“MULTIMEDIA COMMUNICATION” For acquiring Bachelor’s degree in social sciences in communication science (Code 43321)
Materials enclosed to application for accreditation
1. SELF ASSESSMENT REPORT OF STUDY PROGRAMME 6
1.1. Aim and Objectives of Study Programme 6
1.2. Organization and Structure of Bachelor Study Programme 7
1.3. Content of Programme and Type of Examination 10
1.4. Assessment System 13
1.5. Implementation of Study Programme 14
1.6. Evaluation of the Prospects of the Study Programme 17
1.6.1. Conformity of Study Programme to Standard of National
Academic Education 17
1.6.2. Surveys of Employers on Graduates’ Employment for Further Six Years 18
1.7. Students 19
1.7.1. Number of Students in the Programme 19
1.7.2. Number of the Matriculated in the First Year 20
1.7.3. Number of Graduates 20
1.7.4. Students’ Surveys and Their Analysis 20
1.7.5. Surveys of graduates and their analysis 20
1.7.6. Students’ Participation in Improvement of the Study Process 20
1.8. Academic Staff Involved in the Study Programme 22
1.8.1. Number of Academic Staff 22
1.8.2. Conformity of Qualification of the Academic Staff to
Implementation of Aims and Objectives of the Structural Unit 23
1.8.3. Level of Academic Education of Teaching Staff Involved in Study Programme 29
1.8.4. Policy of Academic Staff Selection, Renewal, Training and
Development for Next Six Years 29
1.9. Sources of Financing and Provision of Infrastructure 30
1.10. External Relations 31
1.10.1. Cooperation with Employers 32
1.10.2. Cooperation with Higher Education Institutions in Latvia and Abroad
Which Implement Similar Study Programmes.................................................. 32
1.11. Documents Attesting That in Case of Study Programme Liquidation,
Applicant Ensures Students of Respective Study Programme with
Possibility to Continue Education in Other Study Programme or
Institution of Higher Education, or College 33
1.12. Development Plan of Study Programme (SWOT Analysis) 37
2. APPENDICES 40
2.1. Information attesting that at Least 50% of Elected Academic Staff Work at the University and at Least 50% of the Academic Staff at the University are Holders
Of Doctoral Degree 41
2.2. CVs (Curriculum Vitae) of the Academic Staff Involved in Study
2.3. Description of Study Courses 106
2.4. Sample of Diploma and its Supplement 191
2.5. List of Courses at the Faculty of Communication Academic Bachelor Study
Programme „Multimedia Communication” 1st -3rd Year of Studies 198
2.6 List of Courses at the Faculty of Communication Academic Bachelor Study
Programme „Multimedia Communication” 1st -4th Year of Studies 201
2.7. List of Academic Staff 205
2.8. List of Documents which are Available at the Department on Request 207
Description of Academic Study Programme „Multimedia Communication” for Acquisition of Bachelor’s Degree of Social Sciences in Communication Science
Name of the institution of higher education
Riga Stradins University
Legal address, phone number and e-mail of higher education institution
Dzirciema iela 16, Riga, LV -1007, Latvia; 00371 7409230; email@example.com
The number of registration certificate for the institution of higher education:
Tax payer’s reg. No. 90000013771
Reg. No. of Educational Institutions 3341202042
Name of the higher education programme to be licenced
Academic Bachelor’s study programme „Multimedia Communication”
Code of the higher education programme in accordance with education groups as defined by the Republic of Latvia Education Classification
The programme to be licensed is implemented in two forms
1) full-time Bachelor’s degree programme
2) part-time Bachelor’s degree programme
Duration of the study programme:
1) full-time Bachelor’s degree programme – 3 years
2) part-time Bachelor’s degree programme 4 years
General or vocational secondary education
Bachelor’s Degree of Social Sciences in Communication Science
Place of programme implementation:
The programme will be implemented at RSU premises Dzirciema iela 16, Riga, LV-1007, it will be implemented at RSU Faculty of Communication
Director of the programme
Authorized persons who is entitled by higher education establishment to settle the issues related to licensing
Anda Rožukalne, RSU Faculty of Communication, Dr.sc.soc. Docent
Academic Bachelor’s programme “Multimedia Communication” has been established in accordance with the requirements for academic education standard in the Republic of Latvia.
