Certificate of Completion of Internship Program This is to certify that Mr. Sreejit Kaimal has successfully completed Summer Internship Programme in Godrej & Boyce Mfg Co. Ltd for a duration of 45 days under the supervision of

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Certificate of Completion of Internship Program

This is to certify that Mr. _ _ _ Sreejit Kaimal _ _ _ has successfully completed
Summer Internship Programme in _ _ _ _Godrej & Boyce Mfg Co. LTD._ _ _ _
for a duration of _ _ 45_ _ _ days under the supervision of _ _ _ _ _ _ _ _ _ _

_ _Mr. CHANDRESH MALVIYA _ _ _ , _ _ Asst. Manager, Prima Division_ _ _

(Name of the Company Guide) (Designation of the Company Guide)

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
(Mr. Chandresh Malviya)

(Company Guide)


I have searched for the definition of success, in the context of leading a successful life. It turns out that there are as many definitions as there are seekers and that success lies as much in the attempt as in the achievement.” - Robert Frost

Feeling gratitude and not expressing it is like wrapping a present and not giving it.” - William Arthur Ward

First and foremost, I Thank the Almighty God for sustaining the enthusiasm with which I plunged into this endeavor.

I avail this Opportunity to express my profound sense of sincere and deep gratitude to many people who are responsible for the knowledge and experience I have gained during the Project Work.
I have great pleasure in expressing my deep sense of gratitude to guide

Mr. SUDIP (HEAD, PRIMA DIVISION) GODREJ for his valuable and prompt guidance without which this project would not have been a successful one. I extend My overwhelming gratitude to MR. CHANDRESH MALVIYA,(ASST. MANAGER, PRIMA DIVISION) GODREJ for his valuable guidance and meticulous supervision during the preparation of this Project Report.

My hearty and inevitable thanks to all the respondents who helped me to bring out the project in a successful manner. Last but not the least I extend my gratitude towards my parents, faculties and friends who extended their whole hearted support towards the successful completion of this Project Work.


The SIP titled,

To study The Market Share of Godrej in providing Conferencing Solutions with other Companies in BHOPAL’.
The main objective of the study was to know how the of Godrej sale perceive in Bhopal City. Customers are satisfied with the services provided by Godrej and also to identify the factors affecting the preferences of the customers.

The other objective of this report is to know the needs and wants, buying behavior of the customers toward their products. As a part of my study I covered most of the Area in Govindpura Industrial area. There are 50 Dealers which are surveyed by me in a given time of period of 45 Days. The sampling technique used for this study was simple random sampling and the sample size was 50.

The tool which I used to analysis the data was simple average method and the data’s where put in tabular form as well as in chart form also. In that manner we prepared a questionnaire of 17 questions which reflects all the aspects of our report.

Executive Summary

The project deals with finding out the demand and trend of Godrej’s Conferencing solutions in Bhopal. The project was limited to corporate offices only. The project focused in answering 6 basic questions.

  • Overall demand of Conferencing solutions.

  • Godrej’s current market share in this segment.
  • Strengths and weakness of Godrej Conferencing solutions.

  • Resolve, what factors Godrej Prima division needs to ponder on to increase its market share.

  • Analysis of competitors strengths and weakness.

  • Recommend Godrej Prima Division based on the above.

This all was done by collecting data over respondent companies. Each company

official was served with a questionnaire. The responses of those were stored into excel spreadsheet and then coded into numerical format for analysis.

Based on the responses for each question a finding series was prepared. This further went into deciding conclusions over material facts and ultimately producing the report with recommendations


While in the field survey a total of 50 respondents answered to the questionnaire.

Major results were like this-
1. Most of the consumers procured their conferencing requirements by outsourcing. Yet a substantial part of market remains untouched by the branded players.
2. Godrej was averagely ranked between 3 & 4 on a 5 point scale. Which means that consumers had a goon notion about the company
3. The factor analysis table resolved that people were greatly unsatisfied with

Godrej Conferencing solutions Pricing and Delivery schedule. These two factors must be taken care of.

4. The greatest of godrej was its Quality followed by its Brand name. Yet it was

found that Godrej Prima division was unable to completely exploit the Brand name. Godrej recently in 2008 had unveiled its new colorful logo with the motto to target the youth. Prima division must extensively try to exploit that brand value.

5. The advantage of having one of the most innovative products like in

Godrej’s basket has been nil. People were absolutely unaware of the series and its distinguished features.

