Mpa eBulletin, Dec. 28, 2011

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MPA eBulletin, Dec. 28, 2011


-- Send your PDFs to Mo. Press website
-- Springfield meeting on closing mail processing center
-- Ad Contest entry deadline is Feb. 17

-- Reading Across Missouri feature begins in January

-- Another FCC vote on cross-ownership restrictions

-- Chicago Sun-Times bought
-- Gannett buys mobile devices for journalists

-- Facebook to begin 'Sponsored Story' ads

-- New time for KOMU's interactive program
-- Order 2012 MPA Press Cards, Auto Stickers

-- Learn how to follow political money

-- Put public notice ads on your regular run list

-- Content exchange set up for your newspaper
-- Uploading pages helps defend public notices

-- Sign up for NEW Missouri Press Online Ad Network

-- One political ad workshop remains
-- MPA is on Facebook, Twitter, LinkedIn

-- Online Media Campus training

-- Need training? Poynter has it!

-- Help Wanted / Marketplace

-- MPA Calendar


-- Send your PDFs to Mo. Press website

Missouri Press Association needs your help. The pace at which newspapers are joining the effort to upload PDFs to MPA's FTP site has leveled off. That is not good. Even though dozens of newspapers are uploading PDFs of their pages to the FTP site (see list below), many others that should be uploading PDFs are not doing so.

This process is no different from how Missouri Press has been operating for the past 50 years. IT'S JUST FASTER AND CHEAPER! It's a change from relying on postal delivery to digital delivery. That's all this is.

If your newspaper creates PDFs of its pages, you should join your fellow association members and begin uploading. If your newspaper is not listed below, we need you to join this effort.
For simple instructions on sending your content to Newz Group, contact Dan Schupp, Newz Group's information technology director, at 573-474-1000 or Newz Group is the clipping service that purchased the Missouri Press Clipping Bureau 15 or so years ago. It buys copies of your newspaper from Missouri Press and manages the Missouri Public Notice website. Newz Group maintains tight control of the content of your newspaper and does nothing with that content that is not authorized by Missouri Press.
The PDFs you send to Newz Group are used to build our statewide public notice website:
This concept was approved by the MPA board of directors because the legislature continues to discuss allowing cities, counties, school districts and others to upload their public notices to government websites rather than printing them in local newspapers. Our site is designed to show legislators that there is already a website for public notices, and it's managed by an industry that is independent of government.
Newspaper associations all around the country are building similar digital public notice sites for the same reason, to fend off efforts to end printing of public notices in local newspapers. These efforts will be successful only with the participation of all newspapers.

PDFs allow public notices to be posted to the website quickly. When PDFs are not uploaded, Newz Group, which manages the site for MPA, must wait for papers to arrive in the mail -- as it has been doing for years -- then scan the pages and post the public notices. (This is the method that will continue to be used for public notices in newspapers that do not create PDFs.)

Public notices from your paper ALREADY ARE BEING POSTED to, but if they must be scanned, the process is slow and expensive. Sending PDFs of your pages to Newz Group does nothing but get public notices from your paper to the website faster. That's the only difference!
If you have concerns or questions about this MPA project, contact Doug Crews,, or Greg Baker,, at Missouri Press, (573) 449-4167.

(Development of this system also will allow for digital tearsheeting of ads placed by Missouri Press Service, faster digital news clips with associated revenue, creation of a searchable archive of Missouri newspapers -- a great service for everyone -- and other projects and services that digital databases make possible.)

Publishers and editors are urged to visit with their production people to make sure the digital versions of every page of every issue -- including inserts and special sections -- are being uploaded. Join your Missouri Press Association's effort to build this strong defense of public notices printed in your newspaper.
Here are the newspapers that have uploaded digital pages. Some have participated sporadically; some do not upload all of their pages; others uploaded their pages for a time but no longer do so.