The significance of Riga Stradins University (further in the text – RSU) Faculty of Communications (further in the text – CF) academic Bachelor’s programme “Multimedia Communication” in the development society of Latvia is determined by several key factors: the development of media system determined by technology and market factors; change in media economy; influence of social networks; media convergence; transformation of media use and audience habits, and the demand arising from the changes in the nature of work, the use of multimedia in all areas of community life – education, business, culture, science, sport, and everyday life. These and other factors form the basis for the need to prepare modern-educated, highly skilled, competent and competitive multi-media specialists capable of professional and qualified work with diverse communication messages by applying a variety of multimedia capabilities in film, television, Internet media, art, music and project management in other fields of culture and entertainment, as well as to realize multimedia communication capabilities in advertising, public relations projects and other businesses, to work on the Internet media and as web site developers, communication managers in social networks, digitization developers of cultural products, to carry out research and develop the media sector in Latvian and other European Union member states.
Since the beginning of this/the millennium, in Latvia, not only the media system has completely changed, but transformations have also affected television, Internet, operating principles of other aspect of the business, norms of ethics, professional and technological techniques, in addition to that, audience behaviour, lifestyle, habits, receipt of information and other aspects have also changed. Not only technological possibilities have changed and habits of their use, but even the language and terminology – this process has been termed as “communication revolution” as it represents cardinal changes in communication processes themselves.
A number of public life spheres have faced opportunities and challenges created by new market conditions, the process of media convergence and synergies created by the technologies; in many fields use of media is a routine practice, as many processes dictated by business or government functions are combined with creative thinking and use of technological platforms at all implementation stages of different projects. Multimedia environment, solutions, thinking and activity influenced by media-generated opportunities have become a daily routine which must be taken into consideration, it has to be mastered and applied in order to achieve versatile aims by learning a new type of communication. Otherwise, Latvia (Latvian communication specialists) is expected to fall behind and lose competitiveness in comparison to professionals in other countries.
The lecturers of RSU Faculty of Communication regularly receive information from the representatives of business environment, media organizations, advertising and public relation specialists and other professionals that there is lack of specialists who would have a good command of multimedia possibilities and would be able to manage projects in television, the Internet, film producing and other similar spheres, to carry out researches and provide consultations which require universal knowledge about multimedia possibilities and skills to use them in order to achieve specific goals of each project.
It must be admitted that taking into account the processes of technological development in the world in general and in Europe, the globalization processes challenge and set new tasks for all kinds of communication by impelling to offer new knowledge in conceptually new study programmes:
To combine the understanding of national media and knowledge of international experience and trends, including the use of latest communication technologies in education and awareness of a new type of communication;
To develop effective multimedia education system, to improve the professional level and ethical norms;
To develop the cooperation between multimedia research and professional sphere in order to be able to both identify the dynamic processes in the environment of multimedia communication use and to flexibly react to them;
To facilitate continuous renewal of academic staff and research tradition and to ensure sustainability, taking into account, influence of technologies upon the development of society.
The field of multimedia is extremely wide; it includes a number of spheres in communication, technologies and art. The major proportion of multimedia study programmes in the European Union offer courses of general education in philosophy, history, cinema, and photography, basic knowledge in video and audio technologies, graphic design, multimedia theories and theories of visual communication.
Uniqueness of the study programme “Multimedia Communication” is proved by the fact that there is no similar study programme in Latvia, individual communication study programmes include only a couple of courses related to multimedia. Thus, it is rather difficult to compare the study programme submitted for accreditation with other ones, as the programmes of higher education which offer individual courses related to multimedia communication and have a more narrow content of the study course, award the/a Bachelor’s degree in art or a professional Bachelor’s degree.
