SHREE H. N. SHUKLA COLLEGE OF I.T. & MGMT.
(AFFILIATED TO SAURASHTRA UNIVERSITY)
3- Vaishalinagar 2 – Vaishalinagar
Nr. Amrapali Railway Crossing Nr. Amrapali Railway Crossing
Raiya Road, Rajkot – 360001 Raiya Road, Rajkot - 360001
Ph. No–(0281)2471645 ` Ph.No–(0281)2440478, 2472590
Q-1 Explain meaning and importance of marketing.
Q-2 Differentiate between selling concept and marketing concept.
Q-3 Write in detail six different concepts of marketing.
Q-4 Explain characteristics of modern marketing.
Q-5 Define ‘marketing mix’. State elements of marketing mix. Also explain factors affecting to marketing mix.
Q-6 Describe the factors affecting to consumer behavior. Discuss the importance of study of consumer behavior.
Q-7 Write note on:
Q-9 Write notes on:
(a) Market Targeting
(b) Product Positioning
Q-10 Differentiate : Industrial goods and consumer goods.
Q-11 What is product? State it’s characteristics. Explain in detail about product line and product mix along with factors affecting to product mix.
Q-12 Write notes on
(a) Classification of goods
(b) New product development
(c) Consumer Adoption Process
Q-13 What is product life cycle? Discuss various stages of PLC and related marketing strategy.
Q-14 Discuss various reasons for new product development and also examine causes of failure of new product in the market.
Q-16 Discuss various factors affecting to pricing.
Q-17 Discuss various pricing methods.
HUMAN RESOURCE MANAGEMENT -I
Q-1 Define Human Resource Management. Explain characteristics and importance of it.
Q-2 Write notes on:
(a) Role and functions of HRM
(b) HR policies and philosophy
(c) HRM Organization
Q-3 Differentiate between HRM and Personnel Mgt.
Q-4 Explain concept of Strategic HRM.
Q-5 Write notes on:
(a) HR Inventory
(b) HR Research
(c) HR Accounting and HR Audit
Q-5What is job analysis? State process and importance of it.
Q-6 Explain Job Enrichment and Job Enlargement.
Q-7 Write notes on:
(a)Methods of job analysis
(c)Sources of recruitment
(d)Placement and induction
Q-8What is human resource planning? State process of it.
Q-9 Write a note on job description and job specification.
Q-10 What is meant by recruitment? Explain process and methods of it.
Q-11 Give meaning, sources and process of selection.
Q-12 Define HR Development. State its objectives.
Q-13 State various methods used for human resource development.
Q-14 Write a note on Career Planning and Career Development
Q-15 Explain the concept of Performance Appraisal. Also explain process and methods of it.
Q-16 Explain about following terms
(a) Minimum wage
(b) Fair wage
(c) Living wage
Q-17 Define the term wage. State various methods used for wage payment.
Q-18 Explain and differentiate between time wage system and piece wage system.
Q-20 Write notes on:
(a)Trade Union movement in India
(b)Concept of Quality of Work Life
(c) Employee Empowerment
BBA SEM – III
ENTERPRENEURSHIP DEV. – I
Q – 2 discuss the nature of managerial economics.
Q – 3 What do you mean by scope of managerial economics.
Q – 4 What are the objectives of demand forecasting ?
Q – 5 Explain direct methods of demand forecasting.
Q – 6 Discuss indirect methods of demand forecasting.
Q – 7 Explain the meaning of
Q – 9 What do you mean by Kinked Demand curve ? Explain it briefly.
Q – 10 What will be equilibrium of the firm under perfect competition ?
Q – 11 Explain the long term equilibrium of the firm under monopolistic competition.
Q – 12 What are the advantages and disadvantages of indirect method of demand forecasting ?
Q – 13 Discuss the meaning of production function in detail.
Q – 14 Explain the meaning of Iso quant.
Q – 15 Explain the meaning of Iso cost.
Q – 16 What are the differences between economies and diseconomies of scale ?
Q – 17 What is the meaning of accounting cost ?
Q – 18 Discuss the meaning of economic cost and real cost.
Q – 19 Explain the meaning of Incremental cost and sunk cost.
Q – 20 What do you mean by opportunity cost, fixed cost, variable cost.
CORPORATE ACCOUNT – I
UNIT-1: Issue, Forfeiture and Re-issue of Shares:
Comment upon the ending of the story “When the mop count did not tally.”