List your physical characteristics and circle the one you feel is your greatest asset.
Write down your special talents, interests and skills. Which one do you value the most? Why?
Choose five key words from the BtN Body image story and write the meaning for each.
Apply and Analyse
What factors affect your own body image? Do you care about how others see you? Who do you think influences you more – your friends (peers), adults, the media? How does body image impact on your wellbeing?
Investigate how the ideal image of a woman’s body differs in other cultures and historic times. How does this compare to the ideal image of a man’s body? Create a poster with illustrations to show the differences.
How does body image in the media affect males and females differently? As part of your research, interview both young men and women about the issue. Share your findings with the class.
Evaluate and create
Look through a range of fashion magazines and select and cut out images of male and females that you think portray negative, unrealistic, unhealthy or distorted body images. Create a collage using the images. What message are the images sending to young people?
Should skinny models be banned from the catwalk and fashion magazines? What do you think is the solution to the fashion industry’s unrealistic view of what is normal?
Find examples in the media of fashion or beauty companies that are trying to portray a more realistic view. What strategies are they using? Do you think it is effective?
8Related Research Links
ABC Behind the News – Body Image
Better Health Channel – Body image: Tips for parents
Kids Helpline – Body image
Raising Children Network – Body image
Young Media Australia – Body image fact sheet
Students will explore the issue of advertising in schools and investigate public opinion about the issue.
Discuss the main issues of the BtN story with another student.
Why do advertising companies want to advertise their products to children?
Why are some people opposed to the Coles promotion in schools?
In the promotion, parents would have to spend _____ at the checkout to earn a _____ skipping rope for their school.
What other advertising happens in schools?
Describe the sort of advertising that happens in schools in America.
Give an example of a product/s that is advertised in your school? How does your school benefit from the ads?
What are the advantages of allowing ads in schools?
Do you think ads should be allowed in schools? Explain your answer.
What do you understand more clearly since watching the BtN story?
Students will work in pairs to recreate the BtN School ads story that has been read aloud to the class. Print a copy of the transcript from the Teachers section on the BtN website http://www.abc.net.au/btn/teachers.html#teachertools Ask students to write down the key words as the text is read (the text may need to be read more than once). Each pair rewrites the text then proof reads and edits their text. Students then present their texts to the class and compare them to the original.
Discuss the BtN School ads story with students. What issues were raised in the story?
Students then investigate their own questions about the issue or the following:
Why target advertising/promotions at kids in schools?
What are the advantages of having advertising/promotions in schools?
What are the disadvantages?
Does advertising belong in schools? Why or why not?
Students will be investigating what the public thinks about schools advertising/promoting brands or products.
They will interview a range of people – students, parents, teachers, family and friends. To get a range of opinions, at least five people will need to be interviewed.
Students will need to devise question/s to ask. Possibilities include:
Do you agree with advertising being allowed in schools?
What are the advantages and disadvantages of schools promoting brands or products?
Discuss with students how they can present their responses. This will depend on how students recorded the interviews/responses. Students could create a `What do you reckon?’ segment. Other options include:
Video news story
In small groups, students discuss the responses from people they interviewed. What was surprising about the responses? What do they understand more clearly about the issue?
What worked well with your interviews?
What would you do differently next time?
Does your school advertise/promote products or brands? Do you agree with their position on it? Why or why not? Lobby the schools’ leadership or governing council persuading them to either ban or encourage advertising (depending on where you stand on the issue). Give reasons to support your case.
8Related Research Links ABC Technology - How do you balance a top tech education with advertising in schools?
Australian Teacher Magazine –Schools no place for ads - Xenophon
Media Education Foundation – Captive audience
Admongo – Advertising
BtN: Episode 26 Transcript 13/09/11
On this week's Behind the News.
The modelling industry in the spotlight accused of promoting super-skinny models.
How advertisers are targeting you even when you're in school.
And we focus on eyesight why lots of kids’ eye problems can often go undetected.
