Powerhouse encourage. Enhance. Empower



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POWERHOUSE


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ENCOURAGE. ENHANCE. EMPOWER.

Media Kit

2014-15

TABLE OF CONTENTS

Mission Statement………………………………………………………………………………….……. 3

The POWERHOUSE Woman…………………………………………………………………………… 3

Founders

Jovane M. Henry, USMC…………………………………………………………………….… 4

Toni Brooks, USA………………………………………………………………………………… 5

Denika Mafnas (USAF)………………………………………………………………………… 6

Our Goal……………………………………………………………………………………………………….… 7

Our Method……………………………………………………………………………………………………. 7

The Key”……………………………………………………………………………………………………..…. 9



Veteran Fashion Week……………………………………………………………………………………. 10

Press Release

About POWERHOUSE……………………………………………………………………………. 12

About The POWERHOUSE Movement……………………………………………………. 13


Partners…………………………………………………………………………………………………………… 14

Phases……………………………………………………………………………………………………………….15

Contact Information………………………………………………………………………………………….. 17

MISSION STATEMENT

The mission of POWERHOUSE is to encourage, enhance and empower women veterans to become their best selves through self-reflection, personal development and transformative thinking.



Motto

You give us your pieces, we’ll build you a POWERHOUSE



THE POWERHOUSE WOMAN

Passionate about life, she Overcomes every obstacle placed before her. She is Wise to heed the advice of those who have gone before her, and Energetically pursues her goals. She is Relentless in her pursuit of success, refusing to give up even in the darkest of times. Honest self-reflection keeps her mind, body and spirit in balance, and she proudly faces the mirror each day, aware-and grateful- that she is an Original masterpiece. She is in tune with her Universal impact on the world, and does her part to make everything she touches better, stronger and more understanding. Steadfast, she is committed to not only solidifying her position, but to reaching back to help the next in line ascend to greatness. She is real, strong, intuitive, gracious and Empowered.

She is a POWERHOUSE. She is YOU




JOVANE M. HENRY

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Jovane M. Henry is a Marine Corps veteran and the marketing & conference coordinator for U.S. Veterans Magazine, one of the fastest growing veteran-focused publications in the country. She also serves as a contributing writer and veteran advocate for the publication.

The granddaughter of two Vietnam veterans, daughter of a proud Army veteran and cousin and niece to a host of Marines, soldiers, airmen and sailors, Jovane is the product of a long military legacy. She joined the Marine Corps in 2008 after modeling professionally and teaching runway in Tokyo, Japan, for two years. While on active duty, she deployed to multiple locations, covering various multinational exercises and humanitarian missions in Japan, Thailand and the Philippines.

Jovane is an adamant believer in taking advantage of every opportunity and applying the knowledge to your life. After attending a V-WISE (Veteran Women Igniting the Spirit of Entrepreneurship) Summit in 2011, she was inspired to start her own business, Prototype Image Consulting. In February of 2013, she added wedding and event planning under the Prototype umbrella.

In April 2013, after realizing that there was a lot of negative and disheartening press surrounding veterans, Jovane was led to create the Vet View talk show as a platform to focus on the successes of America’s heroes. Since its first broadcast, the show has gained 80 faithful subscribers and more than 2,500 views on its YouTube channel.

She recently co-founded POWERHOUSE, a women veteran support organization, with fellow veterans Denika Mafnas (USAF) and Toni Brooks (USA), where she serves as the Chief Innovation Officer. Utilizing their unique experiences in the fashion industry, they are on a mission to "encourage, enhance and empower women veterans to become their best selves through self-reflection, personal development and transformative thinking”. Their POWERHOUSE "experience", which will debut this year, will consist of group and personal coaching and cognitive reprogramming, resume/ LinkedIn profile training, image consulting, make up consultations, a full makeover, photo shoot, job placement services and more.

She is a proud member of the American Legion, Veterans in Film and Television, Marine Corps Combat Correspondent’s Association, the Noncommissioned Officers Association and the National Association for Black Military Women, and a V-WISE (Veteran Women Igniting the Spirit of Entrepreneurship) graduate.

Jovane resides in Encinitas, California with her husband, Deshone, and their motorcycles, Suzi G and BB.




TONI BROOKS
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Toni Brooks is an Army veteran, veteran advocate, founder of exclusive luxury boutique, bourgeois(e) REBEL (bRloft) and the Chief Operations Officer for POWERHOUSE.


