Shree h. N. Shukla college of I. T. & Mgmt.


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3- Vaishalinagar 2 – Vaishalinagar

Nr. Amrapali Railway Crossing Nr. Amrapali Railway Crossing

Raiya Road, Rajkot – 360001 Raiya Road, Rajkot - 360001

Ph. No–(0281)2471645 ` Ph.No–(0281)2440478, 2472590




Q-1 Explain meaning and importance of marketing.

Q-2 Differentiate between selling concept and marketing concept.

Q-3 Write in detail six different concepts of marketing.

Q-4 Explain characteristics of modern marketing.
Q-5 Define ‘marketing mix’. State elements of marketing mix. Also explain factors affecting to marketing mix.

Q-6 Describe the factors affecting to consumer behavior. Discuss the importance of study of consumer behavior.

Q-7 Write note on:

Buying Process


Q-8 Write a note on basis for segmenting market. Discuss qualities of good market segmentation. Discuss advantages of market segmentation.

Q-9 Write notes on:

(a) Market Targeting

(b) Product Positioning

Q-10 Differentiate : Industrial goods and consumer goods.

Q-11 What is product? State it’s characteristics. Explain in detail about product line and product mix along with factors affecting to product mix.

Q-12 Write notes on

(a) Classification of goods

(b) New product development

(c) Consumer Adoption Process

Q-13 What is product life cycle? Discuss various stages of PLC and related marketing strategy.

Q-14 Discuss various reasons for new product development and also examine causes of failure of new product in the market.

Q-15 What is pricing? What is the significance of Price in Marketing?

Q-16 Discuss various factors affecting to pricing.

Q-17 Discuss various pricing methods.


Q-1 Define Human Resource Management. Explain characteristics and importance of it.

Q-2 Write notes on:

(a) Role and functions of HRM

(b) HR policies and philosophy

(c) HRM Organization

Q-3 Differentiate between HRM and Personnel Mgt.

Q-4 Explain concept of Strategic HRM.

Q-5 Write notes on:

(a) HR Inventory

(b) HR Research

(c) HR Accounting and HR Audit


Q-5What is job analysis? State process and importance of it.

Q-6 Explain Job Enrichment and Job Enlargement.

Q-7 Write notes on:

(a)Methods of job analysis

(b)Role analysis

(c)Sources of recruitment

(d)Placement and induction

Q-8What is human resource planning? State process of it.

Q-9 Write a note on job description and job specification.

Q-10 What is meant by recruitment? Explain process and methods of it.

Q-11 Give meaning, sources and process of selection.
Q-12 Define HR Development. State its objectives.

Q-13 State various methods used for human resource development.

Q-14 Write a note on Career Planning and Career Development
Q-15 Explain the concept of Performance Appraisal. Also explain process and methods of it.

Q-16 Explain about following terms

(a) Minimum wage

(b) Fair wage

(c) Living wage

Q-17 Define the term wage. State various methods used for wage payment.

Q-18 Explain and differentiate between time wage system and piece wage system.

Q-19 Give meaning and characteristics of Trade Union. Also state functions of it.

Q-20 Write notes on:

(a)Trade Union movement in India

(b)Concept of Quality of Work Life

(c) Employee Empowerment



  1. What are the characteristics of entrepreneurship management ?

  2. What are the functions of entrepreneurship management ?

  3. Explain the importance of entrepreneurship management.

  4. What is time management ?

  5. Explain the marketing management of small scale business.

  6. Explain the sales management of small scale business.

  7. What are the newer ways and Means of selling products for SSI ?

  8. Explain the financial management of small scale business.

  9. Explain the internal and external sources of finance.

  10. Discuss in detail Profit planning of SSI.

  11. Explain the BEP analysis of SSI.

  12. Discuss the Role of government in organizing EDP.

  13. What are the financial support provided by the government for the development of the SSI ?


    1. Project cost and product cost

    2. Cost reduction and cost control

    3. Concept of cost

    4. Working capital cycle

    5. Institutional support system for Entrepreneurial Development

    6. Sales forecasting



  1. What is capital budgeting? Explain its characteristic in detail.

  2. Explain NPV, IRR, Payback, Profitability Index, IRR methods of capital budgeting.

  3. What are the objectives of capital budgeting?

  4. Explain the importance of capital budgeting.
  5. Explain advantage and disadvantages of capital structure with equity shares and debentures.

