Rīga Stradiņš University Faculty of European Studies Department of Communication Studies Academic Study Programme



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Lectures

  1. Political communication. Political marketing and advertising. Definitions and content.


  2. Strategies of political advertisement campaigns.

  3. Strategy and tactics for election campaigns. Principles, methods and results.

  4. Typology of political leaders. Political leader on public opinion. Leader and public. Social psychology of political leader. Image of power and politicians.

  5. Propaganda and agitation. Methods of manipulation.

  6. Political speech. Principles of persuasion .

  7. Image building of politicians.

Seminar (Presentation of work on groups).


Analysis of the tactics and strategy of election campaign.

Images of politicians – the strategies of image building for politicians.

Analyses of political speech.

Workshop – design of election campaign strategy and tactics


Test in study subject – exam
List of literature –

  1. David I.Swanson, dan Nimmo, New Directions in Political Communication, 1996. .

  2. Zak segal, Hacionaļnije ocobenosti ohoti za golosam. Tak delajut prezidentov, 1999.

    1. Maksimov, Čistije I graznije tehnologii viborov, 1999.

  3. Психология и психоанализ власти, 1999.

  4. Психология и психоанализ власти, II,1999.

  5. David L. Swanson, Dan Nimmo, New Directions In Political Communication. A Resource Book., 1997.,

  6. James Gruning, Excellence In PR And Communication Management, 1992.,
  7. Scott M. Cutlip, Allen H. Center, Glen M. Broom, Effective Public Relations, 1994.,


  8. Lee Roy Beach, Image Theory: Decision Making in Personal and Organizational Contexts (Wiley Series in Industrial and Organizational Psychology) by, 1998,

  9. Kiku Adatto, Picture Perfect : The Art and Artifice of Public Image Making, 1994.,

  10. Donald E. Parente, Bruce G. Vanden Bergh, Arnold M. Barban Advertising Campaign Strategy, 1997,

  11. Lee Roy Beach, Image Theory : Theoretical And Empirical Foundations (Lea’s Organization and Management Series), 1998,

  12. Raymond S. Ross, The Speechmaking Process,1997.



Manager of study subject program:

V.Sacicka




Mg.soc., lecture Vita Savicka




(signature)




(scientific degree, academic position, surname)


COORDINATED

Rīga Stradiņš University

Academic structural unit/Faculty council

Session on March”1st” 2006

Record No.18 (36)

Form No. M-3 (3)

COORDINATED

Rīga Stradiņš University

Dean’s Council Session on

April ”23 th”, 2007

Record No. 30


AFFIRMED

Rīga Stradiņš University

Senate Session on

May”15th ”, 2007

Record No. 1-2/15.05.2007.

Description of Study Subject Program

Title and Category of Study subject program – Analysis, prognosis and commenting of societal problems, B
Manager of Academic structural unit – Dr.phil. M.Boiko
Readers involved in study subject program – lecturer Normunds Kozlovs
Auditory (faculty, study program, year of study) – Faculty of European Study,

Department or Communication, 4th year


Volume of study program in credit points – 4 CP
Aim of study subject – To introduce with some important theoreticians in the field of ideology, media and communication theories as well as with their developed models of analysis and used conceptual apparatus in connection with analysis, prognosis and commenting of contemporary societal problems
Task of study program – during the course students should 1) form the inner vision of possibilities to analyse social processes semiotically, anthropologically or simply critically; 2) develop skills to analyse social processes within Latvia context in the grid of Sign-Culture-Society: symptoms and prophylaxis; 3) be able to think contemporary communication architecture differently (semiotically, anthropologically, etc.).

Content of study subject – 1) analytical mechanisms; 2) mental hygiene; 3)simulation; 4) media massage; 5) message of good; 6)Pro/Contra; 7) Manufacturing consent; 8) Globalisation; 9)Virus; 10) annihilation of load
Test in study subject – exam
List of literature –

Pierre Bourdieu, http://www.homme-moderne.org/societe/socio/bourdieu/varia/essneoUK.html par neoliberālismu