The advantages and uniqueness of the programme are connected with one of its main priorities – to provide the synthesis of academic and professional knowledge by improving the academic capacity of the teaching staff and involving high-level professionals in the implementation of the study process.
It is planned to prepare specialists for Latvia and the European Union labour markets as well as the academic environment, which will ensure research activity and the quality of the study process.
During the development of the study programme “Multimedia Communication”, guest lectures and discussions were held by multimedia specialists from Latvia and abroad; RSU worked in close cooperation with the international social, marketing and media research company „TNS Latvia”, Latvia Association of Advertising inviting their representatives to give lectures and seminars, thus both enriching the content of studies and involving representatives of the professional environment in the study process. It is planned to continue and expand this type of activity.
1. SELF-ASSESSMENT REPORT OF STUDY PROGRAMME
In 1998, the Department of Communication Studies was founded at Rīga Stradiņš University. Its work commenced with two Bachelor’s academic programmes in Communication Sciences „Journalistics” and „Public Relations”. In order to provide a full cycle of academic programme in Communication at RSU, and due to an increased a demand for highly qualified specialists after Latvia’s joining the European Union, as well as students’ motivation to continue acquiring the higher education after having received a Bachelor’s degree, RSU Department of Communication Studies developed, and in the academic year 2007/2008 started to also admit students to Master’s study programme „Communication”, at present being called „Communication and Media Studies”, in which a much greater attention than earlier was devoted to specifity of various media, new media studies, multimedia and organization of media work and management issues in relation to changeable multimedia environment in present dynamic economy. Since the foundation of the Department of Communication Studies, the content and structure of the study programme have been developed in correspondence with modern scientific tendencies, the national development guidelines and the context of the development of studies and research work of the department. The Latvian National Development plan for 2007-2013 states: “In order to effectively employ Latvia’s creative and cultural environment
resources, to increase the work efficiency of existing creative sectors, to expand and diversify the economic activities of creative individuals, thus turning their creative potential into economic gain, the creative industry sector, as one of the most promising, should be integrated into the economy of Latvia. In order for this sector in Latvia to reach growth rates equal to those of other countries, special attention should be paid to the specific needs of the creative industries, their innovative potential should be developed, and the experience of creative industries should be systematically expanded.”1
RSU Department of Communication Studies of the Faculty of Communication sets its objectives in the context of this conceptual plan, offering creative and innovative studies for future media professionals and analysts, as well as scientists and reasearchers who are ready to contribute their creative potential to the growth of their country. Thus, by improving Communication Studies at RSU in correspondence to the demands of the development of the field and labour market, starting with the academic year 2010/2011 Rīga Stradiņš University the Department of Communication Studies of the Faculty of Communication has been admitting students already in three Bachelor’s study programmes in Communication Sciences: journalistics, public relations and multimedia communication. The Master’s study programme „Communication”, in its turn, has been improved and transformed into the Master’s study programme „Communication and Media Studies”.
1.1. Aim and Objectives of Study Programme Aims of the academic programme of study “Multimedia Communication” to acquire a Bachelor’s degree in communication science realized at Riga Stradiņš University (RSU) Faculty of Communication (FC) is to train bachelors of social sciences in communication science who have mastered regularities in multimedia communication and skills in applying multimedia technologies, understand the principles of media operation, are able to analyse and predict the communication process in the wider context and to operate in the sector of multimedia communication, to participate professionally in various types of multimedia production and consulting work, who have theoretically and practically mastered application of films, photography, TV, Internet and music in the multimedia communication, and are able to use their knowledge and skills in the media management and PR activities, as well as apply acquired knowledge in multimedia projects’ activities.
To prepare academically trained and professionally qualified media professionals who would be trained to use a variety of media technologies and their expressions in various environments. Based on their theoretical knowledge and practical skills, graduates would be able to realise their ideas in different media of communication areas independently, critically and skilfully, and improve the use of media, research and consulting practice in Latvia and the European Union.