  6. Explain advantage and disadvantages of capital structure with equity shares, preference shares and debentures.

  7. Describe features of appropriate capital structure.

  8. What are the factors which affects the capital structure?

  9. Difference between: financial leverage and operating leverage

  10. Explain the objective and importance of financial management.

  11. Explain the finance functions.

  12. Write short notes on:


Q – 1 Explain the definition of managerial economics.

Q – 2 discuss the nature of managerial economics.

Q – 3 What do you mean by scope of managerial economics.

Q – 4 What are the objectives of demand forecasting ?

Q – 5 Explain direct methods of demand forecasting.

Q – 6 Discuss indirect methods of demand forecasting.

Q – 7 Explain the meaning of

  • Trend projection

  • Test marketing

  • Economic indicator method

Q – 8 What are the criteria of a good demand forecasting method ?

Q – 9 What do you mean by Kinked Demand curve ? Explain it briefly.

Q – 10 What will be equilibrium of the firm under perfect competition ?

Q – 11 Explain the long term equilibrium of the firm under monopolistic competition.

Q – 12 What are the advantages and disadvantages of indirect method of demand forecasting ?

Q – 13 Discuss the meaning of production function in detail.

Q – 14 Explain the meaning of Iso quant.

Q – 15 Explain the meaning of Iso cost.

Q – 16 What are the differences between economies and diseconomies of scale ?

Q – 17 What is the meaning of accounting cost ?

Q – 18 Discuss the meaning of economic cost and real cost.

Q – 19 Explain the meaning of Incremental cost and sunk cost.

Q – 20 What do you mean by opportunity cost, fixed cost, variable cost.


UNIT-1: Issue, Forfeiture and Re-issue of Shares:

  1. Classification of Share Capital

  2. Private Placement of share

  3. Public issue of share (IPO)

  4. Use of Security Premium (March-2006,’08,’11)

  5. Calls-in-arrears and Calls-in-advance

  6. Issue of shares for the consideration other than cash

  7. Forfeiture of Shares

  8. Surrender of shares

UNIT-2: Redemption of Redeemable Preference Shares, and buy back of equity


  1. Types of Preference Shares

  2. Difference between : Equity share and Preference share

  3. Provisions (Sec.80) of Company Act for redemption of Preference Shares (March-2007,’08,’09)

  4. Buy back of equity shares – Objectives

  5. Advantages and Limitations of buy back

UNIT-3: Issue of Bonus Shares:

  1. Objectives and advantages of issue of Bonus Shares

  2. Methods for issue of Bonus Shares

  3. Provisions of Company Act for issue of Bonus Shares
  4. Guidelines issue by SEBI for issue of Bonus Shares (March-2005,’11)

  5. Sources of Bonus shares (March-2007,’09)

  6. Right issue

UNIT-IV: Issue and Redemption of Debentures:

  1. Types of Debentures (March-2010)

  2. Difference between : Equity share and Debenture

  3. Methods for issue of debentures: At par, at premium, at discount

  4. Methods for redemption of debentures (March-2006,’07,’11) - Redemption by installments,

Redemption by purchase from open market, Redemption by conversion

  1. Redemption out of profits

  2. Redemption out of capital

UNIT-V: Final Accounts of Company: (Preparation of final account in Horizontal form only)

  1. Specimen format of Balance Sheet for Horizontal and Vertical presentation of Final accounts

  2. Provisions, Reserves and Capital Reserves

  3. Divisible profits and dividend

  4. Difference between : Trial balance and Balance Sheet

  5. Difference between : Trading A/c and Profit & Loss A/c




  1. Mathematical or classical probability

  2. Statistical or classical probability

  3. Modern approach to probability

  4. Addition rule of probability

  5. Multiplication rule of probability
  6. Joint and Marginal probability

  7. Conditional probability

  8. A state and prove Bayes theorem of Inverse probability (March-2007)

  9. Explain the following terms : (March-2005)

  1. Mutually exclusive events

  2. Probability

  3. Sample Space

  1. If A and B independent then prove that

  1. A’ and B’ are also independent (March-2006,’08)

  2. A’ and B are also independent (March-2006)

  1. Prove that following:

P (AUB) = P (A) + P(B) – P(A B) (March-2008,’11)

  1. (a) If A B then prove that P(A) < P(B)

(b) prove that P (A B’) = P (A) – P (A B) (March-2010)

UNIT-2: Mathematical expectation and normal distribution:

