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Given that there was little coverage of the senatorial elections, only 33 candidates were used as news subjects by the three news programs. Most of these news subjects were the most well-known. The Commission on Elections (COMELEC) lists 61 senatorial candidates vying for the 12 slots in the senatorial elections.


Re-electionist Jinggoy Estrada (PMP) and Rep. Gilbert Remulla (NP) were the most covered candidates for senator. However, the coverage of even these two personalities was mainly on the controversies or issues surrounding their respective presidential candidates (e.g., PMP presidential candidate Joseph Estrada’s being heckled during a campaign rally).
TV Patrol World had the least coverage of senatorial candidates as some of them were mentioned only 16 times in the 10 episodes monitored. Teledyaryo did so 18 times. 24 Oras had the most coverage at 38. (See Table 5)



Table 5. Senatorial candidates as news subjects

March 1-5 and 8-12, 2010

 

TV Patrol (ABS-CBN 2)

24 Oras (GMA-7)


Teledyaryo (NBN-4)

TOTAL

Estrada, Jinggoy Ejercito (PMP)

1

3

1

5

Remulla, Gilbert Cesar Catibayan (NP)

0

3

2

5

Defensor Santiago, Miriam Palma (PRP)

1

2

1

4

Marcos, Ferdinand Jr. "Bongbong" Romualdez (NP)

1

2

1

4

Cayetano, Pilar Juliana "Pia" Schramm (NP)

1

1

1

3

Drilon, Franklin "Frank" Magtunao (LP)


1

1

1

3

Lambino, Raul Loyola (Lakas-Kampi)

0

1

2

3

Langit, Rey Magat (Lakas-Kampi)

0

1

2

3

Lapid, Manuel "Lito" Mercado (Lakas-Kampi)

1

2

0

3

Papin, Imelda (BP)

0

2

1

3

Recto, Ralph Gonzalez (LP)

1

2

0

3

Revilla, Bong (Lakas-Kampi)

0


2

1

3

De Venecia, Jose III "Joey" Perez

1

1

0

2

Enrile, Juan Ponce "JPE" (PMP)

1

1

0

2

Guingona, Teofisto III "TG" de lara (LP)

1

1

0

2

Hontiveros-Baraquel, Ana Theresia "Risa H." (LP)

0

2

0

2

Inocencio, Ma. Katherine "Kata" L. Reyes (BP)

0

2

0

2

Lim, Danilo "General Danny" dela Puz (Ind)


1

0

1

2

Paredes, Zosimo Jesus II "Jess" Mendoza (AKP)

0

1

1

2

Pimentel, Gwendolyn "Gwen" de la Llana (PDP Laban)

1

1

0

2

Sotto, Vicente III "Tito" Castelo (NPC)

1

1

0

2

Biazon, Rozzano Rufino "Ruffy" Bunoan (LP)

0

1

0

1

Maza, Liza "Liza Maza ng Gabriela" Largoza (Ind)

1

0

0

1

Nikabulin, Adz "Count Habis" Ganih (BP)


0

1

0

1

Ocampo, Ramoncito "Monching" Poblete (BP)

0

1

0

1

Ocampo, Saturnino "Satur" Cunanan (Bayan Muna)

1

0

0

1

Ople, Susan "Toots" Vasquez (NP)

0

0

1

1

Osmeña, Emilio Mario "Promdi" Renner (Promdi)

1

0

0

1

Osmeña, Sergio III "Serge" de la Rama (Ind)

0

1

0

1

Querubin, Ariel "Marines" Oliva (NP)


0

0

1

1

Tamano, Adel Abbas (NP)

0

0

1

1

Tinsay, Alexander "Alex Tinsay" Britanico (BP)

0

1

0

1

Virgines, Israel "Dr. Israel" Nicolas (BP)

0

1

0

1

Total per program

16

38

18

72

The party-list groups also suffered from scant coverage. 24 Oras, in fact, cited only once a party-list group during the period under review. Teledyaryo, on the other other hand, used as news subject two party-list groups three times. TV Patrol World covered eight party-list groups 12 times.

The three news programs only had as news subjects 10 party-list groups. The Commission on Elections (Comelec) has accredited 187 party-list groups.
What coverage of the party list groups there was did not focus on their programs. That 1-Utak was the most covered party-list group had nothing to do with its platform or even its advocacy. The coverage focused on the controversy surrounding its first nominee, Energy Secretary Angelo Reyes. The same was true of Ang Galing Pinoy, whose first nominee was said to be presidential son and Rep. Mikey Arroyo. (See Table 6)



Table 6. Party-list groups as news subjects

March 1-5 and 8-12, 2010

 

TV Patrol (ABS-CBN 2)

24 Oras (GMA-7)

Teledyaryo (NBN-4)

TOTAL

1-United Transport Koalisyon (1-UTAK) / Angelo Reyes

5

0

0


5

Trade Union Congress Party (TUCP)

1

0

2

3

Aksyon Magsasaka Partido Tinig ng Masa (AKMA-PTM)

1

0

0

1

Anakpawis

1

0

0

1

Ang Galing Pinoy (AG) /Mikey Arroyo

1

0

0

1

Bayan Muna

1

0

0

1

Bayani

0

0

1

1


ECOL*

1

0

0

1

Kabataan Partylist

1

0

0

1

Partido ng Manggagawa (PM)

0

1

0

1

Total per program

12

1

3

16

* Not listed in the Commission on Elections (COMELEC) official list of 187 party-list groups



Election themes

In terms of election themes, 24 Oras focused on personality. Teledyaryo’s coverage was mostly event-oriented as it gave the most coverage on Campaign Conduct (which also happened to be the most covered theme if the data of the three news programs were totaled). TV Patrol World had the most coverage on Other Themes. (See Table 7)



Table 7. Themes of election-related reports

March 1-5 and 8-12, 2010

 

TV Patrol (ABS-CBN 2)

24 Oras (GMA-7)

Teledyaryo (NBN-4)

TOTAL

Campaign Conduct

9

9

25

43

Development/Policy issues

9

10

11

30

Polls/Surveys

8

12

7

27

Other Comelec-related issues


10

10

7

27

Other Themes

19

6

1

26

Contest/Horse race

11

12

2

25

Personality

7

17

1

25

Civil society and elections

8

4

7

19

Poll automation

6

6

5

17

The “Arroyo factor”


10

5

2

17

Campaign Finances

4

7

0

11

Election-related violence/Peace and order during elections

3

1

2

6

Total per program

104

99

70

273




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