STA 6167 – Spring 2012 – Exam 1 – PRINT Name __________________________
Note: Conduct all tests at = 0.05 significance level.
Q.1. A study was conducted to compare the effects of ad types (corporate social responsibility (CSR) and sex appeal (SA)) on people’s attitude toward the firm. There were 4 conditions, with 100 people being assigned to each condition (there were a total of 400 people in the study). The 4 conditions were:
1: CSR ad only 2: CSR ad + SA1 ad 3: CSR ad + SA2 ad 4: CSR ad + SA3 ad
p.1.a. Compute the Treatment and Error sums of squares and their degrees of freedom. (The overall mean is 58).
p.1.b. Compute the test statistic and obtain the rejection region for testing H0:
Test Statistic: ___________________________ Reject H0 if it falls in the range _______________________
Q.2. A multiple regression model was fit, relating consumer’s satisfaction of culinary (food) event (Y) to the following predictor variables/scales: food tasting (X1), food/beverage prices (X2), ease of coming/going to event (X3), and convenient parking (X4). The regression model was fit, based on n=277 respondents, with R2 = 0.44. The regression coefficients are given below, for the model: E(Y) = X1X2X3 X4
p.2.a. Test H0: Customer satisfaction is not associated with any of the predictors ().
p.2.a.i. Test Statistic:
p.2.a.ii. Reject H0 if the test statistic falls in the range __________________________________
p.2.b. Test H0: Controlling for all other predictors, customer satisfaction is not associated with food/bev prices (0).
p.2.b.i. Test Statistic:
p.2.b.ii. Reject H0 if the test statistic falls in the range __________________________________
Q.3. A one-way analysis of variance was conducted to compare 5 conditions in terms of respondents’ beliefs in paranormal activity. The responses are change scores in paranormal beliefs after being exposed to a television show about paranormal events (Positive values mean their beliefs increased, negative mean decreased. There were 22 people in each condition (for a total N=22(5) =110) and the Within Mean Square is MSE = 16. The conditions are (based on disclaimers prior to show):
1: Disclaimer that story in the show is based on reality, but is a re-enactment (Mean1 = -1.0)
2: Disclaimer that the story in the show is purely fiction (Mean2 = -1.6)
3: Disclaimer that the story in the show is impossible (Mean3 = -2.0)
4: No Disclaimer (Mean4 = + 1.6)
5: No story shown (comedy show shown instead) (Mean5 = -0.8)
p.3.a. Compute Bonferroni’s minimum significant difference for comparing any 2 pairs of conditions:
Q.4. A linear regression model is fit, relating Y to 3 independent variables. The researcher is interested in determining whether any interactions are significant among the 3 independent variables. She fits the following 2 models (n = 30):
t.025,C,df = ______________ =_________________________ Bij = __________________
Q.6. A Randomized Block Design is conducted to compare t = 3 brands of puppy chow on weight gain of puppies. Three male puppies from 6 litters were selected, where the litters are blocks. Within litters, puppies are randomized so that one gets brand A, one gets brand B, and one gets brand C. Data are given in the following table (where the response is weight gain in a 3-week period). Note that the total sum of squares is: TSS = 129.28