Registration Form for Franchisee and Franchise

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2011 Buffalo Wild Wings Convention

Onsite Registration Form for Franchisee and Franchise

Registration Cancellation Policy - All cancellations received after Friday, January 28, will forfeit the entire registration fee. EXCEPTION:  Franchisees (Complimentary) registrant type that cancel after Friday, January 28 will incur a cancellation fee of $250. Please remember complimentary registrations are non-transferable.

Completion of this form will confirm your attendance and process your registration for the 2011 Buffalo Wild Wings Convention.

NOTE: Please note if you request hotel reservations, you will have the option to enter credit card information to guarantee your reservation, hotel extension requests and/or hotel incidentals.

Registrant Information: Enter your name as it appears on your government issued photo ID which you will present at airport check-in.

*Attendee Type:

 Franchisee – Complimentary Registration

 Franchise – Pay Registration @ $450.00





*First Name:


*Last Name:


*Preferred First Name for Badge:


*Preferred Last Name for Badge:


*Restaurant Location (City & State):


Franchise Title:


 Franchise Operations

 Franchise Team Member

Complimentary Franchisee Title:


30th Anniversary in 2012 - Next year’s convention will be a celebration of BWW’s 30 year legacy! To assist the 30th Anniversary Committee, please let us know if you have a BWW-related story you would like to share at next year’s convention. The Committee will review all stories submitted. If your story is selected, you will be contacted prior to this year’s convention for more details on sharing your story next year.
Please indicate how many years have you been a Franchise owner and if you would like your story considered. You will be asked to give a brief description of your story (30 words or less).



*I have a story!



Story Description:      

Mailing Information

*Business Address 1:

900 S. Latson Rd.

Business Address 2:




State or Province:


*Zip or Postal Code:



 United States


*Business Phone:


Business Phone Extension:


*Mobile Phone:


*Mobile Device:

 iPhone  Blackberry

 Android  Other:      

*Mobile Phone Carrier:

 AT&T  Cingular  Verizon

 Sprint  T-Mobile  Other:      

Please indicate if your cell phone has texting capability.

*Texting Capabilities:  Yes  No

*E-mail Address:

*Food Allergy or Dietary Request:


 Specify your Food Allergy:      

 Specify your Dietary Request:      

*Medical or Special Needs:


 Specify:      ­­­­­­­­­­

*Jacket Size :

 Women’s - XS  Women’s - S  Women’s - M  Women’s - L  Women’s – XL  Women’s - XXL

 Men’s – S  Men’s – M  Men’s – L  Men’s – XL  Men’s – XL  Men’s – XXL  Men’s - XXXL

Emergency Contact Information - List the name of an individual, not traveling with you, to be contacted in the event of an emergency.

*Contact Name:

Bob Van Cleave

*Contact Relationship :

 Spouse/Partner  Parent

 Son/Daughter  Family Member

 Friend  Other

*Daytime Phone:


*Evening Phone:


Hotel Information: Please indicate your lodging requirements below. Preferences and special requests are based on hotel availability and cannot be guaranteed.
The special group rate of $199 plus tax per night will only be honored for reservations made through this online registration. This is a non-smoking property.

*Lodging Required?

 Yes; Complete Hotel section.

 No; Provide reason: HOTEL IS SOLD OUT !!!!!

Check-in Date:

 Saturday, February 26

 Sunday, February 27

 Monday, February 28

Check-out Date:

 Tuesday, March 1

 Wednesday, March 2

Bed Type:



Hotel Special Requests (i.e. ADA room, etc.):


Credit Card Information: Credit card information is collected at this time to guarantee your hotel reservation and/or extension. Credit card numbers will be encrypted to prevent unauthorized people from accessing this information. Please enter credit card number without any spaces or hyphens, i.e., 123456780. Credit cards will not be charged until hotel check out.

