Uptake Communications Strategy and A



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Core Action tables
To address the needs delivery action plan has three specific components
1 General Uptake and Promotion - patient and community facing

2 Primary Care Engagement, Prior During and after screening round



3 Addressing Barriers, Health and Social Care Workforce Development/Awareness & Coterminous Agendas
The Core Actions tables below capture the basic methodology for delivering against the action plan.

Title


AAA Screening Programme UCSAP Strand A Core Actions
AAA Screening Themes this delivers against:

General Uptake and Promotion

Project Lead


Hilary Sales

Objectives (these are the key deliverables required for the project to be successful)



A Analysis of population and system factors affecting take up of offer and DNA rates

B Assessment of screening round and segmentation by locality/core communities to be accessed

C Creation of deployment plan for public engagement supported by Health and social care information networks et al - segmented to 3 Wave response(Pre, mid and post screening round) per locality per phase of programme ( community leaders/special interest groups etc) and additional advisory comms to third sector advocates


D Capture of positive case studies and human interest examples to drive media campaign through local/national channels

E Engagement of patient voice in design of delivery phase – in line with national programme focus group response.

F Round launch event - small event to publicise “spearhead screening round 2012 with build up to 2013 National rollout – if budget available

G Phased send of comms packages via available channels community groups according to area and take up rates

H rolling evaluation of phases and screening round – feedback to sectors and practices on penetration

I Remedial communications push as per D for low penetration areas

J LD/special needs access requirements to encourage differentiated needs service user take up of screening offer

K End of round comms penetration assessment – present findings to NHSL and NAAASP

Budget (if relevant)


TBC

Proposed timescales


Ongoing Nov 11


Title


AAA Screening Programme Comms strand B Core Actions

AAA Screening Themes this delivers against:

Addressing Barriers, Health and Social Care Workforce Development/Awareness

Coterminous Agendas

Project Lead


Hilary Sales

Objectives (these are the key deliverables required for the project to be successful)



A Assessment of screening round and segmentation by region/access/Health needs and mapping of Health and Social care resources and workforce

B Creation of engagement plan for wider health and social care in sync with screening round per locality( Statutory and non statutory providers) and additional advisory comms to LA and PCT/CCG leads with coterminous agendas ie PH Pharmacy campaigns, optometry services, dentists etc

C Verification of contact lists for hardcopy and e communications – script generation for follow up with ”fellow traveller” services

D Script and FAQ developed to facilitate enquiries and courtesy call follow ups

E Screening Round launch presentations - small event/presentations to publicise AAA offer in context of local PH LA 3rd sector and non GP primary care services - Health and Wellbeing Boards etc

F Phased send of comms packages via available channels to LMCs and CCGs and practices according to plan (Action A)

G Rolling evaluation of phases and screening round – feedback to sectors and partners on penetration

H Remedial communications push as per F for low penetration areas

I End of round comms penetration assessment – present findings to NHSL and NAAASCP


J Feedback to individual partner organisations on programme penetration by locality.

Budget (if relevant)


TBC

Proposed timescales


Ongoing from Nov 11




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