We are pleased to present to you the City of Melbourne’s annual report for 2012–13

Goal 7 | Lead by example – Maintain the City of Melbourne’s reputation for leadership and excellence in governance and organisational practices

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Goal 7 | Lead by example – Maintain the City of Melbourne’s reputation for leadership and excellence in governance and organisational practices.

Looking back on 2012–13:

  • Connected with other local government leaders at the Council of Capital City Lord Mayors.

  • Adopted the new Council Plan 2013–17.

  • See page 54 for more detail.

Looking ahead:

  • Financial sustainability as an organisation.

  • Customers who are satisfied with the service they receive.

  • The attraction, retention and development of the workforce we need.

Goal 8 | Manage our resources well – Attract and retain a highly skilled workforce and strive to achieve efficiencies while maintaining high standards of service and supporting all our commitments from a diverse revenue base.

Looking back on 2012–13:

  • Used Lean Thinking to reduce waste and increase customer value.

  • Completed an archive relocation project.

  • See page 59 for more detail.

Looking ahead:

  • Increased public disclosure and access to information to become one of the most transparent councils in Australia.

  • A more involved community.

  • A better informed community.

Goal 1 – A city for people

The City of Melbourne has an important role to play in making the municipality a great place to live and visit. We want people to come into the city to work, play and relax in streets and public spaces that are clean, inviting and alive, while also addressing the needs of our growing population.
This goal includes the provision of relevant and affordable services, community infrastructure and strategies to improve safety in the city. We promote health both at the individual and community level and ensure that our rich cultures are celebrated and socially connected.

Outcome 1.1 People in Melbourne are socially connected
An accessible city
The City of Melbourne has always been committed to its role as a leader in accessibility and mobility within the municipality. As such we endeavour to create an environment that is inclusive and accessible and encourages participation from all members of the community.
One example of this is the recently completed Swanston Street redevelopment. The redevelopment was presented as a case study to members of the Australian Federation of Disability Organisations who came to Melbourne for a two-day workshop in February 2013. The example was used to highlight how new infrastructure projects can be designed to meet the needs of the whole community, while also substantially improving access for people with a disability.

A disability access report was commissioned to identify any areas in the municipality which did not conform to the requirements of the Disability Discrimination Act 1992 (Cth) and associated guidelines. The report identified a small number of areas which were not fully compliant and required upgrading to meet the current standards. Upgrades included fixing the floor, ramp and steps at the entrances of the North Melbourne Town Hall and the installation of handrails and tactiles to provide improved access at the entry doors.

A review of the Melbourne Mobility Centre at Federation Square revealed service duplication and low level usage. As a result the centre was closed at the end of 2012 and a number of new options to address accessibility and mobility in the city were considered. Council endorsed a number of initiatives including:

  • Improving information on accessible city eating, bars, events, tourist information and mobility maps on City of Melbourne websites.

  • Improving technological navigation tools to assist people with hearing or sight impairment move around the city.

  • Continuing to provide mobility equipment in the city.

A welcoming city
A city for people is a city with a range of events and activities. The City of Melbourne aims to foster an inclusive and accessible environment that encourages participation from residents and visitors, young and old.
A series of community-based initiatives were established or continued in 2012–13 to connect people with their local area. These included initiatives such as the Docklands Community Garden and Docklands Community Forum. The new Docklands Community Garden opened in July 2012. The garden makes use of sustainable and raw materials, including timbers and materials salvaged from other areas during the Docklands development project. Lemon, lime, peach and plum trees are growing in numerous barrels and plant boxes, as well as lettuces, tomatoes and herbs. The garden is also equipped with its own communal barbeque, fire pit, seating and a community group to oversee operations.

In Carlton, the Opportunities for Carlton project launched in 2008 continued to engage and connect the community. The project brought together over 250 individuals and 70 agencies to help develop more than 70 community-based initiatives relating to employment, health, and social inclusion. Following on from the success of this project a new neighbourhood development model will be implemented across the municipality.

The rights of the youngest people in the municipality, our children, are supported by the City of Melbourne through implementation of the Children’s Plan 2010–13. The plan includes ongoing advocacy to that children’s voices are included in the decision-making process. Children’s Services have continued to provide high quality, affordable and accessible education and care to 444 children across the city. All services successfully implemented the new regulatory standards through the new National Quality Framework and National Quality Standards.
Responsible ownership of domestic animals was given a boost with the development of a new Domestic Animal Management Plan 2013–17. To celebrate all the animals that call the city home, a special Pets in the City event was held in Alexandra Gardens in February 2013. The day offered free pet dental health checks and obedience demonstrations as well as discount microchipping and registration and attracted over 500 people and their pets.

Outcome 1.2 Healthy people and communities
A healthy city
Providing suitable sport and recreation facilities, supporting health and wellbeing services and supporting access to nutritious food are just some of the ways the City of Melbourne can foster a healthy and happy community.

A number of community infrastructure projects were completed in 2013 including the $15 million Carlton Baths refurbishment and the installation of the new Docklands Sports Courts. The improved Carlton facilities include a new gym, a refurbished stadium, renovated change rooms and new spaces for community and family services. The new courts in Docklands provide facilities for netball, basketball and small-scale soccer. A ‘corporate challenge’ lunchtime sports competition has proved popular with 372 registered participants. The City of Melbourne also secured sponsorship for the sports courts from Lend Lease. The sponsorship will strengthen connections between the courts and the Docklands professional community and help improve the opportunities available for corporate workers to include physical activity in their weekly routine.

In addition to the provision of first-class facilities, the City of Melbourne also runs numerous programs and events to get the community active. A new reciprocal rights program between Melbourne City Baths, North Melbourne Recreation Centre, Kensington Community Recreation Centre and Carlton Baths allows members access to all facilities, which gives the community greater flexibility. The Get Active Southbank event challenged Southbank workers to work up a sweat on the ‘big red steps’ of Queensbridge Square over three consecutive Wednesdays in June. The Carlton Baths launched a Kids Club program for children with an intellectual or physical disability aged 5 to 15 years to enhance skill development in a range of activities including ball sports, gymnastics, water safety and cycling.
The City of Melbourne partnered with Vans Australia to host a Go Skateboarding one-day event to celebrate skateboarding as a sport and recreational pursuit. The day was well attended by a broad section of the skateboarding community, from mums, dads and kids, to high level pro skateboarders and included a free barbeque and giveaways. A new night skating session was also trialled at Riverside Skate Park. The event included a live DJ, free barbeque, and attracted 150 people. The event received excellent feedback and more night sessions are planned as a result.

