Planning document: project specification template document log



Download 113.33 Kb.
Date conversion14.04.2018
Size113.33 Kb.
PLANNING DOCUMENT: PROJECT SPECIFICATION TEMPLATE

DOCUMENT LOG

Date

Name

Comment

February 19, 2009

Abigail Jabines

Proposed Youth Activities to C7

March 16, 2009

Abigail Jabines

Youth Coordination Meeting Outcome

June 2, 2009

Abigail Jabines

Evaluation Proposed Youth Activities to C7

June 3, 2009

Abigail Jabines

Project Specs draft 1

June 12, 2009

Abigail Jabines

Project Specs draft 2




  1. CAMPAIGN TITLE

Countdown to Copenhagen (C2C)


  1. PROJECT NAME

Youth Strategy


  1. CAMPAIGN GOAL

For Heads of States to attend the Copenhagen Summit in December 2009 and agree to a Deal that has ambitious targets and funding for adaptation and mitigation (forest for climate & renewables).



  1. PROJECT BACKGROUND AND CRITICAL PATHWAY

The Youth Strategy was developed by Greenpeace youth coordinators in support to the C2C campaign.


The C2C Youth Strategy will set the frame to

  1. Share inspiring and solutions-based stories of Greenpeace youth who are taking action to address climate change.

  2. Organize youth activities that target Heads of States to pressure them to attend the Copenhagen Summit this December and agree to a good Copenhagen Deal.

  3. Mobilize Greenpeace youth around key international political meetings such as Bonn II and the Copenhagen Summit to put pressure on Heads of States and government negotiators to be Copenhagen Deal -makers instead of –breakers.

  4. Use these stories to mobilize the public in supporting the C2C sub-projects such as the global petition.

  5. Use these stories to support the objectives of C2C sub-projects such as the Climate Voices, Global Campaign on Climate Action.

Greenpeace NROs who are currently involved are Australia-Pacific (Fiji), CEE (Poland), France, Germany, SEA (Indonesia, Philippines, and Thailand), Mexico, Nordic (Denmark), Russia, Spain, Switzerland, USA. The Project Leader is still under negotiations with Brazil, China, India, Egypt, Mediterranean (Egypt, Turkey) and Netherlands.


The team will be working both at the international and national level. At the international level the Core Team will lead the team in delivering the activities while at the national level the youth coordinators will work closely with their Greenpeace NROs. A more detailed plan can be seen in the Tactics portion of the project Specs.

  1. PROJECT OBJECTIVES



Countdown to Copenhagen Youth Strategy

  1. Develop an online platform using the Solar Generation website that links the stories of Greenpeace youth and translates it into an international effort that would inspire the online community to support Objective G.

  • Photo essays of at least X# (5) youth activities narrated by Greenpeace youth

  • Video clip of at least X# (1) youth activity

  • Blog articles on at least X# (10) youth activities written by Greenpeace youth

  1. Organize activities targeted to Heads of States to demand them to attend the Copenhagen Summit and agree to a good Deal.

  • Send letters from the youth to at least X# (5) Heads of States to communicate their demand.

  • Organize at least X# (1) media-worthy, solutions-based youth project to communicate that the youth are taking action and its time the Heads of States follow this example by agreeing to their demand.

  • Organize at least X# (5) media-worthy off-site youth activities as a lead up to the Copenhagen Summit.

  • Organize meetings with at least X# (3) Heads of States to communicate their demand.

  1. Organize activities at Bonn II and the Copenhagen Summit that would pressure Heads of States and government negotiators to be Deal -makers instead of –breakers.

  • 2 media-worthy on-site youth activities during the first day of Bonn II and COP15.
  • Greenpeace youth representative to give a speech at plenary.


  • 5 person maximum youth delegation during the 2 week Copenhagen Summit to represent the Greenpeace Youth, communicate to the outside world what’s happening inside, organize creative guerilla activities and participate in activities organized by the International Youth Delegation.

  1. Gather X# (1 million signatures) both online and offline in support to the global petition demanding Heads of States to attend the Copenhagen Summit.

