Missouri Press Association eBulletin for June 4, 2010



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Missouri Press Association eBulletin for June 4, 2010

-- Briefs & Reminders -- Industry Notes

-- MPA Calendar & Marketplace

If others in your office want to -- or should -- receive this eBulletin, please reply with their names and email addresses. The eBulletin will be sent each week, except at the middle of each month, when a printed Bulletin will be mailed. A PDF of the printed Bulletin will be placed on mopress.com and an email message will be sent that it has been posted.

Direct comments to: Kent Ford, MPA Editor, at kford@socket.net.

-- Hear from the Best at Show-Me Press

­­-- MPA Board will meet June 10

-- Sign Up for Golf Classic Thursday, June 10

-- Make Big Money Selling Statewide Ad Networks
-- Digital Task Force meeting June 24-25
-- You're asked to join celebration of 1st Amendment

-- Mid America Newspaper Conference

-- People read, use their community newspapers

-- Make Big Money Selling Statewide Ad Networks
-- Newspaper websites attract more visitors
-- Georgia papers join for political coverage

-- AOL employs 4,000 journalists

-- AbitibiBowater files amended plan of reorganization

-- Ad revenue decline easing

-- Online ad sales up in first quarter

-- Google now owns AdMob

-- Inland Press training webinars in June

-- Online Media Campus June Webinars

-- Job & Marketplace Classifieds
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-- Hear from the Best at Show-Me Press

Community newspaper expert and trainer Peter Wagner from Iowa will be the featured presenter at the Show-Me Press Association meeting, which will be Thursday and Friday, June 10-11, at The Resort at Port Arrowhead, Lake Ozark.

Be there June 11 and you'll learn why Peter Wagner's newspapers earn top awards and make lots of money. He's the best there is. Don't miss this opportunity!

Show-Me Secretary-Treasurer Sandy Nelson needs to provide the hotel with meal counts, so you need to call her if you have not registered for the meeting. Sandy's phone number is 913-294-2311.

A registration form with all of the details is in the June magazine and can be downloaded at http://www.mopress.com/current_forms.php.


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-- MPA Board will meet June 10

MPA's Board of Directors will meet at 9:30 a.m. Thursday, June 10, in the Lakeside Terrace room at the Resort at Port Arrowhead.



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-- Porter Fisher Golf Classic June 10

The Porter Fisher Golf Classic will be held Thursday, June 10, at The Ridge, one of the spectacular lakeside courses of The Lodge of Four Seasons. Cost is only $40 per player!

Former publisher Jim Gierke is a major sponsor of the outing, and CenturyLink will provide trophies for the first-place winners in each flight.

Tee-off for the four-person scramble will be 1:30 p.m. After playing, golfers are invited to stop by the hospitality room of the Show-Me Press Association at the Resort at Port Arrowhead, not far from the golf course.

A registration form is in the June issue of Missouri Press News magazine and is online at http://www.mopress.com/current_forms.php. Or contact Kent Ford at MPA, (573) 449-4167, mailto:kford@socket.net.

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-- Task Force program June 23-25 at RJI
A major event involving newspapers and their future on the internet will be held June 23-25 at the Reynolds Journalism Institute (RJI) on the campus of the University of Missouri in Columbia.

"From Blueprint to Building: Making the Market for Digital Information" will combine a meeting of the Multi-State Digital Task Force and a robust program of presenters recruited by RJI.

The Task Force has been developing a business plan to help newspapers protect online content, help newspaper associations more effectively protect public notices in newspapers and enable faster payment of advertising sold by state press associations through the use of electronic tearsheets.

The Task Force is comprised of publishers from Kansas, Missouri and Iowa, but the project has been monitored by all state, regional and national newspaper associations.

RJI's program is characterized as a congress where participants will be helping to make decisions on the future of media on the internet.

To register for the event and for hotel and transportation details, visit www.infotrust.org.

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-- You're asked to join celebration of 1st Amendment

The Missouri Press Association has joined dozens of other newspaper and journalism organizations in supporting a new First Amendment public awareness campaign called “1 for All.”