Hi I'm Nathan Bazley, welcome to Behind the News. Also on the show we catch up with the most famous name in the AFL to learn how footies are made. But first today:
Reporter: Nathan Bazley
INTRO: The Aussie Prime Minister is probably going through her toughest time since taking on the top job. Julia Gillard's come under massive pressure because her big idea to send asylum seekers to Malaysia had to be scrapped when a court told her it would be against the law. So where does the PM go from here? Well amazingly she still has a card that she can play.
Imagine you're playing a game of cards and on the line is lots of embarrassment from your friends if you lose. You play a hand you swear can't fail, but all of a sudden you've been trumped. And just like that, you're out of the game!
NATHAN BAZLEY, REPORTER: Now the stakes in this game are pretty low - just a few laughs at your expense. But the government is playing a game with much higher stakes, and the cards haven't fallen their way.
The issue of asylum seekers has been a big one in Australia for years. And all sides of politics have been playing the game, hoping to come up with a winning solution.
Earlier this year, the government laid their hand on the table.
They offered to take 4,000 refugees from Malaysia, if Malaysia promised to take 800 asylum seekers in return. And the government thought they could have a winning hand.
That was until the dealer stepped in.
DEALER: Hands off the chips! That's an illegal hand!
Now the dealer in the real life game of politics is a place called the High Court.
It is the most powerful court in Australia, above all the other courts in all the states and territories, and even the big federal ones. In this place, seven judges play the part of the dealer and decide on issues important to the country. They've ruled on cases involving the stolen generations, workplace law and Indigenous native land title.
They do that by analysing Australian law, and making judgements on what it says.
And their ruling is final!
In the case of the Malaysia deal, 6 to 1 of the High Court's judges decided it was actually illegal, which is a pretty big deal! It means the government was actually trying to do something that is against the law. So the deal was called off and the Government lost the game.
Or did they?
She may be down, but Julia's not quite out. Because there's still one play available to the Prime Minister if she returns to the table.
The dealer threw her out of the game because the hand she played had broken the rules. So what would happen if the rules were changed? Her hand could become legal! And who has the power to change the rules of the game? The Prime Minister of course!
And that's exactly what she plans to do.
But the PM can't do it alone.
She would need to team up with the Opposition to have enough support to change the rule.
JULIA GILLARD, PRIME MINISTER: Will he ensure by working with the government, to amend the migration act that the government of the day can make the decisions it needs to have asylum seekers processed offshore or will he just go on wrecking. This is the test for the leader of the opposition.
And that's where it gets complicated.
Tony Abbott's a big fan of offshore processing.
TONY ABBOTT, OPPOSITION LEADER: The coalition fully supports offshore processing, we invented offshore processing.
But he doesn't like the government's Malaysia idea one bit.
So will he help or not?
Well the big worry for him will be, if he lets Julia back into the game, will she take all the chips at the end?
All right, let's see what else is making the news. Here's Kirsty with the Wire.
Thousands of people gathered in the US to mark the tenth anniversary of the September 11th terrorist attacks.
Services were held at Ground Zero in New York and in Washington and Pennsylvania where hijacked aeroplanes crashed.
Here at Ground Zero a water feature has been built with all the names of those who died.
As part of the ceremony relatives spent four and a half hours reading out the names of the almost 3-thousand people who were killed.
Crowds went silent at the times when each of the four planes crashed.
President Obama and former President George Bush made speeches behind bullet proof glass.
Authorities are trying to prevent the spread of a bird virus that's been found in pigeons in Victoria.
So far it's been responsible for wiping out flocks of pigeons.
Some people are worried the virus might also spread to chickens.
Pigeon racing has been cancelled in some states and authorities want people to keep their pigeons locked away in their lofts.
Reporter: Natasha Thiele
INTRO: There was a bit of a fight on a few weeks ago when a judge on a reality TV show appeared to suggest a skinny model was actually too fat. It's got a lot of people talking about the kind of message it sends to young girls and the unrealistic idea of what beauty is. Body image is a serious problem that affects many young people so are shows like this making things worse? Here's Tash.