Objectives of the program of study “Multimedia Communication” are to ensure the students with ability to acquire:
theoretical knowledge in the communication science and the research methods in communication;
theoretical knowledge in Philosophy, Sociology, and Psychology of Communication necessary for the successful understanding of the development process in society and navigate in the social environment;
theoretical knowledge in the multimedia communication;
theoretical and practical knowledge about the electronic media format and archives;
theoretical knowledge in the basics of digital design and image communication and skills to use practical communication technologies;
theoretical knowledge of the multimedia projects’ drama principles, and skills to apply this knowledge in the realization of multimedia projects;
theoretical knowledge in the history of films and photography that ensures the understanding of the language of visual communication, development of theoretical schools and approaches as they form the basis for multimedia communication;
theoretical knowledge and practical skills in the production of films, photography, TV, Internet, music, sport, entertainment and the other multimedia projects;
features of the Internet electronic media communication, and other media approaches, as well as psychology of communication;
good skills of Latvian and two foreign languages;
ability to present own ideas, to speak in front of the audience and use a variety of the communication approaches and opportunities;
skills to carry out the scientific research and the main research methods in social sciences;
skills to use modern communication technologies in practice;
1.2. Organization and Structure Bachelor Study Programme
Taking into account the resolutions of Bologna Declaration on increasing efficiency of the study process and rising competitiveness of academic education of the EU Member States in globalizing world, duration of the study program is 3 years in full-time and 4 years in part-time studies.
In order to be awarded a Bachelor’s degree in communication studies, the full-time students within three years (6 semesters, 40 CP in a semester) or within four years (8 semesters in part-time studies) must acquire 120 CP and during the sixth semester (or 8th semester in part-time studies) successfully defend the Bachelor’s Thesis.
Table No. 1 Distribution of the Courses in A, B and C Parts (within three years of studies, %) (See full list of study courses in Appendix No. 2.5).
1st year of studies and CP % (per year of studies)
2nd year of studies and CP % (per year of studies)
3rd year of studies and CP % (per year of studies)
Total and % within 3 years of studies
79 CP (69%)
40 CP (30%)
1 CP (1%)
Total in a year of studies
Table No. 2 Distribution of the Courses in A, B and C Parts (within four years of studies, %) (See full list of study courses in Appendix No 2.6).
1st year of studies and CP % (per year of studies)
2nd year of studies and CP % (per year of studies)
3rd year of studies and CP % (per year of studies)
4th year of studies and CP % (per year of studies)
Total and % within 4 years of studies
74 CP (61.7%)
45 CP (37.5%)
1 CP (0.83%)
Total in a year of studies
The study programme consists of three levels:
Part A courses are compulsory and they include general courses in the field of social sciences and the most important courses in specialization.
Part B courses are elective courses that promote further specialization in the multimedia communication and facilitate focusing on specific sphere of multimedia application. It includes placement in media companies, producer companies and other relevant fields of business.
Part C courses are optional courses, which are intended as an additional opportunity for the students to diversify the learning process and continue to deepen a field of specialization.
According to the Cabinet of Ministers regulation No 2 approved on January 3, 2002, the Academic Bachelor degree programme of study “Multimedia Communication” envisages acquisition of 120 credit points (CP), including:
Compulsory courses (A) – 79 CP,
Elective courses (B) – 40 CP,
Optional courses – 1 CP.
TOTAL: 120 CP (180 ECTs)
The proportion of courses in three-year study programme is divided into levels in the following way:
Part A – compulsory courses and the development of Bachelor thesis, 66 % of the programme;
Part A courses are obligatory and they include general courses in the sector of social sciences and the most important courses in specialization. Part B courses are elective courses that promote further specialization in the multimedia communication and focus on the sector of specific multimedia communication, which is compounded by the practice in media, advertising and other fields of business. Part C courses are optional courses, which are intended as an additional opportunity for the students to diversify the learning process and continue to deepen a field of specialization, as well as provide knowledge that is not included in Parts A and B.
Special attention is paid to perfection of Latvian and foreign languages (every student learns two foreign languages, one of which is English (A), the second foreign language (B) – German, French or Spanish (on a selective basis). Experienced visiting professionals in the multimedia communication deliver a substantial part of lectures in the programme.