Community spirit was brought to life at the Carlton Community Sports Carnival with some help from Sports Without Borders, University of Melbourne and the City of Melbourne. The one-day carnival included futsal, tennis, basketball and AFL football, with support from Tennis Victoria, Helping Hoops and the Carlton Football Club. During the month of Ramadan, a late night soccer tournament was staged at the North Melbourne Recreation Centre. Volunteers from the Australian Muslim Social Service Agency and the Eritrean Youth Association coordinated the tournament, while Victoria Police provided assistance with scoring. Almost 60 children played and the games were well supported by spectators.

Marathons and fun runs continue to be popular with Melburnians. The Age Run Melbourne in July 2012 saw over 26,000 people participate in 5 km, 10 km and half-marathon runs, as well as a 3 km kids' course. The Melbourne Marathon in October 2012 attracted over 30,000 entrants and finished with a lap of the hallowed turf of the Melbourne Cricket Ground.
Food retailers at the Moomba Festival worked with the City of Melbourne to code their menus using traffic light colours of the Green Light, Eat Right nutrition program. The colour coding enables consumers to better identify healthy food choices when out and about in the city.
The City of Melbourne also prescribed 31 smoke free areas under the Activities Local Law 2009 to benefit public health. The areas are located in and around children’s playgrounds and childcare centres and it is hoped education and community support will help achieve compliance. It is now an offence for a person to smoke in these areas. Research has already been undertaken to explore more smoke free areas in the municipality.
The City of Melbourne's Drill Hall complex opened its ceremonial hall to for community use in 2012–13. The hall is available for bookings from community groups and is suited to exhibitions, markets, rehearsal and light recreation activities.

Outcome 1.3 Residents and visitors feel safe
A safe city
A lively, vibrant 24-hour city with clean, well-designed public spaces can contribute to increased safety in the municipality.

The Swanston Street redevelopment included broader footpaths, more trees and flowers, better street furniture and lighting and more late night cleaning. These changes create a pleasant and friendly environment that can have a calming effect on late night crowds.

Late night activation is another tool used to enhance safety by changing the mix of people in the city. The City of Melbourne funded festivals and events such as the Melbourne International Comedy Festival, Fringe Festival, MidSumma, Next Wave, as well as late night activities programmed by the NGV and ACMI.
Through the Federation Bells program a partnership was established with Circus Oz to help stage Bong the Bells at Federation Bells. Each Friday and Saturday night at the conclusion of the 2013 Circus Oz big top show, acrobats and musicians staged a special late night performance in Birrarung Marr.
Funding was provided to the NGV in October 2012 so the popular Napoleon Winter Masterpieces exhibition could stage a one-off, 24-hour opening on its last weekend in Melbourne. The event attracted 188,500 people through its doors and was considered a great success.
A whimsical and humorous free public event called Urban Cocoon was held in City Square with support from City of Melbourne. Operating from 8pm to 11pm for a week in mid-May 2013, participants put on headphones to enter another world where their movements, gestures and expressions became part of the performance for the pedestrians and audience looking on.
The late night video event One After Another showcased the work of five emerging video artists and provided an opportunity to encounter art outside gallery hours in the comfort of a bean bag at Kings ARI. Over 150 people attended the event to view the work and chat to the artists.

The City of Melbourne also continued to work toward a safer city through its partnerships with other agencies such as Victoria Police and the Salvation Army. The Youth Street Teams trained and managed by the Salvation Army supported by Victoria Police and funded by the City of Melbourne are now in their third year of operation and continue to produce positive results. Groups of young people work on Friday and Saturday nights from 11pm to 5am to connect with and assist vulnerable young people. Almost 11,000 young people were helped in 2012–13.

The Safe City Cameras Program (CCTV system) has operated continuously since the City of Melbourne installed the technology in 1997 and it formed part of the Strategy for a Safer City 2011–2013. The provision of a safer environment for the community is a key aim of the program. In 2013 Council approved Victorian Government funding to install an additional nine cameras in city locations selected by Victoria Police. This will take the total number of cameras throughout the city to 63. An independent audit committee reports annual results of the program to the City of Melbourne and these are available to the public.
The City of Melbourne manages four Safe City Taxi Ranks at Flinders Street Station, King Street, Queen Street and Bourke Street. An average 467 passengers used the Queen Street taxi rank each Friday and Saturday night in 2012–13. This represents 100 more passengers per night than the Flinders Street Station rank over the same period and confirms the Queen Street rank as the most popular taxi rank in the central city.

Outcome 1.4 Diverse, harmonious caring communities
A diverse and growing city
The City of Melbourne supports and celebrates cultural diversity in Melbourne through a range of activities and programs.
Over 5000 people participated in neighbourhood activities and events during Cultural Diversity Week in March 2013. The event celebrates the many cultures which contribute to the community’s vibrancy and prosperity. The activities on offer included a Community Cultural Fair at Melbourne’s new venue, Drill Hall and an African drumming workshop for children at the North Melbourne Child Care.

The City of Melbourne also supported multicultural festivals presented by the Anatolian, Antipodean, Italian, Malaysian and Thai communities which showcased their colourful cultures through food, music and dance. The Carlton Italian Festa attracted approximately 10,000 people with performers, children's activities and delicacies on offer at Lygon Street’s Piazza Italia. The third season of Cinema Nights at Piazza Italia also got underway on Australia Day with a screening of The Cup.

To help build a sense of community in the new and growing neighbourhood of Southbank, a series of three community evenings called Buoyed @ Boyd were staged at the Boyd community hub. The evening included tai chi, yoga, table tennis, poetry readings, live indy folk music and mini expos from the Blood Bank, maternal and child health care workers, and a local craft group.
The Hub @ Docklands community centre celebrated its fifth birthday in July with live music, farm animals, a jumping castle, face painting, balloon sculpting, demonstrations of tai chi, yoga, jiu-jitsu and table tennis.

