Share Festival Torino 2006

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Share Festival Torino 2006

  1. Adsense – How does it work (Paolo)

  2. How GWEI and GTTP works (Hans)

  3. The porcelan Interface / Theory (Alessandro)

  4. Technical functions (Paolo)

  5. Public Relations / Viral spread (Hans)

  6. History of GWEI / how did it come thogether (Hans)

2. How GWEI and GTTP works (Hans)

We generate money by serving Google text advertisments

With this money we automatically buy Google shares.

We buy Google via their own advertisment!

Google eats itself - but in the end "we" own it!

Deconstruction of the new global advertisment mechanisms

surreal click-based economic model.

GTTP Ltd. [Google To The People Public Company]

5. Public Relations / Viral spread (Hans)
In may the project received our first press (La Liberation, El Pais & Village Voice)
Parallel to that, a massive flow of Blogentries (starting with Guerilla-marketing Blog and John Battelles Search-Blog)
Then we received a invitation to a Google-Conference in Los Angeles - we didnt go there
The first informal/ viral emails to opinion leaders around the world were sent out in may
The first official press-release was issued December 26, 2005. So GWEI was practically non-existent, at least officially, but it was not effective, not good for this project..

received a honorary mention from the Prix Ars Electronica, a Comission, featured on – the Software Art Repository and are nominated for the Transmediale Award 06 and the Viper Award 06.

One of our main publication tasks are exhibitions
parallel to running the online project – is to transformation from digital material into a piece for a gallery or museum.
GWEI is a highly conceptual piece. The visualisation of Google Will Eat Itself through diagrams and Seals was practical – explain the mechanism and represent project in a pure & aesthetic form.
A minimalistic visual approach to a minimalistic business art & lega art project. The use of the overhead projector -each projector is individual in color and intensity of light- brought a sensitive do-it-yourself light-sculpture into the white-cube.
(SLIDESHOW einblenden)

Exhibitions at

The Premises Gallery Johannesburg South Africa

Neurotitan Gallery Berlin


Sao Paulo

New York

Transmediale Berlin

Viper/Plug:in Basel

Milano, etc...

6. History of GWEI / how did it come thogehter (Hans)
GWEI – Google Will Eat Itself and it`s mechanism was officially released March 3, 2005 in Johannesburg, South Africa and in Bari, Italy.
The process of creation started at the Read_Me 2004 software art festival in Århus, Denmark between Alessandro Ludovico and myself.
the incubation process took us more than half a year – to focus on the core-principles of Googl, to reduce, to remove all interfering material and to piece together the story.
first version of the Web-Site went online April 3, 2005
the first Google-Share was bought April 19, 2005.

The first Exhibition was at The Premises Gallery in Johannesburg, April 2, 2005.

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