6. A large part of market was not in mood to spend any more in conferencing products in this slowdown market. So there might not be good business prospects ahead

7. Godrej has not properly utilized its website. Infact Godrej Prima need its own

website. All other branded competitor operate their websites. Also since this is

particularly a B2B segment, online marketing is the best tool.

These were major findings of the research. Implementation of recommendations will solely rest with Godrej. All the above mentioned agendas have been deliberately explained in the report ahead.




Page No.


Executive Summary



Company Profile



Mission and vision statement



Introduction to the project



Prima Conferencing Solutions






Research Methodology



Data Analysis and Interpretation



Observations and findings



Recommendations and Conclusion








Company Profile

Chairman’s Message:-
The corporate landscape is undergoing several sweeping changes and Indian companies across sectors have begun to pursue growth both within the country as well as overseas. Today, as India competes in an increasingly globalized economy, the Godrej Group is ready to play a major role in the Indian growth story”.

At Godrej, we have always successfully competed with MNCs in India and abroad and kept the spirit of enterprise alive. This has been possible for various important reasons. The Godrej name is synonymous with trust. It is a well-documented fact that ‘trust’ lowers transaction costs, corruption, and bureaucracy. Thus, ‘trust’ is a source of significant competitive advantage to us.

I firmly believe that our highest standards of corporate governance, modern management and use of cutting edge technology and long-term, performance-focused strategies will be the key drivers in future years.

Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Godrej's success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The company's pursuit of excellence is equally well established and

enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company's greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does.

Godrej's ethical and visionary practices have allowed the company to successfully expand into a number of businesses. Today Godrej is a leading manufacturer of goods and provider of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth.

The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance.

The Godrej Group
The Godrej Group has interests in a wide range of businesses. Apart from GCPL, the major Companies In the Group include:
Godrej & Boyce Manufacturing Co. Ltd. – a leading manufacturer of office and home Equipment including appliances, furniture, locks, security equipment, storage solutions and Industrial equipment
Godrej Industries Ltd. – a leading manufacturer of oleo chemicals that are used in more than two dozen industries. The Company also has a presence in the foods business.
Godrej Agro vet Ltd. – the market leader in animal feeds and innovative agri products in India. The Company also has a presence in the branded poultry, rural retailing and oil palm sectors.
Godrej International Ltd. – engaged in international trading.
Godrej Sara Lee Ltd. – a joint venture with Sara Lee Corporation, USA and a leading Manufacturer of household insecticides.
Geometric Ltd. – a specialist in Product Lifecycle management software solutions for the Mechanical design, manufacture and industrial markets.
Godrej Properties Ltd. - a leading developer of residential and commercial premises.

Godrej Hershey Ltd. – markets juices, fruit drinks, soya milk based drinks, edible oil and Packaged tea. In FY 2006, GBFL has acquired 100 percent stake in ‘Nutrine Confectionery Company Pvt. Ltd.’ (Nutrine). In April 2007, the company entered into a joint venture with the Hershey Company, North America’s leading chocolate and confectionery manufacturer, to Manufacture and distribute confectionery, snacks and beverages across India. Being part of the Godrej Group allows Godrej Consumer Products to draw upon the rich heritage and Experience of the Group.

In line with GCPL’s vision and long-term business objectives, all corporate Decisions are independently taken by the Company’s highly respected Board in conjunction with Competent management teams, keeping in view the best interest of all its stakeholders.
Continuously expanding marketing and sales infrastructure

  • GCPL possesses a well entrenched and established distribution network serviced by a highly motivated sales organization.

  • Consistent focus on enhancing reach and presence especially in growing domestic rural regions as well as international markets.

  • Sophisticated IT connectivity with distributors.

  • Robust manufacturing and Supply Chain competencies.

  • State of the art manufacturing facilities spread across the country.

  • Factories strongly committed to TQM culture, adhering to International & Indian Standards and systems and following Good Manufacturing Practices (GMP).

  • Sophisticated ERP systems across the business. Well-developed R&D capabilities.

  • Focus on innovation and development of novel consumer centric products and processes.

  • Energized and experienced teams.

  • Strong focus on enhancing skills and competencies across functions through training.

  • Young Executive Board comprising young managers formed as part of a Group initiative to Devise strategies and identify new opportunities Corporate Governance.

  • Envisages attainment of the highest levels of transparency, accountability and equity in all Facets of its operations and in all its interactions with its stakeholders including shareholders, Employees, lenders and the Government.