  • Develop 4 master copies of C2C youth strategy materials (image, post card, sign up sheet, exhibit/poster) to support the C2C campaign by mid-2009.

  1. Provide stories of Greenpeace youth to the Climate Voices project and Global Campaign on Climate Action.

  2. Network and coordinate with at least 5 external youth groups to organize at least 2 joint activities to support the C2C campaign.




  1. TARGETS


INTERNATIONAL


Who

What motivates them?

What influences them?

What do we want them to do?

Heads of States (general)

- Being considered as a leader by peers

- Economic stability of the country

- Public perception


- Fellow Heads of States
- Business Industry

- Public pressure


Attend the Copenhagen Summit and agree to a good Copenhagen Deal.


PRIORITY TARGETS

- Big win vs Easy win

- To be finalized by Mid-term Evaluation meeting
NATIONAL

TARGET

- Each national group has a choice depending on its resources and national support

- This has to be determined with the Greenpeace NRO by the end f June


  1. KEY ALLIES, AUDIENCES & MOBILIZATION STRATEGY


EXTERNAL

Who

What motivates them?

What influences them?

What do we want them to do?

Public
TBD by end of June

- Better future for them and children

- Economic stability

- Fun and hip


- Peers

- Family


- Media

To sign the global petition and help us pressure Heads of States.

Media

- media


- features

- new media/on-line


TBD by end of June

- Good story

- Good photo and footage

- Whatever SELLS

- Rating

- Circulation

- Sponsorship

- Hits on site


To cover our stories so our message can be communicated to the public

Other Youth Groups
TBD by end of June

- Possibility of collaboration

- Inspiring stories



- Peers

- Credible NGOs




To help spread the word of our activities in their network

Other Organizations
TBD by end of June

- Possibility of collaboration

- Inspiring stories



- Peers

- Credible NGOs

- Membership


To help spread the word of our activities in their network


INTERNAL

Who

What motivates them?

What influences them?

What do we want them to do?

Climate Voices Project c/o Nicky Davies

- Possibility of collaboration which can help deliver project objectives

- Good story with good photo and footage






- To use our youth stories in their project

GCCA c/o Mareike Britten

- Possibility of collaboration which can help deliver project objectives

- Good story with good photo and footage






- To use our youth stories in their project

GPI Comms: Social Network coordinator
TBC by end of June


- Good story

- Good video and photo

- Call to action





- To help us gather signatures for the petition with their database

- To cover youth stories in their magazine or newsletter



GPI Quarterly Newsletter c/o Karen Gallagher and Steve Erwood

- Good story

- Good photo






- To cover youth stories in their magazine or newsletter

GPI/NRO Online Newsletter for cyber activists
TBC by end of June

- Good story

- Good video

- Call to action





- To cover youth stories in their magazine or newsletter

NRO Fund Raising: Supporter Services
TBC by end of June

- Good stories to help retain supporters

- Fund Raising Director

- FR team



- To help us gather signatures for the petition with their database

- To cover youth stories in their magazine or newsletter



NRO Fund Raising:

DDC
TBC by end of June



- Good stories to get new supporters

- Fund Raising Director

- FR team



- To help us gather signatures for the petition


NRO Volunteer & Local Group Coordinators
TBC by end of June

- Projects for their team

- Peers

- Campaign team

- Volunteers and Local Group members


- To help us gather signatures for the petition and help us organize youth activities

- To cover youth stories in their magazine or newsletter






  1. TACTICS


INTERNATIONAL

Objective A - Online platform, Photo essays, Video clip, Blog articles

Objective B


      • Greenpeace Youth letters to Heads of States to communicate their demand.