Albany Ledger

Arnold-Imperial Leader

Aurora Advertiser

Boonville Daily News

Bethany Republican-Clipper

Blue Springs Journal

Bolivar Herald Free Press

Branson Tri-Lakes News

Brookfield Linn County Leader

Buffalo Reflex

Cabool Enterprise

Caldwell County News

Camdenton Reporter

Carthage Press

Cash Book Journal

Cass County Democrat-Missourian

Cassville Democrat

Cedar County Republican

Centralia Fireside Guard

Christian County Headliner

Clinton County Leader

Columbia Daily Tribune

Columbia Missourian


Cuba Free Press

Daily Dunklin Democrat

Daily Statesman

East Prairie Eagle

Edina Sentinel

El Dorado Springs Sun

Eldon Advertiser

Elsberry Democrat

Fayette Advertiser

Fayette Democrat Leader

Focus on Oak Grove

Gallatin North Missourian

Gasconade County Republican

Grain Valley, The Pointe

Grant City Times-Tribune

Greenfield Vedette

Hannibal Courier-Post

Holden Image

Hopkins Journal

Houston Herald

Independence Examiner

Jackson County Advocate

Jasper County Citizen

Jefferson County Leader

Kahoka The Media

Kansas City Star

K.C. Citizen

K.C. Daily Record

Kirksville Daily Express

Knob Noster Item

Lake Gazette

Lathrop Rural Reporter

Lawrence Co. Record

Lee's Summit Journal

Liberty Tribune

Licking News

Linn Unterrified Democrat

Louisiana Press-Journal

Marshall Democrat-News

Marshfield Mail

Maryville Daily Forum

Miller Co. Autogram-Sentinel

Moberly Monitor-Index

Monett Times

Morgan County Press

Mound City News

Mountain Echo

Mtn. View Standard News

Neosho Daily News

Nevada Daily Mail

Nevada Herald Tribune

New Madrid Weekly Record

Newton County News

Nixa Xpress

Nodaway News Leader

North Stoddard Countian

Northeast News

O'Fallon Community News


Ozark County Times

Palmyra Spectator

Park Hills Daily Journal

Perry Co. Republic-Monitor

Pierce City Leader Journal

Pleasant Hill Times

Portageville Missourian News

Pulse, Independence

Pulse, Kansas City

Quad County Star

Ralls Co. Herald-Enterprise

Republic Monitor

Reynolds Co. Courier

Rock Port, Atchison County Mail

St. Louis Riverfront Times

Saint James Press

Salem News

Sarcoxie Record

Savannah Reporter

Sheridan Express

South County Mail

South County Times

South Missourian News

Southeast Missourian

St. Charles Co. Bus. Record

St. Louis Daily Record

Ste. Genevieve Herald

Steele Enterprise

Steelville Star-Crawford Mirror

Summersville Beacon

The Countian, Jefferson Co.

The Countian, St. Louis Co.

Tipton Times

Trenton Republican-Times

Troy Free Press

Unionville Republican

Versailles Leader-Statesman

Wayne Co. Journal-Banner

Waynesville Daily Guide

Webb City Sentinel

Webster-Kirkwood Times

West Plains Daily Quill

Weston Chronicle



-- Springfield meeting on closing mail processing center

A public hearing on closing the mail processing facility in Springfield will be held at 6:30 p.m. Wednesday, Jan. 4, at the Executive Conference Center Ballroom, 910 W. Battlefield Road, Springfield.

If area newspapers' 5-digit mail sacks are sent to Kansas City or elsewhere rather than being worked in Springfield, serious delivery delays are inevitable, said Ron Cunningham, MPA's postal consultant. He suggests that publishers concerned about delivery delays attend the meeting and voice their concerns.



-- Ad Contest entry deadline Feb. 17
The entry forms and rules are available to download for the 2012 Missouri Advertising Managers' Association Contest. The entry deadline is Feb. 17.


Go to

Awards will be presented during the MAMA conference at Courtyard by Marriott in Columbia on April 19.

-- Training for your Ad Staff in April

The Missouri Advertising Managers' Association will hold its 2012 meeting Thursday-Friday, April 19-20, at the Courtyard by Marriott in Columbia. A registration form for the meeting and an agenda have been sent to your newspaper. They also can be found at

Go to for the rules and entry form for the Better Ad Contest. You'll also find a nomination form for the Old Pro Award. Do you know a veteran who should be recognized for excellence in advertising? Nominate the person!

The annual MAMA meeting will offer great training sessions, an evening at a Columbia comedy club and a chance to win cash for your great advertising ideas. Don't miss it!


