Certificate This is to certify that this project report is been prepared by Sanjukta Roy a student of bttm 5th semester of Roll no 08181039008 Registration no 081811610009 of batch 2008-2011

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This is to certify that this project report is been prepared by Sanjukta Roy a student of BTTM 5th semester of Roll no 08181039008 Registration no 081811610009 of batch 2008-2011, for the partial fulfillment of the award of the degree in Travel and Tourism Management under West Bengal University of Technology. I do hereby certify that this is his/her original work and has not been published elsewhere

Dr.Moumita Poddar

Lecturer, PSIS.











Destination 1: Raipur-Jagdalpur-Vizag


Destination 2: Shimla-Kullu-Manali’


Destination 3: Jaipur-Mount Abu-Jaisalmer- Jodhpur.



  1. Acknowledgement

I, (Sanjukta Roy) am overwhelmed to express my foremost gratitude towards the ones without whom this Field Trip Report would not have been a success. To name a few I would like to thank at first my parents. Without their blessings and extreme support I could have done nothing. I would also like to thank my brother who helped me in doing some parts regarding the project. Secondly, I would like to thank my friends and faculty members as they hold the major part in organizing the three tours on which this entire field trip is based on. At last in personal, I would like to thank our respected teacher and Lecturer, Dr.Moumita Poddar, for her innumerous help on this Project and guiding us throughout the process. I, acknowledge her for enjoining this wonderful project on me.


Sanjukta Roy

In this Field Trip Report a detail Study about the Tourism Industry and the three tours has been given thoroughly.

Lastly the SWOT Analysis of the respective tours, its surveys and what can be done in order to overcome the weaknesses and upcoming threats are also been mentioned carefully and tactfully.

Hopefully, it will provide a lot of Information which will serve as a useful guide to all.
I take this opportunity to express my deep appreciation to everyone who has helped me out in this very project to be a successful one.

iii) Declaration

I, Sanjukta Roy a student of Bachelor in Travel and Tourism Management 5th semester under West Bengal University of Technology (WBUT) hereby declare that this Field Trip Report has been prepared by me under the guidance of Dr.Moumita Poddar abiding all the rules and regulations is specified by the university.


iv) Methodology

In order to compile record a secondary research collection of important information of the three tours (including 11destinations) have been done through intensive research from books, websites, and journals.Datas and information have been carefully and tactfully selected and presented here.

A sample survey as a part of primary research has also been taken up among the destination visited with a sample size of thirty tourists in three tours to Chhattisgarh ,Andhra Pradesh ,Himachal Pradesh, Rajasthan with for it each destination including 5 domestic and 5 foreign tourists.

Based on the sample survey I have tried to focus on tourism and its destination marketing strategy.


This is the detail study of the Field Trip report of the three consecutive tours which were organized by our college and our respective faculties. It was carried out by the travel agencies who accompanied us throughout the tours. We the students along with our faculties made it a great successful.

According to our syllabus, each year we had a different destination to visit. Our 1st tour to Chhattisgarh-Andhra Pradesh circuit was made by the travel agency named “Destination Travels” who accompanied us throughout the tour. The places we covered are Raipur-Jagdalpur-Vizag.

Our 2nd tour was made by the travel agency named “Dear travels” along with our faculty members and the destination was Himachal Pradesh where we visited Shimla-Kullu-Manali and made it a successful Trip.

The 3rd and the final tour of our batch was again carried out by “Dear travels” and this time we visited Rajasthan and the places covered were Jaipur-Mount Abu-Jaisalmer-Jodhpur.

In this project the detail study about the above mentioned three tours are given.


Tourism is travel for recreational, leisure or business purposes. The World Tourism organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited."

Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, corresponding to an increase in real terms of 1.8%.

As a result of the late 2000’s recession, international travel demand suffered a strong slowdown beginning in June 2008, with growth in international tourism arrivals worldwide falling to 2% during the boreal summer months.

