Alaska has unique characteristics that make delivery of preventive services and education about healthy lifestyles difficult. These include inclement weather, geographic isolation, limited availability of affordable healthy foods, and competing priorities for communities.Developing a sense of urgency around risk reduction for heart disease and stroke prevention, the number two and four killers of Alaskans respectively, is critical. This plan proposes that public education be carried out in a systematic, culturally appropriate manner that is evaluated for effectiveness.
Goal: Ensure Alaskans know how to reduce their risk of heart disease and stroke.
Increase the number of Alaskans who know their blood pressure, cholesterol, BMI, and glucose numbers are high or borderline.
Support “Know Your Numbers” and testing campaigns statewide, filling in the gaps for underserved areas.
Support and promote the use of the Alaska Health Library Project (AHELP) database. http://www.ahelp.org .
Promote use of CVD signs and symptoms tools on Take Heart website: blood pressure education tools, women’s signs and symptoms campaign.
By 2015, increase the percentage of Alaskans who know each of the 5 signs and symptoms of heart attack and stroke and to call 911.
Percentage of Alaskan adults who correctly identify (a) all 5 signs and symptoms of stroke (and identify a decoy as such), and (b) that calling 911 is the most appropriate response to seeing those signs.
Data source: BRFSS
Increase hits on AHELP website.
Note downloads of materials from Take Heart website.
Increase the number of Alaskans who recognize heart health as a primary health problem in the state.
Extend the reach of CVD awareness campaigns in AK.
Populate Public Education tab on webpage with links to Take Heart campaigns and evaluations if they are available, include success stories that promote healthy choices and results.
Evaluate future use of tools with form on webpage.
By 2015, increase the percentage of Alaskan adults who are at a stage of readiness to make a lifestyle change regarding nutrition, physical activity, or tobacco use
Percentage of Alaskan adults who report planning to make one of the following changes in the next 30 days: (a) eat more fruits and vegetables, (b) eat fewer high fat/cholesterol foods, (c) increase physical activity, or (d) stop smoking
Unknown (as of 2/19/2009)
Data source: BRFSS developmental questions
10% above baseline
By 2015, increase the usage of Take Heart Alaska specific campaign materials
Note the number of hits on the website, ask users to describe use of product, location, timeframe
Increase site usage by 50%
Items used statewide
Revise Heart Health Tracker; put on site as printable document; distribute to AK Health Fair and beyond; mimic lotto card look – scratch off version? Indicate why this is important.
Post items and success stories in Take Heart website.