-- Reading Across Missouri feature begins in January

Start the Missouri Press annual Reading Across Missouri project in January. It’s FUN and FREE!

This year’s story is “Patriotic Pals, Tails of the Civil War.” The nine-chapter story features Chuck, a border collie, who relates "tails" about battles of the Civil War, which began 150 years ago, in 1861.

In the promotional ad for the story, you can insert your logo. You can put the accompanying teacher guide on your website. You can add your logo to the teacher guide cover, and even add a page about your newspaper to the guide. Add an inch to the top or bottom of each chapter and thank a sponsor or your own newspaper for providing the feature.

The story chapters, promotional ad and teacher guide are available at using download code readmo12. A feature story about the author, Chris Stuckenschneider of Washington, Mo., will be posted early in January.

In March we’ll provide a new series on gardening we’re creating with Missouri Extension. Make plans now to run that series. Get a hardware store, garden center, plant nursery or other business to sponsor it.



-- Another FCC vote on cross-ownership restrictions

(The Wall Street Journal) WASHINGTON—The Federal Communications Commission has agreed to move ahead with a proposal to modestly change media ownership rules, loosening the ban on owning a TV station and a newspaper in any of the top 20 markets.

The agency must vote again before the proposal becomes final. That vote isn't expected until April at the earliest.



-- Chicago Sun-Times bought

(Chicago Tribune)—Chicago Sun-Times Media confirmed last week that a new company, Wrapports LLC, will buy Sun-Times Media Holdings. The acquisition includes Chicago-area daily newspapers, weekly newspapers and more than 40 websites. The transaction, which is valued at more than $20 million, is expected to close by year's end.
Sun-Times' suburban papers were important to the transaction, a source said, as they have a loyal following and their digital potential hasn't come close to being realized. The papers are profitable, the source said.
In 2009, an investor group rescued Sun-Times from bankruptcy for about $25 million.



-- Gannett buys mobile devices for journalists

(TVNewsCheck)—A leaked memo from Gannett Co. says the company has bought “thousands” of Apple iPhones and iPads for its newspapers. The devices will begin arriving in January, with training starting “several weeks later.” (Gannett's only Missouri newspaper is the Springfield News-Leader.)

The revelations were reported by Gannett Blog, a website not affiliated with the company. It posted a memo from Bob Dickey, Gannett’s U.S. newspaper division president. An excerpt: “We’re excited to announce a significant investment in our newsgathering tools. This week, we have purchased thousands of new devices for many of our journalists. These include: iPhone 4S and related accessories such as microphones to enhance audio for video; iPad2s and lightweight Netbooks; MiFi wireless internet hotspots for tethering via the iPhone; microphones, cables and other accessories."



-- Facebook to begin 'Sponsored Story' ads

(Ad Age Digital)—Facebook announced (on Dec. 20) that it will start featuring its “Sponsored Story” ads in users’ news feeds in January. The move will greatly increase the presence of marketers in Facebook, as well as provide new revenue for the social network months before its expected IPO.

Facebook currently restricts advertising to the right margin of the page. Adding ads to the news stream will increase their visibility, particularly for mobile users, though the ads won’t immediately appear on mobile phones.



-- New time for KOMU's interactive program
(NewscastStudio) Columbia, Mo.—KOMU-TV, the NBC affiliate serving the Columbia/Jefferson City market, that launched “U_News” in September, is moving the interactive newscast to 11 a.m., according to posts the station made on various social media channels. The switch is scheduled for Jan. 9.
The newscast, which is the station’s replacement for “Oprah,” is billed as an interactive, social media driven broadcast that allows viewers to share their opinions on the stories of the day. In its original 4 p.m. timeslot the newscast often had trouble generating much meaningful interaction, especially via its Twitter hashtag and Facebook page.



-- Order 2012 MPA Press Cards, Auto Stickers

Send the names of everyone at your newspaper who needs an MPA Press Card to Kristie Williams at Mo. Press,, fax 573.874.5894. There is no charge for Press Cards, but if you do not request them, they won't be sent.

Be sure to include the name and address of your newspaper so Kristie knows where to send them.

Each MPA member newspaper received one 2012-2013 MPA auto sticker. Additional auto stickers may be ordered for $3 each. If you want more stickers, contact Kristie.