This negative trend intensified during 2009, exacerbated in some countries due to the outbreak of the H1N1 Influenza virus, resulting in a worldwide decline of 4% in 2009 to 880 million international tourists’ arrivals, and an estimated 6% decline in international tourism receipts.

Tourism is vital for many countries, such as Egypt, Greece, Lebanon, Spain, Malaysia and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, Philippines and the Seychelles, due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxicabs, hospitality services, such as accommodations, including hotels and resorts, and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres.



India’s tourism industry is experiencing a strong period of growth, driven by the burgeoning Indian middle class, growth in high spending foreign tourists, and coordinated government campaigns to promote ‘Incredible India’.

The tourism industry in India is substantial and vibrant, and the country is fast becoming a major global destination. India’s travel and tourism industry is one of them most profitable industries in the country, and also credited with contributing a substantial amount of foreign exchange. This is illustrated by the fact that during 2006, four million tourists visited India and spent US $8.9 billion. Several reasons are cited for the growth and prosperity of India’s travel and tourism industry. Economic growth has added millions annually to the ranks of India’s middle class, a group that is driving domestic tourism growth. Disposable income in India has grown by 10.11% annually from 2001-2006, and much of that is being spent on travel Thanks in part to its booming IT and outsourcing industry a growing number of business trips are made by foreigners to India, who will often add a weekend break or longer holiday to their trip. Foreign tourists spend more in India than almost any other country worldwide. Tourist arrivals are projected to increase by over 22% per year through till 2010, with a 33% increase in foreign exchange earnings recorded in 2004.The Tourism Ministry has also played an important role in the development of the industry, initiating advertising campaigns such as the 'Incredible India' campaign, which promoted India’s culture and tourist attractions in a fresh and memorable way. The campaign helped create a colorful image of India in the minds of consumers all over the world, and has directly led to an increase in the interest among tourists. The tourism industry has helped growth in other sectors as diverse as horticulture, handicrafts, agriculture, construction and even poultry. Both directly and indirectly, increased tourism in India has created jobs in a variety of related sectors. The numbers tell the story: almost 20 million people are now working in the India’s tourism industry. India’s governmental bodies have also made a significant impact in tourism by requiring that each and every state of India have a corporation to administer support issues related to tourism.

A new growth sector is medical tourism. It is currently growing at around 30% per annum. Medical tourist arrivals are expected to reach one million soon. The tourism industry of India is based on certain core nationalistic ideals and standards which are: Swaagat or welcome, Sahyog or cooperation, Soochanaa or information, Sanrachanaa or infrastructure, Suvidha or facilitation, Safaai or cleanliness and Surakshaa or security.

The following table provides the major tourist attractions in India by state:

Tourist Attraction State

Charminar Hyderabad, Andhra Pradesh

Kaziranga National Park Assam

Qutub Minar Delhi

Mangueshi Temple Goa

Shimla Himachal Pradesh

Dal Lake Jammu and Kashmir

Kovalam Beach Kerala

Amarkantak Madhya Pradesh

Ajanta Maharashtra

Puri Orissa

Golden Temple Amritsar, Punjab

Jaipur Rajasthan

Badrinath Temple Uttarakhand

Varanasi Uttar Pradesh

Victoria Memorial Kolkata, Bengal


There has been an upmarket trend in the tourism over the last few decades, especially in Europe, where international travel for short breaks is common. Tourists have high levels of disposal income, considerable leisure time, are well educated, and have sophisticated tastes. There is now a demand for better quality products, which has resulted in a fragmenting of the mass market for beach vacations; people want more specialized versions, quieter resorts, family-oriented holidays or niche market-targeted destination hotels.

The developments in technology and transport infrastructure, such as jumbo jetslow-cost airlines and more accessible airports have made many types of tourism more affordable. WHO estimates that up to 500,000 people are on planes at any time. There have also been changes in lifestyle, such as retiree-age people who sustain year round tourism. This is facilitated by internet sales of tourism products. Some sites have now started to offer dynamic, in which an inclusive price is quoted for a tailor-made package requested by the customer upon impulse.