The City of Melbourne celebrated Aboriginal and Torres Strait Islander culture with over 2000 people participating in NAIDOC and Reconciliation Week events. During NAIDOC Week in July 2012 we collaborated with the Victorian Aboriginal Community Services Association to stage a concert at Federation Square which attracted 400 people. A national launch for Reconciliation Week was held in Federation Square in partnership with Reconciliation Australia and Reconciliation Victoria in May 2013. The launch was broadcast live on 3KnD, Melbourne’s first Indigenous-owned and managed radio station, with guest speakers including the Lord Mayor. A Reconciliation Week barbecue featuring the Hairy Men was held in the City Square with kangaroo, emu and beef burgers on offer and life-sized bunyip puppets for entertainment.

The City of Melbourne’s Blak Nite Cinema returned for its fifth instalment in February 2013 at ACMI. The festival showcased the incredible talent and diversity of Indigenous Australian art through18 short and feature documentaries from some of Australia's most celebrated Aboriginal and Torres Strait Islander artists. Film makers, musicians and an art curator talked about their experiences in conversation with Blak Nite Cinema ambassador and actor Aaron Pedersen. More than 800 people attended over the weekend.

Family violence is a key reason women become homeless, prompting the City of Melbourne to become a White Ribbon City and join the global campaign to stop violence against women. The Lord Mayor affirmed the city’s commitment to encourage a culture that rejects violence towards women by signing the White Ribbon City memorandum of understanding. A Preventing Violence Against Women strategy and action plan will be drafted to guide future work around the primary prevention of violence against women in the workplaces, the community and the home. The 2012–13 Council Budget included $40,000 for developing the strategy.

Outcome 1.5 Melbourne is vibrant, accessible, clean and welcoming
A clean and vibrant city
As well as adding to the municipality’s public infrastructure, it is important to maintain existing public assets and ensure Melbourne remains a great place to work, live and visit.
The Floral Clock in the Queen Victoria Gardens on St Kilda Road received an upgrade this year, which included new bluestone paving and the installation of lighting to illuminate the floral display and King Edward VII memorial statue standing behind the historic clock donated by Swiss watchmakers in 1966. The new design incorporates tiered steps in a symmetrical radial pattern centred on the clock face.
The Janet Lady Clarke Rotunda in Alexandra Gardens on Linlithgow Avenue was built in 1913 and received its first major refurbishment in almost 100 years. Works included the installation of a new ceiling as well as interior and exterior painting of the structure, new LED lighting, an epoxy floor finish and the upgrade of seven park benches to enable a seated audience for 28 people.

The Stapley Pavilion on the north side of Kings Domain underwent a refurbishment to restore the structure, including installation of new terracotta shingle tiles, new timber pre-primed treated fascia, scotia and new gutters, painting of all new timber work and the ceiling and an upgrade to LED lights to enhance and highlight the interior benches and brick work. The pavilion was designed by City of Melbourne architect Alderman Frank Stapley in 1937 and built in 1939.

The Carlton Gardens also received attention with the restoration of a section of missing pathway and the creation of new garden beds at the south end of the gardens. The pathway is part of the original Carlton Gardens design drawn by Edward La Trobe Bateman in 1856. A section was removed around 1940 to make way for a small depot and public toilets, which have since been removed. Funding was received from the Australia Government’s Your Community Heritage Program to reinstate the missing section. The result is a better presentation of the gardens at this location that better reflects the garden’s historic layout.
The Fern Gully and Grotto in the King’s Domain were brought back to life following severe decline during the long drought and associated water restrictions. The Grotto started off as a quarry in the original Government House Reserve and was developed in the late 1800s as a fern gully for the enjoyment and respite of the Governor and guests. The recent works restarted the waterfall, lined the ponds, rejuvenated fern, tree and shrub plantings, reduced access safety risks to the public and provided an efficient stormwater system.
The public artworks from the organisation’s Art and Heritage Collection are well maintained with regular cleaning and graffiti removal where required. Capital maintenance was carried out on a number of artworks:

  • the Echo, a red geometric sculpture in Swanston Street was removed, re-painted and re installed

  • the William Cook drinking fountain in North Carlton was fitting with new plumbing

  • the Tudor Village in the Fitzroy Gardens was repaired

  • the granite plaque at the base of Princes Bridge was re-gilded

  • seven Docklands artworks underwent routine maintenance.

Flood mitigation works for existing flood-prone sites continued in 2012–13 with $1.5 million in funding and the employment of a specialist drainage engineer. Projects to address drainage assets that had reached the end of their effective life or were under capacity were completed at several sites:

  • Albermarle Street, Kensington

  • Flemington Road and Park Drive, Parkville

  • Errol Street, North Melbourne.

Several projects were completed in July and August 2013, just outside the financial year 2012–13, due to latent conditions and scheduled delays:

  • Spencer and La Trobe streets, Melbourne

  • Hoddle and Hotham streets, East Melbourne.

Extra effort was also made to clean up our waterways following large storm events.

Outcome 1.6 High quality public spaces
A city for all
High quality and welcoming public spaces benefit residents, visitors, works and businesses alike. The City of Melbourne endeavours to maintain the quality of the municipality’s public spaces at all times.
The Melbourne Planning Scheme controls land use and development within the municipality and is one way we work to maintain high quality public space. The City of Melbourne is prepared to protect the municipality’s public space through great planning and defend it where necessary. We also have successfully defended appeals in several cases resulting in positive outcomes for the community such as protecting the Yarra River from overshadowing.
Making public art a part of everyday life in Melbourne is another way the organisation works to enhance public spaces. Public art helps to make a walk through the city an ever-changing and culturally enriching experience. The Public Art Program commissioned a number of works in 2012–13. The Pubic Art Commissions included a diverse range of artworks:

  • Contemporary Site Investigations: Flinders Street Station, a series of site specific projects
  • Unset Typologies, a photomural wallpaper in Little Bourke Street

  • Our Flower Garden, a vertical garden of coloured pinwheels planted in China Town

  • Revoicing the Striated Soundscape, a sound installation exploring the sonic qualities of Melbourne’s laneways.