Brooks served 8 years in the Army National Guard while attending Southern Illinois University Carbondale, where she graduated with two degrees in Management Information Systems and Marketing.
As the Chief Fashion Stylist of bRloft, Toni oversees the operations of three elevated boutique locations: Los Angeles, Chicago and Washington D.C., and will debut a new store front in New York in Fall 2014.
Structured as a high-end, members only, elevated boutique, the company offers its clients access to personal shopping/ styling at the boutique or in their home, image consultations, closet audits, 24/7 access to bRloft stylists for advice and emergencies, and, in some cases, full delivery of a customized wardrobe to a destination in lieu of traveling with luggage.
Toni began her career hosting social shopping soirees for high society and producing runway show fundraisers for nonprofit organizations. 

In addition to appearing on WCIU’s You & Me in the Morning, toni has contributed to print media and conducted red carpet interviews during Los Angeles Fashion Week.

 

Performing pro bono Styling to Veterans and Veteran families reintegrating into the civilian work force and raising funds for nonprofit organizations supporting said causes, Toni has formed alliances with leading designers to carry out said causes. Toni Brooks has launched the toni brooks Collection, a limited edition, contemporary accessory line for men and women that soared to popularity due to her reinvention of the bow-tie made fit for a woman.




DENIKA MAFNAS
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Denika Mafnas is a Mother, USMC Wife, and U.S. Air Force Veteran. She honorably served as a Mental Health Technician and completed her training out of Sheppard Air Force Base Texas, and was later stationed in Langley Air Force Base, VA.

After suffering from severe abuse and Military Sexual Trauma, she was forced to transition out of the Military. She returned to her hometown in San Diego, CA in 2010. At the time, she overcame some rough obstacles as a single mother to a 12-month-old baby boy. Denika faced many struggles and even homelessness at one point after her transition.

Denika was able to overcome her many roadblocks, and landed a job as a Staffing consultant with Adecco employment, one of the largest staffing agencies in the World. Here, she worked with local Military bases in San Diego, placing other veterans and spouses in the area into jobs through the agency. Her passion and love for Veterans grew more and more as time passed, and she later transitioned into a job as a Military Admissions Recruiter with a Military focused College.

Today, Denika continues to fulfill her passion by working for a non–profit organization called “National Veterans Transition Services Inc.” They conduct a free 3- week workshop called “REBOOT” where they assist service members transition successfully back into civilian life and the workforce using scientifically proven cognitive based behavior training. It’s the first of its kind in the country. Denika is the Veteran Employment specialist with the organization, and maintains a 98% success rate by connecting employers directly with qualified Veterans, getting them gainfully employed into the career that they truly desire after the military.

Denika’s journey through the military and after transition has given her a deep appreciation and passion for helping veterans, in particular Female Veterans whom have served in the U.S Military. She wants to do more than just “help” so Denika has partnered with U.S. Marine Corps Veteran Jovane Henry, and Army veteran Toni Brooks and together they’re working on a movement called “POWERHOUSE”, where she serves as the Chief Relationship Officer. The movement is to “encourage, empower and enhance female veterans to become their best selves through self-reflection, personal development and transformative thinking”.


OUR GOAL

Our goal is to provide female veterans with a one-stop shop (one-day/ multi-day/online/mobile) Experience designed to:



  • Encourage them to confront their fears and appreciate themselves as women and their journeys as veterans through a progressive attitude-based curriculum and open discussions

  • Empower them with the tools necessary to readjust, redefine and rebrand themselves for the workplace and in their everyday lives

  • Enhance their beauty both inside and out with positive affirmation confidence coaching and full beauty transformations

OUR METHOD

Our curriculum is structured using the POWER•HOUSE method. Facilitators/ activities/ videos/ conversations will be utilized within three key areas to “build the house” and accomplish the mission:



  1. Foundation

In order to build a strong house that can weather the storms and obstacles that will undoubtedly come its way, a house must have a firm, sturdy foundation. In this portion of the Experience, female veterans will learn to acquire and develop the power of transformative thinking and strategic planning to set themselves up for future success ad ensure that they can stand tall and firm when obstacles come.

Topics Covered:



  • Change Your Mind, Change Your Life

  • Writing Your Owner’s Manual

  • Documenting Your Journey

  • Weathering Finances



  1. Roof

The roof is the covering that shields and enforces the foundation. It is what you see from above (outside). In the Roof portion of the Experience, we will focus on building up and displaying those attributes that can positively enhance the female veteran’s experience as they go about their day-to-day lives.

