The main results / impact achieved of the 'Safe Injection India' project, conducted between 14th - 21st November 2008, were as follows: Total number of people reached across India by the completion of the project was a spectacular 509 million. This however is a conservative estimate, as media coverage of the message continues on a weekly basis.
This number was achieved through a split of the following exposures:
The film through which the Indian populace was educated was called Sachin - the story of a young boy named Sachin who contracts HIV as a result of receiving an injection from a doctor via a re-used syringe. A 60 & 30 second version of the Sachin film PSA (Public Service Announcement) ran across 27 Indian television stations - both national & satellite channels. The TV coverage kicked off its broadcast on Sunday 16th November, playing throughout the day with a focus on family & movie channels in order to create maximum awareness at the grass roots level of India. The TV coverage for the duration of the campaign totalled over 14 hours.
Additionally a 2 ½ minute version of the Sachin film was shown in over 300 cinemas across India with 4 screenings per day at each, totalling a massive 350 hours of cinema broadcasts over the week. The Cinema broadcasts started in the North of India on Friday 14th November and in the south on Monday 17th.
A 30 second Safe Injection radio broadcast featuring Kiran Bedi was played across 160 national & local radio stations over 7 days with multiple broadcasts on each. This added up to over 75 hours of radio airtime for the SafePoint Safe Injection message.
A total of 14 press conferences were conducted across the length & breadth of India with a remarkable 200+ press articles achieved and the Safe Injection message making headline news across the country. At each press conference the speaker explained that SafePoint was here to educate & enlighten the population of India through a Safe Injection message communicated via a broad media blitz across the country consisting of TV, Cinema & Radio broadcasts highlighting an individual's right to receive a safe injection. Some 220 million of the Indian population were reached through this broad press exposure which ran throughout the campaign & which continues.
HOW MANY MEN, WOMEN AND CHILDREN HAVE BENEFITED FROM THIS PROJECT?
In total over 509 million of the Indian population were reached by the Safe Injection message. Such was the impact of the Safe Injection campaign that subsequent to the campaign's completion the Minister of Health for India (Dr.Ramadoss) upon meeting with Marc Koska announced that from April 2009 all public hospitals across India will only use Auto Disable syringes (meaning that it is impossible to re-use the syringe) for all curative & immunisation injections. This will have an immediate impact on 40% of the Indian population. Private sector hospitals will likely follow with this same legislation within 2 years.
FUNDS CONTRIBUTED TO THE ACHIEVEMENTS
The funds were utilised, to promote the Safe Injection message across India via TV, Cinema, Radio and Press exposures. For example, 27 key TV channels were selected as well as primetime spots in order to achieve maximum reach & impingement on the TV watching populace of India.
Radio exposure was utilised in key rural areas for families where TVs were not prevalent as well as generally through AIR (All India Radio).
Cinema exposure was broad in over 300 cinemas across India with 4 screenings per day at each, totalling a massive 350 hours of cinema broadcasts over the week.
Press Conferences in 14 cities promoting the Safe Injection message and creating over 240 press articles that reached 220 million of the population.
MEASURABLE RESULTS 509 Million people informed of the SafePoint message:
New packet Used once Safely disposed
Legislation change, a mandate issued to all Public hospitals and clinics outlining the use of AD (Auto Disable) syringes in both curative and immunization - passed in December 2008 and put into place 30th April 2009.
Sustainable Country programme developed, and implemented.
A basic human right of safe healthcare restored to a society.