The campaign emphasizes all of the First Amendment freedoms, not just freedom of the press. “1 for All” is a national nonpartisan program designed to build understanding and support for First Amendment freedoms. It provides teaching materials, supports educational events and reminds the public that the First Amendment serves everyone.

The program’s founding supporters are the American Society of News Editors, the Freedom Forum’s First Amendment Center and Newseum, John S. and James L. Knight Foundation, and McCormick Foundation. The campaign is simple. Supporters are asked to:

-- Publish, post or broadcast prepared “1 for All” promotional advertisements on Thursday, July 1 (or their publication dates closest to July 1). The ads are available for download from the campaign’s website.

-- Add their names to the list of “1 for All” supporters.

-- Use other “1 for All” advertisements after July 1, as space allows.

“1 for All” has secured the support of leading news organizations, including Gannett, Community Newspaper Holdings, Inc., and Lee Enterprises. Parade Magazine, with circulation above 30 million, will also participate.

“Despite its pivotal role in making America what it is today, there are no fireworks celebrating the First Amendment. The truth is that we don’t do a very good job of standing up for the First Amendment,” said Ken Paulson, president of the Freedom Forum’s Newseum and First Amendment Center and former USA TODAY editor. "Its freedoms are truly the cornerstone of democracy and make America the special nation it is. It’s time we said that. Publicly. Passionately. Over and over again."

For more information about “1 for All” and how your paper can join the campaign, visit http://1forall.us.

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-- Mid America Newspaper Conference

The 50th Annual Mid America Newspaper Conference, a meeting about production, will be held Sept. 17-18 at The Resort at Port Arrowhead, Lake Ozark.

Get information at http://www.midamericanewspaper.com/about.html.

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-- People read, use their community newspapers

The National Newspaper Association’s annual readership survey has shown consistent results over the past four years -- more than 80 percent of Americans in towns or communities served by community newspapers read their community newspaper every week.

The latest NNA Pulse of America research also indicates that 94 percent of those

To get the full NNA Pulse of America quarterly results, with the answers to more than 80 local shopping related questions, participate in the 2010 second quarter research. Simply ask your readers to participate in an online survey. Learn more at http://www.nnaweb.org/?/nnaweb/content01/1187.

For more information on the NNA/Reynolds Journalism Institute research results, check out the “Industry Research” section under “Resources” or http://www.nnaweb.org/?/nnaweb/research01.

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-- Make Big Money Selling Statewide Ad Networks
Greg Baker, Missouri Press Service Advertising Director, is offering FREE "in your office" training on selling statewide networks.
Some advertisers in your community want to reach a statewide audience and beyond. This presentation will tell your ad reps who those businesses are, what to sell them and how to do it.

Three meeting times remain. Webinars will be conducted through gotomeeting.com, so you will need an Internet connection and an open phone line.  

Please RSVP to any one of the following dates by emailing gbaker@socket.net. Space is limited, so RSVP for the date you want.
Tuesday, June 8, 9:00 AM
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-- Newspaper websites attract more visitors
(MediaDailyNews) -- Newspaper websites continue to grow in popularity, with online newspaper operations in the top 25 media markets reaching 83.7 million unique visitors in April -- up 10% from March, 12% from February, and 15% from January of this year, according to comScore figures released by the Newspaper National Network.
Newspaper sites posted bigger percentage increases than competitors like CNN.com, which was basically flat at about 43.4 million, and Huffington Post, which decreased slightly from 22.8 million to 22.2 million (a 3% drop).

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-- Georgia papers join for political coverage

Georgia’s 12 largest daily newspapers have formed a partnership to deliver comprehensive political coverage across the state. The Georgia Newspaper Partnership will provide deep reporting of the gubernatorial and congressional races and support three statewide polls conducted by Mason-Dixon Polling & Research.

The first statewide polling will appear exclusively in the partner newspapers starting on July 11.

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-- AOL employs 4,000 journalists

(TechCrunch) -- AOL CEO Tim Armstrong says that the company now employs 4,000 journalists, 3,500 of which are part-time or freelance.

AOL has launched a number of content initiatives, including buying hyperlocal news site Patch and launching content machine Seed.com. Patch is now in 53 markets in five states. It’s been reported that AOL will pour $50 million into Patch this year and plans to roll out the model to “hundreds” of communities in the future.