Topics Covered:


  • Work Your Personality

  • Building and Displaying Confidence

  • Woman in the Mirror

    • Make-up (includes personalized kit)

    • Wardrobe (image consultation and business suit)

  • Professional Headshots



  1. Door (of Opportunity)

Once a participant has completed the first two building steps, they are ready to utilize the knowledge they’ve learned and apply it to their lives. But what are they walking back to? Do they know/have the information and resources they need to focus in on their individual dream and make it a reality? In the Door (of Opportunity) portion of the Experience, our veterans will receive personalized guidance and resources to help them accomplish their next step.

Topics Covered/ Services Rendered:



  • Branding YOU

    • LinkedIn

    • Telling Your Story

  • Entrepreneurial Endeavors

  • Landing the Dream Job

    • Resume Writing

    • Interview Skills

    • Placement Services

**Additional content for curriculum from an outside source is currently being researched to ensure the impact and overall influence of the Experience**

THE KEY

(Employer-focused Seminar)

There is a nationwide push for companies and corporations to hire veterans. With their proven dedication, discipline and ability to handle tough tasks, the civilian world is quickly realizing that hiring a veteran is- simply put- a good business decision. But what happens after the hire?

Differences between the military and civilian workplace can be monumental, and the current turnover rate (FIND STATISTIC) is proof that there is a disconnect between a veteran’s first day on the job and full assimilation into the workplace.

Our company focused seminar will provide those interested in hiring veterans with “The Key” to unlock the full potential of their veteran POWERHOUSE and successfully assimilate them into the workplace.

Topics Covered:


  • On- boarding

  • The Mind of the Veteran

  • Mastering the Merge

  • Retaining Talent


VETERAN FASHION WEEK

The signature fundraising event for POWERHOUSE will be Veteran Fashion Week. The event will feature military veteran designers and runway models, and be implemented in the same manner as the larger Fashion Week (NY, LA, etc.), with the event initially running from Friday- Sunday ad offering a variety of avenues for corporations and individuals to donate, sponsor and volunteer.

Veterans Fashion Week will consist of the following events each day:


  • Friday



    • 1/2 day POWERHOUSE Experience

    • Makeovers/ Runway class



  • Saturday



    • Runway Shows

      • Up-and-coming, as well as established designers will be invited to create military inspired (limited edition) lines as part of a “Camo Campaign” to provide free business wardrobes to female veterans. The designs will be modeled by a mixture of veteran and industry models, and sold at a trunk show the following day

      • Clothing retailers (ex. Black House/ White Market, Macy’s, BCBG, etc.) will sponsor the event by providing attire for veteran models to showcase the “woman behind the uniform” in casual, business and formal attire



  • Sunday



    • POWERHOUSE Stylist Fittings

      • Veteran models will select and be fitted for a suit from the donated “Interview Collection” (donated by retailer partners, styled by Toni)
    • Trunk Show


      • The limited edition pieces created by new, mainstream and veteran designers will be auctioned/ sold at the trunk show to raise funds to enhance the POWERHOUSE Experience for future veteran participants

Press Release

FOR IMMEDIATE RELEASE



Marine, Army, Air Force Veterans Unite, Start Movement to Empower Women Vets, Engage Community

(San Diego, CA)--Three female veterans from three different branches of service have teamed up to create POWERHOUSE, an organization/movement that will revolutionize the mindset of the woman veteran and the way they relate to the civilian community.

Marine Corps veteran and former model Jovane Henry, Army veteran and fashion stylist/ boutique owner Toni Brooks, and Air Force veteran and make-up artist Denika Mafnas use their unique skill sets and personal experiences to support and transform their sister veterans from the inside out.

The mission of POWERHOUSE is to "encourage, enhance and empower women veterans to become their best selves through self-reflection, personal development and transformative thinking”.

The POWERHOUSE "experience" consists of group and personal coaching and cognitive reprogramming, resume/ LinkedIn profile training, image consulting, make up consultations, a full makeover, photo shoot, job placement services and more.

The POWERHOUSE team will conduct these experiences state-wide via "mobile makeovers", as well as in predetermined locations throughout southern California.

The civilian community is engaged in the POWERHOUSE movement through their commercial website, www.ThePOWERHOUSEMovement.com, where the group will sell merchandise with 100% of the profit going towards funding the veteran experience.