As the Melbourne Zoo celebrated its 150th year in 2012, Melbourne city streets were dotted with 50 ‘Mali’ mini-elephant sculptures. Each sculpture was decorated by a different artist and all 50 were auctioned off, with the proceeds going to the Zoo’s numerous preservation projects. The Lord Mayor’s Charitable Foundation purchased an elephant on behalf of the City of Melbourne and it is currently located at ArtPlay.

Outcome 1.7 Improved access to relevant and affordable community services
Investing in the community
Growing residential communities in Southbank and Docklands require a corresponding investment in community infrastructure and services so that residents have everything they need to live healthy, happy and connected lives.
Planning for new community hubs takes many years and their execution calls on the expertise of numerous services our organisation including city design, engineering, capital works, property, community strengthening, aged care, maternal and child health, recreation, arts and culture, libraries and administration.

Construction began on the new Docklands Library and Community Centre in March 2013. The new centre is the result of a tri-partite agreement between the City of Melbourne, Lend Lease and Places Victoria and is being constructed using lightweight cross-laminated timber and reclaimed hardwood. The three-storey, 3000 m2 building will house a collection of 60,000 books and feature the latest in interactive technology. The library’s shelving layout will follow a reader-focused format. Specialist areas will include books on business, IT, arts, culture and travel as well as a tempting range of classic and contemporary music and film. The children’s library will encourage discovery through books and technology. In addition to the library, the hub will house a range of new services such as a recording studio, creative editing suites and provide a function and performance space and a gallery and exhibition space for community use.

The new community centre and Southbank Library at Boyd opened to much fanfare in July 2012. A unique component of the Boyd redevelopment was the integration of creative spaces with family services, a local library, a social enterprise cafe and meeting rooms. By combining these elements under one roof, the City of Melbourne engaged art, health and knowledge as the key drivers for a socially-inclusive, dynamic and creative community. As a result Boyd houses breastfeeding clinics, new parent groups and support for isolated and struggling families. Three maternal and child health nurses are based at Boyd and provided services for 445 children and their parents in 2012–13. The playroom also attracted 140 families across 12 thriving playgroups. Seven studios were designed to provide affordable work spaces for artists. One of the Creative Spaces program’s founding Indigenous artists, Reko Rennie-Gwaybilla, designed the metal cladding for the building using a diamond pattern that is a signature of his work.
The Southbank Library was designed with a strong focus on community participation and a new approach to collection layout makes the library more accessible. The new library had more than 40,000 visits and 45,000 book loans in its first 12 months of operating. The Southbank Library also attracted the attention of the Bill and Melinda Gates Foundation's International Network of Emerging Library Innovators project. The project looked at the building design, guidelines and policies of libraries around the world and named the Southbank Library at Boyd, along with 15 other international libraries, as the best in the world. Overall the City of Melbourne’s four libraries had more than 1.1 million visits and 1.4 million loans during the 2012–13 financial year.

The $15 million refurbishment of Carlton Baths included purpose-built maternal and child health facilities, with space for playgroups, parent education, family support and counselling.

In March 2013 the community grants program received a revamp with the adoption of a new policy and program to support and empower the local community. The 2013 program distributed more than $700,000 to over 150 organisations to fund community-based initiatives across the municipality.
The City of Melbourne also delivers a range of programs and services for older people in the municipality – two of which were audited against the Victorian Community Care Common Standards for the first time in 2012–13. The Home and Community Care program which receives Australian and Victorian government funding, received a score of 16 out of 18 and the Community Aged Care Packages program which received Australian Government funding received top marks with 18 out of 18.
The City of Melbourne’s children’s service continued its clinically-based teacher education program in partnership with the University of Melbourne. The partnership began in 2009 and the City of Melbourne now has three fully-funded teaching fellow positions within the university’s Masters of Teaching program. The teaching fellow is a City of Melbourne-based teacher or early childhood educator who mentors and oversees a number of teacher candidates while they work at early childhood centres within the municipality. The teaching fellows receive up-to-date training that is then passed onto centre-based staff, helping them provide the best quality of care.

As a member of the Child FIRST Western region catchment, the City of Melbourne’s family services operate within an integrated and child-centred delivery model. Family relationships are strengthened by access to specialist parenting support, family support and counselling and linkages with community partners. New and improved facilities, low fee or no fee early years’ services and targeted projects like the Access to Early Learning program have ensured we continue to deliver high quality, affordable and accessible services for families and children.

The Park Rangers’ Environment Education program for pre-school and primary school students runs during the school term. Each week, grade 5 and 6 students visited Royal Park to participate in programs about macro invertebrates, recycling, habitat and leaf litter. Many students had never climbed trees before their explorations with the rangers. By the end of the term more than 600 children had visited the park, many commenting that since meeting the rangers they had visited the park with friends and family on weekends.

The Junior Park Rangers School Holiday program in January attracted more than 200 children. The two-week program held in Royal Park and Fitzroy Gardens allowed kids to explore the urban forest, discovering the beetles, bugs, birds and frogs that inhabit them. The children were able to participate in games and activities designed to inspire and encourage curiosity about the amazing pockets of biodiversity on display in Melbourne’s parks and reserves.

Outcome 1.8 A well-planned city with a vision of the future
Planning for future growth
The City of Melbourne works hard to plan and establish a well-planned city with a vision for the future.
To meet the challenges posed by significant population growth and the impact of climate change on the city’s parks, gardens and open spaces, the City of Melbourne developed its first Open Space Strategy following extensive community consultation in 2011 and 2012. The Open Space Strategy is a 15-year strategic framework to guide the sustainable care and expansion of the municipality’s open space system. The strategy recognises the value of open space in improving community health and wellbeing and sets out significant new spaces so that all residents and workers are within walking distance of open space. The strategy was endorsed by Council on 31 July 2012.