The academic Bachelor study programme “Multimedia Communication” ensures acquisition of the courses in general social sciences (History of Ideas, Introduction to Communication Theories, History of Communication, Law and Ethics of Communication, Intercultural Communication, Film History, Foundations of Digital Culture, Contemporary Photography). In general, in accordance with the Cabinet of Ministers regulation No. 2 approved on January 3, 2002 “Regulation on State Standard for Academic Education”, the courses that provide the above-mentioned knowledge are included in the compulsory part or part A of the study programme and constitute 79 CP.
The majority of courses provide general and specialist knowledge in the field of multimedia (Introduction to Studies and Speciality, Advertising, Introduction to Photography, Internet Media and Communication in Internet, Digital Image, Producer’s Job, Foundations of Montage, Script Writing/Foundations of Dramaturgy, etc.) which constitute 41 CP.
The study process also ensures the development of students’ research capacity by offering courses in methods of research (Methods of Social Research and Social Anthropology), which constitutes 5 CP. The research skills are also developed in one final work, one course work and preparation of the Bachelor thesis – all together these works constitute 23CP.
The courses of the Latvian and foreign languages (English) constitute 6 CP.
The courses of the optional part (are offered in January) constitute 1 CP.
The management of the programme continues work on the programme in general and improvement of the structure of individual study courses by attracting new lecturers from abroad taking into consideration data from student surveys and paying special attention to the balance of professional and academically theoretical aspects in the programme. In future, it is planned to increase the number of optional courses, in order to provide an opportunity to deepen students’ knowledge and skills in producing, video and audio montage, animation, producing music, use of visual images, and other fields of multimedia.
In academic year 2010/201, with the implementation of the programme of study a range of literature in the sector of multimedia communication was considerably expanded (there were invested 3000 LVL), students can read not only in the library’s reading room, but also take a number of books on loan. The stock of books is regularly increased in cooperation with the lecturers involved in the delivery of the study courses.
In 2011 /2012 academic year, the Faculty of Communication spent its financial resources on purchase of the following equipment: digital cameras (2), video cameras (5), multimedia projector with build in sound system (1), dictaphones (20), WEB cameras with earphones (2), loudspeakers (5), 3-D glasses (100), etc. The above mention equipment is used in more than 15 study courses (Photojournalism, Creative Photography, Modern Communication Technologies, Advertising, Script Writing/ Foundations of Dramaturgy, Animation, Video and Other Types of Audio-visual Media, etc.) This equipment is used to carry out practical assignments of the courses and to realize study projects, to develop creative course works, to ensure media trainings, to collect research data for different research projects, and other study needs.
In the academic year 2010/2011, there were not carried out any essential quantitative changes, the programme worked in compliance with the received licence. In 2011/2012 academic year, the study programme will be extended with several study courses taking into account students’ opinion, needs of the study programme and RSU Faculty of Communication possibilities. In order to improve students’ information management skills, it is planned to introduce a new course “Information Gathering and Presentation in Multimedia Environment”. Already during the first year of the programme implementation, several study courses, for example, „Script Writing/Introduction to Dramaturgy”, and „Creation of Multimedia Content and Interactivity” were delivered by lecturers from abroad. An essential part of studies consists of regular (once or twice a month; 4-7 times in a semester) guest lectures delivered by foreign and Latvian representatives of academic and professional field. Thus, in 2011/2012 acad. year, for example, within the study programme, there were held the following guest lectures “Documental and Interactive Cinema” (Christopher Hales, the University of Edinburgh), “Media of Social Networks” (I.Pudule, TNS Latvia), “Influence of Social Networks on Political Processes” (Pablo Andres Rivero Morales, the University of London), “Style and Communication” (Gints Bude, Bude Model School), “Foundations of TV Montage” (Gvido Zilūzis, Latvian Television) and others.
1.3. Content of Programme and Type of Examination
Table No. 3 Content of the Programme. Compulsory, Elective and Optional Parts.