There have been a few setbacks in tourism, such as the September 11 attacks and terrorist threats to tourist destinations, such as in Bali and several European cities. Also, on December 26, 2004, a tsunami, caused by the 2004 Indian Ocean earthquake, hit the Asian countries on the Indian Ocean, including the Maldives. Thousands of lives were lost and many tourists died. This, together with the vast clean-up operation in place, has stopped or severely hampered tourism to the area.

The terms tourism and travel are sometimes used interchangeably. In this context, travel has a similar definition to tourism, but implies a more purposeful journey. The terms tourism and tourist are sometimes used pejoratively, to imply a shallow interest in the cultures or locations visited by tourists.


Andhra Pradesh is a state situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city is Hyderabad,VisakhapatnamVijayawadaRajahmundry,KakinadaGunturWarangal and Tirupati are other major cities. The State has the second longest coastline 972 km among all the States in India. The official language of Andhra Pradesh is Telugu, while other languages spoken in Andhra Pradesh are KannadaUrduEnglishTamil, and Hindi.

Andhra Pradesh lies between 12°41' and 22°N latitude and 77° and 84°40'E longitude, and is bordered by MaharashtraChhattisgarh and Orissa in the north, the Bay of Bengal in the East, Tamil Nadu to the south and Karnataka to the west. Andhra Pradesh is historically called the "Rice Bowl of India". More than 77% of its crop is rice; Andhra Pradesh produced 17,796,000 tonnes of rice in 2006. Two major rivers, the Godavari and the Krishna, run across the state. The small enclave (30 square kilometres (12 sq mi)) of Yanam, a district of Puducherry, lies in the Godavari Delta in the northeast of the state.

On 1 November 1956, the States Reorganization Act formed Andhra Pradesh by merging Telugu-speaking areas of Hyderabad State and the Telugu-speaking part of the Madras Presidency.


An Andhra tribe was mentioned in the Sanskrit epics such as Aitareya Brahmana (800 BCE) and Mahabharata (400 BCE).[4] The Natya Shastra written by Bharatha (1st century BCE) also mentions the Andhra people. The roots of the Telugu language have been seen on inscriptions found near the Guntur district. And from others dating to the rule of Renati Cholas in the 5th century CE.

Megasthenes, a Greek traveller and geographer, who visited the Court of Chandragupta Maurya (322–297 BCE), mentioned that the region had three fortified towns and an army of 100,000 infantry, 200 cavalry, and 1,000 elephants. Buddhist books reveal that Andhras established their huts or tents near the Godavari River at that time.

Inscriptional evidence shows that there was an early kingdom in coastal Andhra (Guntur District) ruled first by Kuberaka and then by his son Varun, with Pratipalapura (Bhattiprolu) as his capital. Around the same time, Dhanyakatakam/Dharanikota (present day Amaravati) appears to have been an important place, which was visited by Gautama Buddha. According to the ancient Tibetan scholar Taranatha: "On the full moon of the month Chaitra in the year following his enlightenment, at the great stupa of Dhanyakataka, the Buddha emanated the mandala of 'The Glorious Lunar Mansions' (Kalachakra)".

The Mauryans extended their rule over Andhra in the 4th century BC. With the fall of the Maurya Empire in the 3rd century BC, the Satavahanas became independent. After the decline of the Satavahanas in 220 CE, the Ikshvaku dynastyPallavasAnanda GotrikasRashtrakutas,VishnukundinasEastern Chalukyas, and Cholas ruled the land. During this period Telugu emerged as a popular language, supplanting Prakrit and Sanskrit. Telugu was made the official language by the Vishnukundina kings (5th and 6th centuries) who ruled from their capital city of Vengi. Eastern Chalukyas ruled for a long period after the decline of Vishnukundinas; their capital was Vengi. As early as the 1st century CE, Chalukyas were mentioned as being vassals and chieftains under the Satavahanas and later under the Ikshvakus. The Chalukya ruler Rajaraja Narendra ruled Rajahmundry around 1022 CE.