-- Workshop about following political money

At this FREE Feb. 22 workshop in St. Louis you will learn how to track a company's efforts at political influence. Sign up here.

When: 12:30 -5 p.m. Wednesday, Feb. 22

Union Station Marriott,
St. Louis, MO 63103

Investigative Reporters and Editors (IRE),
National Institute for
Computer-Assisted Reporting (NICAR), Missouri
Press Association.

The workshop is the afternoon before IRE’s
Computer-Assisted Reporting (CAR)
Conference, Feb. 23-26, 2012.

This workshop is sponsored by the Donald W. Reynolds National Center for Business Journalism at Arizona State University. If you have questions contact Executive Director Linda Austin, 602-496-9187.



-- Put Public Notice house ads on your regular run calendar

Ads promoting Public Notices in newspapers and a Guide to Public Notices PDF are on the MPA website. Missouri Press encourages you put the ads on your regular run list to help in the effort to prevent local and state governments from moving public notices from your newspaper to government websites.

Use the ads with purpose rather than as fillers.

The material can be downloaded at:

-- Content exchange set up for your newspaper

Use MPAShare to share news and features with other Missouri newspapers and to get good content from other newspapers. It's FREE. You can reach MPAShare at


-- Prices going up on network ads
The prices of Missouri Statewide Classified and 2x2 Ad Networks are going up in 2012. A PDF of the new price and commission structure has been sent to your paper.
If you have questions about these networks or need a copy of the price/commission sheet, contact Jennifer Plourde at Missouri Press Service,, 573-449-4167.

-- Political ad workshops in Troy, Cape Girardeau
Two Political Advertising Workshop by Greg Baker, Missouri Press ad director, will be held in January:
Jan. 11 -- Troy, Lincoln County Journal, 10 a.m. - noon.

Jan. 19 -- Cape Girardeau Southeast Missourian, 10 a.m. - noon.

Contact Baker at (573) 874-5894 or if you plan to attend either of these meetings or if you would like to be the host for an ad workshop in your area. Provide names of those attending and which workshop they will attend.
Baker will provide information your ad reps can use to show candidates in your area why they should advertise in your newspaper.
-- MPA is on Facebook, Twitter, LinkedIn
Join MPA's social media links:
Twitter - !/missouripress.


-- Online Media Campus training

Go to to check out Online Media Campus low-cost webinars ($35). Webinars coming soon:

-- Creating Web Ads That Sell

The little known “secrets” to success

Thursday, Jan. 26, 
1:00-2:00 p.m. CST

Many Web ads on today’s newspaper websites just aren’t creating the response they need to be causing. Online ad expert David Fowler will reveal exactly what newspapers need to do in order to sell more Web ads and attract new advertisers.

You’ll learn:
• Linking Web ads to the advertiser’s website is not a good idea and how to correct it.
• Which three headlines work best - and which don’t.
• How to design small space ads to attract hordes of “clicks.”
• How to make more money for your newspaper by understanding the real purpose of these ads ... the answer will surprise you!

Registration deadline: Monday, Jan. 23(Registrations submitted after this date are subject to a $10 late fee); $35Group discounts are available. Visit our website for more information. Register at


-- Need training? Poynter has it!

The Poynter Institute's News University serves more than 130,000 users through courses, group seminars, and Webinars, covering subjects from multimedia techniques, to writing, to reporting, and beyond. Go to for a complete list of training opportunities.


-- Help Wanted / Marketplace

MPA member newspapers may place Help Wanted and Marketplace ads free of charge in this eBulletin, on and in the mid-month printed Bulletin, which also is posted on

The ad fee is 25¢ per word for ads from non-MPA members and from MPA members seeking help for newspapers in their group that are not in Missouri.

All ads run for one month in all media.

Email ads to Kent Ford, MPA editor.