K.Markss, Kapitāls, R.1973.76.-86.lpp Preču fetišisms

Kultūra Teksts Zīme, R.1993. 23.-60.,137.-152.lpp. J.Lotmana Kultūras semiotika

Kentaurs 5, R.1993. 38.-45.lpp. Ż.Bodrijāra vīrusu teorija

M.Fuko, Patiesība, Vara, Patība, R.1995. 32.-49.lpp. Antipsihiatrijas diskursi

V.Šmids, Dzīves Māksla Izaicinājums Tagadnei, Aizkraukle 1996. 54.-80.lpp. 68.g. kontr-kultūras kustība

Interstanding 2 conference, Estonia 1999. 17.-25.lpp. E.Kluitenbergs par mašīnas fetišu

Valstiska Cilvēka Kanons, R.1990. 204.-213.lpp. M.L.Kons par birokrātu

Akustiskā Telpa 2, R.1999. ISSN 1407-2858, 82.-87.lpp. A.Broekmann par mazākuma medijiem

Studija 2000.Nr.3, 30.-33.lpp. K.Vanags par digitālo kultūru

Noam Chomsky, Powers and Prospects, London 1997, 31.-55.lpp. par valodas dabu

Paul Virilio: http://www.ctheory.net/text_file.asp?pick=72 Speed and Information: Cyberspace Alarm! par tehnoloģijām

F.Nīče HYPERLINK http://www.beseen.com/hc-index.htmlhttp://www.beseen.com/hc-index.html http://www.beseen.com/hc-index.htmlhttp://www.beseen.com/hc-index.html On the Use and Abuse of History for Life, 1873 par dzīves filozofiju

M.Fuko http://foucault.info/documents/whatIsEnlightenment/foucault.whatIsEnlightenment.en.html

Foucault: What is Enlightenment? par apgaismību

K.Levi-Strauss, http://mural.uv.es/madelro/myth.html par mītiem

Ernests Gelners, Arkls, zobens un grāmata, 1988. 216.-230.lpp.

Ērvings Gofmanis Sevis izrādīšana ikdienas dzīvē 1959, 163.-196.lpp.

Friedrich Kittler http://www.ctheory.net/text_file.asp?pick=45

The History of Communication Media par mediju vēsturi

HYPERLINK "http://library.nothingness.org/authors.php3?id=2"Guy-Ernest Debord HYPERLINK http://library.nothingness.org/articles/SI/en/display/17 http://library.nothingness.org/articles/SI/en/display/17


The Society of the Spectacle

Sigmund Freud HYPERLINK http://psychclassics.yorku.ca/Freud/Dreams/ http://psychclassics.yorku.ca/Freud/Dreams/ psihoanalītiskās interpretācijas darbs




Manager of study subject program:

N.Kozlovs




Mg.soc. lecturer Normunds Kozlovs




(signature)




(scientific degree, academic position, surname)


COORDINATED

Rīga Stradiņš University

Academic structural unit/Faculty council

Session on March”1st” 2006

Record No.18 (36)

Form No. M-3 (3)



COORDINATED

Rīga Stradiņš University

Dean’s Council Session on

April ”23 th”, 2007

Record No. 30

AFFIRMED

Rīga Stradiņš University

Senate Session on

May”15th ”, 2007

Record No. 1-2/15.05.2007.

Description of Study Subject Program

Title and Category of Study subject program – Information society, B
Manager of Academic structural unit – Dr.phil. M.Boiko

Readers involved in study subject program – lecturer Normunds Kozlovs

Auditory (faculty, study program, year of study) – Faculty of European Study,

Department or Communication, 4th year


Volume of study program in credit points – 4 CP
Aim of study subject – To introduce with some important theories in the field of communication as well as with their developed models of analysis and used conceptual apparatus in connection with existence of media space within the information society. To draw attention towards information society’s generated cultural reality, i.e. the culture of new media
Task of study program – during the course students should 1) introduce with the culture of new media within information society; 2) develop skills to analyse interactivity and interpasivity of communication processes; 3) be able to point out mostly recognazible examples of netactivism within the Internet generated virtuality and their social implications

Content of study subject – 1) introduction in Information society; 2) culture industry; 3)what is information within society; 4) technological society; 5) network society; 6)consumer society; 7) media determinism; 8) Information society and its enemies; 9)globalisation and identity; 10) flexible personality
Test in study subject – exam