The battle of Palnadu (1182) resulted in the weakening of the Eastern Chalukya dynasty and led to the emergence of the Kakatiya dynasty in the 12th and 13th centuries CE. The Kakatiyas were at first vassals of the Rashtrakutas, and ruled over a small territory near Warangal. Eventually all the Telugu lands were united by the Kakatiyas. In 1323 CE, Delhi Sultan Ghiyath al-Din Tughluq sent a large army under Ulugh Khan to conquer the Telugu country and capture Warangal. King Prataparudra was taken prisoner.Musunuri Nayaks recaptured Warangal from the Delhi Sultanate in 1326 CE and ruled for fifty years. Inspired by their success, the Vijayanagara Empire, one of the greatest empires in the history of Andhra Pradesh and India, was founded by Harihara and Bukka, who served as treasury officers of the Kakatiyas of Warangal. In 1347 CE, an independent Muslim state, the Bahmani Sultanate, was established in south India by Ala-ud-Din Bahman Shah in a revolt against the Delhi Sultanate. The Qutb Shahi dynasty held sway over the Andhra country for about two hundred years from the early part of the 16th century to the end of the 17th century. In Colonial IndiaNorthern Circars became part of the British Madras Presidency. Eventually this region emerged as the Coastal Andhra region. Later the Nizam rulers of Hyderabad had ceded five territories to the British which eventually emerged as Rayalaseema region. The Nizams retained control of the interior provinces as the Princely state of Hyderabad, acknowledging British rule in return for local autonomy. Meanwhile, the French had occupied Yanam, in the Godavari delta, and (save for periods of British control) would hold it until 1954.

GEOGRAPHY and climate

Geographically, Andhra Pradesh is composed of most of the eastern half of the Deccan plateau and the plains to the east of the Eastern Ghats. It is the fourth largest state in India. The northern part of the plateau is the Telangana region and the southern part is known as Rayalaseema. These two regions are separated by the River Krishna. The plains to the east of Eastern Ghats form the Eastern coastal plains. The Eastern Ghats are discontinuous and individual sections have local names. The Kadapa Basin formed by two arching branches of the Eastern Ghats is a mineral rich area. The coastal plains are for the most part delta regions formed by the Godavari, Krishna, and Penner rivers. The Eastern Ghats are a major dividing line in the state's geography. The Ghats become more pronounced towards the south and extreme north of the coast. The Eastern Ghat region is home to dense tropical forests, while the vegetation becomes sparse as the Ghats give way to the Deccan Plateau, where shrub vegetation is more common. Most of the coastal plains are put to intense agricultural use. The west and southwest parts of Andhra Pradesh have semi-arid conditions.

The climate of Andhra Pradesh varies considerably, depending on the geographical region. Monsoons play a major role in determining the climate of the state. Summers last from March to June. In the coastal plain the summer temperatures are generally higher than the rest of the state, with temperature ranging between 20°C and 41°C.

July to September is the season for tropical rains in Andhra Pradesh. The state receives heavy rainfall during these months. About one third of the total rainfall in Andhra Pradesh is brought by the Northeast Monsoon. October and November see low-pressure systems and tropical cyclones form in the Bay of Bengal which, along with the Northeast Monsoon, bring rains to the southern and coastal regions of the state. November, December, January, and February are the winter months in Andhra Pradesh. Since the state has a long coastal belt the winters are not very cold. The range of winter temperature is generally 12°C to 30°C.

Hyderabad is the capital and, along with the adjoining twin city Secunderabad, is the largest city in the state. Visakhapatnam, Andhra Pradesh's main seaport, is the second largest city and is home to the Indian Navy's Eastern Naval Command. Due to its location and proximity to major rail and road routesVijayawada is a major trading center and the third largest city. Rajahmundry which is situated on the banks of Godavari River, is the fourth largest city. Other important cities and towns are KakinadaWarangalGuntur,TirupatiSrikakulam,MachilipatnamTenaliOngoleKurnoolAnantapurKarimnagarNizamabadNirmalNelloreBhimavaramNarsapuram, and Eluru.