Council endorsed the new Municipal Strategic Statement (MSS) in August 2012. The MSS sets out an overarching vision for land use and development within the municipality and articulates Council’s future design for the city to accommodate extensive residential and employment population growth over the next 20 years. The MSS supports continued growth in existing development areas (Southbank, Docklands) and also encourages urban renewal in City North, Arden-Macaulay and E-Gate precincts and reinforces the continued protection of identified stable areas so they generally remain unchanged.

Planning Scheme Amendments C190 (Arden-Macaulay) and C196 (City North) will implement the land use and built form recommendations of the Arden-Macaulay and City North Structure Plans, which Council adopted in February 2012. The amendments are important measures to enable the city’s future growth in these urban renewal areas while retaining great amenity for its growing communities. Community consultation on these amendments was extensive.
During the year, the City of Melbourne also had three significant successes in VCAT in its stand against the growth in gaming machines, particularly in sensitive areas. The Queensberry, Exchange and Francis hotels sought to install and use new gaming machines. In each case the City of Melbourne’s opposition to the application was supported by VCAT. Important guidance was given by VCAT about where gaming machines should not be located: due to increased opportunities for convenience gambling, or a social housing facility for a number of elderly and disadvantaged persons, or where there was a concentration of gaming machines in the area and a consequent increased risk of problem gaming and related negative social impacts.
Strategic indicators








Community satisfaction rating for City of Melbourne-owned recreational facilities







How has the City Of Melbourne performed on planning for population growth over the last 12 months?




Community satisfaction rating for health and human services





No longer asked

Community satisfaction with the overall performance of enforcement of bylaws





No longer asked

Community satisfaction for the City of Melbourne on leading debate and taking action on crime and violence and antisocial behaviour in the municipality





No longer asked

Community satisfaction rating for overall performance of waste management







Community satisfaction rating for overall appearance of public areas





No longer asked

Participation rates at key events, festivals and programs conducted by the City of Melbourne







How has the City of Melbourne performed on community and cultural activities over the last 12 months?




Number of sporting groups using City of Melbourne parks







Percentage of visitors who feel safe in the central city



Survey held every 3 years

Survey held every 3 years


Survey held every 3 years

Annual reduction in the number of people experiencing chronic homelessness as measured by Street Count results, compared with previous years






Data now measured every two years


In response to feedback from local councils, Local Government Victoria introduced methodological and content changes to the Community Satisfaction Survey in 2011–12. Methodological improvements to the Community Satisfaction Survey in 2011–12 and 2012–13 included increasing the sample size from the previous minimum of 350 respondents per municipality up to 400 respondents so the sample better reflects the demographic composition of a municipality. The survey also allows for respondents to be ‘residents over 18 years of age’ instead of restricting respondents to ‘head of household’. For these reasons, direct comparison with previous Community Satisfaction Survey results is not possible.

In both forms of the survey, the response to each of the standard 'scale' questions above is assigned a value. These values are then averaged across all respondents to create an 'index score'. However, the values assigned changed in 2012:
2010–11 response scale and values

100 – Excellent: outstanding performance

80 – Good: a high standard
60 – Adequate: an acceptable standard
40 - Needs some improvement
20 - Needs a lot of improvement
Excluded – Don’t know / can’t say
2011–12 and later response scale and values

100 – Very good

75 – Good

50 – Average

25 – Poor

0 – Very poor

Excluded – Can't say
* The City of Melbourne adopted new crowd attendance technology in 2011–12 which has resulted in more reliable evidence based calculations of event attendees.
** Data included the combined attendance numbers at the City of Melbourne's six premier events: Moomba; New Year's Eve; Summer Fun in the City; the Melbourne Awards; Melbourne Music; and Melbourne Spring Fashion Week. Five of these six events have free to the public (i.e. non-ticketed) components, so the data is estimated.

MSFW 33,472 + MMW 43,958 + NYE 231,600 + Moomba 895,300 + Sunset Series ~5000 + Melb Awards Gala 542

12/13 Qualification: NYE attendance figure no longer includes estimated attendance of 50,000 at Federation Square.

Goal 2 – A creative city

To capitalise on and expand our international reputation as a creative, bold and inspirational city, it is important to ensure art is accessible to all. We continue to support and promote a diverse range of artists and to place art in the public realm for everyone to appreciate.

Creativity is about more than just art and our aim is to get creative thinkers involved in decision making for the city. Through this goal, the Council wants to achieve growth in creative enterprises and strengthen recognition of Melbourne as a creative city.

Outcome 2.1 More artistic and creative enterprises in the city
Artistic enterprise
The City of Melbourne invests in the arts and artists to help foster the vibrant and creative life of the city.
The triennial arts grants program provides three years of funding for arts organisations and festivals that enhance Melbourne's cultural identity. Support was given to a diverse range of art forms, from film and visual art, through to music, literature and theatre. In 2012 the triennial grant organisations attracted audiences that exceeded 3.9 million and delivered more than 5000 events. Over 400 late night programs were delivered and more than 13,700 artists were employed in these cultural activities. The 39 triennial grant recipients for 2012–14 were:

Aphids Events

Arena Theatre Company

Artful Dodgers Studios

Arts Access

Australian Centre for Contemporary Art

Blindside Artist Run Space

Chamber Made Opera

Circus Oz

Craft Victoria

Emerging Writers’ Festival

Experimenta Media Arts

Human Rights Arts and Film Festival

Ian Potter Museum of Art

Ilbijerri Theatre Company

La Mama

La Mirada Film Festival

Lucy Guerin

Malthouse Theatre

Melbourne Festival

Melbourne Fringe

Melbourne International Comedy Festival

Melbourne International Film Festival

Melbourne International Jazz Festival

Melbourne Prize

Melbourne Queer Film Festival

Melbourne Symphony Orchestra

Melbourne Writers’ Festival

Multicultural Arts Victoria

Next Wave Festival

Orchestra Victoria

Little Big Shots

Platform Artists Group

Polyglot Puppet Theatre

Royal Melbourne Philharmonic Society

Songlines Aboriginal Music

Victorian Opera

West Space

The Wheeler Centre

Wild@Heart Community Art

Highlights from the triennial grant program included the Melbourne Symphony Orchestra (MSO) and the Emerging Writers’ Festival. The MSO staged a series of four free concerts in the Sidney Myer Music Bowl in February. About 40,000 people attended the concerts and the summer weather offered the perfect setting for audiences to relax and picnic while listening to the music. The Festival engaged with young writers in numerous readings, performances and workshops during May. Over 50 events and activities took place within the program which attracted 11,000 attendees, of which 3,580 participated for the first time.
Our annual Arts Grants Program includes arts projects and Indigenous arts projects. The program supports one-off arts activity within the municipality in 2012–13 and over 60 artists and arts organisations, across all art forms and practices, received grants. Over 340 artists were employed as a result of the $847,000 investment and local audience numbers for annual arts grants funded activities reached 352,000.