Credit Card Type:

 American Express  Visa

 MasterCard  Discover

Credit Card Number:


Cardholder’s Name:


Expiration Date:


Hotel Extension Information Please indicate below if you will or will not extend. If you do require arrangements for additional nights at the Gaylord Texan Resort & Convention Center, the group rate of $199 plus tax per night will be requested on your behalf. In order to guarantee your hotel extension request you will be required to enter valid credit card information. Any costs associated with your extension will be at your personal expense and will not be covered by Buffalo Wild Wings.

All requests must be confirmed by the hotel and are based on availability. Once the hotel confirms your extension, you will receive an updated registration confirmation via e-mail from Buffalo Wild Wings Registration Headquarters.

Hotel Extension:

 I will not extend.

 I will extend my stay. Preferred dates below.

 I will make my own extension arrangements elsewhere.

Requested Check-In Date:


Requested Check-Out Date:


Room Shares - Please indicate your room share requirements below.

Room shares are optional. If you would like to share accommodations with another REGISTERED attendee, please indicate that below.

Enter their FIRST and LAST name. We also suggest that you advise your requested roommate to also request you to ensure the pairing. All roommate pairings will be finalized the week of January 31. Roommate change requests cannot be accommodated after this date.

Room Share:

 Not Sharing

 Sharing; Preferred roommate below

Preferred Roommate #1:


Preferred Roommate #2:


Travel Information: You are responsible for securing and paying for your travel to Grapevine, Texas. If you need assistance with these arrangements, Buffalo Wild Wings Corporate Travel, Travel One, can assist you. We encourage you to book with Travel One for the following important reasons:
Special airfare discounts have been obtained for 2011 Buffalo Wild Wings Convention.
• Departure airport ground transportation can be easily coordinated on Wednesday, March 2 (main departure date).
• In case of an emergency, Travel One will have instant access to your flights.
• Buffalo Wild Wings is extending this travel perk to you and service fees will be complimentary!

* Travel Requirements:

 Book my travel based on preferences below.

 I will drive.

 I will make my own travel arrangements.

Preference Information – If you would like TravelOne to assist you with travel arrangements, please indicate your travel needs and preferences below. TravelOne will e-mail you a proposed itinerary based on these preferences within 48 business hours of receiving the completed registration. The e-mail will come from Airline tickets will only be issued once we receive your written approval. Due to special negotiated airfares, tickets must be issued within 24 hours of booking in order to avoid cancellation by the airline. Fares are never guaranteed until ticketed.

To avoid problems at airport check-in, please re-confirm name as it appears on the government issued photo ID which will be presented at check-in.

Note: Flight will be booked to and from Dallas/Fort Worth International Airport (Airport code: DFW).

ID First Name:


ID Middle Name:


ID Last Name:


Date of Birth (mm/dd/yy):



 Male  Female

Traveling from (Home Airport/City):


Arrival Date into Dallas:


Preferred Arrival Time into Dallas:

 Morning  Afternoon


Return to (Home Airport/City):


Departing Date from Dallas:


Preferred Departure Time from Dallas:

 Morning  Afternoon


Frequent Flyer Carrier & Number:


Seat Preference:

 Aisle  Window  No Preference

Special Travel Requests:

(i.e. special routings, wheelchair assistance, etc.)


On Own Travel Arrangements - Please list flights into and out of Dallas/Ft. Worth International Airport (Airport code: DFW) or Dallas Love Field Airport (Airport code: DAL).

If you have not yet finalized your travel arrangements, you may forward the information to Buffalo Wild Wings Registration Headquarters no later than Friday, February 28. This information will assist with anticipating arrivals and departures.

Own Travel:

 Final information below.  Will forward information once final.

Arrival Date into DFW:


Arrival Carrier & Flight #:


Arrival Time into Dallas:




Departure Date from DFW:


Departure Carrier & Flight #:


Departure Time from Dallas:


Return to:


NEW THIS YEAR - Buffalo Wild Wings WILL NOT be providing arrival transportation from Dallas/Fort Worth International Airport (DFW) to The Gaylord Texan Resort & Convention Center.
Arrival Ground Transportation - You are responsible for arranging your own ground transportation from the airport to the hotel. The Gaylord Texan Resort & Convention Center is 7 miles from the Dallas /Fort Worth International Airport (DFW), approximately 10 minutes depending on traffic. The average cab fare is $20 one way. The hotel is 20 miles from Dallas Love Field Airport (DAL), approximately 30 minutes. The average cab fare is $65 one way.