Visakhapatnam  (also Vizag, shortened and arborzed: Visakha/Vizag or Vasaka) is a major port and the second largest city in the state of Andhra Pradesh on the east coast of India with a population of approximately 1.3 million. It is located 593 kilometres (368 mi) east of state capital, Hyderabad. The city is nestled among the hills of the Eastern Ghats and faces the Bay of Bengal to the east. It is the administrative headquarters of Visakhapatnam district and is also home to the Eastern Naval Command of the Indian Navy. Visakhapatnam is often referred to as The Jewel of The East Coast or The City of Destiny.

Visakhapatnam (Vizag) is second largest city in Andhra Pradesh with an area of 550 km² and eleventh largest city in India. It is primarily an industrial city, apart from being a port city. It is also home to the Eastern Naval Command. Visakhapatnam has seen rapid development in the past decade.

The Visakhapatnam Urban Development Authority (VUDA) will get a new master plan consequent to the increase in its purview from 170 km² to 550 km². The earlier master plan was approved by the government in 2006. VUDA’s jurisdiction has been expanded in mid-2008.

The city sometimes goes by its now mostly defunct colonial British name, Waltair. During the colonial era, the city’s hub was the Waltair railway station, and that part of the city still is still called Waltair. It is sometimes referred to as the “City of Destiny”

Visakhapatnam is home to several state-owned heavy industries, one of the most advanced steel plants and has one of the country’s largest ports and its oldest shipyard. It has the only natural arbor on the eastern coast of India.

Tourist attraction of vizag


Away from the hustle and bustle of city life, Rishikonda Beach is the perfect destination for people on a holiday. The untouched sandy stretches and warm waves of the ocean make this beach definitely worth-visiting. Sited at a comfortable distance of 8 km from Visakhapatnam, Rishikonda is one amongst the best beaches of Andhra Pradesh. The term 'serene landscape' fits perfectly for the beach, where blue waters extend till the golden horizon. 


Simhadri or Simhachalam temple is a Hindu temple located near Visakhapatnam in Andhra PradeshSouth India. It is dedicated to the incarnation (avatar) of Vishnu known as Narasimha (the man lion). Simha: Lion; Adri or Achala: Hill (one which cannot be moved, viz. hill).

Atop the hill is a famous temple said to be the abode of Varaha Narasimha Swami, and hence the hill itself is called (nara) simhachalam. The temple is situated in the city of Visakhapatnam in Andhra Pradesh.

It is one of the eighteen "Naarasimha Kshetras" i.e. shrines of Lord Narasimha in India. Simhachalam temple is known as the second richest temple in India (after Tirupati) earning a revenue of Rs. 520 million. The statue of the deity gives "nijaroopa darshan" (holy appearance in true form) for only 12 hours in a year i.e. on Akshaya Tritiya day, the rest of the time the statue is covered with Sandalwood paste. The darshan described as 'Chandana yatra' or 'Chandanotsavam' falls every year in Vaisakha masa (May).

Kailasa Giri

An attractive and local favourite hill station, Kailasa Giri offers a spectacular view of the sea. It has serene and beautiful Rushikonda beach and the Rama Krishna beach on the left and hillock on the right. As the name suggests, the hill is Kailasa, the abode of Lord Shiva and Parvathi, massive sculpture of Shiva and Parvathi is seen here. 

It is evidenced by many visitors to the hillock, with ropeway facility and Children’s playing field that they had fallen in love with this mount and surroundings due its picturesque and serene atmosphere. Imposing view of the city with illuminations in the evening can be enjoyed from the ropeway. 

Submarine Museum

Submarine Museum, 'Smritika' set up nearby the Vishakhapatnam port, is located at the serene beach named the Rama Krishna Beach. The museum started functioning in 2001 was converted from INS Kusura, a Russian built submarine. Only one of these kinds in India and Asian continent, this Submarine Museum attracts many. 


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