NATASHA THIELE, REPORTER: We come in all sorts of shapes and sizes and the way we look is part of what makes us unique! But there's one place where shape and size matters more than most. The modelling industry is a multi-million dollar business, ranging from catwalk modelling to fashion magazines. It's the model's job to show-off the clothes they wear or promote a product.
Most models you'll see here are naturally thin and are often pretty tall. Here's a range of normal looking women. Here they're measured in dress sizes. From size 6 at one end, to larger sizes like 20 or more. The average Aussie woman falls somewhere between a size 14 and 16. But to be a catwalk model, you're looking at a size 6 to 8. And not only that, you need to be much taller than average, usually more than 175 centimetres. That's why some people have a problem with it.
They think the industry gives an unrealistic view of what's normal. That can lead to people being unhappy about the way they look and has been blamed for some people developing eating disorders. A reality TV modelling show recently caused controversy when a judge appeared to suggest one of the size 8 models was too fat.
The judge later said he was only criticising her modelling skills. But there is another side to this argument. The big fashion companies say thin models make their clothes look more appealing, because they say the fabric hangs better. And they say that means more people will buy them.
And there are many modelling agencies now that are keen to take on larger models called plus-size models.
ANGIE CHRISTOPHEL, RACHEL'S MODEL MANAGEMENT AND TRAINING: A couple of kilos here and there is not about making a person and it doesn't not make them beautiful because people shine when they're healthy. If they're too thin and not right for their body, they actually look sick and that's not appealing to anybody.
BOY 1: They don't show like women as they are in the public. They show women that are too skinny that people would say and it puts a bad image out for like young girls that try and like model the models.
GIRL 1: Everyone is beautiful like in their own body shape and they shouldn't have to worry about what they look like.
BOY 2: It kind of depends on who you're talking about because you can get people that are naturally thinner than others, but you can get people that are they're bigger, but they try to be skinner and go against who they are.
GIRL 2: It makes you loose a lot of self esteem and you just see all the girls that look perfect in the magazines, even though you know it's airbrushed and stuff like that.
So no matter what shape or size you are, everyone can be beautiful in their own way!
OK we're going to have a story about advertising next so let's kick it off with a quiz.
The question is: What's the most frequently used word in advertising slogans?
Ads in Schools
Reporter: Nathan Bazley
INTRO: Out of the total number of ad lines, about 11 percent of them use the word "you." The next most frequently used word is "your." We all know that school is a place for learning and lessons but how about advertising? A major supermarket has hit the headlines because it's been trying to get its brand into schools. It's all in an effort to convince more families to shop there but is it right? Well either way it's certainly not new.
NATHAN BAZLEY, REPORTER: On the drive into school each day, you're likely to see more than a dozen ads. But how many do you expect to see once you get to school None? Think again!
Schools are filled with hundreds of kids, and kids are pretty powerful. Because not only do you spend money on all sorts of things, from toys to food, to music, you also have some power over what your parents buy. And that power is something businesses would love to be able to influence.
One company, Coles, has hit the headlines for doing just that. It's been running a promotion that lets schools get free sporting equipment in exchange for vouchers from their checkouts. And 7500 schools have signed on to take part.
But some people have fired up about it, because the promotion encourages kids to pester their parents into shopping there. And Coles managers have visited a school, giving out prizes to kids who can sing the jingle. Some people are saying that this kind of school advertising is just a way to brainwash kids, in the only place ads can't usually reach them - the classroom.
NATHAN: Whether you think it's dodgy or not, the deal isn't all that great either way. Parents would have to spend 700 dollars at the checkout just to earn a $3 skipping rope for their school. A proper AFL ball would cost over $30,000 and a tennis kit a whopping $101,500 bucks. But the bigger issue of advertising in schools isn't just about expensive sporting gear.
Rival supermarket Woolworths has a similar school rewards program, called Earn and Learn, which deals in books. And speaking of books, you'd be pretty familiar with kid’s book club. This catalogue might seem like a way to encourage reading, but a lot of it is just getting kids to buy a product. And schools are encouraged to take part because they can get a cut of the sales. There's also packs of branded products that get given out to kids in Health Class and new technology at schools that's heavily sponsored.