Another option is Super Shuttle Shared Rides at both airports. The rate is $12 per person from Dallas /Fort Worth International Airport and $22 per person from Love Field Airport. For questions and reservations, call Super Shuttle at 1-800-258-3826 (1-800-BLUE-VAN). You can also make reservations online at Reservations are not required for Dallas /Fort Worth International Airport between the hours of 7:00 AM and 9:00 PM; however, they are required for Love Field Airport.

Departure Ground Transportation - Buffalo Wild Wings will provide shuttles from the Gaylord Texan Resort & Convention Center to Dallas /Fort Worth International Airport and Love Field Airport all day on Wednesday, March 2. A departure schedule will be provided in all Welcome packets. If you are departing on an alternate date, you will be responsible for your own ground transportation.
Convention Events - Please indicate your participation in the convention events below.

Convention Event


Welcome Reception – Sunday, February 27 from 6:00 PM – 10:00 PM

 Yes  No

Dinner and Awards Ceremony – Tuesday, March 1 from 6:30 PM – 10:00 PM

 Yes  No

Franchisees ONLY - Franchise Breakout Information: Select the breakouts that will best support your business. Sessions are designed for Franchisees. Descriptions are on the last page – page 9.
Important Announcement - The Food Experience and Beverage Experience breakouts will encompass the training for the new April 2011 menu. To ensure all Franchise Teams have the knowledge and information upon returning from convention to train their teams it will be required that at least one team member from your organization attend these two sessions.

Developer Follow-Up Meeting - New to the convention this year is the opportunity to make an appointment to meet with Brad Laugher or one of his team members on Wednesday, March 2, between 9:00 AM – 12:00 PM on-property at the Gaylord Texan Resort. If you request a meeting, please do not book a return flight that departs before 3:00 PM C.S.T. You will receive a call and confirmation following your meeting request.

Reference Breakout Descriptions. Please make at least one (1) selection per time slot.
Monday, February 28

10:15 AM – 12:15 PM

 Next Generation BWW Research Update and Ideation

 Not participating in a breakout

1:45 PM – 3:45 PM

 Food Experience

 Franchisee Networking

 Not participating in a breakout

Tuesday, March 1

9:45 AM – 10:45 AM

 Investigations & Lawsuits: Alcohol and Restaurant Safety

 Not participating in a breakout

10:45 AM – 11:35 AM

 Developer Meeting

 Franchisee Networking

 Not participating in a breakout

1:45 PM – 3:45 PM

 Beer Experience

 Government Relations

 Not participating in a breakout

Wednesday, March 2

Developer Follow-up Meeting * Requested

 No, thank you


The meeting will be set up with Brad Laughner or one of his team members.

Team Member’s Department




Discussion Topic:      

Guest Information - If your guest plans on attending any convention functions, they must be registered to receive a name badge.

Name badges are required to attend any and all convention functions.

  • Guest - Full Registration ($400) - Includes admittance to the Welcome Reception, general sessions, all meals, Vendor Show and Awards Dinner.

  • Guest - Award Dinner Only ($150) - Guest Award Dinner Only name badges can be picked up at the BWW Hospitality Desk on Tuesday afternoon, March 1. Name badges are required for access to the dinner.

*Bringing Guest?


 Yes; Award Dinner Only - $150

 Yes, Full Registration - $400





First Name:


Last Name:


Preferred First Name for Badge:


Preferred Last Name for Badge:


Food Allergy or Dietary Request:


 Specify your Food Allergy:


Medical or Special Needs:


 Specify:      ­­­­­­­­­­

Emergency Contact Information:  Same as Main Attendee  Different than Main Attendee

Contact Name:

linsey herenden

Contact Relationship:

 Spouse/Partner  Parent

 Son/Daughter  Family Member

 Friend  Other

Daytime Phone:


Evening Phone:


Guest Convention Events - Please indicate your guest’s participation in the convention events below.

