Attracts and retains audiences with compelling content for target markets using current delivery mechanisms and brand-appropriate tone. Well-versed in media; consistently selects and uses the most beneficial methods to align with audience preferences and desired results.
Leverages resourcefulness and specialists to achieve goals in the most cost-efficient and flexible manner possible. Provides aesthetically pleasing, yet accurate, content by deftly balancing big-picture thinking and commitment to detail.
AREAS OF SPECIALTY
IdesignGraphics.com, Norton, MA 1997 to present
Website and multimedia development and design for clients in the education, nonprofit and for-profit sectors.
Web Developer & Principal
Oversee development, implementation, maintenance and updating of web-based multimedia projects. Obtain and create content and ensure seamless exchange of information among client and third-party project team members. Coordinate site editing, article generation, and promotional copy. Track engagements and develop analytics. Serve as photographer, videographer, graphic designer and print editor. Customize blogs using WordPress platform.
Retained by Bridgewater State College since 2013 to develop website content to promote the school and its programs to current and prospective students, alumni and staff
Rehired by The Enterprise to serve as Brockton City Editor for 2013/14
Retained by South Shore Habitat for Humanity as technical consultant, updating website content, preparing e-newsletters, preparing and posting social media content
Built ThirstyLizards.com, a portal for musicians and festivals, using HTML, CSS and Adobe CS6 applications, including Dreamweaver, Fireworks, Illustrator, and InDesign in 2006
Continually support Thirsty Lizards as video producer; implemented custom CMS to allow customers and partners the option to edit back-end functions while locking down key brand elements
Conceptualized and created the FolkBluegrass.com music portal serving >2,000 fans. Developed related Facebook page and YouTube channel with ~1,600 clips, 2,300 subscribers and 5.3M hits
The Patriot Ledger, Quincy, MA 1999 to 2013
Online News Editor (2011 to 2013)
Edited and posted content across sections, including breaking news, daily stories and advance packages.
Optimized content for digital presentation, including writing SEO headlines, adding photos, online-only features and entry points to related content. Wrote clear, accurate and engaging posts for social media, blogs, and email channels. Reviewed competitor sites, alerting reporters and editors to potential stories and developments. Moderated social media and other channels for customer comments, complaints and questions. Leveraged Google Analytics to generate website traffic reports. Worked with blogging platforms including WordPress, Tumblr and Drupal. Ensured compliance with AP guidelines.
Resume of Stephen A. Ide: page two of two
Created videos, slide shows, photo galleries, and special presentations for patriotledger.com, enterprisenews.com, and Wickedlocal.com using HTML/CSS
Established formal social media presence in 2011 using Facebook, Twitter, Pinterest, Reddit and Digg to generate ~9,000 followers by early 2014
Systems Editor (1999 to 2011)
Promoted to direct daily operation of newsroom computer applications. Liaised between the News and Information Technology departments. Developed special web reports on breaking issues, including site planning, coding and design. Used Windows and Macintosh platforms and applications, including the Adobe CS4 suite, with Photoshop, InDesign, Illustrator, Acrobat, Distiller, QuarkXPress, Freehand, Word, Excel, FrontPage and Dreamweaver.
Chosen to lead the transition of The Patriot Ledger, The Enterprise (Brockton, MA) and MPG Newspapers (Plymouth, MA) into full computer pagination using the new $4M PC-based GN3 (GoodNews) system from Tera Digital Publishing
Coordinated training for the entire staff (>75 people) covering three shifts and 8 super-users. Created and maintained the paper’s first newsroom intranet and help system to support 24x365 use of the new tools
Developed systems to ensure consistency and productivity across all of the newspaper’s pagination styles including an employee handbook and stylebook and ongoing staff training materials
University of Connecticut, Storrs, CT
Bachelor of Arts, Journalism SAMPLE MEDIA
Grey Fox Bluegrass Festival promo: http://bit.ly/GFExperience
Bluegrass Band Southern Rail multi-camera shoot: http://bit.ly/SouthernRailDVD
Rhythm & Roots Music Festival promo: http://bit.ly/RRFestPromo
Army of Angels, Signature Healthcare breast cancer awareness promo: http://bit.ly/ArmyofAngels
Rhythm & Roots Music Festival promo 2012: http://bit.ly/RRFestPromo2012
Brother Sun - Lady of the Harbor - multi-camera shoot: http://bit.ly/BrotherSunLady
Lori McKenna - Make Every Word Hurt - multi-camera shoot: http://bit.ly/LoriMcKennaHurt
Grey Fox Bluegrass Festival 2007: http://bit.ly/GFFestPromo2007
The Steel Wheels - multi-camera shoot: http://bit.ly/SteelWheelsDance