Affordable arts spaces

The City of Melbourne’s Creative Spaces program recognises that access to an affordable work space is a critical component of an artist’s ability to work. By providing affordable space in the city, the program enables artists to remain close to significant cultural facilities and contribute to the diversity and vibrancy of the city. The Creative Spaces program manages 83 studios across three buildings and a website that lists over a thousand creative spaces across Australia. This year we provided 124 affordable working spaces to 135 artists.

Arts House in North Melbourne also provides 41 spaces, housing writers, photographers, craft workers, architects and visual artists, along with a diverse range of arts companies such as A is for Atlas, Ilbijerri Theatre Company, Next Wave Festival and larger organisations such as the Woodworkers Association of Australia and the Australian Art Orchestra. Along with space, these tenants are given the opportunity to use Arts House performance and rehearsal spaces and collaborate with Arts House programs.

Outcome 2.2
Recognition of Melbourne as a creative city
A creative city
We increase access to, and participation in, arts and culture at multiple levels to help build Melbourne’s reputation as a creative city.
Initiatives started by the City of Melbourne to help achieve this outcome include Arts House, ArtPlay, Signal, City Gallery, the Grand Organ program and Federation Bells, all of which utilise the municipality’s existing collection of arts assets.
Arts House operates as an arts space and as a curatorial body, which commissions and delivers artistic works for the community. Arts House has three historic venues within the City of Melbourne – North Melbourne Town Hall, the Meat Market and the Warehouse – which are also available for use by arts and community organisations. Arts House shows two public seasons of multidisciplinary work every year. The program for 2012 Season Two included the Back to Back Theatre’s performance Hell House and six sold out performances of Doku Rai from Melbourne's Black Lung Theatre. The 2013 Season One program featured SONG a multi-artform, multi-sensory collaboration from Ranters Theatre, Dance Massive and CultureLAB. Overall 235,900 people attended events at Arts House in 2012–13.
Dance Massive is a biennial national contemporary dance festival created by Arts House, Dancehouse, Malthouse Theatre and Ausdance Victoria. Nineteen works were presented over 13 days, positioning Melbourne as Australia’s undisputed dance capital.

CultureLAB is a creative development and support program run by Arts House and conducted in partnership with Arts Victoria. From creative collaborations and explorations to mentor programs, CultureLAB supported 13 projects, across all art forms, to create powerful, exciting, ground-breaking and original works in 2012–13.

ArtPlay is a program and a civic studio where families and children aged to 13 years can get involved in artistic, interactive and creative projects. Through an annual schedule of workshops with professional artists, ArtPlay aims to improve educational and arts opportunities for children. ArtPlay workshops in 2012–13 included Flights of Fancy where children worked alongside choreographers to develop a playful and sophisticated performance exploring the games children play as well as BUSHHHH, a 30-minute interactive performance about life in the bush and Card Art Spaces, an interactive cardboard exhibit seen by nearly 2000 people over 12 days.
Signal is a program and an arts space where young people aged 13 to 20 years can get involved in artistic, interactive and creative projects. In the September school holidays, young people learnt various forms of street art including stencils, junk sculpture and paste-ups as well as free hand street art from local artists. Their work culminated in a large-scale, collaborative artwork in Union Lane.
In the summer holidays SIGNAL 37 presented a series of workshops and conversations with a diverse range of local and international artists. The final Australia Day showcase celebrated 10 days of street art, music and poetry with performances, screenings and exhibitions in the Signal precinct.

As part of Signal’s Story Weavers film making project, five dedicated young Melbourne Pacific Islanders came together at Signal each week to develop, script and shoot a short film exploring ‘identity in urban Australia’. The workshops included meeting with and learning from Pacific cultural elders who shared their experiences of being a Pacific Islander within Australian culture. The resulting short film premiered at the closing event for the Contemporary Pacific Arts Festival in April.

Signal also partners with Contact Inc to present two evenings of interactive performance by young people experiencing disability. Developed over two weeks with seven local young people, The Best invited audiences to dance, sing, engage and listen while their party hosts shared their thoughts, experiences and barriers about love, romance and sexuality.
The City Gallery, centrally located on the ground floor of the Melbourne Town Hall, presents free, quarterly exhibitions on city life, using the City of Melbourne’s art and heritage collection to inspire the exhibitions. Specialist curators, often working in collaboration with artists and filmmakers, offer intriguing views of Melbourne life. The 2012–13 exhibitions offered audiences a fascinating look into Melbourne, past and present:
Royal Melbourne – To mark the Diamond Jubilee of Her Majesty Queen Elizabeth II in 2012, the exhibition explored the relationship between the British monarchy and the City of Melbourne – in particular royal visitors that include Queen Elizabeth and Prince Alfred.
Melbourne's parks and gardens: through the magic lantern – A rediscovered collection of old glass slides brought to life images once used as a teaching aid for horticulture students in the early 1900s. Projected through a ‘magic lantern’ the slides depict city gardens and classical statues.
Good looking: portraits from the City of Melbourne collection – The City of Melbourne’s art collection has numerous portraits and this exhibition positioned lord mayors, town clerks, British royalty, Moomba royalty and an office worker side-by-side for the first time.

Cluster: Exploring the stories and patterns behind Melbourne street names – Many suburbs contain streets connected by a theme. The exhibition gathered together some of the best to illustrate how real estate marketing capitalised on the values and aspirations of the day.