      • Face to face meetings with the Heads of States

      • Direct Communication activities targeted to Heads of States or at embassies (Details TBD)

      • Creative Renewable Energy Installation – Cry from the Youth of Africa (please check out a more detailed project specs)

Objective C

      • Direct Communication activities targeted to Heads of States and government negotiators during the first day (Details TBD)

      • Youth Delegation at Copenhagen that can do a speech during plenary, Guerilla activities (Details TBD), communicate to the public outside the conference

Objective D - Petition

Objective E - Photo essays, Video clip


NATIONAL
France
  • The petition will be launched during the EuroMed Solar Festival in Marseilles and will run in 25 Solar Generation campuses.


  • A strategy will be developed to help it resonate more in Paris.

  • In September, “100 Days till Copenhagen” will be launched to gather more momentum publicly.

Germany

  • An activity will be organized by the Youth team during the 1st Day of Bonn 2.

  • The Greenpeace Green Teams, Youth and Volunteers will launch the petition at Bonn 2.

  • The Youth team will organize embassy visits as per indicated in the International Calendar.

  • There is an opportunity to lead an EU Beluga Tour in 5 countries which will end at Copenhagen.

Indonesia (To be finalized)

  • The demand on the global youth petition will be integrated to a national petition which Greenpeace SEA – Indonesia will run as an organization

  • Solar Generation will support GP SEA Thirst (C2C project) in October by organizing a public event

  • Plans for the IPCC meeting in October is also being developed

Mexico - The global youth petition, locally named "píntale la raya al cambio climático", will be launched with a bicycle tour in May

Netherlands - Will bring youth during the Climate Camps in Russia in May and Bonn in June

Philippines (To be finalized)

  • Greenpeace SEA – Philippines will run the global youth petition as an organization

  • A high-profile national delivery is integrated in the plans

  • A Solar Bar tour is being developed to gather public support

Poland - A Solar Bar tour will be organized and integrated with the global youth petition


Russia - The global youth petition will be integrated with their existing national work

Spain - A Solar Bar tour is being organized 3 months before COP15

Switzerland - The global youth petition will be integrated with existing national work and a proposed Solar Bar tour

Thailand (To be finalized)


  • Greenpeace SEA – Thailand will run the global youth petition by integrating it with the Climate campaign’s Smart Power work

  • Plans for the COP preparation meeting in Bangkok (September) and the ASEAN Energy meeting (October) are also being developed.


  1. RESOURCES NEEDED

External

      • Greenpeace Copenhagen Demands

      • Master copy of C2C Youth Strategy materials (image, postcard, sign up sheets, exhibit/poster)

      • Media Kit (Content TBD)

      • National Work (Which country TBD)

      • Solar pv Systems, Bars, Kitchen, Bus, Gadgets

      • Beluga ship

Internal

      • FAQ on Greenpeace Copenhagen Demands

      • FAQ on Greenpeace youth work

      • Briefing, media training for Greenpeace youth representatives at COP15

      • Coordinator for COP15 activities

      • On-line activist for Youth Strategy (produce the photo essays, write blogs, promote them online)

      • Videographer & Photographer (Which activities TBD)


  1. KEY RISKS AND HOW TO MANAGE THEM


  1. A Greenpeace might decide on another approach with the HoS mid-way and discount the Youth Strategy

  • For Core Team to work closely with C2C team

  • For national coordinators to work closely with their campaigners

  • To emphasize that the youth work can help both campaign & organizational objectives

  1. The stories don’t reach the Heads of States either the bridge to reach them is not there or too congested with other news

  • Develop a communications strategy for the international and national activities

  • Look for unconventional ways to deliver the message for example – radio, glossy magazines, text

  • Collaborate with other groups to get your story across – other youth groups, bloggers, etc.

  1. The message is overshadowed by the activity

  • Stick to simple and direct messages, an activity can be creative but still get the message across.