List of literature –

Akustiskā telpa IV, Rīga, 2003 127.-132.lpp. Brian Holmes Flexible Personality

Manuel Castells, The Information Age: Economy, Society and Culture, 2000

Adorno Theodor, Culture Industry Reconsidered, 1991

(http://hamp.hampshire.edu/~cmnF93/culture_reconsidered.txt)

Ellul Jacques, The Technological Society

(http://jan.ucc.nau.edu/~jsa3/hum355/readings/ellul.htm)

Samuel Ebersole, Media determinism in cyberspace, 1995

(http://www.regent.edu/acad/schcom/rojc/mdic/md.html)

Andrew Feenberg, From Essentialism to Constructivism: Philosophy of Technology at the Crossroads (www-rohan.sdsu.edu/faculty/feenberg/)

Jurgen Habermas, Toward a Rational Society, 1971

Jean Baudrillard, The Consumer Society, 1998

Jean Baudrillard, The Violence of the Global, 2002

(http://www.ctheory.net/text_file.asp?pick=385)




Manager of study subject program:

N.Kozlovs




Mg.soc. lecturer Normunds Kozlovs




(signature)




(scientific degree, academic position, surname)


COORDINATED

Rīga Stradiņš University

Academic structural unit/Faculty council

Session on March”1st” 2006

Record No.18 (36)
Form No. M-3 (3)

COORDINATED

Rīga Stradiņš University

Dean’s Council Session on

April ”23 th”, 2007

Record No. 30

AFFIRMED

Rīga Stradiņš University

Senate Session on

May”15th ”, 2007

Record No. 1-2/15.05.2007.

Description of Study Subject Program

Title and Category of Study subject program – Interactive communication, B
Manager of Academic structural unit – Dr.phil. M.Boiko
Readers involved in study subject program – lecturer Normunds Kozlovs
Auditory (faculty, study program, year of study) – Faculty of European Study,

Department or Communication, 3rd year



Volume of study program in credit points – 4 CP

Aim of study subject – To introduce with some important theories in the field of communication as well as with their developed models of analysis and used conceptual apparatus in connection with aspects of interactive communication of Latvia media space. To draw attention towards information society’s generated cultural reality, i.e. the culture of new media with the aim to get acquainted with mostly recognizable net.art examples as well as media activism that critically assess Internet created communication interactivity and symbolic exchange in the net.

Task of study program – during the course students should 1) introduce with the culture of new media and double-sided active communication conditions; 2) develop skills to analyse interactivity within communication processes; 3) be able to point out mostly recognizable examples of net.art within the Internet generated virtuality and net activism’s social implications

Content of study subject – 1) introduction in interactive communication’s problematic; 2) computer as the medium of communication; 3) what is interactivity within communication; 4) IT dependence and virtual class; 5) cyberspace; 6) real time; 7) cyborg- cybernetic organism; 8) new media culture; 9) from structuralism to post-structuralism; 10) private vs. public in Information society
Test in study subject – exam


List of literature –

Akustiskā telpa I, II, III, Rìga, 1998-2000


Marshall McLuhan, Understanding Media, 1964

Žans Bodrijārs, Simulakri un Simulâcija, Rīga, 2000

Interstanding 2 conference, Estonia 1999. Erkki Huhtamo, Future visions in an ancient mirror. 27.-45.lpp.

Walter Benjamin, The Work of Art in the Age of Mechanical Reproduction, 1.-10.lpp.

(http://pixels.filmtv.ucla.edu/gallery/web/julian_scaff/benjamin/benjamin1.html)

Paul Virilio, The Information Bomb, NY,2000

Paul Virilio, Strategy of Deception, NY, 2000

Joohoan Kim, From Commodity Production to Sign Production,

(URL: http://www.cis.upenn.edu/~sjokim/SCA93.txt)

Pierre Levy, Toward Superlanguage, 7.-13.lpp

(http://www.humanities.uci.edu/mposter/syllabi/readings/levy.html)

Mihails Bahtins, Humanitāro zinātņu metodoloģijai 1.-3.lpp




Manager of study subject program:

N.Kozlovs




Mg.soc. lecturer Normunds Kozlovs




(signature)




(scientific degree, academic position, surname)