Convention Event


Welcome Reception – Sunday, February 27 from 6:00 PM – 10:00 PM

 Yes  No

Dinner and Awards Ceremony – Tuesday, March 1 from 6:30 PM – 10:00 PM

 Yes  No

Payment Information: Registration fees must be paid for by credit card. Checks are not accepted. Your credit card will be charged immediately upon submitting your online registration form.

Franchisees or Franchisee Operators ONLY: You can opt to pay your registration fee by Electronic Fund Transfer (EFT) payment by selecting the "PO" option below. EFT payments will be processed on Friday, February 25.

* IMPORTANT! If you select Electronic Fund Transfer (EFT) payment, please do not enter credit card information below or your credit card will be processed for payment.
*I will pay by:

 EFT for Guest Registration Fee*

 Credit Card for Guest Registration Fee

If your balance is $0 or you select EFT as form of payment, please do not enter credit card information.

Credit Card Type:

 American Express  Visa


Credit Card Number:


Cardholder’s Name:

Jason R. Abbott

Expiration Date:


Fax or e-mail this completed form back to Buffalo Wild Wings Registration Headquarters:

Buffalo Wild Wings Registration Headquarters

Phone: 1-866-683-9584
Fax: 1-770-698-5666
Hours: Monday – Friday, 8:00 AM – 6:00 PM, C.S.T.

Within 48 hours of receiving your registration, you will receive and e-mail registration confirmation at the e-mail you entered on this form.

* Indicates Required Fields

IMPORTANT! Please make sure to read the Policies & Rules below.
 I have read and accept.

Policies & Rules


Please review the Convention Rules of Engagement and BWW Responsible Alcohol Policy, and print a copy for your records. These policies will be enforced. You will also be required to accept these terms in order to complete your online registration.

BWW Responsible Alcohol Policy
In accordance with the Buffalo Wild Wings Responsible Alcohol Policy, you will be given drink tickets will be hosted on Sunday night and Tuesday night. Buffalo Wild Wings will provide each registered attendee with four drink tickets for redemption at the event bars for Sunday’s Welcome Reception and Tuesday’s Awards Ceremony Reception and Dinner. Any additional alcoholic beverages will be at your own expense. The banquet bars accept credit cards, hotel guestroom keys and cash; however, Sunday’s Welcome Reception venue does not accept cash.

All Buffalo Wild Wings Team Members must comply with company policies and procedures. The Rules of Engagement are by no means all inclusive. As a BWW Team Member you should always exemplify uncompromising integrity and respect for all individuals. The words you say and the way you act should reflect the Company’s Leadership Values:

Lead by Example – Serve as a role model for others. Hold yourself and others to the BWW standards of high integrity and respect. Create a climate of professionalism and respect.

Embrace Diversity – Be all-inclusive in your actions. Value different points-of-view; demonstrate interest and appreciation of different backgrounds, cultures and socio-economic levels, as well as diverse and opposing perspectives on an issue. We value and benefit from the entrepreneurial spirit of each individual.

Act with Integrity – Do not compromise BWW standards treat everyone with dignity as you would like to be treated and “do the right thing each and every day – no excuses.”

Develop Community Partnerships – establish rapport, develop and maintain appropriate networks and work collaboratively to achieve common goals.

Encourage Teamwork – Mobilize individuals to work toward a shared purpose.

Respond with Urgency – Be responsive to the needs of the business and other Team Members. Respond and follow up in a timely manner. Take the initiative, act decisively, execute exceptionally well, and always aim to “win” as a Team.

Show Respect – Be fair, honest and ethical when working with people and in business relationships.

Have Open and Honest Communication – Communicate with others in an honest, open, direct and respectful manner. Seek to hear and understand the unspoken or partly expressed thoughts, feelings and concerns of others.

