Self study report emrc, davv, indore

Unique institution in terms of Production, Broadcast, Courses & Research in Media

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Unique institution in terms of Production, Broadcast, Courses & Research in Media


  • Lack of human resource

  • Lack of Broadcast Industry orient activity in the city


  • Establish EMRC as International centre for excellence in electronic media education

  • Introduce Digital Film Making program at EMRC

  • Practice interdisciplinary approach to bring best of media practices

  • Completing NME-ICT project on scheduled time

  • Establishing a full facility DTH based educational channel


  • Inculcating Entrepreneurial skills among student to take media business as career

  • Execution of recruitment plan for the department

  • Media student exchange program foreign University for better understanding of cultural issues in media

  • Prepare a pool of responsible electronic media professionals with a sense of responsibility towards society and nation.

A.32 Write up of efforts for Quality Sustenance and Assurance in the department:

EMRC team is committed to practice higher standards of quality in Media Research Practices, Educational Television and e-content Production and Broadcast of educational content. Office Administration and Exam department automation ensures smooth functioning to other section of EMRC. EMRC ensures timely commencement of each semester, unit test, semester exam, evaluation and result declaration in accordance to Ordinance 31. ETV Program, e-Content and EDUSAT activity follow strict broadcast-multicast guidelines to deliver educational media content. We conduct academic audit, energy audit and financial audit regularly. The department maintains full transparency in admission, evaluation and student progress for effective teaching and training.

Criterion I: Curriculum Design and Development

1.1.1 Academic Year of Revision, Curriculum of Each Course, Objective and Course plans of each paper taught in the course

Whether uploaded on website


es No

1.1.1.A Eligibility for admission to each course: Entrance examination and minimum 50 % in graduation for MBA (MM) and 50% in HSc for MSc Integrated (Electronic Media)
1.1.1.B Whether reflects Vision and mission reflection

Yes No
1.1.1C Write on reflection of vision and mission


As a National Institute of Excellence the Educational Multimedia Research Centre, EMRC has been envisions on key focus on capacity building through:

  1. Comprehensive education for holistic development of an individual’s personality with a humane and global outlook by inclusion of subjects such as Media, Culture and Society, business communication & personality development in the courses.

  1. Synthesizing in its educational process and entrepreneurial skill with focus on functional areas


  1. In the field of Television production such as Direction, Pre-Production, Production and Post-production, Script Writing for Television, Video Editing & Visual Effects.

  1. In the field of Audio Production such as Voicing, Audio Mixing and Editing, Live Concerts, Radio Content Production and Sound design.

  1. In the field of Media and Entertainment operation such as Public Relations, Corporate Communication, Advertising Production, Creative Writing, Operations Management, Production Management, Media Research and Media Economics.


To generate, disseminate and preserve knowledge and prepare the next generation of thinking media professionals by providing diverse learning environment.

1.1.2 Details of process followed in last revision of Curriculum

A. Need Assessment: Need assessment was based on the alumni feedback, industry experts input, recruiter’s feedback and faculty members of the department.

B. Faculty involved in curriculum design (List of members)

Dr. Akhilesh Kumar Singh

Dr. Chandan Gupta

Mr. Lalit Ingle

Mr. Narayan Patidar

C. Records of Departmental Committees/Board approvals of the designed curriculum: Yes

D. Records of External Experts Opinion of the designed curriculum: (#File)

E. Records of External Experts Feedback of the designed curriculum: (#File)

F. Records of Student Feedback opinion on the existing curriculum: (#File)

G. Records of Syllabi of National tests, Eligibility Tests and Examinations for example, GATE, NET, Service Commissions, National Councils, for the each curriculum, if any,: No

1.1.3 Detailed write-up of each course in reference to

  • Employability

  • Innovation

  • Research

M.Sc.–Integrated (EM) and M.B.A. – Media Management course

  • Employability

Indian Media and Entertainment Industry have been steadily growing at a rate of 15% per annum and expected to cross Rs 1500 billion mark by 2015. Electronic Media and Media Management courses have a core focus to develop employability in the Technical, Creative and Management aspect of Television, Audio, New Media/Animation production and allied area, PR, CorpComm, Advertising and Film Production. A typical outcome of the course is readily placed in the industry. This is due to their better understanding of media production practices and multitasking.


