The story of Tiger Beer began in Singapore in 1930. A chance meeting between local soft drinks giant, Fraser and Neave and Dutch brewer, Heineken, brought about the formation of Malayan Breweries



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Annex 6



Introduction

The story of Tiger Beer began in Singapore in 1930. A chance meeting between local soft drinks giant, Fraser and Neave and Dutch brewer, Heineken, brought about the formation of Malayan Breweries. In October 1932, Singapore’s very first beer, Tiger Beer, was introduced.


The company changed its name to Asia Pacific Breweries (APB) in 1990 to better reflect the growing regionalisation of its business interests. Today, APB’s portfolio comprises over 40 beer brands and variants and it is supported by 28 breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, Sri Lanka and India.
A World-Acclaimed Beer

Despite its humble beginnings, Tiger Beer has made many inroads into the markets around the world and is now brewed in seven countries in Asia – more countries than any other Asian beer brand. Available in more than 60 countries including the United Kingdom, Europe, United States of America, the Russian Federation and Australia, Tiger Beer has evolved from a local beer to become one of Singapore’s most recognised icons globally.


In its 75-year history, the brew has picked up over 40 international accolades and awards. The most notable include the Gold Medal at the Brewing Industry International Awards, UK, 1998 - the equivalent of the Oscar Awards for the brewing industry - and more recently, the gold medal at the European-style Pilsner category of the 2004 World Beer Cup, considered 'the Olympics' of beer competitions by the industry.

Through its close involvement in sports, dynamic brand campaigns and innovative sponsorships, Tiger has positioned itself as a leading contemporary beer brand across the world. Tiger Beer has become a recognisable and sought-after premium beer and was named UK CoolBrand in 2004, 2005 and 2006.

For more information, please contact:
Foreword Communications Pte Ltd

Thomas Ng/ Emily Poon

Tel: 6338-5918

Mobile: 9699-8946 (Thomas)/ 9023-4089 (Emily)

Email: thomas@foreword.com.sg or emily@foreword.com.sg
Asia Pacific Breweries Singapore

Corporate Communications

Wong Wan Yee/ Gary Yang

Tel: 6860-3003/ 6860-3024

Mobile: 9225-4897 (Wan Yee) / 9684-0498 (Gary)

Email: wanyee.wong@apb.com.sg or gary.yeo@apb.com.sg



Tiger Beer’s List of Awards

Competition 

Organisation 

Award 

Year 

UK Cool Brand Leader

Cool Brandleaders Council

Cool Brand Leader

2004, 2005, 2006


2005 Wine & Spirit International Beer Challenge


Wine & Spirit International

Silver Medal Premium Lager

2005

2004 World Beer Cup

The Association of Brewers, USA

Gold Medal


2004


Brewing Industry International Awards 


Brewing Technology Services (London) 

Gold Medal 

1998

Australian International Beer Awards 


The Royal Agricultural Society of Victoria & the University of Ballarat 


Silver Medals 

1998, 1997, 1996, 1995 

Selection Mondiale

Institut Pour Les Selection De La Qualite (Barcelona) 



Grand Gold 

1991 




Gold Medals 

1993, 1992, 1990, 1988, 1987, 1985, 1984, 1983, 1982, 1980, 1979, 1978, 1968 





Silver Medals 

1997, 1996, 1993 


International Quality Display


Gold Medal

1986 


International Monde Cup Competition 

Institute Pour Les Selection De Le Qualite 


Gold Medal for Brewing 
Excellence & Superior Taste & Quality 


1984 

Lager Beer Competition

The British Bottlers Institute

Silver Medal

1986

Class D Diploma for Excellence

1983

Class E Diploma for Excellence

1982

Gold Medal & Diploma for Excellence


1971

International Blind-tasting of Beers


Sunday Times (London)

Top Taste of Lager

1980

International Beer Contest 


Asian Wall Street Journal (Hong Kong) 


Best Brew 

1977 

Commonwealth Bottled Beer Competition 


The Brewing Bottling & Allied Trades Exhibition (London) 

Gold Medal (Championship)

1970


Silver Medal


1964

The Brewers' Exhibition 

The Trades, Markets & Exhibitions Ltd (London) 


Gold Medal (Championship) 

1954 




Silver Medal


1954 

Bottle Beer Competition 

Brewing Trade Review (British Empire Overseas in London) 

Bronze Medal 

1939 






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