  1. Target is too BIG (i.e. Pres. Obama) that the Youth team can’t directly influence him

  • Look for ways to indirectly influence him

  • Assess if easy wins are better – maybe you can get them to help you influence a big target

  1. National stories don’t get used by other offices

  • Heads up must be sent prior an activity and Updates must be sent after an activity

  • Greenpeace quality documentation (photo and video) must be ensured during key activities and distributed to the media group right after an activity



  1. PROJECT TEAM, ROLES & KEY TASKS


C7 Task Giver – Thomas Henningsen

Project Leader - Abigail Jabines

Core Team - TBD

Coordinator for COP15 activities – Nena Osmers

Online Activist – TBD

GPI Communications Point Person – Martin Lloyd

Climate Voices Point Person – Nicky Davies

GCCA Point Person – Mareike Britten

Photographer & Videographer - TBD

Greenpeace Youth at COP15 - TBD

NRO Contacts – Australia-Pacific (Fiji)/Stacey Nelson & Leah Wickham, CEE (Poland)/Agata Zielinska & Wojtek Antosz, France/Alexandra Luciani, Germany/Markus Semrau, SEA (Indonesia/Galih Prasongko, Philippines/Albert Lozada, and Thailand/Fa), Mexico/Diana Morales, Nordic (Denmark/Lindsay Keenan), Russia/Tatyana Chalaya, Spain/Raquel Munoz, Switzerland/Retze Koen, USA/Amanda Starbuck, Brazil/Claudia Kohler, China/Catherine Fitzpatrick, India/Vinuta Gopal, Mediterranean (Egypt/Khaled Hammad, Turkey/Hilal Atici) and Netherlands/Alex Struyker.


  1. BUDGET

Activity

Expense or item

Cost

euros


When is the money needed

Source

(GPI, NRO)



Online Platform Global Petition

webbie & on-line campaigner, design for on-line/off-line materials production of materials for petition

18,000

June - December


C2C – TBC

Coordinator’s Meeting

Travel, food, accommodation

8,000

6,000


March

SGI

YSC


COP 15

Travel, food accommodation of 5 international youth, Activity costs

15,000

November - December

C2C

Off-site activities

Activity costs (simultaneous DC to heads of states/embassy, etc)

10,000

October - November

C2C

RE Installation

Activity costs and system installation

10,000

2,000


6,000

2,700


July - August

C2C

C2C - TBC



YSC

YSP


Networking

Meetings

2,000

January - December

C2C - TBC

COP15 Coordinator

Salary


10,000

June - December

C2C




  1. KEY DATES

Partial (Dates of national activities TBC)

Month

Date

Activity

Description

March

12-13

Youth Coordination Meeting

Finalize Youth Strategy

April

20

Master copies of global petition

Send to national team

May

1-11

Russia: Youth for Climate Camp

For Kids for Forest participants




4-6

France: Solar Festival

Launch of 300 square meter solar-pv installation @ University of Marseilles

June

1

Germany: Media-worthy on-site activity on the 1st day of Bonn II


Youth demonstration in front of Maritim Hotel




end

Finalize Comms Strategy







end

Online platform roll-out




July

Before G8

Send letters to Heads of States

Youth views on Bonn II outcome and the need to show leadership by attending Copenhagen and agree to a good Deal

July

26 – Aug 2

Switzerland: Youth Camp & Solar-pv installation

For Solar Generation youth

Aug

1 - 20

Africa: Cry from the Youth of Africa

Workshop & solar pv installation targeted to Pres. Obama

Sept

Before UNGA

Send letters to Heads of States

Remind to show leadership by attending Copenhagen & agree to a good Deal




UNGA

New York: Possibility of youth representation and media-worthy on-site activity

Activity where youth can present their demands to HoS in the form of a speech during plenary or getting Ban Ki Moon to deliver youth message to HoS


Oct

Bangkok prep-mtg

Thailand: Possibility of youth representation and media-worthy on-site activity

Activity where youth can present their demands to Heads of States.

Nov

TBC

Media-worthy off-site youth activities leading to Copenhagen

Embassy visits

Heads of State Direct Communication



Dec

7

Copenhagen: Media-worthy on-site activity on the 1st day at COP15

TBD




12

Global Day of Action

TBD




7-18

Copenhagen: Youth delegation

Communicate what’s happening inside, organize creative guerilla activities, join in activities organized by Intl Youth Delegation





The database is protected by copyright ©hestories.info 2017
send message

    Main page