Course contents of M.Sc. – Integrated (EM) and MBA Media Management strive to adopt innovative approach to develop media and entertainment business. It imparts entrepreneurship skills amongst students. It enables students to choose innovative business model in this ever dynamic industry.
* Research

EMRC Course delivery follows research centric approach towards the ETV production. Media oriented qualitative and quantitative research is core of the training method. M.Sc. (EM) and M.B.A. (MM) students takes a major research dissertation in their last semester of study. Almost 50 research paper prepared by students every year on topics ranging from Films, TV Content, Radio and New Media.

1.1.4 Records of UGC/AICTE/National Council, Regulating bodies Guidelines for the development and restructuring the curriculum, if any,

Department Faculty members, if any, involved in leading any curricular reform which has created a national impact? NA.

      1. A. Record of Interactions, Opinions and Feedbacks for the designed curriculum with External Research Bodies. (#File No. 4)

B. Records of Interactions, Opinions and Feedbacks for the designed curriculum with Industrial Experts, particularly in case of Professional Courses. (#File No. 4)

C. Records of Interactions, Opinions and Feedbacks for the designed curriculum with Stake Holders, such as eminent personalities, Visitors to the departments, parents. (#File No. 4)

D. Records of Alumni opinion on the existing curriculum (may be taken in an Alumni Register). (#File No. 4)

1.1.6 List of Department Courses which are also introduced in University affiliated colleges also. None

1.1.7 Details of additional skill-oriented programmes designed for the colleges, Employees, Faculty relevant to regional needs: None

1.2 Academic Flexibility

1.2.1 *List of Courses taught in Department on campus:

a. M.Sc. Electronic Media – Integrated 5 years

b. M.B.A. Media Management 2 years

*Overseas programmes offered on campus: Nil

*Programmes available for colleges to choose from: Nil

1.2.2 Records on the following provisions with reference to academic flexibility

  1. List of Core/ Elective options: Electives are offered in M.Sc. EM Integrated

  1. Television Production 2. Animation Production 3. Audio Production

  1. List of Enrichment courses: Soft Skills Training, Photography, DTP, Dramatics

  2. List of Courses offered in modular form: None

  3. List of courses/papers with Credit accumulation and transfer facility. N.A.

  4. Details of Lateral and vertical mobility within and across programmes, courses and disciplines. N.A.

1.2.3 Records of International students: N.A

1.2.4 Records of Courses developed targeting international students, if any. : No

1.2.5 Record of dual degree and twinning programmes. N.A.

1.2.6 A. List of students, Admission process, Fee structure of each programme (List Enclosed).

B. Record of Teachers qualification and salary parity and differences (if any) at par with the aided programmes:

1. Contractual teachers are getting UGC scale basic pay plus grade of Rs. 21,600/- p.m. fixed salary (all are postgraduate and pursuing Ph.D.) difference is round Rs.20,000/-p.m.

1.2.7 Operational details of distance Education Course in the department (if applicable). N.A.
1.2.8 Details of Choice Based Credit System (CBCS): To be introduced in July 2013 session.
1.2.9 Records of Departmental Academic Calendars of each semester:

Published at
1.2.10 Records of Inter-disciplinary programmes, Name of interdisciplinary program and details of students undertaken those programmes. Planned for session 2013-14. Management component in the course is highly interdisciplinary in nature.
1.3 Curriculum Enrichment

1.3.1 A. Record of academic years in which each of the courses was revised 2012. (#File No. 5)

Next revision will be 2013-14

B. Records of review, up-gradation,

C. Records of social relevancy : All arms of Media Production has strong social relevance

D. Records of job orientation (Placement profile of students is in File – Placement Report)

E. Records of knowledge intensive nature of each course: Project/Assignment Briefs and submission, Production Projects. (#File No. 5)

F. Records of meeting the emerging need of students: Media production course meet the emerging need of students. They are exposed to learning on Audio Visual Technology at par in TV production industry.

G. Records of meeting the emerging need of stakeholders: Students are skilled enough to meet the emerging need of stakeholder. The quality training backed with at par technology suffices the need of stakeholder.

