Sephra Lazarus cv no: 2012340 Dubai, uae introduction & objective

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Sephra Lazarus CV NO: 2012340

Dubai, UAE


With an academic background in Psychology, the overall understanding of any subject or topic comes easily. I am go-getter and an attention-to-detail oriented team member who is happy to take on the lead and work on my own initiative. I am seeking an opportunity to enhance my writing skills and be a part of a highly experienced and talented team of writers, researchers, authors, editors and copywriters.


Bachelor of Arts, Psychology

St. Mira's College for Girls affiliated with University of Pune

Career Snapshot:Worked with a growing team of digital evangelists to ensure maximum outreach through my persuasive writing skills. Work together with a digital marketing team to ensure best industry practices in content creation, search engine optimization (SEO), website design (WordPress), web analytics and social media analytics.

  • Superior writing and editing skills with an obsession towards improvement and correcting grammatical errors and punctuations. (I have an OCD for publishing perfection.)

  • Having extensive literary skills to develop interesting themes and storylines.

  • Goal-oriented, enthusiastic, open-minded and highly adaptable to new innovation.

  • Strong command of the English language.

  • Business and sales writing with SEO techniques is my forte.

  • Perform extensive web research to collect pertinent data.

  • Proficient with MS office tools (Word, PowerPoint, Excel and Outlook)

  • Excellent organizational skills and ability to handle multiple projects simultaneously.

  • Self-driven — ability to take initiative in proposing ideas and work with minimal supervision.

  • Immense exposure to the fast paced and high profile work environment through past work experiences.

  • Steve Jobs Fan – Think Different. Be Different.

  • Infectious Energy & Sense of Humour.

DubaiDecember 2016 - Present

Data Entry Operator

  • Scan and verify guest passports and upload to the CID system for Emirates Airlines passengers.

  • Coordinate with the reception team for guest profiles.

  • Ensure proper passport uploads to CID system to avoid penalty charges.

  • Relieve reception staff and assist passengers with check in and check out procedures on Opera.

  • Answer internal department queries related to guest passports.

  • Maintain daily count of 300/350 passports uploading.

3R Connect Systems July 2016 - November 2016

Senior Content Writer

3R Connect is a group of diversified companies, building solutions and creating consistent innovation. Core focus: Human Resource Management Solutions and information-based portals for big data and drones.

  • Content creation for affiliated websites as well as marketing collaterals, blogs, newsletters, internal communications for the businesses below:

  • ApTask
  • Hudson Data LLC

  • MyCareer

  • BigDGuru

  • Dronofly

  • Talscout

  • Hiregem

  • Staffion

  • Manage a team of junior content writers – proofreading articles, blogs, plagiarism checks, editing and content management.

Kaloupi IT Services Private Ltd, Pune January 2016 –June 2016

Content Writer / Internal & External Communications
My duties involve writing content for different websites and industries, promotional mailers, banners, press releases, proposals, articles and other content requirements.

AutoNebula is India’s first business incubator/accelerator focused on the connected transport ecosystem, providing a range of services that include seed funding, mentorship, networking and workshops conducted by global experts.

  • Perform ad-hoc research to develop and produce new web based and print content.

  • Function as moderator and administrator for onsite asynchronous message boards and blogs.

  • Moderate content as it is contributed to the website by external sources

  • Help plan and implement social marketing campaigns for specific marketing goals

  • Monitors social media outlets and responds on topics related to companies/industries

  • Keep up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends
  • Coordinate content creation & publishing of company newsletters (internal or external)

  • Prepare internal and external communications including announcements, promotional e-mailers, press releases, presentations, technical documentation, sales support, etc as needed.

US India Political Action Committee (USINPAC) (US-India Relations/US Politics)

USINPAC is a non-profit organization that is the voice for over 3.2 million Indian-Americans and has a successful track record of supporting candidates for local, state and federal office. It encourages political participation by the Indian- American community and educating lawmakers on a range of issues; supporting and opposing legislation independently as well as working with issue-based coalitions.

  • Write blogs and articles revolving around US-India relations, current news pertaining to the two nations, political appointments of Indian Americans in the US.

  • Content creation for promotional mailers, business proposals, press releases, community receptions and other events organized by USINPAC using relevant keywords for SEO.

  • Proofreading and editing thoroughly before content is published.

Kaloupi IT Services Private Limited (Federal/Government Outsourcing)

Kaloupi provides back office services for federal contractors and provides services such as recruiting, contract management, travel management, financial management (fully integrated Deltek suite), contract and compliance, MIS/internal help desk services, secretarial and executive assistance, human capital management and digital solutions.