  1. Random Variable

  2. Probability Distribution

  3. Properties of Expected Value

  4. Properties of Normal Distribution

  5. Importance of Normal Distribution

  6. Strand Normal Distribution

  7. Relationship between various distribution

  8. Prove that : E (x + y) = E(x) + E(y) (March-2005,’10,’11)

  9. If x and y are independent variables prove that

  1. V(ax + b) = a2 v(x) (March-2006,’10)
  2. V(ax + by) = a2 v(x) + b2 v(y) (March-2006,09)

  3. E (xy) = E (x) . E(y) (March-2009)

  1. Define : Standard Normal variate (z) and Prove that (i) E (z) = 0 and (ii) V (z) = 1. (March-2007)

UNIT-3: Binomial and Poisson distribution:

  1. Probability function of Binomial Distribution and Characteristics

  2. Constants of Binomial Distribution

  3. Characteristics of Poisson Distribution

  4. Importance of Poisson Distribution

  5. Fitting of Poisson Distribution with example

  6. State the properties of Binomial and Poisson distribution (March-2005,’06)

  7. State assumptions of Binomial distribution and derive its p.d.f. form p(X=r) = nCr . pr. Qn-r ; r < n (March-2007)

  8. Prove that variance of Poisson distribution is “m”. (March-2008)

  9. Prove that variance of Binomial distribution is “npq”. (March-2009)

  10. Prove that mean of binomial distribution is nP and of Poisson distribution is m. (March-2010)

  11. Prove that mean and variance of Binomial distribution. (March-2011)

UNIT-4: Sampling and Estimation:

  1. Basic Statistical Law

  2. Methods of Sampling

  3. Advantages of Sampling

  4. Sampling Distribution

  5. Central Limit Theorem
  6. Theory of Estimation : (1) Types of Estimates (2) Properties of Good Estimator

  7. Standard Error of the Mean

  8. Sample Size

  9. State the advantages and disadvantages of stratified sampling (March-2005)

  10. What is Simple Random sampling ? State its merits and demerits. (March-2006)

  11. Sampling errors and non-sampling errors. (March-2007,09)

  12. Explain simple and stratified random sampling (March-2008,09,’10)

  13. Explain simple random sampling. (March-2011)

UNIT-5: Decision Theory:

  1. Meaning and Scope

  2. Decision Framework

  3. Expected Monetary Value (EMV)

  4. Expected Opportunity Loss (EOL)

  5. Expected Value of Perfect Information (EVPI)

  6. Decision under uncertainty

  7. Use of Incremental Analysis

  8. Bayesian Approach To Decision Making

  9. In context to decision theory explain the following terms :

  1. Action (ii) Regret pay off (iii) Pay off matrix (March-2005)

  1. Describe different methods, which are useful for decision making under uncertainty (March-2006)

  2. In context to decision making under uncertainty. Explain the following criterions:

  1. Maximax criterion (March-2007)

  2. Maximini criterion (March-2007)

  3. Laplace criterion (March-2007,08)
  4. Mini-max principles (March-2008)

  5. Minimax regret principles (March-2008)

  1. Discuss the procedure of taking statistical decision. (March-2009)

  2. Explain the various principles apply for taking decision under uncertainty in brief. (March-2010)

  1. Explain the concept of statistical decision theory. Discuss its usefulness in the analysis of business situations. (March-2011)







2. ANTONYMS & SYNONYMS (from the provided list)


  1. The story “In Sahyadri hill, a lesson in humility” explains a highly principled philosophy of life. Explain.

  2. “There is a grace in accepting also.” – Explain the theme of humility from the story “In Sahyadri hill, a lesson in humility”.

  3. Explain the title of the story “Death without Grief”.

  4. “Our lives have become so busy that grief has become proportionate to the usefulness of the loved one we have lost.” Explain.

  5. What lesson of life did Sudha Murthy learn from her father as illustrated in the story “When the mop count did not tally”.

  6. Comment upon the ending of the story “When the mop count did not tally.”

  7. Sudha Murthy says, “In India, we have the worst of both worlds.” Explain.

  8. Compare and contrast the two worlds – India and the West – as presented in the story “In India, we have the worst of both worlds”.

  9. Explain the title of the story “Living through change.”

  10. Sudha Murthy depicts the change that has come about in the celebration of festivals in the present times. Explain.


  1. The village Thandappa

  2. Software sociology

  3. Celebration of Diwali in the past

  4. Sudha Murthy’s father

  5. The incident of the OT nurse

  6. Sudha Murthy’s neighbours

  7. The tribal school

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