POWERHOUSE’s official launch is slated for early 2014, and the team is currently accepting donations of gently used business suits, accessories, purses and shoes for upcoming events.

For more information on POWERHOUSE, or to request an interview with the team, visit their FB page at www.facebook.com/ThePOWERHOUSEMovement, or email them separately at:

Denika Mafnas, Chief Relationship Officer: tamayodenika619@yahoo.com

Jovane Henry, Chief Innovation Officer: jazzholland@hotmail.com

Toni Brooks, Chief Operations Officer: tonibrooks@bRloft.com


ABOUT POWERHOUSE

POWERHOUSE is the brainchild of Marine Corps veteran Jovane Henry, Army veteran Toni Brooks and Air Force veteran Denika Mafnas.

The trio realized the need for an organization that truly understood the female veteran experience and transformed them from the inside out.

Utilizing their unique skill sets from the fashion industry (Jovane; professional model/ runway coach, Toni; fashion stylist/bRloft boutique owner, Denika; make-up artist), the team identified a one-of-a-kind experience to encourage and empower their sister veterans while helping them change their thinking on the inside and the image on the outside.

The POWER•HOUSE Experience features a 3 pt. method that separately focuses on encouraging the veteran to confront their fears and their pasts, empowering them with the tools necessary to readjust, redefine and rebrand themselves in the workplace and their everyday lives, and enhance their beauty both inside and out with positive affirmation coaching and full beauty transformations.

These topics are addressed via the foundation (mindset), roof (image), and door (opportunities) of the total POWERHOUSE.

In addition to providing the POWERHOUSE Experience in static locations, the organization will also offer an abbreviated version of the course via their “mobile makeover” road tours.

For more information on the POWERHOUSE Experience, visit www.IAmAPOWERHOUSE.org, and their FB page at www.facebook.com/ThePOWERHOUSEMovement.


ABOUT THE POWERHOUSE MOVEMENT

The POWERHOUSE Movement is a complimentary arm to the POWERHOUSE Experience offered to women veterans, and aims to engage the civilian community in supporting not only the female veteran, but the veteran community at large.

The mission of the POWERHOUSE Movement is to bridge the gap between the civilian and the veteran, and offer an avenue for the civilian community to directly interact with, support and volunteer to assist the nation’s veteran population.

Via their website (www.ThePOWERHOUSEMovement.com), the veteran and civilian communities have the opportunity to purchase POWERHOUSE merchandise (namesake wine, fashion, jewelry), as well as track POWERHOUSE events, participate in challenges and upload videos expressing their thanks to the nation’s veterans.

Once supporters of the Movement create a profile, they can track their purchases and POWERHOUSE involvement, and receive a “brick” for each interaction. Once they have earned enough bricks to build a virtual “powerhouse”, they are partnered with a female veteran from the POWERHOUSE “Experience” to support and interact with directly after they complete the program.

All profits from the POWERHOUSE products sold on the site will be used to enhance the POWERHOUSE Experience for women veterans.


PARTNERS

POWERHOUSE will partner with make-up, hair and clothing companies, as well as major corporations, veteran organizations and dynamic speakers, to create an impactful experience for every veteran that participated in the Experience. The civilian community will also have an opportunity to “help us build a POWERHOUSE” by sponsoring a veteran to complete the course.



List of (possible) Entities to Partner With: [under construction]

  • Make-Up

    • Provide small personalized make-up kits

      • Sephora

      • MAC

      • Cover Girl

      • Avon

      • Bellus Academy



  • Hair

    • Provide complimentary hair cut/style

      • Supercuts

      • Detour Salon



  • Clothing

    • Provide interview/business suits (and/or discounts)

      • Macys

      • Black House |White Market

      • New York & Co.

      • Department stores (Sears/ JCP/ Belk)



  • Corporations/ Companies

    • SBA

    • Hyatt

    • DeVry



  • Veteran Organizations

    • American Women Veterans

    • National Veterans Foundation

    • YWCA



  • Speakers

    • Under Construction

CONTACT INFORMATION

Jovane M. Henry, USMC Veteran

Chief Innovation Officer

jazzholland@hotmail.com

Toni Brooks, USA Veteran

Chief Operations Officer

tonibrooks@bRloft.com

Denika Mafnas, USAF Veteran



Chief Relationship Officer

Tamayodenika619@yahoo.com




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