The City of Melbourne staged its annual Federation Bells composition competition in August 2012. The competition provides an opportunity for musicians, aspiring composers, students and amateurs to compose music for the bells on the Federation Bells website. Composer Daryl Wallis won $2000 for his piece Purple Daze and musician Anthony Barnao was the runner up with his piece The Dreamer. Entries were received from across Australia and were judged by Yorta Yorta composer and soprano Deborah Cheetham, PBS Program Manager Owen McKern and City of Melbourne Curator of Musical Instruments Ariel Valent.
A wide range of performances featuring the Town Hall’s Grand Organ are organised each year to attract established as well as new audiences and also international performers. The organ took centre stage during Melbourne Music Week when headline act, 1970s Italian rock band Goblin, supported by a number of local acts, demonstrated the instrument’s versatility in front of a sold-out audience at the Town Hall in November 2012. The New Zealand Organists Association also held its 2013 congress in Melbourne. The highlight of the congress was a public concert, Pipe Perfect, featuring Australian organ virtuoso Thomas Heywood playing six new works on the Grand Organ. Delegates were invited on a backstage tour of the Grand Organ and a closing reception in the Yarra Room.

The City of Melbourne also increases access and participation in the arts by producing tailored arts experiences in unique and interesting places in and around the city. The 1st Friday Dance Club, Home Art and Victorian Indigenous Dance Forum are a small sample of these contemporary arts events.

The 1st Friday Dance Club is designed to encourage community participation in the arts. On the first Friday of each month, people of all ages and abilities are encouraged to come together to dance at Queensbridge Square from 6pm to 8pm. Each month features a different genre and different choreographers. Diverse dance styles include salsa, line dancing, disco, traditional West African, Broadway jazz, poppin‘n’lockin and voguing. During White Night Melbourne in February 2013 the 1st Friday Dance Club staged a dance marathon at Federation Square featuring 11 different dance styles over 11 hours and attracting an average hourly audience of 30,000 people.

The Home Art project paired art with sustainability and took place in eight households in North Melbourne. The low carbon art works were staged by local residents in their own homes in collaboration with the performing artists. Some of Australia’s leading contemporary artists including Gideon Oberzanek and David Bridie participated in the project which was a collaboration with Tipping Point Australia. Eight short films featuring the Home Art performance were screened as part of the Sustainable Living Festival at Federation Square.
The City of Melbourne also hosted Melbourne’s first Aboriginal and Torres Strait Islander dance forum for delegates from across the state in November. The Victorian Indigenous Dance Forum provided space for Indigenous dancers to start talking about dance in the community and how it could be developed and supported.

Strategic indicators








The number of new artist/arts organisations located within the municipality linked to the City of Melbourne's Housing of the Arts Strategy







Goal 3 – Economic prosperity

The sustainability and resilience of our city's economy is critical to Melbourne’s future growth. This goal capitalises on our international profile as a sporting city and promotes our world-famous events to ensure people continue to visit the municipality.

Our support of city businesses will emphasise small and medium businesses, draw on the diversity of our local economy and help Melburnians to achieve prosperity through social enterprise. The Council will work locally, nationally and globally to continue to strengthen the local economy. As a city we will be prepared and well positioned to meet the challenges of the global economy.

Outcome 3.1 A sustainable and resilient city economy
City activation
A prosperous city is a city full of life and entertainment. Events play a vital role in driving visitation to the city and stimulating the local economy.
As the events capital of Australia the City of Melbourne is well aware of the role events and entertainment play in bringing people into the municipality’s many shops, cafes, restaurants and businesses. The City of Melbourne stages a number of premier events each year to promote the city and to bring people into the municipality. These events are:

  • Melbourne Spring Fashion Week – September 2012

  • Melbourne Music Week – November 2012

  • Christmas Festival – December 2012

  • New Year's Eve – December 2012
  • Sunset Series – February 2013

  • Moomba Festival – March 2013.

Melbourne Spring Fashion Week 2012 supported over 120 designers, brands, students and retailers across an action-packed week of 190 events. The first ever Fashion Week mobile app provided greater audience engagement and event interactivity, as well as a retail stimulus program that offered retail incentives during September. Event highlights included an opening party and runway events at the Melbourne Town Hall, a week of free activities and lunchtime runways at City Square and free new designer exhibitions, with all sites attracting record crowds. Over 30,000 people attended the week-long festival.
In its third year Melbourne Music Week 2012 consolidated its place in Melbourne’s music scene with its largest ever program of artists and events. The program included 200 artists participating in more than 90 events. A highlight of the week was the festival hub ‘Where?House’, located in the shell of the old Argus building. In addition to a large concert venue, the hub also housed a dining hall lined with pop-up stalls from some of Melbourne’s most recognisable hospitality venues, which proved a huge success with city workers by day and festival-goers by night.

The City of Melbourne contributed to the celebrations for Christmas in 2012, consolidating Melbourne’s reputation as the Christmas capital of Australia. Residents, workers and visitors alike were dazzled by the Town Hall Projections in the lead up to Christmas. The grand old building became a canvas for a spectacular light show which transformed the walls to a candy cane palace, the clock tower to a blinking owl and a tumbling domino set rushing around the cornices while a whimsical soundtrack played in the background. At the same time, traditional Christmas decorations adorned the street poles in strategic locations, a magnificent 9.2m living Christmas tree took pride of place in Santa’s magical forest in Christmas Square and the popular Gingerbread Village by Epicure returned to the City Gallery at the Melbourne Town Hall – bigger and better than before – with more than 34,000 visitors the event raised $14,000 for the Starlight Foundation charity.

The 2012 Christmas marketing campaign extended its reach with activities including giant gift boxes featuring QR codes (scannable bar codes) scattered throughout the city to promote city retail and hospitality offers. The gift boxes had nearly 7000 scans over the six-week campaign.

The city’s New Year's Eve fireworks have grown each year and once again proved popular with patrons. The rooftop fireworks took on a new format in 2012 with spectators encouraged to watch the spectacle from one of several designated ‘live sites’ featuring live music and entertainment at Flagstaff Gardens, Treasury Gardens, Docklands and the central city. Recorded attendance at key sites increased by almost 70,000 people with the new format enticing revellers away from crowded central city areas in favour of safe, enjoyable spaces. The family festival at Yarra Park proved a highlight with 109,000 people turning out to enjoy the program of family-focused entertainment and early evening fireworks display.