COORDINATED

Rīga Stradiņš University

Academic structural unit/Faculty council

Session on March”1st” 2006

Record No.18 (36)
Form No. M-3 (3)
COORDINATED

Rīga Stradiņš University

Dean’s Council Session on

April ”23 th”, 2007

Record No. 30

AFFIRMED

Rīga Stradiņš University

Senate Session on

May”15th ”, 2007

Record No. 1-2/15.05.2007.
Description of Study Subject Program
Title and Category of Study subject program – An Introduction into Politics of Latvia, A (mandatory)
Manager of Academic structural unit – Dr.phil. M.Boiko
Readers involved in study subject program – Mg. sc. pol. Andrejs Berdņikovs, Dr.hist. Valters Šķirbinskis
Auditory (faculty, study program, year of study) – Faculty of European Study,

Department or Communication, 1st year

Volume of study program in credit points 3 CP

Aim of study subject – The aim is to provide both theoretical and empirical insight into politics of Latvia, examining a number of problems, that are urgent for the contemporary world and Latvia, and analysing the ways Latvian government tries to manage these ones. So the main attention will be focused not so much on the basic issues in the political theory or the main elements of the Latvian State’s political order (for author supposes that students have been familiarized with them in secondary school) as on the most important global and national challenges to social, economic and cultural development of the Latvian State.
Task of study program – (1) familiarization of students with present-day processes that are urgent for both the contemporary world and Latvia (demographic crisis, lack of working hands, decreasing significance of nation-state, challenges of migration and social estrangement of new immigrants, problem of co-existence of different cultures and ethnic / national identities, inadequacy of former models of education for modern realities etc.) and concepts (multiculturalism, Diaspora, transnational social spaces, knowledge society, alter-globalism etc.); (2) motivating and enabling students to analyse the Latvian State’s policies in terms of the above listed processes and concepts, evaluating Latvia’s maturity and ability for struggle against negative manifestations of the main social challenges of the 21st Century; (3) stimulation of discussions among students about possible models of Latvian government’s actions towards diminishing of global risks at the national level.

Content of study subject –

1 lecture. Introduction to subject. Characteristics of Latvian political process.

2 lecture. Demographic and migration trends in the contemporary world and Latvia.

3 lecture (seminar). Demographic crisis and challenges of migration: the possible scenario for Latvia’s reaction.

4 lecture. Latvia on the way to knowledge society and risks connected with it.

5 lecture. Models of ethnopolicy and social integration policy.

6 lecture (seminar). Implementation of social integration policy in the contemporary world and Latvia.

7 lecture. Civil society and its role in political processes.

8 lecture. Latvia in the global world and European Union.

9 lecture (seminar). Civil society and civic participation.


10 lecture (seminar). Cross border relations and Latvia in the global world.

Test in study subject – exam

List of literature –


  1. Jansone, D., Reinholde, I., Ulnicāne, I. Politiķu un birokrātijas mijiedarbība. In: Latvijas publiskā pārvalde. Rīga: LU, 2002

  2. Golubeva, M., Reinholde, I. Pārvaldes struktūru efektivitāte un atbildība. In: Cik demokrātiska ir Latvija. Demokrātijas audits. Rīga: LU, 2005

  3. Politikas veidošanas procesa vispārīgs raksturojums [Politikas koordinācijas departamenta dokuments]. Rīga: LU, 2001.

  4. Šumilo, Ē., Subbotina, T. Pasaules iedzīvotāju skaita pieaugums; Veselība un ilgmūžība. In: Pasaule un Latvija. Ilgtspējīgas attīstības aspekti. Pasaules Banka, „Jāņa Rozes apgāds”, 2002, pp. 17–21.

  5. Zvidriņš, P., Vītoliņš, E. Ielūkosimies nākotnē: jaunākās demogrāfiskās prognozes. In: Demogrāfiskā situācija šodien un rīt. Zinātniski pētnieciskie raksti 3 (4). Zin. red. P.Zvidriņš. Rīga: Stratēģiskās analīzes komisija, „Zinātne”, 2005.

  6. Vai Latvijai nepieciešami strādnieki no ārvalstīm? Mana Banka. Žurnāls Hansabankas grupas klientiem. Hansabanka, 2006, Summer.