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-- AbitibiBowater files amended plan of reorganization

Newsprint manufacturer AbitibiBowater Inc. has announced that the company and certain of its U.S. and Canadian subsidiaries, currently under creditor protection, have filed with the U.S. Bankruptcy Court for the District of Delaware amendments to AbitibiBowater's plans of reorganization as well as related disclosure documents. AbitibiBowater is aiming to emerge from creditor protection in the fall.

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-- Ad revenue decline easing

The Newspaper Association of America says first-quarter advertising revenue fell 10 percent, marking the first decrease of less than 12 percent since the final three months of 2007. Individual newspaper companies have been reporting smaller declines as well in earnings reports for the first quarter:

Gannett Co., the nation's largest newspaper publisher (including Springfield News-Leader), reports smallest drop in ad revenue for publishing in more than two years: 8 percent. CEO says year is "off to a great start."

Lee Enterprises Inc., publisher of the St. Louis Post-Dispatch and other newspapers, says ad revenue dropped about 8 percent, an improvement from the 16 percent drop in final three months of 2009.

McClatchy Co., which publishes The Kansas City Star and other newspapers, says ad revenue fell 11.2 percent in first quarter. That's better than the 20.5 percent decline in the last three months of 2009.

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-- Online ad sales up in first quarter

(Bloomberg) -- U.S. newspaper publishers in the first quarter reported their first gain in online advertising sales since the same period in 2008, helping offset a continued decline in more lucrative print ads.

Industrywide online ad sales rose 4.9 percent in the quarter, Newspaper Association of America data show. Print advertising fell 11 percent.

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-- Google now owns AdMob

Google's $750-million acquisition of mobile advertising platform AdMob is complete following six months of scrutiny from the Federal Trade Commission, the company announced.



"It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and with this acquisition, it's now a central part of our own business," the company reported.



MediaPost noted that the next big question among integrated marketing professionals is who will win the "mobile advertising war" -- Google or Apple. Apple recently launched iAds, which directly competes with both Google and AdMob.

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-- Inland Press June webinars

Inland Press Association has lined up the following webinars for June. Get more details and register at www.InlandPress.org.

Inland webinars cost $75 for members of Missouri Press Association.

An Employer's Guide to Health Care Reform for the Newspaper Industry

Tues., June 8 | 10:30 a.m.



Become the Market Leader by Selling Your Zips Better

Tues., June 8 | 2 p.m.



Three Steps to Effective Sales Interviewing

Wed., June 9 | 10:30 a.m.



The Positive Story About Newspapers:

Actionable Ideas to Strengthen Your Competitive Position

Tues., June 22 | 10:30 a.m.



Your Best Strategy for Leveraging ABC's Audit Changes to Boost Ad Revenue and Grow Circulation (Repeat)

Wed., June 23 | 10:30 a.m.


Developing and Selling a Multimedia Advertising Program: Packaging, Commission and Training

Thur., June 24 | 10:30 a.m.

If you have questions, contact Patty Slusher, Inland's program director, at mailto:pslusher@inlandpress.org.

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-- Online Media Campus June Webinars

Online Media Campus has two more great webinars in June. Missouri Press is a partner in this ongoing training program, so MPA members can grab this excellent online training for only $35. (If you sign up after the registration deadline, $10 will be added to the fee.)



-Photoshop Tips & Tricks: Thursday, June 17, 1-2 p.m. (Registration deadline: Monday, June 14)

-Reporting Politics & Government: Covering campaigns in the digital age: Friday, June 25, 1:00-2:00 p.m. (Registration deadline: Tuesday, June 22)

Visit our http://www.onlinemediacampus.com for more information and to register.