But that's nothing compared to the amount of school advertising in America. This documentary shows ads for pizzas and soft drink are on the walls, on lockers and on school buses. Textbooks have ads in them too. This one asks you to work out the volume of frosty flakes. Here you have to find the circumference of an oreo biscuit and do your fractions using M&M's. And how about a KFC and Maccas quiz? Even your report card can earn you a happy meal.
The issue of advertising in schools has become such a big one; it even led 'The Simpsons' to make jokes about how far it might go in the future.
TROY McCLURE: Now, turn to the next problem. If you have three Pepsi's and drink one, how much more refreshed are you? You, the redhead in the Chicago school system?
Troy: Partial credit!
All this controversy has made some schools decide to make a stand against classroom ads. But of course, there is a flipside to the anti-ad debate. This advertising helps pay for school equipment and supplies, whether it be sports gear, computer gear, or even whole buildings. And that helps students get the most from their schooling, especially in poorer areas where the school might not be able to buy everything they would like to.
So which is better: going without ads or going without?
Presenter: OK, it's an interesting issue let's make that our poll this week.
The question is: Should ads be allowed in schools?
To vote just head to our website. And now for the results of last week’s poll we asked you if people should be banned from keeping dangerous dogs. 41 per cent said yes they should be banned. But a majority 59 per cent said no people should not be banned from keeping dangerous dogs. Thanks for voting.
Reporter: Natasha Thiele
INTRO: Around 1 in 5 kids in Australia has a problem with their vision so it's really common for kids to wear glasses. Even if you don't wear them now, there's a good chance that you might need to when you get older. Tash takes a look at how the eye works and finds out what it means to be short or long sighted.
If you've got a problem with your eyes, it can make learning a bit of a struggle. But what can make all the difference is a pair of glasses. To understand how they work, let's start by taking a closer look at an eye.
This is what an eye looks like. In a healthy one, light comes through the 'cornea' at the front and is focussed by the 'lens' onto the back of your eye. There's a layer of special nerve cells that detect light and colour and that's the 'retina'. From there, the brain works out what we are seeing. But what some people see isn't always clear.
You might've heard people talk about being short-sighted or long-sighted, which are the two most common eye problems in kids. Long-sighted means it can be hard to see things close up like reading a book. Short-sighted is the opposite, meaning you can't see far away objects so you might have a problem seeing the whiteboard from the back of the class.
Alexis is short-sighted. She needs to wear glasses at home and at school.
ALEXIS: Yeah I forget them sometimes but not that hard to forget them because they're on my bedside table and when I play sport I have to wear contact lenses so my glasses don't break.
Short and Long-sightedness can be easy to get around. But there are other problems that can be a bit more tricky like distorted vision, which can be like seeing wavy lines or other problems where your eyes don't work together properly, which can give you double vision. Glasses can help correct these eye problems too.
Glasses come in all sorts of trendy shapes and sizes, but the main thing is the lens. If the eye isn't focussing the light to hit the retina at the back of the eye properly, the lens will help do the job for it. Contact lenses work in the same way as glasses. They just sit right on the surface of the eye.
A lot of eye problems come about because it's just something that runs in the family. So, if one of your parents is short-sighted, there's a one in three chance you'll also be short-sighted. The chances are even higher if both parents wear glasses.
And even if you don't need glasses now, there's a decent chance that you might need them as you get older. That's because over time the lenses in our eyes can become harder and less flexible. That means they can't change shape enough to focus on different images.
You've got a way to go before you reach that age, but if you're having trouble reading the whiteboard or focusing on catching a ball, then it might be worth getting your eyes checked out. And the good news is, an eye test at the optometrist is paid for by the government, so it won't cost you cent!
OK, time for another quiz.
The question is: What's the name of the colourful part of the eye?
The iris controls the size of your pupil and so the amount of light that it lets in. OK. Time to shift our focus now let's get into some sports action. Here's Matt with the Score.