Improve Continually – Push the parameters, seek out new ways and strategies to approach issues and never be satisfied with the “Status Quo” – the way things are. Strive for continuous learning, be the driver of your personal and professional development.

Put People First – The success and future of BWW rests with our Team Members. In all your thoughts and actions, think of the effect of your decisions and actions on our most precious commodity – People.

The following are some examples of inappropriate behavior:

  • Tardiness and absenteeism at scheduled functions (e.g. round table and breakout sessions).

  • Using or being under the influence of illegal drugs or controlled substances during the conference.

  • Over indulging in alcohol. Cocktails, beer and wine should only be consumed in moderation.

  • Transferring alcohol drink tickets to other Team Members at Buffalo Wild Wings functions and events.

  • Inviting other Team Members, franchisees, vendors or other individuals to your hotel room. The only exception would be those Team Members who have roommates. In those situations, only assigned roommates will be allowed in your hotel room.
  • Damaging or being destructive to hotel property.

  • Inappropriate dress during the conference. The dress for the convention is business casual for conference events and business dress for the Awards Banquet.

Overall Guiding Principle

“Remember, if you wouldn’t want your actions to be reported in the media, it’s probably not the right thing to do.”

* Important Announcement: The Food Experience and Beverage Experience breakouts will encompass the training for the new April 2011 menu. To ensure all Franchise Teams have the knowledge and information upon returning from convention to train their teams it will be required that at least one team member from your organization attend these two sessions.
Beer Experience* (Open to Franchisees)

BEER is a key component of the BWW Brand and in creating the ultimate experience for every sports fan. During this session the Beer experts will take you through hands on, walk, talk and try interactive training session that will cover every aspect of beer.

Food Experience* (Open to Franchisees)

The secret is out. Buffalo Wild Wings will launch a new Food menu April 2011. During this session plan to journey category by category thru the new menu. Hands on interactive training will take place in the largest BWW food show ever.

Franchisee Networking

This is an opportunity for our Franchise Owners to network with one another, share best practices and discuss business concerns.

Investigations & Lawsuits: Alcohol and Restaurant Safety

How do you respond to alcohol incidents, guest injuries, and employee injuries in your restaurants? This breakout is designed for the Buffalo Wild Wings Franchise Owner. We will examine responses to these types of incidents to maximize legal protections and actions you can take before an incident to maintain cost effectiveness for your franchised business.

Next Generation BWW Research Update and Ideation

The branding of the Buffalo Wild Wings in-restaurant experience continues to evolve and grow. During this session the brand development and store design teams will present the highlights of the recently completed next generation research. The goal of the research is to inform the process of improving the restaurant experience for our guests and team members; a process that will unfold in 2011. In addition to reviewing the research findings, an ideation session will be conducted to help develop key differentiators that could continue to move BWW to the future.

Government Relations

The Government Relations breakout session will have three parts. To begin, Eric Vanetti from the Labor Relations Institute will address specific union-related questions that arose during the most recent Franchise Business meetings.

Next, Amy Showalter of The Showalter Group will discuss BWW Advocacy Efforts. According to Showalter, the ultimate goal of any advocacy effort is not just to advocate and educate legislators, but to successfully persuade them to support issues vital to our industry. To achieve this, BWW advocates must stand out from the more than 10,000 other interest groups registered to lobby the U.S. Congress and state legislatures.
That’s why BWW has established the BWW Legislative Action Network (BWWLAN) and Political Action Committee (BWW PAC). We want to make it convenient and easy for you to not only engage in the legislative process, but to be a positive, persuasive agent on issues that impact BWW and your business.
Finally, we will work with an external speaker who is an expert at the current state of affairs in Washington.

Developer Meeting

We are committed to communicating with our Franchise Owners the current processes regarding restaurant development, remodels and renewals. As in years past, we will host a Developer's Meeting open to all Franchise Owners, however, if you are developing, remodeling or renewing in 2011, your attendance is mandatory.

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