The Mythology Around You

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The Mythology Around You

A Group Project

Mythology is everywhere! There are hundreds of companies, groups, mascots, and corporations that take their name, logo, or theme from ancient mythology. Look at the list below and select a company to research.

  1. AjaxGreek warrior in the Trojan war who “cleaned up” in battle; cleaning product

  1. AmazonRace of warrior women; – huge online bookstore

  1. MidasKing with the golden touch; muffler and brake service station.

  1. Pandora First woman in Greek mythology name translates to “all-gifted”; place/location in “Avatar” and online music system.

  1. Saturn - Roman name for Cronus, father of Zeus; also the name of the Saturn Automobile Corporation and Saturn Industries.

  1. Venus - Roman for Aphrodite, goddess of beauty and love; Venus International, Venus Tan Lines, Venus Razor

  1. Trident -The three-pronged spear of Poseidon, god of the seas; Trident gum is a popular gum. (Note: 'Tria' is Greek for 'three' and 'donti' means 'tooth'. You'll also find Trident Microsystems, Trident Sports and Trident Diving Accessories.

  1. Titans - Race of gods preceding the Olympians. West Forsyth Titans. Tennessee Titans.

  1. Spartan - Greek warrior state, devoted to discipline and the martial arts; Mount Tabor Spartans, Spartan Tool & Die, is a national manufacturer and supplier to the auto industry; Spartan Nutritional Products, etc.

  1. Nyx - Primordial goddess of the night. Nyx Cosmetics, Club Nyx in California, and Nyx Comics.

  1. Nike – Goddess of victory; athletic manufacturer… if you don’t know it, welcome to Earth.

  1. Olympus - Home of the Olympian gods; name of popular camera and photographic technology company. Also, Olympic Airlines is another variation of the name.

  1. Eos - Goddess of the Dawn. Eos lip balm, Canon Eos camera, Volkswagen Eos.

  1. Prometheus - The Titan who stole fire from Olympus. Prometheus Energy, Prometheus Books… many examples.

  1. Aegis - Zeus and Athena's protective shield; Aegis security, The Aegis Combat System, AEGIS HIV/AIDS database.

PRESENTATION DUE DATE: ________________________

In small groups you will:

    1. Research your mythological figure, location, god or goddess by clicking on the links on my website.

    1. Research modern companies, organizations, or mascots that are linked to your mythological figure, location, god or goddess.

    1. Prepare a 2-3 minute presentation that:

      1. Summarizes your research findings from # 1 above.

      1. Connects, justifies, and discusses the modern examples you found from # 2 above

      1. Assesses the company, organization or school’s marketing strategy (how effective is it for _________ to associate with your mythological figure?)

    1. Create a visual to go along with your presentation. That may be a PowerPoint presentation with images and titles, a 3-D model of the item (a venus razor), or an illustration.

General Outline for Presentation:
Hi, we are here to present _______________________. Our mythological figure, ____________,

mythological figure mythological figure
was __________________________________________________________________________.

general description (5-10 sentences) of research from # 1 above
Through our research, we found that several examples of _____________________ in the world mythological figure
around us. For instance __________________________________________________________

general description (5-10 sentences) of research from #2 above

We found _______________________________________’s choice to associate with our figure

very appropriate/inappropriate because ____________________________________________.

assessment of marketing strategy

Here is our visual that shows our mythological figure. It is _______________________.

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