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--MPA Calendar
June
10 (Thursday) -- MPA/MPS Board meeting, Resort at Port Arrowhead, Lake Ozark
10 (Thursday) -- MPA Porter Fisher Golf Classic, The Ridge, The Lodge of Four Seasons, Lake Ozark
10-11 -- Show Me Press Association annual meeting, Resort at Port Arrowhead, Lake Ozark
16-18 -- Central States NIE Program, Dallas, Texas
24-25 -- Digital Task Force meeting, Reynolds Journalism Institute, Missouri School of Journalism, Columbia
July
15-16 -- Missouri Press Living Textbook Course, UMC
September
30-Oct. 3 -- 124th NNA Convention and Trade Show, Hilton, Omaha

http://www.nna.org/eweb/DynamicPage.aspx?Site=nna_eweb&WebKey=a718d802-de8c-4239-bf64-8f44f7e7fec3

October
14-16 -- 144th MPA Convention, The Lodge of Four Seasons, Lake Ozark
November
12 -- MPA judges Iowa Newspaper Association Newspaper and Advertising contests, Columbia

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--Job Bank & Marketplace

HELP WANTED
ADVERTISING DIRECTOR: We have an opening for a strongly motivated and marketing oriented Director of Sales and Marketing at this 5-day (Tue – Sat) morning newspaper in northeast Missouri.  Position reports to the Publisher and will be responsible for managing all Advertising, Creative and New Media employees, coordinating client advertising executives and advertising agencies, maintenance of programs and records to insure advertising lineage and revenue goals are met, preparation of departmental operating revenue and expense budgets, maintenance of records to be used to pay sales representatives’ commissions, and participation as a team member of the executive staff of the newspaper. The ideal candidate will have at least some college (degree preferred), a minimum of three years' management experience in an Advertising Department with a strong background in sales; knowledge of motivating sales representatives and ability to promote a variety of  products, both in print and online. We are a member of the GateHouse Media family and offer competitive compensation, excellent benefits and outstanding opportunities for growth within the corporation. Send or fax (573-221-1568) your resume and salary requirements to: Jack Whitaker, Publisher, Hannibal Courier-Post, 200 North Third Street, P.O. Box A, Hannibal, MO  63401. E-mail address: jack.whitaker@courierpost.com.

REPORTER POSITION:
Are you someone who wants to make a difference in the lives of other people?
If you have that desire, along with the skills to work in the Editorial department of a community newspaper organization, we would like to talk with you about a Full time  position available in Stockton, Mo.  Experience in Photography and Page Design preferred and any Web experience a plus. Quark, NewsEdit Pro and Photoshop experience preferred.  We are a family of eight local newspapers surrounding Springfield. We offer good pay and benefits and many opportunities to make a difference. EOE.
Email resume to careers@MO.NeighborNews.com, fax to 417-326-8701, or apply in person at 26 Public Square in Stockton.





CIRCULATION MANAGER:
The Harrison Daily Times, located in the beautiful Heart of The Ozarks in Harrison, Ark., is accepting applications for a full-time Circulation Manager. This position calls for strong management, administrative and promotional skills. The goal is to maintain and build paid circulation of an award-winning daily newspaper currently showing circulation growth. The ideal candidate must have good communication, computer, human relations skills, and excellent customer service skills. The applicant must be able to plan and execute successful promotional campaigns and monitor results, and do annual budgeting. To apply please send your resume to Ronnie Bell, P.O. Box 40, Harrison, AR 72602, or e-mail to ronnieb@harrisondaily.com. This position reports to the publisher and offers a salary plus bonus plan, paid time off, group health and dental insurance. EOE.
PAGE DESIGNER/PHOTOGRAPHER: Springfield Business Journal, an award-winning weekly niche publication in southwest Missouri, is seeking an editorial photographer and page designer. Proficiency in Adobe InDesign and expertise in typography preferred. Quality of subject photography is emphasized. The position offers competitive pay and benefits, including health, life and 401(k). Send résumé and photo/design samples by May 14 to Eric Olson, editor, mailto:eolson@sbj.net or PO Box 1365, Springfield, MO 65801.
FOR SALE

MORGUE: The morgue files (back issues) of the O’Fallon Times (Missouri), O’Fallon-St. Peters Times/O’Fallon-St. Peters-St. Charles Times, which became the St. Peters Courier-Post noted for its constitutional law case involving RsMO. 493.050 regarding eligibility of legal papers. These date from 1952 to 1992 and are bound and in excellent condition. Call 636-724-0511 or e-mail sambrock1@aol.com.

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