The Sunset Series 2013 of free concerts in Fitzroy Gardens and Docklands provided a terrific entertainment option for residents and visitor alike, featuring a program of music and dance including Latin, Swing and Bollywood. Over 5000 people attended the series, staged over three weekends in January and February with more than 85 per cent of attendees very likely to recommend the event to a friend.

The Moomba Festival has been a Melbourne institution for almost 60 years and continues to captivate Melburnians of all ages. Despite record-breaking heat, Melburnians turned out in force on the Labour Day long weekend. The program was headlined by an opening night spectacular from Funicane and Smith, together with popular music acts throughout the festival, such as Ball Park Music and Kasey Chambers, plus six performances for families from the much loved Ashton’s Circus. The annual street parade was again staged on St Kilda Road, and the festival closed with a high energy final night performance from Nicky Bomba and the Calypso Band.

In addition to these events, funding is also provided to organisations and businesses through the City of Melbourne’s extensive Grants and Sponsorships Program. Two programs designed to increase the quality and variety of events within the municipality and help cement Melbourne’s status as an events capital are the triennial events sponsorship and event partnership programs.
The triennial events sponsorship scheme supports a diverse mix of major annual events with three years of funding. There were 11 triennial recipients in 2012–13:

  • ANZAC Day

  • Australia Day

  • Australian Open

  • Chinese New Year

  • L’Oreal Melbourne Fashion Festival

  • Melbourne Cup Carnival and Parade

  • Melbourne Food and Wine Festival

  • Melbourne Grand Prix

  • Melbourne International Flower and Garden Show

  • Midsumma Festival

  • Toyota AFL Grand Final Week and Parade.

The event partnership program is an annual program with two rounds of funding each year and is available to enhance events, festivals and activities that contribute to the city’s vibrancy. The combined cash and in-kind budget for the triennial sponsorship and event partnership programs was $3.2 million in 2012–13.

There were 86 event partnerships in 2012–13:

Antipodes Festival – A Taste of Portugal Festival 2013 – ACMI’s Hollywood Costumes – Africa Day – Australia Day Pioneer Women Memorial Garden Ceremony – Australian DanceSport Championship – Australian Football Harmony Cup – Australian Henley Regatta 2013 – Australian Ice Hockey Trans Tasman Champions League – Australian Independent Music Awards – Bengali New Year’s Festival – Buddha's Day and Multicultural Festival – Bupa Around the Bay and Ride to Work Day – Carlton Italian Festa – Carols at Docklands – Celebrating 100 years of Thessaloniki – Chinese Film Festival – City Science – Cricket Victoria Vodafone Boxing Day Test and Team Appearance – David Jones presents Santa's Grand Arrival to the City of Melbourne – Disability Sport and Recreation Festival 2012 – Diwali Festival @ Federation Square Dutch Orange Day – Eureka Climb – Fair@Square and Trade+Ethical festival – Festival Indonesia – Fiesta Malaysia 2013 Freeplay Independent Games Festival – Go The Tan 2013 – HYP Fest Indian Film Festival – International Women's Day Festival 2013 – Karavan International Gypsy Music Festival – Kensington Australia Day Festival and Citizenship Ceremony – Kensington Celebrating Community Festival – Kirat Festival 2013 – Law Week 2013 – Light the Night – Malaysia Street Festival – Marysville to Melbourne 2013 – Maslenitsa Pancake Festival – Melbourne Heart 2012–13 Season A-League Season – Melbourne Japanese Summer Festival 2013 – Melbourne Marathon – Melbourne Rebels 2013 Super Rugby Season – Melbourne Storm 2013 Season – Melbourne Summer Boat Show – Melbourne Victory Hyundai A-League Season 2012–13 – Melbourne Vixens 2013 Season – Mother’s Day Classic – MS Melbourne Summer Cycle – Music Play 2013 – Myer Christmas Parade – NGV’s Winter Masterpieces – Nite Art – Open House Melbourne – Our Christmas Gift 2012 – Parkinson's Unity Walk – Polish Festival @ Federation Square – RACV Motorclassica – Reserve Forces Day March and Parade – Run for the Kids 2013 – Run Melbourne 2013 – Scope Walk With Me – Sleep at the G – Sonidos de mi Tierra: sounds of my land – Spring Into Shape – Spring Open Day 2012 – Suit Up and Ride – Super Sunset Series – Sustainable Living Festival – Thai Culture and Food Festival – The AMP 'Alive' Free Concert – The Long Walk – The Royal Walk – Tropfest 2013 – Turkish Festival Pazar – Victorian Dragon Boat Season 2012–13 – Victorian Fair Trade Fortnight Celebrations – Victorian Indian Music Festival 2012 – Victorian Seniors Festival – Vietnamese Children's Lantern Festival – Vision Australia's Carols by Candlelight – We Can Walk it Out 2013 – Women United through Diversity Festival – World Dance Sport Standard 2012.

Two highlights of the event partnership program were the NGV’s Winter Masterpieces and ACMI’s Hollywood Costumes. The NGV’s Winter Masterpieces program has been supported by City of Melbourne since its inception in 2004. The 2012 winter exhibition Napoleon: Revolution to Empire was a huge success with a 24-hour opening and a special $10 ticket offer on Bastille Day. The 2013 winter series, Monet’s Garden, established a new program of late night Friday openings with musical events drawing sell-out crowds. The City of Melbourne was also proud to be an official partner of ACMI’s Hollywood Costumes – an amazing exhibition organised by the Victoria & Albert Museum, London – which quickly outstripped the popularity of previous ACMI exhibitions.
Wintertime visitation to the Docklands was boosted once again with the Docklands Fireworks series in July. Each Friday night’s fireworks centred on a different theme and was accompanied by pre-show roving entertainment. Crowds turned out in large numbers with pedestrian traffic up 22 per cent on 2011.

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