The CLTMP envisions to provide "A Well Spring of Diversity" to tourists, both domestic and foreign. This diversity of attraction is well-defined in each slogan adopted by its provinces and major cities.
Bataan : A Living Monument of Valor, Gallantry
Bulacan : Birthplace of Heroes and Sites of
Nueva Ecija : The Agricultural Haven of Central Luzon
and Gateway to the Mountains
Pampanga : The Culinary Capital North of Manila
- Angeles City : The City that has Risen from the Ashes
- Clark Field : A Sound Investment for Business in
- Olongapo City : Where Cleanliness is a Way of Life
These slogans enable the people of Central Luzon to manifest a vision that combine every attribute each province has:
"WE, IN CENTRAL LUZON REGION, HOME OF SELF-RELIANT AND GALLANT PEOPLE, BOUNDED BY ITS BEAUTY, RICH NATURAL RESOURCES, CULTURAL HERITAGE AND HISTORICAL LANDMARKS AND CENTER OF PRODUCTS AND SERVICES WITH GLOBAL STANDARDS, ENVISION CENTRAL LUZON AS: A WORLD CLASS TOURIST DESTINATION; CENTER FOR ECOLOGICAL EDUCATION; INVESTMENT HAVEN.; AND FOOD BOWL AND CULINARY CAPITAL OF LUZON."
These slogans are well-anchored to the leading concept of the Central Luzon Development Program of which tourism is a part which is "One Region-One Vision." It embodies the concern to integrate potentials and prospects not only among the six provinces of the region but also among cities.
This vision jives with the Tourism Master Plan of the Philippines that sets the role of the Luzon cluster as " a multi-faceted destination based on a full range of markets and products."
Region III otherwise known as the Central Luzon Region is very rich in cultural resources. The diversity of the region's cultural resources is evident on the existence of festivals, folk arts and crafts, cuisine, historical and archaeological sites, and its indigenous people. The provinces of Pampanga and Tarlac for example, are noted for its special and exotic cuisine aside from its being famous for its neo-classic wood carvings. Centuries old churches and ancestral houses, as well as other historical monuments, are significant landmarks depicting the rich cultural heritage of the region.
Region III is also known for its secular and religious festivals. The most famous of these festivals are found in the province of Bulacan, such as the Carabao Festival in the municipality of Pulilan and the fertility rites in the municipality of Obando, Bulacan. Festivals in Region III are always associated with religious rites and celebrations that relate to the region's lifestyle and to its cultural traditions.
Central Luzon also hosts a major concentration of Aetas, the only Indigenous People (IPs) that are found in the region. The Aetas are said to be the earliest inhabitants in the Philippines. They are semi-nomadic, subsisting through hunting gathering and swidden cultivation. The Aetas are also known for its basketry, mat weaving and other forms of artistically-made handicrafts. Other ethnolinguistic groups that are found in the region are the following: Sambals, Kapampangans, Tagalogs, Ilocanos and Pangasinans.
Central Luzon has rich archaeological resources. The prehistory of the region spans the Old Stone Age period (approximately 500,000 years ago) to the Age of Contact Period (9th to 18th centuries A.D.). Noteworthy was the discovery of stone tools attributed to the Old Stone Age period in the municipality of Marilao, Bulacan.
The physical setting of the region is such that the river systems surrounding the Mt. Pinatubo may have provided in-land navigation that provided access for travel and migration during the prehistoric and historic periods. The adjoining banks of these major river systems provided an ideal setting for prehistoric habitations of the region as indicated by pre-Spanish habitation sites found in the municipality of Porac, Pampanga.
Porac, Pampanga has remarkable archaeological attractions and these are found in the old or former Hacienda Ramona in Barangay Dolores. An extensive "Porcelain Age" site dated to the Sung Dynasty Period (960-1279 A.D.) was discovered in this location. A large quantity of burial jars and smaller ceramic pieces of various forms and sizes was excavated.
Equally significant archaeological findings were discovered along the coastal areas of Zambales and Bataan. The sheltered bays of Zambales and Bataan coastline provided safe refuges for colonial shipping and the Manila's Trans-Pacific economic lifeline, the Galleon Trade between the Philippines and Acapulco.
Numerous tradeware ceramics attributed to the Sung and Ming Dynasty periods were found along the coastal areas of Samal and Limay, Bataan. Similar cultural materials were also found along the coastal areas of Zambales which include prehistoric habitation sites and shipwrecks in the municipalities of Iba and San Antonio. Pre-. Spanish habitation sites were also discovered in the municipalities of San Marcelino and Masinloc, in the province of Zambales. The presence of a large volume of tradeware ceramics from these archaeological sites in the provinces of Zambales and Bataan indicated an active thriving tradewark during the pre-Spanish colonial periods.
The province of Bulacan contains practically all known archaeological horizons in the Philippine prehistory, ranging from the Old Stone Age period to the Age of Contact Periods. In Marilao, Bulacan, several crude cobble and pebble stone tools attributed to the Old Stone Age period were found, indicating the presence of Early Man in the region.
The most remarkable prehistoric site in Bulacan can be found at the upper reaches of Santa Maria River. Polished stone adzes dated to the Neolithic period (approximately 10,000 to 2,500 years ago) were discovered in Ginyug Site, near the junction of Tilaok Creek and Santa Maria River.
In Nueva Ecija, the municipalities of Laur, San Leonardo and Rizal, were known for the extensive distribution of tradeware ceramics in burial sites. Chinese tradeware ceramics that were excavated in these municipalities consisted of burial jars and other ceramic pieces that were used as funerary goods. The tradeware ceramics are attributed to the Ming Dynasty period.
Table 3.1 provides the listings of archaeological sites found in Region III.