  7. Imigrācijas politikas scenāriji [Sadaļa Latvijas Ārpolitikas institūta veiktajā pētījumā „Latvijas imigrācijas politika – problēmas un perspektīvas”]. Rīga: Latvijas Ārpolitikas institūts, Konrāda Adenauera fonds, 2006.
  8. Berdņikovs, A. Sadarbība ar tautiešiem citās zemēs ir svarīga arī ekonomikā. Komersanta Vēstnesis. Nr. 40 (46), 2006, October 11.


  9. Macura, K. Ceļā uz zināšanu sabiedrībām. Diena. 2006, February 25.

  10. Muraškovska, I. Zināšanu sabiedrība un pieaugušo izglītības piedāvājums. In: Pētījumi pieaugušo pedagoģijā. Zin. red. T.Koķe. Rīga: LU Akadēmiskais apgāds, 2005.

  11. Honeyford, R. Is the multicultural madness over? You must be joking ... Daily Mail
    , 2004, April 12, p.10.

  12. Berdņikovs, A. Labvēlīgie laiki nepolitkorektām idejām? Kultūras Forums. Nr. 36 (225), 2006, September 22–29.

  13. Berdņikovs, A., Puriņš, G., Šulcs, U. Tolerance versus Sekulārisms? In: Latvijas Universitātes raksti. 686 sēj. Politikas zinātne. Galv. red. Ž.Ozoliņa. Rīga: LU Akadēmiskais apgāds, 2005.

  14. Vēbers, E. Sabiedrības integrācija: idejas, teorijas, pieredze. In: Integrācija un etnopolitika. Red. E.Vēbers. Rīga: LU Filozofijas un socioloģijas institūts, 2000.

  15. Karklins, R. Theories of National Integration and Developments in Latvia. In: Integrācija un etnopolitika. Red. E.Vēbers. Rīga: LU Filozofijas un socioloģijas institūts, 2000.

  16. Lulle, A. Multikulturālisma, transnacionālisma un kosmopolītisma traktējums augsti kvalificēta ārvalstu darbaspēka imigrācijā Latvijā. In: Demogrāfiskā situācija šodien un rīt. Zinātniski pētnieciskie raksti 3 (4). Zin. red. P.Zvidriņš. Rīga: Stratēģiskās analīzes komisija, „Zinātne”, 2005.
  17. Zlamets, J. Minoritāšu nacionālisms mūsdienu Eiropā. In: Politikas zinātnes jautājumi. Rīga: LU Sociālo zinātņu fakultātes Politikas zinātnes nodaļa, 2002.


  18. Balodis, O. Sabiedriskās līdzdalības iespējas publiskajā pārvaldē Latvijā. In: Politikas zinātnes jautājumi IV. Rīga: LU Sociālo zinātņu fakultātes Politikas zinātnes nodaļa, 2005

  19. Miezaine, Z., Sīmane, M. Politiskā līdzdalība. In: Cik demokrātiska ir Latvija. Demokrātijas audits. Rīga: LU, 2005.

  20. Ostrovska, I. Valsts un pilsoniskā sabiedrība: savstarpējo attiecību attīstība pārejas periodā. In: Sabiedrības pārmaiņas Latvijā. Rīga: Filozofijas un socioloģijas institūts, Baltijas Studiju centrs, 1998.

  21. http://www.lse.ac.uk/collections/CCS/pdf/Glasius_briefing1.pdf

  22. http://www.emz-berlin.de/projekte_e/pj41_pdf/csillaban.pdf

  23. http://www.politika.lv/index.php?id=5247

  24. http://www2.hawaii.edu/~fredr/diacon.htm

  25. http://www.balticit.com/ist4balt/documents/NJ2.pdf

  26. http://unesdoc.unesco.org/images/0014/001418/141843e.pdf#search='UNESCO.%20Towards%20Knowledge%20Societies'

  27. http://www.foia.cia.gov/2020/2020.pdf

  28. http://www.iue.it/HEC/ResearchTeaching/20052006-Autumn/ws-med-oct-3.pdf

  29. http://www.integracija.gov.lv/index.php?id=1077&sadala=22&PHPSESSID=897b500d5a19f1741647e246ac90597a

  30. http://news.bbc.co.uk/1/hi/programmes/crossing_continents/4633647.stm
  31. http://commentisfree.guardian.co.uk/caroline_lucas/2006/07/the_skys_not_the_limit.html



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