb&WebKey=a718d802-de8c-4239-bf64-8f44f7e7fec3
18-19 -- MSNE/Ozark Press Association joint meeting, Chateau on the Lake, Branson
April
22-23 -- Missouri Advertising Managers’ Association meeting, Lodge of Four Seasons, Lake Ozark
23 -- AMBER Alert workshop for all media, Jefferson City
23 -- Media Law Seminar, Kansas City
May
14 -- Southeast Missouri Press Association meeting, Southeast Missouri State University, Cape Girardeau

June

10 -- MPA/MPS Board meeting, Resort at Port Arrowhead, Lake Ozark
11-12 -- Show Me Press Association annual meeting, Resort at Port Arrowhead, Lake Ozark
September
30-Oct. 3 -- 124th NNA Convention and Trade Show, Hilton, Omaha

http://www.nna.org/eweb/DynamicPage.aspx?Site=nna_eweb&WebKey=a718d802-de8c-4239-bf64-8f44f7e7fec3
October
14-16 -- 144th MPA Convention, The Lodge of Four Seasons, Lake Ozark

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--Job Bank & Marketplace

HELP WANTED

PART-TIME REPORTER: The Platte County Landmark, an award-winning weekly, has an opening for a part-time reporter. Hours somewhat flexible. Email resume to Ivan Foley, publisher, at mailto:ivan@plattecountylandmark.com.   1/27

FIELD EDITOR - Rural Missouri magazine: Statewide publication with a long history of journalistic excellence has a unique opportunity for a multi-talented journalist. Rural Missouri is a 540,000-circulation monthly tabloid publication with a strong human-interest, photography-intensive format. We are looking for a creative, hard-working, self-motivated and responsible person to join our award-winning staff. Applicants should demonstrate solid skills in feature writing, photography and page design. Examples of what is expected can be found at www.ruralmissouri.coop. Rural Missouri is the official publication of the Association of Missouri Electric Cooperatives and editors at the publication also contribute to the overall communications program of the association. Although this is an entry-level position and is open to recent graduates, the ideal candidate would have some real–world communications experience, preferably at a newspaper or magazine. Applicants for the position should have a degree in journalism or communications and a portfolio that demonstrates skills in both photography and writing. Extensive in-state and occasional out-of-state travel is required, so maturity and responsibility are essential. Our computer environment is Mac-based and familiarity with the Adobe Creative Suite (CS4) is expected. A competitive salary and generous benefits awaits the successful applicant. To apply, send a letter of interest, resume, a list of references, writing samples and a portfolio of photographs in digital or printed form to: Jim McCarty, editor,
Rural Missouri,
P.O. Box 1645,
Jefferson City, MO 65102. Or (UPS/Fed Ex)
2722 E. McCarty St.
Jefferson City, MO 65101. Deadline is Friday, Feb. 5.   

AD SALES: The Aurora (Mo.) Advertiser and Big AA Shopper are seeking an experienced salesperson to join its team in this beautiful Southwest Missouri community located 30 minutes west of Springfield, and 45 minutes east of Joplin. Advertising sales experience is a plus, but not a requirement. What is a requirement is being a person who is energetic, enjoys working with customers and wants to help our customers grow their business. Pay is base salary, plus commission with benefits. Send resume to Andrea Carden, advertising manager, at PO Box 509, Aurora, MO 65605 or e-mail to admanager@auroraadvertiser.net. 1/22
AD SALES: We’re seeking a full-time advertising salesperson with a positive, energetic attitude and a strong work ethic. The successful candidate will be proficient at making sales presentations to new and existing advertisers; be able to effectively communicate, read and write in a business professional manner; have good people skills; be detail oriented; be able to work professionally under pressure of deadlines; and be willing to assume other various duties when required. Valid Iowa driver's license required. Previous media sales and knowledge of community journalism a plus. Base pay plus incentive package. Submit resume and references to P.O. Box 26, Corning, IA 50841. 1/21

 

BUSINESS REPORTER/COPY EDITOR: Springfield Business Journal, an award-winning weekly niche publication in southwest Missouri, is seeking a reporter with copy editing experience. Expertise in AP style is required; three to five years of reporting, ideally in business, is preferred. The position offers competitive pay and benefits, including health, life and 401(k). Send résumé and clips to Eric Olson, editor, eolson@sbj.net or PO Box 1365, Springfield, MO 65801. 1/18

REPORTER: Weekly newspaper in Concordia, MO. News/feature writing, photography, online opportunities. Seeking person possessing solid writing, grammar and photo skills, computer knowledge, inquiring nature, team player, organized. Friendly small-town atmosphere, located on I-70 40 miles east of KC. Benefits. Resume, clips to: concordiannews@centurytel.net or Editor, The Concordian, P.O. Box 999, Concordia, MO 64020. 1/15
AD MANAGER: This South Arkansas town's newspaper/magazine/shopper operation has an immediate opening for an Advertising Director. The job responsibilities include leading a staff of 2-3 salespeople; overseeing the sales and marketing of an award-winning weekly newspaper and associated shopper; enhancing magazine and other niche publication projects; and overseeing the marketing of the best newspaper website in the state. Sales training ability, budgeting skills, and goal setting experience are required. Customer service and a strong work ethic must be top priority. The pay is negotiable, with Blue Cross/Blue Shield health insurance and other benefits. Send resume to "Publisher" at publisher@monticellonews.net. 1/13
FOR SALE
MORGUE: The morgue files (back issues) of the O’Fallon Times (Missouri), O’Fallon-St. Peters Times/O’Fallon-St. Peters-St. Charles Times, which became the St. Peters Courier-Post noted for its constitutional law case involving RsMO. 493.050 regarding eligibility of legal papers. These date from 1952 to 1992 and are bound and in excellent condition. Call 636-724-0511 or e-mail sambrock1@aol.com. 1/25

NETWORK SWITCHES: Used network switches purchased in lot at an auction. Two CNet CNFh-608 Dual Speed Hub, 8 ports, each. Also a variety of 24-port switches available for each including three 3Com Superstack II Switch 1000; one Linksys 24-port Dual Speed Hub EF2H24; one 3Com FMS 3C16371; one CentreCom FH724SW; one CentreCom FH812U; and one SMC TigerStack II 6624M. Prices include shipping. These are switches only; no cords included. For info, e-mail news@aledger.net1/5

 

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