  • Write weekly blogs and articles on the topics ranging from IT, Human Resources, Employment Laws, federal contracting practices, trends, information security related to the public sector in the United States.

  • Content creation for marketing brochures and promotional mailers.

Sanctor Digital, Pune September 2015 – December 2015

(Advertising and Marketing Agency)

Online Marketing Executive - Content Writer / Communications

  • Digital marketer specializing in content marketing for travel and holiday businesses in Australia, Indonesia (Bali) and Fiji Islands.

  • My work involves writing and creating original web content/blogs with visuals for several industries that include travel, luxury holiday accommodation and retail websites.

  • Blog posts and content include relevant keywords, improving page titles and metadescriptions for better ranking and link building to improve SEO strategy.

  • Edit and approve authenticity of content to avoid plagiarism.

  • Work on website content management systems like WordPress and Shopify as well as web analytics and reporting tools to track progress and improvise future strategy.

  • Develop fresh and innovative story ideas to grip the audience.

  • Read, identify and correct formatting and minute grammatical errors.

  • Up-to-date with best practices in writing for the web, internal publications, social media / industry trends.
  • Work and co-ordinate with international clients and teams to ensure timely delivery of all projects assigned.

RiseSmart HR Services, Pune May 2012 – August 2015

Job Concierge Representative (Sourcing) & Employee Engagement / Corporate Communications / Events
Job Concierge Representative (Sourcing) Role:

  • Provided outplacement services to clients in industries encompassing retail, technology, health-care, bio-tech, manufacturing, financial services and others such as ACS, Xerox, Disney, SAIC, Autodesk, Safeway, AT&T, Comcast, St Joseph’s Health, J.C Penney, HCL, World Vision and many more across the USA and Canada.

  • Coordinated with Transition Specialist (career coach) for details about the clients offshore.

  • Sourced job leads via Internet job boards like Indeed, Google, SimplyHired, Career-builder, Monster, Dice and networking sites like LinkedIn, Twitter and Facebook.

  • Worked on RiseSmart’s in-house Job Sourcing Portal to provide the best jobs for transition clients across the USA.

  • Effective search string strategy using Boolean method.

Employee Engagement / Corporate Communications / Events Management Role:

  • Drafted clear, concise and creative communication that drive company-wide engagement (writing).

  • Responsible for creating content for new marketing templates.

  • Email Communication Strategy planning and extensive content research.

  • Write, copy-edit, proofread, and revise all company communications.

  • Independently work directly with Sr. Management and employees in crafting speeches, writing articles, talking points and other communication.
  • Develop and execute complicated communication campaigns that achieve measurable results (communication plan)

  • Assist Director of Operations with special projects and company-wide communication initiatives.

  • Organize and host Town Hall Meetings, Rewards & Recognition and other company events.

  • Effectively managed company wide events for better interaction between different departments within the organization.

Kingfisher Airlines Limited, Mumbai July 2010 - March 2012

Flight Attendant

  • Attended and completed successfully, a safety, first aid and customer service training.

  • Awarded for the highest standards in class participation and grooming in the training.

  • Highly appreciated for good grooming standards.

  • Ensuring passenger comfort and care on board.

  • Specialize in excellent service quality.

  • Provided excellent service to passengers.

  • Ensured passenger satisfaction by resolving problems or disputes.

  • Trained and certified First Aid Provider.

  • First class cabin – service trained.

  • Attending the pre-flight meetings and noting down all the important instructions.

Achievement: An appreciation letter received during a surprise in-flight audit for following standard operating procedures and attending to passenger requests promptly on board the aircraft.
Ventura India Private Limited, Pune May 2009 – June 2010

Customer Care Advisor

  • Quoting fares for B.M.I Star Alliance Members and B.M.I code-share Partners.
  • Booking Revenue / Reward flights.

  • Making changes to flights (Re-issue/Re-validate).

  • Worked on Amadeus ticketing system.

  • Promoted to Help-desk and Administration department dealing with more intensequeries.

Babe Boutique, Pune May 2007 – May 2009

Fashion Consultant / Sales Representative

  • Ensure that customer satisfaction is maintained at the highest level.

  • Provided necessary assistance for merchandising.

  • Supplier and Vendor management.

  • Ensure Monthly stock count and effective stock.

  • Dealt with customers & managed the store, mentored and coached the new trainees.

  • Guided and helped customers who have queries with different sizes, colors, styles and fabrics Suggested clothes accordingly.

  • Monitor inventory management systems within the area (stock availability, order management, back store management, stock consolidation and transfer).

Sephra Lazarus CV NO: 2012340

Whatsapp +971504753686

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