Sam Stosur has become the first Aussie woman to win a grand slam for more than 30 years after taking out the US Open. She outclassed Serena Williams 6-2 6-3 in New York in front of 23-thousand people. Stosur jumped to an early first set lead and went on to break Williams' serve twice in the first set and then three times in the second.
Williams looked tired and frustrated and at one stage even had a shot at the umpire after she was penalised for yelling out as Stosur was about to hit the ball. But Stosur kept focused despite the crowds revving up to take the memorable win.
SAMANTHA STOSUR - US OPEN WINNER
Ever since I really started playing and really knew what a grand slam was, this was a dream of mine to be here, it's I'm kinda speechless, I don't really know what to say and how I'm feeling, But I do want to say Serena you are obviously a fantastic player and a great champion, you've done wonders for our sport so thank you very much."
The Wallabies have gotten off to a great start in the Rugby World Cup after a strong 32-6 win over Italy. It was a tight first half and the Italians managed to keep the scores level going in at half-time 6-ALL. After the break it was a different story as the Wallabies piled on a four tries and finished the match 32 to 6. Australia will take on Ireland next.
Reporter: Kirsty Bennett
INTRO: Finals time is here again for the AFL and while the teams and players change from year to year the type of ball they use doesn't! Back in the day all footballs were made by hand but nowadays most of them are produced in factories overseas. Fortunately handmade footies are making a comeback here in Australia. And as Kirsty found out it's also giving some people much-needed jobs.
KIRSTY BENNETT, REPORTER: Out here in the middle of Australia life can be tough. Jobs are hard to come by and there aren't many opportunities. But there's one thing that gives people in these town camps a break from it all - football. It's not only like a religion for people out here footy is also opening up some new opportunities for work. And it's all thanks to these two men.
GROUP: G'day boys. Mister Syd Sherrin. My name's Syd. Pleased to meet you. Good to see you.
KIRSTY: One guy is a sport scientist and former cricketer the other is this man Syd Sherrin. His face might not mean much to you but his surname is a big one in the AFL. He's part of the Sherrin family, which is a famous brand name that you see on most footballs. The Sherrin footy has been bounced, handballed, chased and booted since the early days of Aussie Rules. Syd's great uncle invented the type of Aussie Rules ball we see today when he was given a misshapen rugby ball to fix. He decided to make the ends less pointy, so it was easier to bounce. Fast forward to today and although a different company makes the balls the Sherrin name is still written on most of the footies that are sold in Australia every year.
But that doesn't mean they're all made here. More than 500,000 footballs are made overseas. Like this one here that's made in India. It's mostly only the match balls used in the AFL and other state leagues that are made in Australia and out of real leather. But that could all be changing.
And that's where these Aboriginal communities come into it.
CHRIS HARMS, PROJECT FOUNDER: I saw a young 15 year old boy kicking around an old bald football and it had some cracks in it and I just rocked up and for some reason he said hey mister you fix it up and he chucked me the ball and I thought bingo an industry built around football.
KIRSTY: Just outside Alice Springs, this group are learning how to make footballs the old fashioned way using the expertise that's been passed down through the Sherrin family.
SYD SHERRIN, FOOTBALL MAKER: When you twang it out you pull it back nice and quickly.
KIRSTY: But it's not just about keeping alive the traditional way of making footies. They want to turn this into a proper business and by doing that help the local community. Chris and Syd have been gathering up workers from town camps and even the local prison. They hope to produce a thousand balls by Christmas and even more in the long run.
SYD: If I can give my expertise in that manner and a little bit of about the history of what I do I think it's something which is extremely beneficial which could be something that could help central Australians throughout the land.
KIRSTY: So the traditions of these Sherrin workers a hundred years ago are being brought back to life through these guys. This time around, it's hoped that the handmade footy will also bring a better life to those who make it.
That's it for the show. You can jump onto our website if you want to get more info on any of the stories. You can send us your comments and don't forget to vote in this week's poll. And I'll see you next time.