  • Committed to achieve and maintain the highest standards of Corporate Governance.
  • Ensures that all its actions serve the underlying goal of enhancing overall stakeholder value over a sustained period of time.

  • The Company continues to enjoy a corporate governance rating of CGR2+ (pronounced as CGR two plus) and Stakeholder Value Creation Rating of SVG1

Godrej Consumer Products is a well entrenched, focused and growth oriented FMCG Company.
Key drivers

• Focus on completely understanding consumer requirements and behavior and

introduction of innovative new products

• Consistent focus on delivering Value for Money products

• Consistently augmenting domestic marketing and sales reach and distribution

• Globalization – introducing new product ranges, new variants and exploring new Geographies

Key sustainers

• Rich heritage and experience across identified segments

• Competent and experienced management team backed by committed executives and Workforce

• Cutting edge manufacturing and operating infrastructure.

• Well developed brands across both soap and personal care portfolios.
Key enablers

• Introduction of efficiency oriented measures like ‘EVA’ to encourage a result oriented Approach and reward correct decision-making.

• Focus on brand building.

• Cutting edge IT and systems infrastructure designed to optimize accounting,

Manufacturing, marketing and sales.

• Robust technology base and established systems and processes to ensure consistency in Quality.


Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed.

With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward.
On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes.

The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians.

Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps Limited came into being. In 1920, he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. Before that, animal fat was used in soap manufacture. For his achievement, Ardeshir Godrej was bestowed with praises from India and from foreign lands too.

Consumer electronics milestones
1958 -1st Indian Company to manufacture Refrigerators.

1987 - Pioneered PUF (Polyurethane Foam) Technology in India.

1989 - First company to introduce PUF (Polyurethane Foam)

1989 - Introduces India's first and only 100% CFC, HCFC, HFC free refrigerators

1989 - First company to sell 10 million appliances

1994 - 1st Company in India to sell 10 million appliances.

1995 - Obtains ISO 9001 Certification

1996 - Launches Washing Machines by commissioning a new manufacturing set- up at Shirwal - State-of-art Manufacturing Plant starts operation at Mohali.

1997 - Launches Air Conditioners - Obtains ISO 14001 certification.

2000 - First Durable Company in India to launch Branded Customer Service -


2001 - Launches Pentacool Refrigerators with Revolutionary Five Side Cooling.

2002 - 1st and only Company in India to make its Entire Refrigerator Range Green (100% CFC, HCFC & HFC free).

2004 - Godrej Refrigerator awarded the Super Brand Status. Declared No. 1 in

Businessworld Consumer Delight Survey.

2005 - Launches Microwave Ovens and DVD players. Declared the Most Preferred Brand in CNBC Awaaz Consumer Awards.

2006 - Launches Eon Refrigerators with Cool Shower Technology that are adjudged the Best Design in Consumer Durables Category at Businessworld NID Design Awards.

- 1st Company in India to introduce Steam Microwave Oven.

- Declared the Most Trusted Refrigerator Brand in India by Reader’s Digest.

2007 - Godrej Refrigerators win ‘Trusted Brand – Gold’ award for the second consecutive year from Readers Digest consumer survey

- Godrej Refrigerators adjudged ‘Most Preferred Brand’ award for the third

consecutive year as per the CNBC Consumer Awaaz Survey

Corporate Timeline:-

  • 1897 - Godrej & Boyce Mfg. Co. Ltd. was established.

  • 1918 - Godrej Soaps Limited was incorporated.

  • 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps.

  • 1974 - Veg oils division in Wadala, Mumbai was acquired.

  • 1990 - Godrej Properties Limited, another subsidiary, was established.

  • 1991 - Foods business started. Godrej Agrovet Limited was incorporated.

  • 1994 - Transelektra Domestic Products was acquired.

  • 1995 - Transelektra forged a strategic alliance with Sara Lee USA.

  • 1999 - Transelektra was named Godrej Sara Lee Limited.

  • 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited.

  • 2002 - Godrej Tea Limited was set up.

  • 2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited.

  • 2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services.

  • 2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited.

  • 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited.

In April 2001, Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its portfolio of products. It added a slew of investments to its associate companies, while re-in forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic equipments.

As they say no guts, no glory. But at Godrej, we must say it has been a glorious 106 years of being the face of Indian industry. We have always set the trends, always defined the market place and always achieved our glory. Here is a quick preview of the various milestones we have crossed in the past 106 years.

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