Heritage and Historical Attractions
Central Luzon was among the first to be colonized in the Philippines under the Spanish regime. The colonization led to the establishment of mission stations, resettlement areas, fortresses, churches and other structures that are now considered as historical landmarks of the region. Likewise, the American and Japanese occupations of the region also left numerous landmarks depicting very significant historical events. Most of these landmarks are found in the provinces of Bulacan, Pampanga, Tarlac, Bataan, and Nueva Ecija.
Resort and Leisure
The region is bestowed with natural attractions that are developed into resorts by resourceful businessmen. These resorts provide both a lodging and leisure to tourists who are visiting the region either exclusively for leisure or on business trips.
The region also offers opportunities to businessmen and industrialists who are interested to invest in the area. They can be interested on existing industrial centers or can explore new ones.
Visitors to the region can also be interested to visit beautifully constructed Water Impounding Dams located strategically in the region. These attractions are primarily educational but also scientific.
A good number of these types of facilities are available in the region especially on provincial capitals. Companies can hold their annual convention in these facilities catering to both work and leisure.
Attractions Along Tourism Loops
Each province has two or more loops as guide for tourists in visiting the attractions of the region. The attractions are grouped into themes. A loop will assure a tourist of visiting different places/attractions without repeating his route. This system will optimize his time and avoid redundancy of site visitation.
A barangay created for the Aetas to maintain their traditional customs and practices.
A conical-shaped mountain considered as a weather forecasting area predicting a coming typhoon when its summit is covered with dark clouds.
A landmark built in memory of the first Filipino printer. It was in Abucay Church where Tomas Pinpin co-authored and printed the earliest books in the country with Fr. Blancas de San Jose in 1610.
On this site a fierce battle between the Dutch forces and the natives took place on 23 June, 1647. The church is one of the oldest churches in the Philippines. It housed the first printing press in the country which outdate any single press in the U.S.
This tower was erected for the many who died during World War II.
Landmark symbolizing peace, friendship and reconciliation between the Philippines and Japan. The monument tower was found in 1952 by the Risho Kosekei Group.
This marks the significant pocket where a battle ensued as a prelude to the final defense of Bataan. The series of fights to eliminate these Japanese forces known as the Battle of Pockets were fought from January 27 to February 17.
A landmark which commemorates the Fall of Bataan in memory of the war veterans during World War II. The marker symbolizes the courage and the enduring commitment of a Filipino soldier to his country.
The place where the last defense of Bataan was given up during World War II. On 9 April 1942, Maj. Gen. Edward King, Jr., commander of the U.S. forces in Luzon officially surrendered to Col. Hakaru Haf at the compound of Balanga Elementary School under a mango tree.
Place was used as the observation site for Japanese bombardment of Mt. Samat where both Filipino and American Forces took their last stand.
First Line of Defense Marker
It marks the strong line of defense of combined Philippine/USAFFE troops against Japanese invasion during World War II.
Situated at the provincial boundary between Pampanga and Bataan which depicts the role of Bataan in the fight for freedom and peace in the preservation of democracy.
A natural spring that has a sulfuric swimming pool for therapeutic effect and a wide area for recreation.
A natural wonder at the valley of Mt. Natib which has lush vegetation and unexplored area.
Has an 80-ft. high waterfall fed from numerous springs. At the foot of the waterfall is a medium-sized water pool where visitors can bath in its refreshingly cool but heavy downpour
Bataan Technology Park (former Phil. Refugee Processing Center)
Hermosa Agro-Industrial Estate
A temporary settlement area and processing center for Indo-Chinese refugees migrating to Europe, America and Pacific countries.
Roosevelt National Park
NPC Training Center
A forest reservation ideal for picnics; has camping area for hunting.
A landmark commemorating the infamous death march.
World War II exempted no place in the province than this town overlooking Manila Bay and Corregidor.
Was the scene of the most heroic defensive battle during World War II.
A symbol of the Filipino courage and gallantry in the face of external threats to the nation's democracy and peace.
A national shrine atop Mt. Samat which immortalizes the agony of the Filipino and the Americans against the forces of aggression and articulates the commitment of the Filipino people to freedom and human dignity.
A marker symbolizing the start of the infamous Death March.
RESORT AND LEISURE
Bay Spring Resort
An enchanting cove and a perfect hideaway from the madding crowd, where lies the presidential guest house of the former President Ferdinand Marcos.
Bataan Export Processing Zone
Petrochemical Industrial Estate
Site of hundreds of foreign-based factories and companies producing items from dolls to automobiles for export.
A national shrine, site of Constitutional Convention of the First Philippine Republic. In its convent the University of the Philippines was first housed. Today, it has become the symbol of the province's glorious past and the site of great events.
Printing press during the Malolos Republic. It was restored in 1832 and converted into a municipal library. Presently, it is a museum used as the final repository of still existing memorabilias.
The place where the Women of Malolos conduct classes. It is the address used by Dr. Jose Rizal in his famous letter to the Women of Malolos.
One of the oldest known tiled-roof house in the province. Constructed in 1840 with exhibits mixture of mestiso, Spanish and native Tagatog designs.
A monument in memory of the Commander who fought in a fierce battle against Spanish soldiers in Brgy. Bangkal.
Venue of the famous fertility dance and numerous miracles.
A 400-year old edifice, a mute witness to the history of Meycauayan.
Located at the pariancillo of Malolos. They typify the intricate architectural designs of Spanish buildings during that time. An example is the house of Don Jose Bautista which was built in 1877. It was the first House of Interiors during the First Philippine Republic.
A museum managed by the National Historical Institute where religious artifacts of the province are displayed.
Now known as the "Kalayaan Tree" that was planted by Pres. Aguinaldo during a lull in the Malolos Convention.
Houses a collection of municipal antiques and priceless array of artifacts.