1.3.2 Details of the last four years during which how many new programmes at UG and PG levels were introduced

  • Inter-disciplinary : None

  • programmes in emerging areas:

Ph.D. Programme in Electronic Media is introduced in 2010
1.3.3 A. Details of strategies adopted for the revision of the existing programmes: Alumni Feedback, Recruiter’s Feedback & Industry Expert Suggestions, Emerging trends

B. Percentage of courses underwent a syllabus revision in last four years: 100%

1.3.4 A. Details of Value-added courses offered: Personality Development, Film Studies, and Theatre Studies

B. Details of these courses access to students: All students have to compulsorily take abovementioned modules.

1.3.5 Details of higher order skill development programmes in consonance with the national requirements (for example, innovative M. Tech. /M.E. courses, CCNA, CCSP, ….): NA
1.4 Feedback System

1.4.1 A. Copy of Feedback form to obtain feedback from students/student class representatives regarding the curriculum: (#File No. 6)

B. Details of action and use of on feedback from students: Feedback was good. However, strategies to further improving our programme delivery made through Departmental committees.

1.4.2 A. Method used for eliciting feedback on the curriculum from national and international faculty

B. Conducting webinars - planned in 2013-14

C. Curriculum development Workshops - planned in 2013-14

D. Curriculum development online discussions - planned in 2013-14

E. Impact of Workshop and discussions - will be known in December 2013

We have taken feedback from various nationally recognized experts from

academia and corporate sector (Copies enclosed).
1.4.3 Specify the mechanism through which affiliated institutions give feedback on curriculum enrichment and the extent to which it is made use of. NA
1.4.4 What are the quality sustenance and quality enhancement measures undertaken by the Department in ensuring the effective development of the curricula?

Regular interaction with academic experts, alumni and employer. Continuous discussion method is adopted for curriculum development.

1.4.5 Any other information regarding Curricular Aspects which the UTD would like

to include.

Grade point and Semester System is in place since 1990. It is modeled on IIT pattern

Criterion II: Teaching-Learning and Evaluation

2.1 Student Enrolment and Profile

2.1.1 Copy of Advertisements and website info for ensuring publicity and transparency in the admission process: CET-2013 documents and advertisement copies in File

2.1.2 A. Write up details of the process of admission put in place by the department

. B. List of the criteria for admission: (e.g.: (i) merit, (ii) merit with entrance test, (iii) merit, entrance test and interview, (iv) common entrance test conducted by state agencies and national agencies (v) other criteria followed.

Admission criteria :

M.Sc. EM- Integrated HSc with 50% in any subject and CET Merit in respective category

M.B.A. Media Graduation with 50% in any subject and CET Merit in respective category
2.1.3 Details of admission process in the affiliated colleges if department is monitoring the same.NA

State Higher Education Department and University Academic Section monitor the admission in affiliated colleges. The admission are by online registration and counseling since 2012-13.
2.1.4 Student profile analysis: Our admission procedure is based on the merit in entrance examination, only verification of documents done in order to admit students.

2.1.5 Strategies adopted to increase/improve access for students belonging to the following categories: Following the rules of Central / State Government facilitates the access of the following categories (#File No. 7).

      • SC/ST

      • OBC

      • Women

      • Persons with varied disabilities - Financial grants from student welfare section

      • Economically weaker sections - Financial grants from student welfare section

      • Outstanding achievers in sports and other extracurricular activities

    • Give freeship for National Team Player and International Team Player

    • Weightage in marks obtained to sports person

2.1.6 Number of students admitted in department in the last four academic years:

(List enclosed):


Year 1


Year 2


Year 3


Year 4























































      1. A. Record of demand ratio for the various programmes of the university departments: Usually out of 10 students 01 student get select in the CET

B. If yes then highlight the significant trends explaining the reasons for


There is a reasonable demand of EMRC courses in CET of DAVV.

Non availability of employment oriented Electronic Media Courses in the state.


Number of applications

Number of students admitted

Demand Ratio






10 : 1

Integrated Masters






6 : 1

Integrated Ph.D.



PG Diploma

Any other (please specify)

2.1.8 A. Record of any programme discontinued/staggered in the last four years? NA

B. If yes, write-up of the reasons. NA

2.1.9 Record of Admissions


Total Number of admissions

Number of 1st division pass students in qualifying

Number of 2nd division pass students in qualifying






Integrated Masters









Integrated Ph.D.



PG Diploma

Any other (please specify)

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