NEWS/SPORTS REPORTER: Immediate full-time opening for reporter position at an award-winning, twice-weekly newspaper in historic Excelsior Springs, MO. The Excelsior Springs Standard is seeking someone with strong writing/editing and photography skills with an interest in community beat and sports reporting. The right candidate will be energetic, motivated, inquisitive and dedicated to covering the activities of our 12,000 population community. Computer experience with Adobe CS3 programs and Microsoft Office is required. Please send resume to: Community Reporter, The Excelsior Springs Standard, Attn: Brian Rice, PO Box 70, Excelsior Springs, MO 64024 or e-mail 12-28

EDITORIAL POSITION: Are you someone who wants to make a difference? If you have that desire, along with the skills to work in the editorial department of a community news organization, we would like to talk with you about a full-time position in Webster County, Mo. Experience in reporting, photography and Web necessary. We are a family of local news entities--newspapers and websites-- surrounding Springfield. EOE. Please send resume to: Human Resource / Editorial, Community Publishers, Inc., PO Box 330, Bolivar, MO  65613 or email to or Fax: 417-326-8701. 12-21 

EDITOR: Missouri Ruralist. Full-time. Farm Progress Companies, the largest U.S. media company serving the agricultural market, is seeking an editor for Missouri Ruralist magazine, the leading state farm publication in Missouri.  Responsibilities include planning and providing editorial content for Missouri Ruralist and, covering issues, crops and livestock for producers in Missouri. Travel throughout the state is essential. The position requires an individual with keen organizational skills, strong writing ability and a solid background in photography to serve as editor. Also, the individual must be a self-starter, able to meet planning and deadline schedules and will be expected to work well within regional and national teams as well as with production and copy editors. Candidates should have at least 5 years of experience as a writer or journalist, understand the magazine production process and be willing to handle tough issues. Candidates must be familiar with Microsoft Word and Excel software programs and have some computer experience. A bachelor’s degree or equivalent experience is required. The position can be managed out of a home office if it’s located in Missouri. Comprehensive benefits include paid time off, health insurance, dental insurance, life insurance, short-term and long-term disability, vision coverage and 401(k). If interested, submit cover letter with desired pay and resume to 12-20

ADVERTISING SALES REPRESENTATIVE: Immediate opening for advertising sales position for Northeast Missouri weekly. Attention to detail, positive attitude, and strong sales experience a must. Candidate must be energetic and motivated. Excellent benefits package. Contact Valerie Gilbert, Publisher, Louisiana Press-Journal, 3408 Georgia Street, Louisiana, MO. 63353 or 12-15


EDITOR: Immediate opening for editor position for established award-winning weekly newspaper in Bowling Green, Mo. Attention to detail, positive attitude, and strong writing and photography skills a must. Candidate must be energetic, motivated, and willing to take on the challenge of all reporting duties at a small weekly. Excellent benefit package, 401(k), etc. Contact Linda Luebrecht, publisher, at The Bowling Green Times, 106 W. Main, Bowling Green, Mo. or email 12-15


REPORTER: Small Southeast Kansas daily in historic Fort Scott seeks reporter to cover county and school beats, plus general assignments; photography, design skills and knowledge of AP style preferred. Reliable transportation a must. Some night and weekend work required. Full benefits package. Send resume and clips to Ruth Campbell, Managing Editor, at, or mail to Fort Scott Tribune, 12 E. Wall St., P.O. Box 150, Fort Scott, Kan. 66701. 12-8


-- MPA Calendar
11 -- Missouri Press Ad Workshop, Troy

19 -- Missouri Press Ad Workshop, Cape Girardeau Southeast Missourian
8 -- MPA/MPA Board meeting, Jefferson City.

8 -- MPA/AP Legislator Reception, Jefferson City

9 -- MPA/AP Day at the Capitol, Jefferson City

22 -- Business Journalism Workshop "Follow the Money: Tracking Companies' Influence on Politics," 1-5 p.m., St. Louis Union Station Marriott (MPA is a host for this FREE workshop of the Donald W. Reynolds National Center for Business Journalism, Arizona St. University)
9 -- Missouri Press Foundation / Reynolds Journalism Institute newspaper workshop, Columbia
11-17 -- National Sunshine Week
19-20 -- Missouri Advertising Managers' annual meeting, Courtyard by Marriott, Columbia
22 -- Northwest Missouri Press Association Annual Meeting, St. Joseph
September, 2012
20-22 -- Missouri Press Association's 146th Annual Convention, Holiday Inn Executive Center, Columbia


-- End Note

If others in your office should receive this eBulletin, please reply with their names and email addresses.

EBulletins are archived on the MPA website at

Direct comments to: Kent Ford, MPA editor,


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