Title of the course
Number of Credit points
Form of assessment
Introduction to Studies and Specialty
Introduction to Communication Theories
Methods of Social Research
Introduction to World Film History and Theory
History of Communication
Internet Media and Communication in Internet
History of Ideas
Photography as Communication
Information Gathering and Presentation in Multimedia Environment
By developing the study programme „Multimedia Communication”, RSU Faculty of Communication has widened the range of study programmes related to communication processes, taking into account the development of communication technologies , changes in the process of communication influenced by multimedia and their social influence in Latvia, Europe, and worldwide.
The following outcomes of the programme are expected:
The programme will demonstrate the ability of higher education to adjust to the processes society, technology, communication, and market development process by including the elements of technology, creative thinking, and business basing on modern social and work environment requirements;
Implementation of the programme will allow to offer specialists who will have acquired theoretical knowledge in multimedia communication and are able to apply multimedia technologies in implementation of practical multimedia projects, in research and consultancy to the labour market and the field of research;
This programme ensures the development of multimedia research in the context of communication research, broadening the understanding of interaction among visual communication, electronic Internet media and music communication in modern society.
Implementation of the programme will facilitate inclusion of Latvian academically educated specialists in the development processes of multimedia communication at European level, thus allowing the young people in Latvia to acquire knowledge that previously was not offered in our country. Thus, there will be ensured gradual sequence and succession of versatile communication studies.
Preparation of the graduates from the study programme for possible studies at RSU CF Master study programme „Media and Communication” which is related to the field of multimedia.
I During the study process, students acquire the following knowledge:
knowledge of history of the communication and mass communication development and the contemporary trends;
knowledge of the communication law and ethics, comprising relevant aspects of the history of communication;
Knowledge of current topical theoretical economic, political, sociological, anthropological issues, their relation to the processes of society developement and the influence of multimedia communication upon them;
Acquired and classified knowledge of social research methods, as well as research formats in text, video and audio communication’s process studies.
Acquired knowledge of the information society, theories of digital culture, digital image and digital design.
Deepened understanding of dramaturgy principles and approaches in multimedia communication.
Acquired knowledge of the Internet media their formats, communication on the Internet, incl., phenomena of interactivity and analysis of network communication;
Acquired in-depth media functionalism approaches, theoretical explanations of the media audience behaviour and media application aspects.
Acquired in-depth theories of visual communication, film, photo and animation theoretical aspects and history.
Acquired knowledge of the application of multimedia in advertising, PR, mass media projects and management of these projects.
II In the process of studies, students acquires the following skills:
Are able to evaluate, master and analyse relevant theoretical literature and use communication theories and mass communication theories for critical analysis of empirical data.
Are able to put into practice, to relate and systemize theoretical knowledge to analyse and solve theoretical and/or practical problems existing in existing or new professional environment;
Are able to obtain theoretical and practical information, to evaluate it and draw general conclusions, recognize problems in communication, interpret them and offer relevant solutions.
Are able to independently create multimedia content in the form of text, video or audio.
Are able to process, summarize, combine, and edit information that is recorded as a text, video or audio.
Are able to recognize, and evaluate use of modern communication technologies in the processes of multimedia communication.
Are able to organize and manage media, advertising, PR and event business spheres, music, art and other multimedia projects.
Are able to evaluate, create and develop multimedia content in various media formats.
Are able to distinguish and independently evaluate necessity to carry out a research in communication, plan and conduct studies of the communication processes; analyse and use obtained results.
III In the process of studies, students acquire the following competences:
To conduct and manage predictable and unpredictable research and academic processes affecting the multimedia communication environment and requiring new strategic approaches;
Assume responsibility for contributing to professional knowledge and practice, to review and develop obtained results;
During the studies, students are fostered to develop an approach characteristic to multimedia communication, which combines analytical interaction between technological and creative communication processes;
The attitude to processes in society, study and analysis of the various communication processes which are based on critical and scientific principles, using well-grounded and appropriate argumentation approaches;
Attitudes traditional for communication studies and theory towards diversity in communication, the ability to apply theoretical knowledge in practice.